SPEAKERS

  • Ozge Saritosun Kurtoglu

    Vice President of Pricing Strategy & Insights

    Pearson Corporation

  • Byron Schulte-Werflinghoff

    Vice President Pricing and Global Sales Effectiveness

    Elsevier

  • Luiz Aere

    Zone Europe Vice President Commercial

    AB-Inbev

  • Prasad Dethe

    Global Pricing Leader

    Honeywell

  • Holger Pietzsch

    Vice President Marketing

    Hexagon - Heavy Construction

  • Charlie Burton

    Strategic Merchandising and Pricing Director

    Brakes UK, part of Sysco

  • Łucja Sławianowska-Prywata

    Pricing & Business Intelligence Supervisor

    Oriflame

  • Rastko Golubovic

    Revenue Manager

    Heineken

  • Guy Francx

    Head of Revenue and Process Management

    Clear Channel Belgium

  • Pedro Piccoli Soares

    Pricing & Yield Manager

    FlixBus

  • Jorge Louzada, PhD

    Senior Consultant. Sales Management

    Mercedes-Benz Consulting GmbH

  • André Moeller

    Senior Manager. Sales Management

    Mercedes-Benz Consulting GmbH

  • Philippe Vandevoorde

    Lead of Telco Pricing

    Proximus

  • Jeppe Bjerrum

    Head of Subscription and Customer Service

    Jysk Fynske Medier

  • Micael Ehn

    Micael Ehn

    Head of Data Science

    Price Edge

  • Mateus Barros

    CEO & Founder

    Performa Advisors

  • ha tran

    Hà Tran

    Manager Corporate Strategy, Pricing & BI

    Wolters Kluwer

  • Derlin Mputu Kinsa

    Director Corporate Strategy, Pricing & BI

    Wolters Kluwer

  • Kristof Boodts

    Director

    Monitor Deloitte

  • Thomas Delloye

    Thomas Delloye

    Director of Business Solutions Consultant

    Zilliant Inc.

  • Dr. Paul Artur Glenn

    Portfolio Director

    Deutsche Private Equity (DPE)

  • David Vacl

    Head of Pricing

    MallGroup

  • Valerie Howard

    Solution Strategy Director

    PROS, Inc

  • Justin Silver, PhD

    Manager, Data Science and Research

    PROS, Inc

  • Marta Varela

    Director of Revenue Strategy

    Barceló Hotel Group

  • Varun Tyagi

    Senior Vice President of Business Intelligence, Data Science and Pricing

    Movinga GmbH

  • Jochen Schmidt

    Senior Consultant

    Pricefx

New Technologies and Models Driving the Future of Pricing

 

The 14th annual EPP® European & Global Pricing Forum is the “must go” pricing event for pricing executives. It is the only global pricing and profit optimisation conference that gives you the opportunity to learn, interact and network during 3 days of workshops, expert presentations, panel sessions, roundtable discussions, an innovative showcase start-up session and an unforgettable evening event – a great exhibition area, showing the latest technology – and many more networking activities.

 Join 130+ industry leaders in the world’s main Pricing Forum.  This year’s forum not only will focus on the latest pricing technologies such as machine learning, AI, predictive pricing tools, IoT, digital transformation, but also on all the new models driving the future of pricing such as subscription pricing, dynamic pricing, servitization, value-based pricing, personalised pricing, management of multiple data and the evolution value monetization.  The forum will have leading pricing and monetization experts across the world with special tracks for B2B, B2C and e-Commerce!

 

The EPP European & Global Pricing Forum is a truly innovative thought leadership event with a non-conference format!

 The event includes:

  • 35+ senior cross-industry speakers sharing best practices and real case studies
  • 4 Innovative pre-conference workshops
  • 3 Breakout sessions: B2B, B2C & e-Commerce
  • Interactive roundtables discussions
  • Panel discussion
  • 3 conference sessions

The Forum’s agenda was created together with the industry; the conference sessions are:

  1. Mastering your new pricing models
  2. Embracing new technology & digital transformation to optimize your pricing strategy
  3. Equip your organisation and team to drive rapid growth in the era of digital transformation

Keeping up the pace requires fast learning and testing which is key in an agile world. Join us in this November in Brussels for the world’s main Global Pricing Forum.  The 2019 event will offer great learning, discussions and network opportunities.

If you want to keep updated, please request the brochure (see top right in navigation).  As soon as the new brochure is available, we will send it to you!

Do you have questions?  Contact Mariana Flores at mariana.flores@pricingplatform.eu  – we will be happy to support you!

 

Are you an influencer or specialized in pricing based on AI, machine learning – or agile pricing strategies in a digital world?  We want to hear from you !

If you would like to contribute to this unique forum,
please contact Mariana Flores at mariana.flores@pricingplatform.eu

 

The European & Global Pricing Forum in 2018 was a big success! – Watch the 2018 pictures and video:

     

 

The must-attend event for innovative price leaders

  • 1 DISCUSS

    We stimulate an atmosphere of discussion and interaction, the best way to learn.

  • 2 LEARN FROM THE BEST

    A carefully selected speaking team of top pricing professionals, all active within your industry. No general talk, but only to-the point and useful presentations.

  • 3 BUILD RELATIONSHIPS

    With more than 1000 minutes of network opportunity, you have plenty of time to connect with pricing colleagues from all over Europe.

  • 4 REFLECT & PRACTICE

    Reflect on your key priorities and how to make it really happen !  Translate your key learnings into real change.

THE PROGRAMME

We are working on the upcoming programme 2019.

If you want to keep updated, please request the brochure (see top right in navigation).  As soon as the new brochure is available, we will send you the programme !

