EPP Pricing Events

Johan Holmström

Global Pricing and Market Intelligence, Dental Implants - Dentsply Sirona


Johan Holmström has long and broad experience from leading innovations in various roles in product development, marketing and pricing management. He is currently heading up a team responsible for global strategic pricing of a portfolio with hardware products, software solutions and services. In this role he is leading market intelligence and pricing strategies but also activities to turn them into sustainable business through innovative go-to market and commercialization models. Johan holds a MSc in engineering from the Royal Institute of Technology, Stockholm and has continued his lifelong learning with additional studies in marketing and business administration.