Posted on 12 Nov 2020 by Lena Chatchatrian
EPP is proud to announce Vocatus as a New Prime Structural Partner
The EPP – Pricing Platform is proud to announce that they have added Vocatus as a new structural partner. Vocatus is a globally active consultancy developing pricing strategies and sales concepts based on behavioral economics for B2C and B2B business models. Vocatus has received numerous international prizes for its innovative projects, including the 5th consecutive “Best Consultants” award from the business magazine brand eins, several ESOMAR “Research Effectiveness Awards” and was voted the “Best Workshop” at the PPS European & Global Pricing Conference.
“We are delighted to partner with EPP to share our long-standing experience on pricing strategies and methods based on behavioral economics. Partnering with EPP is a great way to further expand our global footprint, connect with pricing decision-makers and experts and strengthen awareness for the opportunities of behavioral pricing and selling” said Prof. Dr. Florian Bauer, founder and member of the executive board at Vocatus.
“Over the recent years we can see a great development in price management. Methods that were considered state-of-the-art a couple of years ago are losing their profit impact. Companies that want to be the best-in-class need to develop their pricing continuously.” said ‘Britt Dejager – Partner and Customer Manager at EPP. “Partnering with Vocatus puts us in a position to share best knowledge with the relevant decision makers and develop price management, revenue growth and monetization even further.”
At Vocatus, we develop pricing strategies and sales concepts for B2C and B2B. In doing so, we do not rely on the assumptions of classic pricing theory. Instead, we systematically leverage the latest insights from behavioral economics to open up additional margins and conversion potentials for over 500 international top clients. Vocatus has received numerous international prizes for its innovative projects, including the 5th consecutive “Best Consultants” award from the business magazine brand eins and several ESOMAR “Research Effectiveness Awards”.
Since we always derive our pricing strategy and sales concepts from the customer’s decision-making process, we can avoid the typical problems of mere “value-based” approaches and ensure that a theoretically smart pricing strategy can be consequently executed in sales practice. Thereby, we cover the range from an analytically sound strategy to its successful operational implementation.
Visit us at: https://www.vocatus.de/en/
About EPP – Pricing Platform
EPP – Pricing Platform is a not-for-profit knowledge sharing platform focused on supporting business management, pricing and profit optimisation professionals and CxO-level executives with a main focus on global organizations across a variety of industries. Our target is to keep the pricing and profit optimisation know-how of EPP participants up to date. Our mission is to be the number one on- and offline pricing resource for business decision makers. Interactive collecting, developing and sharing of pricing and profit optimisation knowledge are the key elements to the success of our platform. Enhance your pricing and profit optimisation know-how and be successful in it by joining this dynamic and resourceful pricing platform. www.pricingplatform.com
SOURCE: European Pricing Platform and Vocatus
EPP – Pricing Platform
Britt Dejager, Partner and Customer Relation Manager
Manuel Wätjen, Executive Board