2019 SPEAKERS

  • Ji-Hoon Dierckx

    Associate Director, Global Pricing & Revenue Management

    P&G Gillette

  • Tushar Chaudhary

    Senior Pricing Manager

    Zalando SE

  • Robin Chu

    Senior Manager Global Pricing Excellence

    eBay

  • Marion Veber

    Head of Pricing

    Eurostar

  • Scott Green

    Global Director Of Price & Margin Excellence

    Stanley Black & Decker

  • Teresa Brera Diverio

    Pricing Officer EMA-EMEA

    Electrolux

  • Jason Prior

    Director of Pricing & Revenue Management

    JUUL Labs

  • Monetized 2019- Alexandre Garrett

    Alexandre Garrett

    Head of CoE Pricing and Promotions

    Sonae MC

  • Juan Jardón Parada

    Chief Commercial Officer

    Caprabo

  • Philipp Singer Monetized 19

    Philipp Singer

    Vice President Commercial

    Chal-Tec GmbH

  • Felix

    Felix Krohn

    Senior Advisor

    Former WK Vice President and former SKP Partner.

  • Helena Amaral Neto

    Partner

    LUXULTING - Luxury Consulting

  • Hanan Peretz speaker monetized

    Hanan Peretz

    B2C Pricing Manager AT/CH/NL/PL

    BP

  • Andreas Stauber

    Head of Pricing

    Fielmann AG

  • Armin Fehl speaker monetized 2019

    Armin Fehl

    Product owner Pricing

    METRONOM GmbH

  • Emilio Zunino

    Managing Partner

    Maiora Solutions

  • Jiří Psota

    CTO & Co-Founder

    Yieldigo

  • Timo Martis

    Principal Consultant

    Sposea

  • Nuno Melo

    Head of Business Management Digitization

    Nokia Global Services

  • Stefan Ammerlaan

    Director

    SKIM

  • Marco Capellini

    Director Revenue Management Operations and Market Liaison

    Silversea Cruises

  • Manuel Granado

    Head of Online Channel

    CompuTrabajo

  • Matt Johnston

    Founder & CEO

    EPIC Conjoint

  • Manu Carricano

    Manu Carricano

    Director Institute for Data-Driven Decisions ESADE & Founder TheTopLineLab

    TheTopLineLab

  • Juan Manuel Plaza

    Senior Consultant

    TheTopLineLab

  • Jason Minnis

    Business Development Manager

    Yieldigo

monetized 2019

B2ME PRICING CONFERENCE

Pricing in a data driven, digital & multichannel world
RETAIL – FMCG – CONSUMER GOODS – FASHION – DIGITAL 

Monetized took place last 3-4-5 July in Amsterdam and it was a massive success!

Monetized is the only global B2ME pricing conference to succeed in a data driven, digitalised, and multi-channelled economy.  It was the must-do conference for anyone involved in pricing, margin management, revenue management, purchasing, category management,brand management, consumer insights or marketing. We invite you to join us next year! 

The conference brought together the pricing thought leaders, technology innovators and practitioners to share innovative insights, practical roadmaps, real-life best practices and also demos to enhance your pricing projects.

 

Conference Sessions – key themes during the 2019 edition were:

  1. How to implement the latest and most advanced pricing techniques in the new B2ME world 
  2. Learn how to embrace the latest pricing technology 
  3. Improve your pricing with large data-enabled insights and analytics 
  4. Solve the multi-channelling consumer pricing challenges
  5. Bring pricing & revenue management to the core of our organization

 

 

Some of the testimonials of this innovative forum are:

“It was a great experience for me to participate in the EPP Monetized – B2Me Pricing Forum. Inspirational speakers, excellent knowledge sharing with leading Pricing experts and professional organization. Big thank you to the EPP team”

Armin Fehl – Product owner Pricing – METRONOM GmbH – A METRO company

“It’s been a pleasure to share my experience in digital and in-store commerce, business development and revenue management with top FMCG and Retail executives and distinguished expert-speakers from around the world at the EPP Monetized B2Me Pricing Forum last week in Amsterdam. This conference gave me the opportunity to learn, interact and network with seasoned pricing leaders, with the outstanding support of the EPP team”

Juan Jardón Parada – Chief Commercial Officer – Caprabo

 

Read all the testimonials here.

If you have any questions about the event or if you would like to be part of our 2020 edition, please Contact Mariana Flores at mariana.flores@pricingplatform.eu

 

 

Have a look at the pictures of Monetized 2019.

 

 

 

THE PROGRAMME

Program

03 Jul
13.00-15.30
WS 1: Rapid Conjoint Analysis Matt Johnston - EPIC Conjoint

In this workshop we will not only design and distribute a live conjoint survey in the UK, but also analyse the survey's results all within our 2.5 hour workshop to demonstrate why top global brands, market research agencies and management consultancies refer to EPIC Conjoint as their 'rapid' conjoint partner for capturing actionable customer insights in near real-time
Specifically, we will use the survey's results to determine not only the optimal features and price elasticity of the product, but also its optimal price point
We will then use our simulator to estimate volume and revenue shares of the products tested plus gauge the shares of new product combos

