Workshop: Pharma Pricing Fundamentals


What you will take back to the office:

– Payer archetypes – understanding the different stakeholder –
– Value perception –
– Review of primary pricing research techniques –
– Reflecting the payer dimension –
– Pharmaceutical price finding –
– Optimising international reference pricing, the pragmatic way –
– Rolling out the pricing and market access strategy –
– Market Access Issues –
– Confidential agreements and other patient schemes –

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