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Marta Varela

Director of Revenue Strategy - Barceló Hotel Group


Marta brings with her the experience gained with Hilton Hotels Worldwide with a good mix of positions, hotels, destinations, markets and teams gained over 14 years. Later on Marta joined Meliá Hotels International where she used her knowledge and know-how to implement and deploy the Revenue Culture into MHI through her role of Global Revenue Management Director. Two years ago Marta embarked on a new adventure with the Spanish Hotel chain Barceló Hotel Group where is responsible for the Commercial, Revenue & Pricing Strategy of the Spanish Centre Region.  Additionally, Marta teaches, mentors and advises various Advanced Revenue Management MBA’s at CESAE Business School, Spanish University Rey Juan Carlos I and at FORST Business School.