03 Jul
16.00 - 18.30
WS 2: Dynamic Pricing 4 all: A Practical Roadmap Manu Carricano & Juan Manuel Plaza - TheTopLineLab

At this Workshop we will run a session covering the 5 building blocks that must be fulfilled behind any sustainable Dynamic Pricing implementation:
1. How your global Strategy must be sustained by your Pricing Tactics 2. The Organization & Governance piloting the system
3. The Data fuelling the engine 4. The Controlling process overseeing the Performance 5. The available Tools supporting the implementation

July 4th 2019
08.40 Welcome by EPP President Pol Vanaerde - President - EPP
Chairman's Opening Remarks Nuno Melo - Head of Business Management Digitization - Nokia Global Services
Speed Networking Session

Meet all the attendees and exchange business cards

Session 1: How to implement the latest and most advanced pricing techniques in the B2Me world -------------------------------- - --------------------------------
09.00 A visionary view: Pricing in the B2Me world Scott Green - Global Director of Price & Margin Excellence - Stanley Black & Decker
  •  The critical leadership role pricing will play in the future success of your company
  •  Building your end user growth engine: successfully linking digital excellence, AI & e-Commerce
  •  How pricing can be a significant profit driver for B2Me companies 
  •  What will change in the coming years for B2Me retailers and brands?
09.30 Why the customer is in the blind spot of pricing strategy Jason Minnis - Business Development Manager - Yieldigo
  • Are retailers pricing strategies flexible enough to ensure the customers changing habits are being listened to?
  • Are retailers truly leveraging the rise of available tools?
10.00 A forward-thinking view: The latest pricing trends and techniques to watch out for in 2019 Robin Chu, Senior Manager, Global Pricing Excellence - eBay

• How pricing has been and will continue to be the key lever to increase revenues
• How global trends such as mass transparency, glocalization, and the seeking of authenticity and convenience are opening the door to innovative business and pricing models
• How the tech industry leverages data to optimize pricing

10.30 Coffee Break & Networking
11.00 How to make pricing fun again: Explore a unique approach to data-fusion for better pricing decisions Stefan Ammerlaan - Director - SKIM
  • Learn how to develop a more effective, and engaging, pricing strategy and alignment process with multiple stakeholders
  • Learn how to incorporate a wider variety of datasets, outside pricing studies (e.g. brand performance, customer segmentation, sales data etc.) to create more actionable insights
  • Learn how pricing research is evolving from recommending optimal price points to facilitating more holistic pricing decisions
11.30 A journey to pricing excellence: Change your focus from customer to consumer to drive price using value-based pricing Teresa Brera Diverio - Pricing Officer EMA-EMEA - Electrolux
  • How do you asses your Recommended Retailer Prices (RRPs) today? – Manufacturer frequently use the cost-plus pricing or the competitor-based pricing methods; but do you know what is the real customer willingness to pay for your product?
  • Understanding your end consumer budget & value perception are key components to optimize your pricing – Learn four key elements you need to understand when conducting your consumer research to achieve excellence on your pricing strategy
  • Find out the benefits of this approach for your company
12.00 Felix How Artificial Intelligence is transforming pricing Felix Krohn - Senior Advisor, Former WK Vice President and former SKP Partner - -

 

  • Explore how face recognition, eye tracking & brain scanning can help you to boost your strategic pricing strategies
  • The use of artificial intelligence in retail to analyse the selling actions in real time
12.30 Networking lunch
Session 2: Improve your pricing with large data-enabled insights and analytics & learn how to embrace the latest pricing technology ------------------------------------------- - -------------------------------------------
13.30
DEMO LABS A DEMO LABS B
Customer- centric price optimization – How to set prices reflecting purchasing behaviour of your customers

  • Customers perceive the value of a product and make a purchase decision based on dozens of, often conflicting, criteria. Learn how to set prices based on these criteria while achieving your business goals.
  • Explore the key pitfalls of customer-centricity and price optimization, and how to avoid them
  • Hear real examples of how customer-centric AI was implemented and what it delivered to its users

Jiří Psota – CTO & Co-Founder – Yieldig

The journey of data-enabled insights and analytics– Where to start and how to make it real?

  • Understanding how data & pricing analytics influence your key pricing decision making
  • Find out how to use analytics to help test outcomes and improve profitability
  • Data collection – Best Practices in how to unify your online and offline data
  • Learn how to combine the data you get from traditional sources such as sales transactions with newer sources such as social media, product reviews, online price scraping and data collected from all your connected “things” to unlock new insights

Timo Martis – Principal Consultant – Sposea

 

 

14.30 Coffee Break & Networking
15.00 Hanan Peretz speaker monetized Pricing in the commodity market Hanan Peretz - B2C Pricing Manager AT/CH/NL/PL - BP
  •  Understand how to work in a commodity market
  • The shift from commoditization to a differentiation environment
  •  The monetization of value
15.30 Predictive analytics: A data-driven path to success Manuel Granado - Head of Online Channel - CompuTrabajo
  • An in-depth analysis of current powerful predictive analytics tools that help you to optimise pricing decisions
  • Understand how predicting buying behaviour using social data, algorithms, and AI can radically change how progressive consumer-led companies are leveraging data to shape some of their most exciting innovation projects
  • From descriptive and diagnostic pricing analytics towards predictive pricing analytics
  • How to make better pricing decisions with predictive pricing analytics?
16.00 Introducing dynamic pricing in e-Commerce: Find out how to really implement dynamic pricing – A real case study, its implementation & process Tushar Chaudhary - Senior Pricing Manager - Zalando SE
  •  Dynamic Pricing: Understand what is dynamic pricing and why do we need it in fashion/retail
  •  Factors that influence dynamic pricing and how to handle dynamic pricing
  •  The succesful implementation of dynamic pricing – The process, the tools and implementation
16.30 Interactive Panel Session: Adapt or Suffer - Dynamic pricing will be soon the norm in B2Me strategies. Hear real examples of a successful implementation and make sure your organization is ready to implement it
  • Hear real examples of the successful implementation of dynamic pricing
  • Listen how to start dynamic pricing; and best practices on how to get it righ
  • What tools are available to implement a successful dynamic pricing model
  • Do’s and Don’ts of dynamic pricing