20 Nov
13.00-15.30
1: Dynamic pricing – Learn the steps of its implementation, latest tools and management TBD - -



20 Nov
13.00-15.30
2: Designing an Intelligent Approach to Pricing through Systems, Science, and Organizational Habits Valerie Howard & Justin Silver, PhD - PROS, Inc



20 Nov
16.00-18.30
3: Change management and internal communications excellence TBD - -



20 Nov
16.00-18.30
4: Portfolio management & pricing using new technologies TBD - -



November 21st 2019
08.40 Welcome by EPP President Pol Vanaerde - President - EPP
Chairman's opening remarks
Mastering your new pricing models ---------------------------------------------------------------------------
Servitization is changing your business model – Explore the pricing transformation Holger Pietzsch – Vice President Marketing - Hexagon - Heavy Construction

• Servitization: Learn about the entire process to move from a traditional product company to become a service company and see the impact on your revenue when moving to a service model
• Listen to concrete examples of how a product company moved towards a service company – methods and processes, pros and cons
• Understand how IoT and telematics are very important enablers to offer these services
• The importance of forecasting and finance as key components to be able to move into the service model

Monetization Innovation in Digital Transformation Ozge Saritosun Kurtoglu - Vice President of Pricing Strategy & Insights - Pearson Corporation

The session will discuss monetization options available to companies that are going through digital transformation.
• Most common monetization models in digital economy
• Pros/cons of each monetization model
• How pricing departments should be prepared for the business model transformation
• How to choose the right monetization model to deploy
• How to align pricing strategy to the monetization model chosen

The Future of Pricing in the Digital Economy Valerie Howard - Solution Strategy Director - PROS, Inc

The expectations for the pricing team are changing rapidly and opening up immense opportunities for pricing leaders who are ready to take on the challenges of pricing for the digital economy.

Join this session to learn how expert pricing teams are using AI to move their attention beyond transactional price reviews to focus on the refinement of strategic pricing models. Hear how pricing teams gained executive influence by freeing themselves from reactive price exception reviews to deliver insight into what customers really value.

Attendees will:

  • Hear the latest research on what B2B buyers really want and are willing to pay for
  • Learn how leading businesses are using AI to continuously improve their price models
  • Discover how a scalable, high-performance cloud solution frees pricing teams to focus on price strategy
  • Learn the essential elements to success for tomorrow’s pricing teams

 

Dynamic pricing – The process, implementation and results – Are we there yet?

• An overview of what has been done and real examples
• What are the best software solutions when implementing dynamic pricing?
• Real case study of how things were done when executing a dynamic pricing model – The process and its implementation
• How to deal with transparency in dynamic pricing?

Thomas Delloye Where are you on the pricing journey? Thomas Delloye - Director of Business Solutions Consultant - Zilliant

• Discover the 4 stages of the Pricing Maturity Model and take an assessment to understand which stage your organization is in
• Learn how technology and process improvements can move you up the ladder
• Recommendations for instant progress as well as long-term, sustained profitable growth

Strategy of value-based pricing with new technology – Hear a successful case study from planning to execution Luiz Aere - Zone Europe Vice President Commercial - AB-Inbev

• The process behind a successful value-based pricing model
• When do we need to use value-based pricing and cost-based pricing – in what specific situations?
• The monetization of value – Find out how to sell value & services to your customers
• Value-based pricing – real examples of added value enhanced by IoT and AI

Personalised pricing model: The future of pricing
  • Excel customer segmentation to offer personalised prices and learn how to execute a customer-centric pricing model
  • Hear the big current trends in prediction, segmentation and personalisation
  • How to set a promotion based on knowing your customer: Real examples of securing highly loyal and high value customers
  • Merging Pricing and Merchandising: Personalised to maximize revenue – (example: Amazon, travel, Insurance)
The omnichannel pricing model: Learn how to provide your customers an omnichannel customer experience that aligns your pricing goals and delivers value

• Omnichannel pricing strategy – Understand how to manage and build your pricing strategy across all channels, the challenges and the process behind and execute a holistic plan
• How do we estimate the right value and price set in different channels?
• Learn how to tackle and how to manage the prices in store and online to price optimisation

Precision pricing strategy excellence Prasad Dethe - Global Pricing Leader - Honeywell

• Find out how to create a customised pricing strategy to provide more circumstantial, local, and tailored experiences to your customers
• How to evolve from a fixed, one price fits all – to a ‘precision pricing’ strategy?
• Price segmentation – how do we segment in order to create a precision model?
• Understanding pricing maturity and how this affects your price segmentation strategy

Thomas Delloye Interactive Panel Discussion: New business models transforming pricing in an era of digital transformation Thomas Delloye - Director of Business Solutions Consultant - Zilliant

• Analysis of innovative business models re-shaping the way to do and think about pricing
• Discussion of specific actions of how pricing can be a significant profit driver for companies
• An overview of real examples of how different industries are adopting AI and using new technology

Networking Lunch
Breakout Sessions
B2B B2C e-Commerce
Revenue Management versus Product Management: Clear Channel’s Siamese Twins real case study

  • Find out how Clear Channel Belgium is using flexibility as a shared operating model across both disciplines
  • Value as a connecting element between both
  • Supported by ‘good enough’ pricing: Hear how [imperfect] technology is driving our efficiency, more so than our top line growth

Guy Francx – Head of Revenue and Process Management – Clear Channel Belgium

Subscription based modelling: Executing a pricing strategy from 0 to 100 in one year

  • Stakeholder management: How to get C-level management attention and understand who the most important internal stakeholders are
  • Change management: The role of frontline employees, getting the right people on board and communicating the why
  • Using Behavioral Economics
    • What does our customers really think about our prices?
    • Does our portfolio target the customers that we want to sell to?
    • Are we charging the prices that our customers are willing to accept?

