EPP Pricing Events

Ozge Saritosun Kurtoglu

Vice President of Pricing Strategy & Insights - Pearson Corporation


Ozge (Oz) Saritosun Kurtoglu is the Vice President of Pricing Strategy & Insights of Pearson Corporation, the world’s learning company with‎ $6B in revenues and expertise in educational courseware and assessment, and learning services powered by technology serving millions of teachers and learners around the world. Ozge leads a global team responsible for key pricing, bundling, and monetization strategies in support of Pearson’s product, portfolio, channel, and key business strategies to enable company’s digital transformation.   Ozge joined Pearson from General Electric where she was the Senior Director of Global Marketing for GE Healthcare, a $20 billion business unit of General Electric that provides transformational medical technologies and solutions to the global healthcare industry. Ozge joined GE Healthcare in 2012 as the Director of Customer & Market Insights (CMI) for Eastern & Africa Growth Markets leading and growing the company in the emerging markets of Turkey, Central Asia, Russia & CIS, Middle East and Africa. In two years Ozge was promoted to co-lead Pricing and CMI functions responsible for all aspects of pricing strategy and management, customer & market insights across all 79+ countries in the region and subsequently relocated to Boston Area to transform pricing strategy for USCAN region of Life Sciences Core Imaging Group.   Ozge’s pre-GE career spans 10 years in High-Tech marketing and consulting through roles in Microsoft Corporation, IBM Business Consulting Services and PwC Consulting.   A native of Turkey, Ozge holds an MBA degree in Marketing and Finance from the Wharton Business School at the University of Pennsylvania and a BA degree in Economics from Harvard University.   In her free time in addition to spending time with his family and two sons (Batu and Han) Ozge volunteers as a national board member at the national of Healthcare Businesswomen’s Association to enable gender parity in healthcare and beyond.