 

Moderator: Manu Carricano – Founder – TheTopLineLab

Panellists:

Scott Green – Global Director of Price & Margin Excellence – Stanley Black & Decker

Tushar Chaudhary – Senior Pricing Manager – Zalando SE

Marion Veber Head of Pricing – Eurostar

Manuel Granado – Head of Online Channel – CompuTrabajo. Former Group Trading Manager for Metasearch & Partners – eDreams ODIGEO

17.10 Closing remmarks of the chairman Nuno Melo - Head of Business Management Digitization - Nokia Global Services
July 5th 2019
Session 3: Solve the multi - channelling consumer pricing challenges & excel value-based pricing ------------------------------------------- - -------------------------------------------
8.50 Felix Chairman's Opening Remarks Senior Advisor. Former WK Vice President and former SKP Partner
09.00 The omnichannel pricing challenge Jason Prior, Director of Pricing & Revenue Management - JUUL Labs

 

  • Find out how to manage digital interactions that influence in your business to price optimisation
  • Execute a holistic plan: Build your pricing strategy across all channels, regardless of whether the ultimate sale happens in-store or online
9.30 Portfolio management & Value-Based Pricing in practice Ji-Hoon Dierckx - Associate Director, Global Pricing & Revenue Management - P&G Gillette

 

  • Hear best practices used in slow growth environment
  • How to identify Value and translate it into Pricing opportunities
  • Explore the benefits of an OBPPC (Occasion, Brand, Package, Price and Channel) strategy
10.00 Customized pricing: taking individual price sensitivity into consideration Marion Veber - Head of Pricing - Eurostar

 

  • One-size-DOES-NOT-fit-all – Create a customised pricing strategy to provide more contextual, local, and tailored experiences to your customers
  • Personalised pricing: excel micro-segmentation to offer personalised prices & promotions (think Uber today, or Nike with personalised web pages/offering)
10.30 Coffee Break & Networking
11.00 Understanding digital and in-store behaviour to finetune your pricing strategies – A Roadmap for the Future Juan Jardón Parada - Chief Commercial Officer - Caprabo
  • Consumers react different on price points. Some are discount buyers more than low price buyers, other are more sensitive to value offers – how can we know who is more sensitive to competitive price or value offers?
  • Hear different approaches to the study of the consumer pricing behaviour
  • Integrate mobile marketing into your promotional strategy and build loyalty
11.30 Philipp Singer Monetized 19 Behaviour based pricing in retail is what value-based pricing is for brands – Hear real examples of a successful implementation Philipp Singer - Vice President Commercial - Chal-Tec GmbH

• Consumers behave different, but often predictable and measurable on price points
• Focus on behaviour – and willingness to pay – rather than on value pricing
• Consumers often behave irrational in the shop, that’s why focussing your strategy on willingness to pay is so important
• Retailer pricing is more complex than product pricing; think about the roles of loss leader products, anchoring, margin drivers, cross-selling, etc. – Find out how to do it right
Philipp Singer – Vice President Commercial –

12.00 Networking lunch
13.00
DEMO LABS – A DEMO LABS – B
The price optimization journey – Learn the know-how of a successful pricing optimization model to maximize profit

  • Find out the Metro journey on how to evolve pricing capabilities by implementing a price optimization solution
  • Price optimization: Understand how to merge data, strategy, business rules and science to arrive at the right price
  • Learn how to implement a price optimization solution in a multinational company and transform your local businesses toward pricing excellence

Armin Fehl – Product owner Pricing – METRONOM GmbH – A METRO Company

What is the best promotion strategy and its effects in Pricing?

  • Find out how to predict and manage promotional effects
  • Explore the latest promotional strategies to decrease losing margins because of promotions
  • What is the cost of running a promotion and the importance of a strong forecast plan?
  • The Bundling Strategy: Understand how to drive more sales and higher profits per sale

 

 

Emilio Zunino – Managing Partner – Maiora Solutions

Marco Capellini – Director Revenue Management Operations and Market Liaison – Silversea Cruises

14.00 Coffee Break & Networking
Session 4. Bring pricing to the core of our organization & learn how to monetize value ------------------------------------------- - -------------------------------------------
14.30 Luxury & Premium pricing: is it all about perceived value? Helena Amaral Neto - Partner at Luxulting - Luxury Consulting

• How do luxury brands define pricing strategies: across geographies and distribution channels, from entry level products to exclusive icons
• Luxury vs Premium: are price points a reflection of brand value?
• What makes Ferrari the World´s Strongest Brand? What can all brands learn from the legendary luxury carmaker?