Jeppe Bjerrum – Head of Subscription and Customer Service – Jysk Fynske Medier  

Dynamic pricing & AI: The future of eCommerce

  • The importance of setting the right prices
  • How to use AI to understand price elasticity in eCommerce
  • We take a look at a real example of how AI was implemented in a dynamic eCommerce pricing strategy

Micael Ehn, PhD – Head of Data Science – Price Edge

The Subscription Economy: the rise of Flexible Consumption Models

 

  • Introducing Flexible Consumption Models
  • How to successfully design the value proposition for your XaaS based services
  • How to (consistently) capture value from your new subscription services
  • Implications for your commercial organization: marketing, sales, service & finance

Kristof Boodts – Director – Deloitte Belgium

Harness promotions, negotiations & discount strategies to maximize revenue and build loyal customers

  • Find out about the latest sophisticated pricing model to execute successful promotions
  • Looking at the technical capability to calculate very dynamic process of what the price should be
  • Pricing as a very important tactic – the anchoring effect and different price points
  • Tools to analyse social networks and consumer pricing patterns
Subscription-based pricing in e-Commerce

  • How to transition to a successful digital subscription pricing model
  • What are newest digital subscription platforms to manage subscriptions?
  • How to sell this new model internally
  • Key actions to mitigate the risks of its implementation

 

Roundtable Discussions

Let’s take a step-back and work together to create the future of pricing; brainstorm great ideas and real examples. All participants are welcome!

 

  1. Dynamic pricing – Discuss real current examples & how the process has been

 

  1. Value-based pricing & new technology – Share successful case studies

 

  1. Personalised pricing model: segmentation strategies & the use of data to optimize pricing

 

  1. Servitization: Share ideas of the impact on revenue when moving to a service model

 

  1. Omnichannel pricing strategy – Analysis of how to manage your pricing strategy across all channels, the challenges and the process behind

 

  1. Brainstorm of promotions, negotiations & discounts strategies to maximize revenue and build loyal customers

 

  1. Real examples of behaviour pricing and willingness to pay analysis to optimize your price and improve your customer-centric approach

 

  1. How can we calculate price elasticity using machine learning and new technology? – real examples and best practices – Moderator: Mateus Vieira Barros Junior – CEO & Founder – Performa Advisors

 

Followed by a presentation of the key results from the discussion of the roundtables – get your point of view heard, everyone can participate!

Cutting to the chase: a pragmatic approach to pricing products and services in business ecosystems Jorge Louzada, PhD - Senior Consultant. Sales Management & André Moeller - Senior Manager. Sales Management - Mercedes-Benz Consulting GmbH
  • Value-based pricing including traditional and advanced methods such as random forest
  • Challenges of pricing services in complex ecosystems
  • Linkages between pricing and service portfolio strategies
What is the best promotion strategy and its effect on Pricing? – Hear real processes and examples for B2B and B2C
  • How can we execute a successful pricing strategy in real time based on customers’ behaviour? (example: Ryanair)
  • Explore the latest promotional strategies to decrease losing margins because of promotions
  • Find out how to predict and manage promotional effects – Defining the right value and how to organise the final offer
  • What is the cost of running a promotion and the importance of a strong forecast plan?
Opportunities and advantages in executing a behavioural pricing model Byron Schulte-Werflinghoff - Vice President Pricing and Global Sales Effectiveness - Elsevier

• Discover the advantages of personalized pricing through behavioural targeting
• How to gain insight into buying behaviour across all channels
• How can your business benefit from neuromarketing when setting price strategies?
• Focus on behaviour and willingness to pay to optimize your price and improve your customer-centric approach

Leveraging price transparency to boost your value-based strategy Rastko Golubovic - Revenue Manager - Heineken

• How do you balance transparency when segmenting your customers and how do we get the most out of it commercially?
• Assess how to manage transparency in a multi-channel strategy and achieve a successful price across markets and channels
• Harnessing the effects of price transparency on customers’ price perceptions

A session where startups can showcase innovative pricing solutions

The rules:

  • 3 startup companies will show their solution
  • 5 minutes each to showcase their innovative solution/idea
  • The public vote using the event app after the session
  • The winner will be announced during the evening drinks reception
November 22nd 2019
Chairman's Opening Remarks
Embracing new technology & digital transformation to optimize your pricing strategy ---------------------------------------------------------------------------
ha tran The effect of predictive analytics when applying machine learning and AI in pricing Hà Tran - Manager Corporate Strategy, Pricing & Analytics & Derlin Mputu Kinsa - Director Corporate Strategy, Pricing & BI - Wolters Kluwer
  • Big data analytics to execute a successful customer value model
  • Analysis of powerful predictive analytics tools that help you to optimise pricing decisions
  • Advanced machine learning and AI techniques to significantly improve the pricing offering and process optimization
Price setting & Artificial Intelligence – Find out the process and how it has been implemented effectively
  • Defining the price tools available and new technology
  • The pricing process and strategy behind an international environment company – How to set, maintain and install a smart way to do global pricing?
  • Dynamic algorithms & AI: find out how calculate the right price by using different parameters and using different insights to have the price at the right level
A data centric pricing model to drive commercial results Łucja Sławianowska-Prywata - Pricing & Business Intelligence Supervisor - Oriflame
  • Data science integration: How to create a data science project with the existing IT tools to price optimization
  • How to leverage the full potential of data – linking the data to a final product & KPIs
  • Using and handling data to gain key competitive and customer insights to build a strong pricing strategy
  • The role of pricing and the key function of IT to successfully integrate data to your pricing model
Analysis of the latest forecasting strategies to enhance your pricing model
  • Understand how a forecasting strategy will empower you to react in different countries and markets and determine your ideal pricing strategy
  • What are all the elements to consider before you start a forecast model?
  • Find out the processes and advantages when implementing a forecast model and the ways of working very closely with the marketing and sales teams
  • Processes and revenue management systems used for forecasting purposes and how to decide KPIs for forecasting
How digital transformation is changing pricing: Hear real business cases of what has been done in different companies and practical steps to make the change happen in your organisation
  • Which new technologies are accelerating innovation in pricing strategies and models?
  • Explore examples of “really” using artificial intelligence and machine learning in pricing
  • Discover the main challenges and solutions when managing new and sophisticated pricing tools
  • Why culture change is essential for digital transformation
How can we execute dynamic pricing using big data and Artificial Intelligence?
  • Real case studies of its implementation
  • What is the latest best practice on implementing dynamic pricing in different companies using AI?
  • Building dynamic pricing with proven new technology tools
Interactive Panel Discussion: Monetizing digital solutions & data
  • Analysis of how the Internet of Things (IoT) gives the opportunity to optimize strategic pricing and create new value
  • Concrete examples from the market on how use IoT solutions to monetize the data – in what form, analytics, sensors, solutions maintenance and onsite support to the customers
  • Practical examples of how to enhance your value-based pricing model with IoT and AI capabilities
B2B B2C e-Commerce
Smart ways to execute negotiations & discounts strategies in a B2B company
• The framework to have the correct process in place and under control to do successful negotiations
• Helping the sales team to have the right conversion
• Integrate marketing & sales into your promotional strategy and build loyalty
Learn how to move from a product-centric to a successful customer-centric organization
From a real case study, find out:
• How the new processes and governance were established
• What methodologies and tools were deployed to measure customer willingness to pay
• The conjoint analysis process behind the successful implementation
• How you can optimise the prices with these methodologies

