EPP is proud to announce Netrivals as a New Structural Partner

Posted on 21 Apr 2020 by Lena Chatchatrian

EPP is proud to announce Netrivals as a New Structural Partner

BRUSSELS & Barcelona, April 21, 2020 

 EPP – Pricing Platform is pleased to announce that they have added Netrivals as a new Structural Partner. Netrivals is a cloud-based pricing analysis and optimization solution designed to help retailers gain insight into competitor strategies and market trends, allowing brands to make informed decisions. Netrivals allows both brands and retailers analyze online products and scan websites for competing products, track performance and the rank of prices in the market automatically. 


Key features of Netrivals include price monitoring, Google shopping optimization, competition tracking, and visual analytics. Brands can use the solution to gain insight into market trends and generate visual charts based on various metrics, such as competitors, categories or price ranks, among others. Furthermore, they are able to see online products distribution by brands in different distribution channels, including marketplaces. Netrivals repricing system enables retailers to follow rule-based procedures for repricing products, and to protect margins for profits. They can also use the Dynamic Pricing module, which consists of automatically adapting the price of their products based on a set of predefined rules. Both brands and retailers can benefit from the Business Intelligence module. 

 Britt Dejager, Partner Manager at EPP says: “We chose to partner with Netrivals because of their leading expertise in pricing intelligence. Part of our joint mission will be to build our retail pricing maturity division. There’s a big demand for knowledge and training in price setting and profit optimisation, and this partnership with Netrivals will help us to meet that demand.” 

 Iván Ramírez, CEO of Netrivals explains: “This partnership is a great opportunity for both of us to share our knowledge. EPP, as a leading global membership association for pricing and monetization managers, will sure help us to increase our expertise in a wide range of industries.” 

 EPP serves as the first ‘not-for-profit’ network for cross-industrial pricing and profit optimization decision makers in Europe. Through various on and offline media, EPP is dedicated to developing and sharing pricing best practices, effective tools, methodologies and technological solutions that help to successfully define and implement strategic pricing.  


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About Netrivals  

Netrivals helps leading brands and e-commerce players across several industries obtain a detailed view of the current competing scenario in the markets where they operate. The solution provides brands and retailers with the right market data in order to improve their knowledge in terms of pricing, selling and purchase decisions and, therefore, boost their margin, conversions and revenue. 

 Netrivals’ systems daily track and update the prices of +500M products from +40K stores across +50 countries to provide the customers with useful pricing insights across industries in the marketplace. Data collected includes product prices, stock, pictures, titles and references to find potential matches among competing product catalogs. 

The combination of Netrivals’ team of more than 40 professionals and the technology of image recognition and attributes, which is able to find the products of the customers in both marketplaces and direct web, make Netrivals the perfect partner for the customers. www.netrivals.com  


About EPP – Pricing Platform 

EPP – Pricing Platform is a not-for-profit knowledge sharing platform focused on supporting business management, pricing and profit optimisation professionals and CxO-level executives with a main focus on global organizations across a variety of industries. Our target is to keep the pricing and profit optimisation know-how of EPP participants up to date. Our mission is to be the number one on- and offline pricing resource for business decision makers. Interactive collecting, developing and sharing of pricing and profit optimisation knowledge are the key elements to the success of our platform. Enhance your pricing and profit optimisation know-how and be successful in it by joining this dynamic and resourceful pricing platform. www.pricingplatform.com   


SOURCE: European Pricing Platform and Netrivals 


EPP –  Pricing Platform 

Britt Dejager, +32/(0)473.717.669 



Rubén López, +34 930 185 713 ext 103     



+34 930 185 713 ext 103