15.00 Pricing as a driver for digital transformation Andreas Stauber - Head of Pricing - Fielmann AG
  • The use of pricing as an initiator for changes in your company and the role of IT
  • Explore how digital transformation is changing pricing – The use of new technologies in pricing
  • Analysis of how to embrace the newest pricing tools and how to manage the speed and growth of digitalization in pricing
  • Digital transformation & your data scientist pool: Key set of pricing team capabilities & skills to implement and what tools can we offer to improve our pricing talent pool
15.30 Monetized 2019- Alexandre Garrett Change management: Bring pricing to the core of your business to increase outcomes Alexandre Garrett - Head of CoE Pricing and Promotions - Sonae MC
  • Make pricing a core competency within the organization – understand the importance of how various teams need to be aligned and work together
  • Commercial excellence – Partnerships between the sales, financial, marketing and pricing teams to improve profitability
  • Embed pricing in your commercial strategy – find out how your marketing and sales teams can win by aligning data driven insights coming from pricing (both internal, transactional driven data, and market data)
16.00 Felix Closing remarks by the chairman Felix Krohn - Senior Advisor. Former WK Vice President and former SKP Partner

Contact Forum Producer

Mariana Flores

PRE FORUM WORKSHOPS

WS 1: Rapid Conjoint Analysis

03Jul13.00-15.30

  • In this workshop we will not only design and distribute a live conjoint survey in the UK, but also analyse the survey's results all within our 2.5 hour workshop to demonstrate why top global brands, market research agencies and management consultancies refer to EPIC Conjoint as their 'rapid' conjoint partner for capturing actionable customer insights in near real-time
  • Specifically, we will use the survey's results to determine not only the optimal features and price elasticity of the product, but also its optimal price point
  • We will then use our simulator to estimate volume and revenue shares of the products tested plus gauge the shares of new product combos

• In this workshop we will not only design and distribute a live conjoint survey in the UK, but also analyse the survey’s results all within our 2.5 hour workshop to demonstrate why top global brands, market research agencies and management consultancies refer to EPIC Conjoint as their ‘rapid’ conjoint partner for capturing actionable customer insights in near real-time

• Specifically, we will use the survey’s results to determine not only the optimal features and price elasticity of the product, but also its optimal price point

• We will then use our simulator to estimate volume and revenue shares of the products tested plus gauge the shares of new product combos

 

 


Matt Johnston (IRL) EPIC Conjoint

WS 2: Dynamic Pricing 4 all: A Practical Roadmap

03Jul16.00 - 18.30

  • At this Workshop we will run a session covering the 5 building blocks that must be fulfilled behind any sustainable Dynamic Pricing implementation:
  • 1. How your global Strategy must be sustained by your Pricing Tactics 2. The Organization & Governance piloting the system
  • 3. The Data fuelling the engine 4. The Controlling process overseeing the Performance 5. The available Tools supporting the implementation

At this Workshop we will run a session covering the 5 building blocks that must be fulfilled behind any sustainable Dynamic Pricing implementation:

  1. How your global Strategy must be sustained by your Pricing Tactics
  2. The Organization & Governance piloting the system
  3. The Data fuelling the engine
  4. The Controlling process overseeing the Performance
  5. The available Tools supporting the implementation

Manu Carricano & Juan Manuel Plaza () TheTopLineLab

2019 SPEAKERS

If you would like to join the speaker faculty next year, please contact Mariana Flores: mariana.flores@pricingplatform.eu

Ji-Hoon Dierckx

Associate Director, Global Pricing & Revenue Management

P&G Gillette

Ji-Hoon Dierckx comes with more than 20 years’ experience in FMCG across Regions and Categories with substantial exposure to local and regional market conditions.
He has extensive experience of Consumer Research, Pricing, Finance, Forecasting and Go-to-Market, and has been leading Revenue Management and Pricing Strategy with direct reporting to CFOs.
He played critical roles across Brands as Insight Director, with consistent track record of top- and bottom-line turn-around, capability development, multifunctional people management and staffing from around the world.
His value-based approach and methodologies have been proven to work, as recognized by Paul Hunt is his book “World Class Pricing: The Journey”.

Tushar Chaudhary

Senior Pricing Manager

Zalando SE

I am Tushar Chaudhary, working as a Senior Pricing Manager for the Pricing and Forecasting function in Zalando, Germany. Zalando is a leader in the Retail E-Commerce business in Europe and one of the most sought-after start-up success stories of Europe in the past decade. I have been driving impact and growth by conceptualizing and implementing agile pricing and business strategies. I have over 10 years of experience in Pricing Strategy, Planning and Controlling and Project Management with high-growth companies as well as MNCs in the Retail, E-Commerce, Energy and Construction industries.

Robin Chu

Senior Manager Global Pricing Excellence

eBay

Robin Chu is Senior Manager Global Pricing Excellence at eBay and is responsible for innovating and improving monetization across eBay platforms around the world. Previously, Robin was a Director at Simon-Kucher & Partners and worked on over 35 monetization and growth strategy projects across various industries: from the world’s largest flower auction to butter, from print media to software.

On innovation monetization, Robin has co-authored ‘Revolutions in Innovation’ and ‘Evolution of Innovation Management’.

Robin holds MSc degrees in Strategic Management and Supply Chain Management from Tilburg University and has attended Nyenrode Business University and the Chinese University of Hong Kong.