 

Mateus Barros – CEO & Founder – Performa Advisors

The implementation of a dynamic pricing tool – Hear a real case study from MallGroup
• Find out where we use different types of models: rule based and conditional.
• Explore what are the pitfalls and how to overcome it

David Vacl – Head of Pricing – MallGroup

B2B differentiated pricing – the right “next steps” for your business
• Lots of ultra-modern technological solutions exist to B2B pricing, but sometimes companies don’t have the resource to move to the latest solution in a single leap
• Learn how can you assess your B2B company’s current level of pricing maturity?
• And from this what might your best / most productive next steps be to optimise your pricing strategy?

Charlie Burton – Strategic Merchandising and Pricing Director – Brakes UK, part of Sysco

Dynamic Pricing in B2C
• Real cases on how dynamic pricing has been implemented and the key challenges and solutions
• What stage are we in when it is not a traditional eCommerce business?
• How can we apply DP in old industries, and which are the pricing systems available?
• Future and other impacts of dynamic pricing

Pedro Piccoli Soares -Pricing & Yield Manager – FlixBus

Understanding the power of competitive intelligence
• Competitive intelligence and transparency – now it is very easy for customers to compare prices with other competitors
• Analysis of how executing Competitive Intelligence successfully will support your strategic pricing decisions
Interactive Campfire Storytelling Session
Be ready to share your own pricing experiences with others!The facilitator will introduce current pricing topics and encourage a discussion trying to reveal common issues and solutions.
Interactive Campfire Storytelling Session
Be ready to share your own pricing experiences with others!The facilitator will introduce current pricing topics and encourage a discussion trying to reveal common issues and solutions.
Interactive Campfire Storytelling Session
Be ready to share your own pricing experiences with others!The facilitator will introduce current pricing topics and encourage a discussion trying to reveal common issues and solutions.

 

Equip your organisation and team to drive rapid growth in the era of digital transformation ---------------------------------------------------------------------------
The role of the board and c-suite in pricing excellence Dr. Paul Artur Glenn - Portfolio Director - Deutsche Private Equity (DPE)
  • Monetization of value and the impact of pricing on EBITDA and EV
  • How to do pricing right. Case studies of pricing optimization from various industries
  • Why integrating pricing in the c-suite is important
  • How to organize pricing in companies in the light of new/innovative revenue models
The future of your pricing team Philippe Vandevoorde - Lead of Telco Pricing - Proximus
  • How is the pricing role changing and what does the current pricing executive look like?
  • Learn how to build a more interdisciplinary team of IT, Data Scientists, AI and Pricing experts
  • Why culture change is essential for digital transformation
  • Discuss what new KPIs should be chosen to drive performance
  • How to find the right talents? – Find out the skills that are needed to shape the pricing expert of tomorrow’s digital world
Encourage collaboration between pricing, marketing and sales departments to maximise your organisation capabilities
  • Examples of initiatives which have successfully broken-down silos – Understand the new role of pricing within your organisation
  • Building a competitive intelligence team in pricing
  • How pricing can get the buy in from the sales & marketing departments when they look for the revenue and pricing for the margin
  • Practical examples of how to align with the sales team and improve the communication between different teams and work together successfully
Change management and internal communications excellence
  • Create a successful internal communication model for your pricing, sales and marketing teams to manage a wide portfolio of products effectively
  • Organizational Success – Find out how to leverage change management in the pricing world
  • A practical roadmap of how to manage the change of digital transformation – hear all the schemes internally and externally applied
  • The journey of how to change the mindset of all the teams to drive your ultimate the value proposition
Chairman's closing remarks and farewell

Contact Forum Producer

Mariana Flores

PRE-FORUM WORKSHOPS

We are working on the upcoming programme. If you would like to participate as a Speaker, Sponsor or Delegate please contact Mariana Flores at mariana.flores@pricingplatform.eu

1: Dynamic pricing – Learn the steps of its implementation, latest tools and management

20Nov13.00-15.30

• Learn the process, implementation and results
• Analysis of the software solutions & new technology tools when implementing dynamic pricing
• Understand how to embed dynamic pricing into your current pricing strategy – pros and cons


TBD () -

2: Designing an Intelligent Approach to Pricing through Systems, Science, and Organizational Habits

20Nov13.00-15.30

In working with Fortune 50 companies to $100M organizations, we have seen that very few have intentionally designed the pricing habits within their organizations. In this workshop, we will help you to assess how your current pricing habits align to your organization’s strategic intentions. Using this assessment, we will then consider various approaches to how you can evolve your pricing systems with segmentation-based optimization, real-time price calculation, and artificial intelligence. We will then give you a pragmatic way to get started with data science and help you to consider how to calm the concerns of detractors skeptical of a scientific approach.

What They’ll Learn:

• How multi-billion dollar organizations have transformed their approach to pricing and what they have gained by doing so
• How to assess the alignment of the pricing habits and systems you have today
• How to evaluate the various segmentation models you can use to predict buyer willingness to pay
• How to address the common concerns of skeptics and status quo proponents


Valerie Howard & Justin Silver, PhD () PROS, Inc

3: Change management and internal communications excellence

20Nov16.00-18.30

• A practical roadmap of how to manage the change of digital transformation in your company
• Hands-on schemes that you can apply internally and externally
• Find out how to leverage change management in the pricing world


TBD () -

4: Portfolio management & pricing using new technologies

20Nov16.00-18.30

• Portfolio adaptation and services – find out the latest strategies when adding or removing certain products and how this affects pricing and how to manage it
• How to identify value and translate it into pricing opportunities
• What new tools can help us to manage a large portfolio?


TBD () -

SPEAKERS

We are working on the upcoming programme. If you would like to participate as a Speaker, Sponsor or Delegate please contact Mariana Flores at mariana.flores@pricingplatform.eu

Ozge Saritosun Kurtoglu

Vice President of Pricing Strategy & Insights

Pearson Corporation

Ozge (Oz) Saritosun Kurtoglu is the Vice President of Pricing Strategy & Insights of Pearson Corporation, the world’s learning company with‎ $6B in revenues and expertise in educational courseware and assessment, and learning services powered by technology serving millions of teachers and learners around the world. Ozge leads a global team responsible for key pricing, bundling, and monetization strategies in support of Pearson’s product, portfolio, channel, and key business strategies to enable company’s digital transformation.

 

Ozge joined Pearson from General Electric where she was the Senior Director of Global Marketing for GE Healthcare, a $20 billion business unit of General Electric that provides transformational medical technologies and solutions to the global healthcare industry. Ozge joined GE Healthcare in 2012 as the Director of Customer & Market Insights (CMI) for Eastern & Africa Growth Markets leading and growing the company in the emerging markets of Turkey, Central Asia, Russia & CIS, Middle East and Africa. In two years Ozge was promoted to co-lead Pricing and CMI functions responsible for all aspects of pricing strategy and management, customer & market insights across all 79+ countries in the region and subsequently relocated to Boston Area to transform pricing strategy for USCAN region of Life Sciences Core Imaging Group.

 

Ozge’s pre-GE career spans 10 years in High-Tech marketing and consulting through roles in Microsoft Corporation, IBM Business Consulting Services and PwC Consulting.

 

A native of Turkey, Ozge holds an MBA degree in Marketing and Finance from the Wharton Business School at the University of Pennsylvania and a BA degree in Economics from Harvard University.

 

In her free time in addition to spending time with his family and two sons (Batu and Han) Ozge volunteers as a national board member at the national of Healthcare Businesswomen’s Association to enable gender parity in healthcare and beyond.

Byron Schulte-Werflinghoff

Vice President Pricing and Global Sales Effectiveness

Elsevier

Strategic, dynamic and cross-functional leader with a strong track record in identifying and driving business opportunities in high pressure and high paced organizations. Excellent Commercial Management, Pricing, Performance Management and Finance expertise. Very good influencing and political skills combined with flexible management style depending on situations and cultural circumstances. Creates a ‘drive to win’ attitude in teams and utilizes team diversity. Great motivator and team player.

Luiz Aere

Zone Europe Vice President Commercial

AB-Inbev

I have been in the beverage industry for 17 years, participating in assignments in different countries like Brazil, Belgium, USA, Canada, UK, Germany, France, Argentina, Dominican Republic, Russia, China, South Africa and Australia.
My areas of expertise are sales strategy, performance transformation and top line growth.
I have participated in three very relevant post-merger integrations in consumer goods industry, all of them with major global players in their segments.

Prasad Dethe

Global Pricing Leader

Honeywell

Prasad Dethe is Global Pricing Leader at Honeywell based in Rolle, Switzerland. He is responsible to formulate Pricing Strategy, drive Value Pricing and lead multi-function teams to drive profitability improvement. Prior to Honeywell, he helped Hewlett Packard Enterprise and its divisions transform Pricing Infrastructure for their $25B B2B business. He is a Certified Pricing Professional from PPS with 15+ years of experience in Pricing and Revenue Management, Strategy, Consulting and Analytics. Prasad holds a Bachelor’s degree in Electronics and Telecom from Mumbai University and a Master’s degree in Business Management from NMIMS, Mumbai.

Holger Pietzsch

Vice President Marketing

Hexagon - Heavy Construction

Holger focuses on profitably servitizing and digitizing business models in the capital equipment industry including technologies, aftermarket solutions, financial services, rental businesses, performance contracts and smart goods and services.

During his leadership of organizations, teams and projects around the globe, Holger has worked with dozens of leading industrial sales and services businesses. As a cosmopolitan, multilingual professional with fluency in German, English, French and Spanish he often acts as key note speaker and holds certifications and degrees from universities in the US and in Europe.

 

Charlie Burton

Strategic Merchandising and Pricing Director

Brakes UK, part of Sysco

Charlie Burton has worked in the food industry for over 20 years, with the last 15 at Brakes (part of the Sysco group) in various commercial roles covering category management, buying and pricing. He is currently Strategic Merchandising and Pricing Director, responsible for the future development of the food proposition. He has also overseen the creation and ongoing development of the Brakes commercial pricing model since 2011, from very basic beginnings through to its current blend of B2B and B2C best practice.

Łucja Sławianowska-Prywata

Pricing & Business Intelligence Supervisor

Oriflame

Łucja Sławianowska-Prywata is Pricing & Business Intelligence Supervisor in Oriflame. On current position she is responsible for price management, business intelligence and other analytical areas in regional structures. She successfully shaped pricing strategy for new countries Oriflame entered during last few years. She created methodology of pricing analytics for the company and successfully worked with global IT on implementing price management standards to company systems.  She is professional with over 10 year of experience in pricing area, with research analytics background gained during her work in global information & measurement company (Nielsen).