Marion Veber

Head of Pricing

Eurostar

After 3 years working as a strategic consultant at Oliver Wyman, Marion joined Eurostar.

She has occupied varied positions including

  • Strategic projects manager where she was first in charge of sourcing a new fleet (project lead) and developing new connecting products in partnership with other transporters.
  • Pricing Manager where she was in charge of implementing new pricing ranges and maintain the pricing ecosystem

Her current role of Head of Pricing includes maximisation of Eurostar revenue through the optimisation of prices, and cost efficiency through an optimised commercial distribution strategy.

She is currently bringing her commercial expertise working as business lead for the renewal of Eurostar’s whole inventory system.

Scott Green

Global Director Of Price & Margin Excellence

Stanley Black & Decker

·         Driving Margin and Revenue Growth Through the Power of Pricing

·         Global Pricing Executive for over 13 years with Leading Pricing Transformation Programs at Stanley Black & Decker, Panduit and BP.

·         Recognized By Corporation For Outstanding Contribution (Multiple Awards)

·         Sought After Thought Leader and Speaker

·         Deep Commercial Experience across B2B, B2C business including Tools & Storage, Agribusiness, Energy, High-tech products, Software and Services.

·         Experience Across Fortune 100 to Start-ups in Sales Leadership, Brand Management, E-commerce and Marketing.

Teresa Brera Diverio

Pricing Officer EMA-EMEA

Electrolux

I’m Teresa Brera, working as European Pricing Officer for Electrolux Group, a leading global appliance company. Though brands like Electrolux, AEG, Frigidaire or Zanussi we sell up more than 60 million household products to more than 150 markets.

I’m a 19 experienced professional with and MBA at the Instituto the Empresa. I have a strong background in Pricing, Sales Controlling, Planning & Reporting, starting on the Spanish organization and with eight years of international experience on central positions within pricing. Two years ago, I also got the Lean Yellow Belt and Green Belt Six Sigma certificates.

With three kids and travelling as my main passion I believe that people can do whatever they aim for.

Jason Prior

Director of Pricing & Revenue Management

JUUL Labs

Jason Prior has led pricing analytics development and implementation in multiple global organizations. While at Coca-Cola Refreshments, he developed revenue growth management capabilities by launching pricing terms & conditions and promotion effectiveness tools across ten markets in the US.  He also led pricing at Kids II, a toy manufacturing company, redesigning the pricing and trade structures in the US, Canada, Mexico, the EU, South Africa, Australia, and Japan. He now leads Pricing and Revenue Management at JUUL Labs, the fast-growth e-cigarette company based in San Francisco, California.  Jason holds a BA and MA from Life Christian University in Tampa, FL, and an MBA from Georgia State University in Atlanta, GA.

Monetized 2019- Alexandre Garrett

Alexandre Garrett

Head of CoE Pricing and Promotions

Sonae MC

Alexandre Garrett is currently the head of CoE for pricing and promotions at Sonae MC. He has more than 18 years of experience in the food retail industry working in many different areas, such as pricing, strategic planning and control & finance. He is focused on supporting teams with the best tools and methodologies that empower good decisions regarding pricing and promotions with the purpose of achieving a superior level of excellence. Alexandre holds a master degree in management science (marketing) and a degree in management from the University of Porto.

Juan Jardón Parada

Chief Commercial Officer

Caprabo

Juan has over 17 years of experience in the Consumer Goods industry, directing commercial, pricing and portfolio strategies at top players in Spanish Wholesale and Retail sectors -with reported sales of more than 1 billion € in 2018- and, previously, in Consultancy Firms moving through key roles in global projects. He leads cross-functional projects with focus on revenues, profits and market share, through the optimization of category management, transfer and recommended prices, promotion management, digital transformation, store concepts and the design and implementation of commercial strategies, closely with suppliers, affiliate markets, regions and distribution channels to improve bottom line impact. Before being appointed Chief Commercial Officer at Caprabo, Jardón covered the role of Director of Pricing & Revenue Management at General Markets Food Iberica. Juan holds a Bachelor’s degree in Industrial Engineering and a Management Development Program from IESE Business School.

Philipp Singer Monetized 19

Philipp Singer

Vice President Commercial

Chal-Tec GmbH

Felix

Felix Krohn

Senior Advisor

Former WK Vice President and former SKP Partner.

Felix Krohn works as a Senior Advisor in the areas of Digital, Strategy, Innovation, Monetization, and Transformation. Additionally, he is a
Coach for Pricing Excellence as well as a Mentor for various start-ups. Prior to that, Felix spent eight years at Wolters Kluwer, where he advised the CEO on business optimization and growth opportunities and where he built and led a global Pricing & BI/Analytics function. Felix had joined Wolters Kluwer from Simon-Kucher & Partners (SK P), where he was most recently a Partner and Managing Director for the
firm’s Spain office. Felix Krohn has a MS c degree in Business Administration from University of Hamburg and attended Clayton Christensen’s Executive Education on Disruptive Innovation at Harvard Business School.

 

 

Helena Amaral Neto

Partner

LUXULTING - Luxury Consulting

With a degree in Economics from Universidade Católica in Lisbon, and a Master in Finance from City University, Helena started her professional path at Chase Manhattan Bank in London on the Capital Markets team. Helena moved to Lisbon to develop the Institutional Sales area at the newly created Banco de Investimento Global.

As a business entrepreneur, Helena was responsible for creating a new eco-design brand, Tela Bags. An innovative concept in Portugal, where bags and accessories were produced from recycling publicity materials.

As a Finance Professor at ISEG – Lisbon School of Economics & Management for over 17 years, Helena teaches both undergraduate and Masters students in Finance topics including Corporate Finance, Financial Risk Management and Financial Analysis. She was also Business Development Director for Executive Education at ISEG, as well as coordinating the MBA programme until 2016.

Helena created and continues to coordinate the luxury management executive courses at ISEG since 2013, which have become the reference in the Portuguese market: Luxury Brand Management, Luxury Tourism Management and Luxury Real Estate Sales Management. In 2017, she created Luxulting – Luxury Consulting, focused on the luxury market. Helena is a regular contributor to business newspapers and magazines, writing about the luxury market.

Hanan Peretz speaker monetized

Hanan Peretz

B2C Pricing Manager AT/CH/NL/PL

BP

Hanan is an experienced pricing professional with more than 15 years’ experience in pricing and IT in a national and international environment. Hanan is currently a pricing manager at BP and has the responsibility for the B2C fuel prices in Austria, Switzerland, Poland and The Netherlands. He enjoys leading others to resolve challenges, bringing control to unstable and changing environments and influencing others by bringing data to life.
Prior to joining BP, he worked as a B2B pricing manager at Hilti with end to end pricing responsibility in the Dutch market. Furthermore, his working experience included different Strategy and IT roles at Accenture, Shell, ING and Swets.
Hanan holds a MSc in Management of Technology from Delft University in The Netherlands, a BSc in Computer science from York University in Canada and an Engineering diploma from Hadassah college of technology in Israel.

Andreas Stauber

Head of Pricing

Fielmann AG

Experienced Head of Pricing with a demonstrated history of working in the software and omnichannel-retail industry. Skilled in Change & Project Management, Digital Strategy, Product Development, Retail, and E-commerce.
Andreas is currently the Head of Pricing at Fielmann AG. In this role he is in charge of the creation of the new pricing function within the group and embedment of corresponding organization /processes.

Armin Fehl speaker monetized 2019

Armin Fehl

Product owner Pricing

METRONOM GmbH

Armin Fehl is Product Owner Pricing at Metronom GmbH, the IT Service Company and tech unit of Metro AG.

In this role he is responsible for the successful implementation of an external Price Optimization solution in the Metro Cash & Carry countries.

Armin has more than 25 years of experience in the food retail industry in different functional areas, such as Pricing, Corporate Strategy and Corporate Development.

In the area of Pricing he also worked as Head of Pricing for Metro AG, where he consulted the Metro Cash & Carry countries with his long year experience in the area of Pricing Strategies.

Emilio Zunino

Managing Partner

Maiora Solutions

Emilio is co-founder and managing partner of Maiora Solutions, a boutique company of data experts, highly specialised in the implementation of optimised prices, promotions and commercial plans.

He began his career in strategy and pricing, developing a solid background in revenue management, big data analytics and strategic planning for Costa Crociere.

After the MBA he worked as pricing senior consultant and project manager in London, working on price optimisation projects for a wide range of clients in travel, leisure, retail, web services and events.

Having been immersed in the international business landscape throughout his entire professional and academic life, Emilio develops and deliver tailor-made projects and tools for each client’s business need, providing recommendations based on advanced data analytics.

Jiří Psota

CTO & Co-Founder

Yieldigo

Jiří is a software architect with experience from companies like Seznam.cz, IBM, Mall. He co-founded several startups including Mobile Internet and Bileto Technologies. Currently, invests most of his time in building new projects; firstly, he is a co-founding revolutionary startup, which uses AI in retail, secondly, he is establishing a company focused on B2B in travel.

Timo Martis

Principal Consultant

Sposea

Timo Martis works as Principal Consultant Commercial Excellence at Sposea. Timo is helping businesses getting the right insights. Transforming these into actionable opportunities and realizing margin and revenue improvement through commercial transformations. Prior to Sposea Timo worked for various Blu-chip companies in different sectors fmcg, energy, chemicals and building materials in the field of Pricing and Commercial Excellence.
Timo holds a MSc degree in Strategic Management from Tilburg University and a bachelor in Marketing & Management from Fontys Eindhoven.

Nuno Melo

Head of Business Management Digitization

Nokia Global Services

NUNO MELO
Global Head Business Management Digitization for Nokia Global Services. Nuno held various functions with General Management, Sales, Pricing and Operations responsibilities at Ericsson, Lucent Technologies, Motorola and Nokia.

Nuno is the Managing Partner and founder of Pricisions, a boutique Pricing design and execution consulting firm, and visiting Professor in Catolica Lisbon School of Business and Economics, of Pricing, Operations and Value Management.

Earned an MBA by IMD in Switzerland, an MEng Informatics Engineering by Instituto Superior Técnico in Lisbon, and a Postgraduation in Data Science by Johns Hopkins University in the USA.

Stefan Ammerlaan

Director

SKIM

Stefan Ammerlaan is a Director of Research at SKIM based in the company’s headquarters in Rotterdam. His 9 years of research experience is rooted in advanced analytics and sophisticated methodologies, having run hundreds of conjoint studies for companies across sectors. Currently he manages SKIM’s FMCG team, where he focuses on delivering pricing, portfolio and revenue management insights to leading companies in EMEA. In addition, he serves as a global account manager to some international clients. Stefan holds a Msc. in Business Administration from Erasmus University and holds a Bachelor degree in Management, Economics and Law.