She has a PhD in Theoretical Physics from Warsaw University.

Rastko Golubovic

Revenue Manager

Heineken

Experienced Pricing and Revenue Professional with a demonstrated history of working in FMCG. Self-driven, highly motivated person with natural engine to get things done. Always looking for new challenges where I have opportunity to challenge myself and, as well, increase work experience.

Skilled in:

  • Pricing Architecture
  • Complex Problem Solving
  • Promo optimization
  • People Management
  • Marketing Strategy
  • Analytical Skills
  • Judgment and Decision Making
  • Critical Thinking
  • Negotiation

Guy Francx

Head of Revenue and Process Management

Clear Channel Belgium

Guy Francx is the Head of Revenue and Process Management at Clear Channel Belgium. Over the past decade, he has held various Revenue Management and Product positions in the media industry, both in on-line and off-line environments. In his current role, Guy is responsible for connecting different functional teams through product, revenue and technology management. His primary focus is identifying advertising and revenue opportunities through portfolio development, inventory management and supporting technologies. Guy holds a degree in Applied Economics from KULeuven and an MBA from Vlerick Business School.

Pedro Piccoli Soares

Pricing & Yield Manager

FlixBus

Pedro is a professional with more than 7 years of work experience in Strategic Pricing and Revenue Management at worldwide companies from Industrial Manufacture, Food & Beverage and Transportation & Mobility markets.  He started is Pricing career at Parker Hannifin, the global leader in motion and control technologies, and after few years he joined the Revenue Management department at Heineken, the second largest brewery in the world. Currently he is working as a Pricing & Yield Manager at FlixBus, the Europe’s leading mobility provider. Besides his professional career, Pedro also holds a bachelor’s in Industrial Engineering and now he is pushing an MBA degree focused in Technologies for Business, such as Machine Learning, Data Science and Artificial Intelligence.

Jorge Louzada, PhD

Senior Consultant. Sales Management

Mercedes-Benz Consulting GmbH

Sales & Marketing professional with industrial & systems engineering background and an advanced degree in business administration (PhD London). Proven track record of creating and implementing strategies in international markets (pricing and product strategies) and business model innovation. Jorge has previously worked as global pricing and product manager at Whirlpool Corp. (B2B and B2C contexts), management consultant at Volkswagen in Wolfsburg, and held research roles in strategy at the University of London and the LSE. He currently leads the pricing function at MB Consulting.

André Moeller

Senior Manager. Sales Management

Mercedes-Benz Consulting GmbH

Sales & Marketing professional with background in Economics and an advanced degree in business administration (Executive Program St. Gallen). André has extensive experience in the automobile industry and has previously worked as CRM consultant at Porsche (in Italy and Germany) and sales consultant at Daimler. Since 2016 he is the Head of the Sales Management practice at MB Consulting which includes topics related to retail sales excellence, intelligent sales solutions, the future of sales, and pricing. He is also a certified project manager and scrum master.

Philippe Vandevoorde

Lead of Telco Pricing

Proximus

Philippe Vandevoorde is the “Lead of Telco Pricing” at Proximus lc with an experience of 20 years in Telco Industry.

In his current position Philippe is responsible for defining the right price for the right product or project to help Sales teams in winning deals and support revenues growth.  His main focuses are the competitive intelligence, the product positioning, the dashboarding on product positioning, the price setting evolution by using new technologies and data’s but also cross departmental the knowledge transfer.

Philippe holds an Engineering degree and a master’s in management from the University of Liège and is also Design Thinking facilitator and Personal coach.

Jeppe Bjerrum

Head of Subscription and Customer Service

Jysk Fynske Medier

Jeppe Bjerrum is the Head of Subscription and Customer Service at the Danish media company Jysk Fynske Medier. He has +10 years experience with sales and service management within the consumer market, primarily in the media and telco businesses.

Currently he is in charge of a pricing project which is focusing on maximizing profit in the existing subscriber-base without affecting churn and revamping their price and product portfolio to ensure an increase in acquisition.

Micael Ehn

Micael Ehn

Head of Data Science

Price Edge

Micael is an AI leader with PhD in Mathematics from Stockholm University, with over 10 years’ experience in machine learning and 15 years coding professionally. Now leading the AI work at Price Edge as Head of Data Science.

Mateus Barros

CEO & Founder

Performa Advisors

Seasoned Business Executive with nearly 20 years of experience in industries such as CPG, payments, telecom, retail, and energy. Expertise in business performance improvement with a focus on the revenue and overall profitability. Successfully implemented transformational commercial projects with proven financial results.

He led the pricing & analytics department in multi-billion companies such as, Stanley Black & Decker, Millicom International Cellular and Grupo Ultra. He also developed his consulting experience in A.T.Kearney and Simon Kucher & Partners.

Mateus received his MBA degree at MIT Sloan School of Management. He also received a master’s in economics and finance at Fundacao Getulio Vargas and holds a civil engineering degree in the Aeronautical Technologic Institute (ITA).

ha tran

Hà Tran

Manager Corporate Strategy, Pricing & BI

Wolters Kluwer

As part of the Corporate Strategy team, Hà leads and executes projects that accelerate growth across businesses within the 4 divisions of Wolters Kluwer: Legal & Regulatory, Tax and Accounting, Governance Risk & Compliance and Health. She is specialized in subscription (SAAS) pricing, pricing optimization, Go-to-Market, BI/Analytics and Customer Engagement, and recently drives the global innovation management program within Wolters Kluwer.

Hà started her career in international development and travelled extensively throughout Asia in supply chain, product and project management roles with Oxfam and Fairtrade International.

She holds several Master degrees in International Business (MSc), Organization & Strategy (MPhil) from the Center of Economic Research (CentER) at University of Tilburg and Master Marketing Analytics (MSc) from University of Ghent (BE).