Marco Capellini

Director Revenue Management Operations and Market Liaison

Silversea Cruises

Born and raised in Genoa, graduated at Bocconi University, I started my career in the cruise industry in Costa Crociere as Revenue Analyst. After 2 years I moved to France, second main source market for the company, as focal point between the local leadership team and headquarter. Tempted by a different experience, I then moved to Monaco at Silversea Cruises, leader in the Ultra-luxury and Expedition segment, to lead the Revenue Management team and coordinate sales operations with commercial markets.

Manuel Granado

Head of Online Channel

CompuTrabajo

Broad experience on e-commerce, accounting for several years of experience within the industry, expertise areas ranging from revenue management, pricing and data analytics to payments.

Ex Group Trading Manager for Metasearch & Partners in eDreams ODIGEO, responsible for the design and implementation of the Dynamic Pricing initiative as well as leading the Revenue Management & Pricing strategy of the area.
Currently leading the Online Channel strategy for CompuTrabajo, leading Job Board site in LATAM and third Worldwide.

Matt Johnston

Founder & CEO

EPIC Conjoint

Matt Johnston is a seasoned commercial marketing professional possessing over 20 years Pricing, Product and Segmentation experience with Tier 1 brands in Europe, North America, the MENA region and Southeast Asia.

Matt is founder and CEO of a SaaS market research startup called EPIC Conjoint. Top global brands such as Vodafone Group, Philips, Three, Virgin Media and Whirlpool use EPIC Conjoint’s agile survey platform to optimize profit by predicting customers’ product preferences and willingness-to-pay in near real time.

Manu Carricano

Manu Carricano

Director Institute for Data-Driven Decisions ESADE & Founder TheTopLineLab

TheTopLineLab

 

Manu is an executive graduate from the Massachusetts Institute of Technology (MIT) in Big Data, and received his PhD. from the University of Bordeaux and MSc from Kedge Business School. His work encompasses a wide range of data science and pricing issues and has been published in international academic journals and major industry and academic conferences.

He is the author of the book Data Analysis with SPSS (Pearson, France 2010), as well as a mentor for the Open Data Incubator for Europe (ODINE) and StartupBootcamp Big Data & IOT.

Carricano is one of the leading pricing & analytics educators in Europe, and has trained several thousand participants across the globe.

As a consultant, Carricano has conducted projects in numerous industries and nations: working with leading companies such as Bayer, Becton Dickinson, General Electric, Johnson Controls, LEGO, McDonald’s, Medtronic, Michelin, and PSA among other

Juan Manuel Plaza

Senior Consultant

TheTopLineLab

 

Juan Manuel Plaza, Senior Consultant at TheTopLineLab, has more than 5 years of experience in e-Commerce Revenue Management within the Travel Industry and is currently helping organisations unleash all their potential through optimising their pricing & Revenue Management capabilities.

In his previous role as Group Trading Manager for Organic & Paid Channels at eDreams Odigeo, he oversaw the Pricing & Revenue Management with a strong focus on improving the company’s P&L and Trading performance via building and implementing the optimal pricing and marketing strategies. He has played key roles in the development and deployment of key strategic projects such as Dynamic Pricing or the discount-based loyalty programme.

Jason Minnis

Business Development Manager

Yieldigo

Jason is a retail expert with more than 20 years of experience in various roles in Sainsbury’s and Tesco PLC. Furthermore, he worked as a consulting for a boutique consultancy focused on retail. He’s now testing his own agility by entering the world of AI as a Business Development Manager at Yieldigo, a company that has reinvented the approach to delivering profit through customer-centric pricing.

WHAT ATTENDEES SAID ABOUT MONETIZED

Matt Johnston

Matt Johnston, CEO at Epic Conjoint

Good Pricing professionals are as scarce as hen’s teeth. Pricing experts are a good deal rarer! All credit to Pol Vanaerde, President of EPP, and his awesome team of professionals…..Britt Dejager , Mariana Flores, Lena Chatchatrian, Ripsime Matevosian, Camila Rios Salonia and Emma Cook….. for attracting and hosting such Pricing royalty under one roof for 2.5 days in the awe-inspiring setting of the Johan Cruijff ArenA. The level of Pricing insights and best practice shared at this EPP forum surpassed any conference I have ever attended! Looking forward to the next EPP Pricing exchange already!!!”

TheTopLineLab Team

team, at TheTopLineLab

EPP Monetized was an incredible conference where all pricing topics were covered: from overriding the usual B2B price realization challenges to Real-Time AI-based Pricing implementation in e-commerce.  It provided the best forum to connect and network with a broad range of pricing leaders as well as a superb opportunity to showcase TheTopLineLab’s methodology on Dynamic Pricing, all of it within a very well organized & structured event

Emilio Zunino

Emilio Zunino, Managing Partner at Maiora Solutions

Monetized has been a unique opportunity for learning and networking with the top experts in B2Me pricing from global companies in a wide range of industries. We have had the chance to share our business experience and get so much in return: new methodologies, techniques, good practices and great contacts from the best-in-class of B2Me pricing

Manuel Granado

Manuel Granado , Head of Online Channel at CompuTrabajo

It was a pleasure to share time and knowledge with pricing professionals from top brands in all sort of industries, discussing about the importance of predictive analytics, psychological pricing, company culture transformation and luxury among others

Armin Fehl

Armin Fehl, Product owner Pricing at METRONOM GmbH - A METRO company

It was a great experience for me to participate in the EPP Monetized – B2Me Pricing Forum.