Derlin Mputu Kinsa

Director Corporate Strategy, Pricing & BI

Wolters Kluwer

Kristof Boodts

Director

Monitor Deloitte

Kristof Boodts is a Director at Monitor Deloitte. Previously, he worked at bpost and was responsible for several large operational and commercial transformation program At Monitor Deloitte, Kristof further enriched his pricing expertise by leading various pricing transformation programs across B2B industry sectors and combines these successfully with his interest and expertise in digital strategy. He support companies in building new commercial capabilities when undertaking a digital transformation journey.

Kristof is part of the management team of the EMEA Centre of Excellence for Pricing and Profitability management at Monitor Deloitte.

Thomas Delloye

Thomas Delloye

Director of Business Solutions Consultant

Zilliant Inc.

Thomas’ primary responsibility is to ensure Zilliant brings value to its customer and prospects. Thomas works with leading B2B companies to identify and quantify uncaptured profit and revenue that exists in their businesses today. Additionally, he helps Zilliant customers apply predictive intelligence to their data to achieve profitable growth, increase competitive advantage, reduce business complexity and successfully implement business transformation. Prior to joining Zilliant in 2016, Thomas led the EMEA client pricing team for Dell, and held various roles in competitive analysis, pricing initiative & transformation, omnichannel pricing & bid pricing. Thomas graduated from HEC MBA & ISEN (MSc engineering). He currently resides in Montpellier, France.

Dr. Paul Artur Glenn

Portfolio Director

Deutsche Private Equity (DPE)

Paul Glenn is Portfolio Director at Deutsche Private Equity (DPE) in Munich. He has extensive management and pricing experience and had been working over 15 years in senior management / executive positions at international German companies in global roles. His specialties are general management, pricing, sales & after sales.

Prior to DPE he has been globally responsible for a business area and for the global after-sales business at leading German international companies. Prior to that he was Head of Global Pricing. He developed and implemented new pricing strategies, methods, processes, managed the change from a decentralized to a global pricing organization and set-up and implemented a fully integrated global pricing-software in 45 countries in record time as one of the first.

As a pricing expert he has wide practical and international pricing experience in Europe, Americas, and Asia-Pacific. He began his career as a pricing and management consultant.

Dr. Glenn studied industrial engineering and management at the University of Karlsruhe / Karlsruhe Institute of Technology (KIT) and has made additionally an MBA in the USA. He obtained his doctorate at KIT. He is a lecturer for Price Management and for Business Dynamics at the KIT and lecturer at RWTH, published books and articles and is advisory board member.

 

David Vacl

Head of Pricing

MallGroup

David Vacl is the Head of Pricing in the Mall Group. He started his journey at Mall Group as Pricing and Planning Manager where he was responsible for implementation of a dynamic pricing tool and an automatic supply replenishment tool. In his current role David is responsible for development of automatic pricing strategies and its implementation. Prior to Mall group David worked at Nielsen where he held various position. Among others he was leading a department responsible for deployment and commercialization of new analytic software and later working as a Commercial Director he was leading the Modeling and Customer Research departments. David holds Master of Science degree in Economic Policy and Analysis of Economic Data from University of Economics, Prague.

Valerie Howard

Solution Strategy Director

PROS, Inc

Valerie Howard, Solution Strategy Director at PROS, manages the go-to-market strategy for the PROS pricing solution portfolio. As a former user and product manager of PROS solutions, she has firsthand experience in the transformative benefits and competitive advantages that can be realized through pricing technology. Valerie earned an MBA from the McCombs School of Business at The University of Texas and a B.S. in Electrical Engineering through a scholarship at the Cooper Union for the Advancement of Science and Art.

Justin Silver, PhD

Manager, Data Science and Research

PROS, Inc

Justin Silver, PhD is a manager of data science and research at PROS. He specializes in the application of data science to enable pricing and sales excellence. Dr. Silver’s innovative contributions to the PROS solutions suite have helped customers to achieve substantial ROI through a scientific approach to commerce. Dr. Silver has a PhD in statistics from Rice University.

Marta Varela

Director of Revenue Strategy

Barceló Hotel Group

Marta brings with her the experience gained with Hilton Hotels Worldwide with a good mix of positions, hotels, destinations, markets and teams gained over 14 years. Later on Marta joined Meliá Hotels International where she used her knowledge and know-how to implement and deploy the Revenue Culture into MHI through her role of Global Revenue Management Director. Two years ago Marta embarked on a new adventure with the Spanish Hotel chain Barceló Hotel Group where is responsible for the Commercial, Revenue & Pricing Strategy of the Spanish Centre Region.  Additionally, Marta teaches, mentors and advises various Advanced Revenue Management MBA’s at CESAE Business School, Spanish University Rey Juan Carlos I and at FORST Business School.

Varun Tyagi

Senior Vice President of Business Intelligence, Data Science and Pricing

Movinga GmbH

Varun is the Senior VP of Business Intelligence, Data Science and Pricing at Movinga GmbH. Over the 13 years of his experience spanning across various industries such as IT, Telecom, Logistics, trading and Construction, he has held various managerial positions. In his current role, Varun is responsible for developing state-of-the-art BI Data Architecture and Warehouse, and establish data driven culture in Movinga. His additional responsibilities are revamping pricing strategy by aligning cross-departmental strategies with pricing through anchoring, machine learning and curve tracing. Additionally, his responsibilities include driving financial growth and customer experience by improving the product of the company. Varun completed his Bachelor’s degree in Engineering from Delhi College of Engineering and MBA from IE Business School in Madrid with major in International Management and Finance.

Jochen Schmidt

Senior Consultant

Pricefx

As a Senior consultant with over 7 years of experience in pricing and strategy consultancy as well as price software configuration and implementation in various industries, Jochen have gathered a broad knowledge in pricing. After using this experience helping companies such as Mediamarkt, Saturn, Redcoon easing the pain of unsatisfying pricing processes and infinite calculations done in multiple sources, just to get prices right, he joined the solution strategy team of Pricefx.
Jochen is now working in a team helping customers to solve their pricing challenges with Pricefx as a software.