Inspirational speakers, excellent knowledge sharing with leading Pricing experts and professional organization. Big thank you to the EPP team

Juan Jardón Parada

Juan Jardón Parada , Chief Commercial Officer at Caprabo

It’s been a pleasure to share my experience in digital and in-store commerce, business development and revenue management with top FMCG and Retail executives and distinguished expert-speakers from around the world at the EPP Monetized B2Me Pricing Forum last week in Amsterdam.

This conference gave me the opportunity to learn, interact and network with seasoned pricing leaders, with the outstanding support of the EPP team

Meet pricing decision makers from:

VENUE 2019

The Forum will take place at the Johan Cruijff Arena, a unique location, that consists of various halls, squares and restaurants. The halls are named after the cities in which Ajax played in the finals of international competitions. The Champions League, for example, and the UE FA Cup, European Super Cup and the World Cup. And you will be able to stay at the Amsterdam Holiday Inn Towers Hotel, very close by the Johan Cruijff Arena. You can register by using the following link: https://www.smartbyreservations.nl/Eventguest/Register?ID=jaYfLcf2fhM=&key=1

 

Address Johan Cruijff ArenA: 

ArenA Boulevard 1,

1100 DL Amsterdam,

the Netherlands

 

 

johan cruijff arena johan cruiff arena johan cruiff arena meeting

CONTENT

TLS: Applying the Power of Artificial Intelligence to Dynamic Pricing

The recent advances in Artificial Intelligence (AI) have spread to many areas and processes. Pricing is one area where AI is enabling companies to considerably increase their profits and margins. Dynamic pricing, in particular, is a new source of profitability for companies, which is enabled by the formidable advances in technology.  In this EPP Thought Leadership Series, we take a look at what are AI and dynamic pricing, and present a successful case study to help you reflect on if and how Dynamic Pricing makes sense in your business, and what can be the steps to implement a Dynamic Pricing strategy within your company.

3 exclusive pricing presentations

Download here 3 very innovative and interesting presentations delivered at our past 13th annual EPP® European & Global Pricing Forum 2018 in November.

The exclusive presentations, with extraordinary case studies, are:

    • Artificial Intelligence pricing tool integration for retailers by Milan Havlíček – Sales Director – Yieldigo
    • Retail & Online Pricing – Creating a dynamic pricing model in your organisation to improve pricing perception by Weldon W. Whitener, PhD – Chief Analytics Officer – Pricesearcher Ltd.
    • How to get better insights in price elasticity using AI by Rickard Glamsjö – CEO & Micael Ehn, PhD – Head of Data Science – Price Edge

Note: The 3 presentations are in 1 PDF together.

How Can B2C Retailers Price Towards Their Customers

When determining optimal prices, pricing analysts are exposed to an avalanche of collected data, 95% of which is considered as noise. There is a significant shift toward Customer-Centric AI driven pricing as big data underperformed to expectations and failed to deliver incremental growth.  Companies using Customer-Centric AI Pricing witness a 5–20% increase in profitability while preserving their turnover.  AI has the ability to manage 98% of article prices. Retailers who embrace change will leverage the financial gain previously hidden within pricing.

 

Thought Leadership Series 4 – 2018

The EPP® Thought Leadership Series provides insights from pricing leaders around the globe. When a new insight breaks, these pricing leaders already think of the unanswered questions and the story behind the story. These people want to inspire you to act – to take the next step in your journey. With these series, we help to take the right actions.

Use the download button (left) to access your content

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SPONSORS

If you would like to join the sponsor faculty for next year, please contact Britt Dejager: britt.dejager@pricingplatform.eu

REGISTRATION

SAVE MONEY WITH THE EARLY BIRD TICKETS !

 

FULL CONFERENCE PASS

1995
Access to pre-forum bootcamps, July 3
Access to 2 forum days, July 4-5
Access to evening event
PDF presentations after event
 
 

BUY 2 GET 1 FREE

3990
SAVE € 1995 WITH THIS PASS
 
Access to pre-forum bootcamps, July 3
Access to 2 forum days, July 4-5
Access to evening event
PDF presentations after event

BUY 3 GET 2 FREE

5985
SAVE € 3390 WITH THIS PASS
 
Access to pre-forum bootcamps, July 3
Access to 2 forum days, July 4-5
Access to evening event
PDF presentations after event

PRE FORUM BOOTCAMPS ONLY

695
Access to pre-forum bootcamp only

CONFERENCE ONLY

1695
Access to 2 forum days, Jult 4-5
Access to evening event
PDF presentations after event
 
 

BUY 2 GET 1 FREE

3390
SAVE € 1695 WITH THIS PASS
 
Access to 2 forum days, July 4-5
Access to evening event
PDF presentations after event

BUY 3 GET 2 FREE

5085
SAVE € 3390 WITH THIS PASS
 
Access to 2 forum days, July 4-5
Access to evening event
PDF presentations after event

EXPERT FORUM PASS

2995
Access to the 2 forum days
Access to evening event
PDF presentations after event

GROUP RATES

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