WHAT ATTENDEES SAY ABOUT EPP GLOBAL PRICING FORUM

Borealis AG

Paolo De Angeli, Pricing Group Expert at Borealis AG

I enjoyed very much this year’s EPP Conference, particularly for the focus on digitalisation and future trends. The conference gave the possibility to the pricing community to compare ideas and prepare some initial answers to our future challenges

Sky

Olivier Nocher , Former Head of Pricing and Commercial Strategy at Sky

“I have been attending the EPP European & Global Pricing Forums for years now and they have been consistently getting better and better. The 13th edition didn’t disappoint: there was a true breadth of quality presentations from amazing speakers, so much so that the compromises you have to accept when choosing between the B2B, B2C or Retail streams have become really painful. Big thank you to the organisation team!”

Dell EMC

Marcel Körner, Global Pricing Director at Dell EMC

“It was a great event and well worth joining. I enjoyed the discussions and interaction during my presentation on Dell’s pricing journey and the panel on Artificial Intelligence”

Frank Frohmann

Frank Frohmann, Senior Business Coach ; author of the book “Digitales Pricing” at Evonik

“My speech on “Digital Revenue and Price models” was another personal highlight for me in a long cooperation with the EPP. It started in 2007 and includes several presentations and workshops. Networking with pricing experts and managers is such a great opportunity to learn and grow. The EPP business model deserves my full respect. Thanks to a great audience and the EPP-team”

Price Edge

Micael Ehn, PhD, Head of Data Science at Price Edge

“Two great days spent at the Global Pricing Forum. 50% of presentations mentioned AI/ML, for vendors that number was 75%. Lots of hype of course, but great to see AI in pricing really catching on”

Proximus

Philippe Vandevoorde, Product and Pricing Manager at Proximus

Great organisation to share experiences, create contacts and refresh your ideas & thought about the pricing activities and the evolution’s in the business.  Organisation was very professional.

Continental

Imane Adoua, Pricing Manager PLT at Continental

It was my first participation as a speaker and attendee in the event. I was so impressed of the high level of the speakers, such experienced and smart people and also of the performance of the organizers and their professionalism. For the upcoming years I will probably make the EPP event as THE event to meet pricing experts

Goodyear Dunlop Tires Operations

Ebrahim Elebiary , Pricing Manager Europe South at Goodyear Dunlop Tires Operations

Excellent organization and list of attendees. Have the chance to network with top pricing leaders across industries is very rewarding. During the breakout sessions, there was experience sharing, which inspires action and reapplication of best practices.

Brakes Group

Charlie Burton, Strategic Merchandising & Pricing Director at Brakes Group

An informative and interesting event.

Volkswagen

Dogus Karaca, Senior Pricing manager at Volkswagen

It was a great opportunity for me to take part in the 13th EPP Global Pricing Forum, was one of the best forums that I have participated in a long time. The forum covered a lot of information, in concise pieces that were easy to absorb. Clear structure, interactive and very effective. But it wasn’t just about the new knowledge. The main benefits came not only from participating actively in the workshops,  roundtable discussions,  panels and break-out sessions, but also from interacting with other pricing professionals who have a broad and deep knowledge in pricing.  The EPP Team has put a lot of thought and expertise into designing the agenda and content. Thanks so much for doing a great job!

In a nutshell, when it comes to pricing, the European Pricing Platform is definitely one of the best places where you can find answers to all of your questions to meet the challenges of today and tomorrow.  I would highly recommend the upcoming EPP events to those working within or with an interest in the field of pricing and looking to grow both personally and professionally.

Spandex Group

Jose Vela, Director of Pricing at Spandex Group

It has been really great to share experiences with other colleagues and get inspired by some amazing conferences. See you next year!

Albea Group

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Michelin

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Vistaprint

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Pricesearcher

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Praxair

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Careem networks

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Vieira de Almeida

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Wolters Kluwer

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ABB

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Oerlikon Metco

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Lizeo Online Media Group

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Döhler

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Vente-Exclusive.com

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Toyo Tire Europe

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TESA

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TVH Parts Holding NV

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CMV Informatics

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Blacklane GMBH

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Nokia Bell NV

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MAKRO Cash & Carry

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KLM Cargo

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SKIM Europe

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Tata Steel Europe

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DORC International

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Cargill

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NXP Semiconductors

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Colruyt Group

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Bekaert

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TDC Group

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Meet pricing decision makers from:

DISCOVER THE INSPIRING VENUE !

Van der Valk hotel Brussel airport
Address: Culliganlaan 4, 1831 Machelen
Telephone: 02 277 20 00
If you need information on the EPP preferred rates we can offer you or need other assistance in registering for the training,
please do not hesitate to contact Britt at britt.dejager@pricingplatform.eu.

CONTENT

The Future is Now: Technologies Shaping Commerce

How Digitalization is changing the buying experience and sellers’ perceptions of technologies that enable it.

3 exclusive pricing presentations

Download here 3 very innovative and interesting presentations delivered at our past 13th annual EPP® European & Global Pricing Forum 2018.
The exclusive presentations, with extraordinary case studies, are:

  • Turn data to gold through the digital refinery process – Daniel Cho – Senior Director Marketing, Global Pricing & Competitive Portfolio Analytics – Philips Healthcare
  • The evolution in dynamic pricing – first and second generation of dynamic pricing – Marcel Körner – Global Pricing Director – Dell EMC
  • I2oT Monetization to create value in your company – Patricia Caballero Barrero – Strategy & Pricing Manager – Praxair

Note: the 3 presentation are in 1 pdf together

10 tips for a more successful price optimization project

A price optimization project is a major undertaking for any company. There are often multiple internal stakeholders, and it is likely to affect a wide range of internal systems and processes, from basic product management systems to cost and profit allocation and customer relationship programs. When done right, it can be one of the most profitable activities a company can undertake. But when done wrong, the dangers are equally significant.

Download your content here !

We hope you enjoy the content.

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