November 16th - 18th, 2022 - Amsterdam

16th EPP Global Pricing Forum

16th EPP Global Pricing Forum

Agile pricing in a volatile world

IN-PERSON EVENT IN AMSTERDAM

The must-do pricing conference

150+ Attendees
40+ Speakers
98% Attendee satisfaction
100% Networking

The EPP Global Pricing Forum 2022 is the only international pricing forum dedicated to Pricing and Revenue Directors/Managers, cross industry. This extraordinary event brings together pricing professionals, thought leaders, technology innovators and industry practitioners from around the world to share innovative insights, real best practice and practical roadmaps to develop your pricing strategies and achieve pricing goals.

This is the “must go to” global event for pricing executives which will be happening face-to-face. The event offers you the opportunity to learn, interact and network during 3 days of innovative, intensive, and hands-on workshops and training (Day 1) and 2 days of Conference (Day 2 & 3) of expert presentations, panel discussions, working roundtables, a great exhibition area showing the latest technology, an unforgettable evening event and many more networking activities. The workshops and conference will enable you to understand and identify the most effective pricing models to effectively mitigate current inflation prices, alongside actionable pricing strategies.

Key Programme Sessions:

  1. Agile pricing strategies and models to succeed in the current volatile market conditions
  2. Nailing organisational pricing
  3. Innovative technologies to create a competitive advantage
  4. Digital channel and eCommerce pricing excellence
  5. The next phase of pioneering pricing

Download the brochure

Are you an influencer or specialized in pricing based on AI, machine learning – or agile pricing strategies in a digital world? we want to hear from you!

If you would like to contribute to our next occurrence of this unique forum, please contact Mariana Flores at mariana.flores@pricingplatform.eu

16th EPP Global Pricing Forum

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Programme 2022

November 16th 2022

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TRAINING: TRUE PRICING

09.00 - 18.00

Pricing or sustainability, business growth and social responsibility – practical approach

Dr. Larisa Kryachkova - CPA, Sustainability advisory, Chief Human Rights Officer - Slavefreetrade

True pricing is a new practice that gets more and more traction as many companies are starting to use monetization for innovative products that improve externalities.
There are still many challenges to adopting true value pricing principles, but despite the barriers inherent to adoption of true value pricing principles, there is a proven methodology. And some companies have made important progress.

This training brings you the framework, business cases and above all a practical roadmap to start your true pricing journey!

  • How to implement ‘True pricing’ in your pricing strategy.
  • Actionable tools and insights from B2B and B2C companies who have already implemented `True Pricing’.

FULL PROGRAM ON EPP PORTAL SITE

PRE-FORUM WORKSHOPS

12.00 - 13.30

WORKSHOP 1: Price Agreements: How to Actively Manage the Most Entrenched Price Mode

Sofia Simaria – Senior Director of Science, EMEA – Zilliant

B2B companies spend many hours reconciling cost changes against list prices and facilitating spot quotes, but customer price agreements and exceptions tend to fall in the “set-and-forget” category or are heavily guarded by sales teams. This is costly, as agreements often account for the bulk of a company’s revenue and failing to actively manage them causes significant margin leakage. In this workshop, we will identify the problems with the status quo, brainstorm how pricing and sales teams can collaboratively manage agreements to ensure profitability and why better deal and agreement management is especially important in an inflationary era.

  • What are the different types of price agreements and how should your management approach vary?
  • How to quickly update agreement prices in response to cost changes and in collaboration with sales
  • Why agreements are underserved by existing CPQ tools and what to do about it
  • Why up-to-date customer price agreements facilitate a better eCommerce experience for customers
12.00 - 13.30

WORKSHOP 2: Leveraging AI and ML for powerful and transparent price optimisation

Jochen Schmidt – Manager of Solution Strategy EMEA – Pricefx & Isaias Jaramillo-Rojas - Solution Strategist - Pricefx

  • Differentiation and definition between AI and ML
  • Journey from price management to price optimization with ML and AI
  • “My sales reps are perfect pricers, my margins are already the best and I don’t have any competition, especially not international ones. We know the market and products better than any algorithm, why should I do this?”
13.45 - 15.15

WORKSHOP 3: Holistic Pricing in CPG: How to use gross to net analytics in trade negotiations?

Daniëlle van der Ende - Product Marketing Director – Visualfabriq

Negotiations with retail have two components: pricing and contractual investments. Traditionally, whilst account managers are aware of the codependency between the two, they lack insights required to work on holistic pricing. What does your organization need to implement real holistic pricing? How to make a continuous process rather than a one-off annual negotiation? Can holistic pricing change the dynamic between CPG and retailer?

  • Understanding holistic pricing: what is it and how to use the gross to net
  • Legacy tools vs. modern integrated platforms: why you should consider investing
  • The benefit of fact based negotiations and how it boosts trade relations
13.45 - 15.15

The volatility and economic complexity of 2022 is continuing into 2023 and beyond. The best strategy is a profitability plan devised to adapt the changing environment ahead of tumultuous situations. In this workshop you will:

  • Participate in a strategy building session with best practices on the commercial excellence journey
  • Learn from industry peers, what they are focusing on to drive margin uplift and efficiency
  • Decide what is your next primary goal in 2023 and brainstorm ways to approach
15.30 - 17.00

WORKSHOP 5: Addressing An Unpredictable Market with Effective Pricing Practices

Nick Boyer, Senior Director Strategic Consulting EMEA, PROS

Many businesses are debating which actions they need to prioritize, to manage future economic shocks and simultaneously sustain, or even grow, their margins. Pricing teams are getting more attention than ever and struggling with inefficient strategies and processes that were designed for different times.

To emerge stronger, pricing teams are adopting new tools and processes. They are becoming much more agile, implementing better data-driven decision-making, taking steps to reduce the inefficiencies built into old processes and actually managing to improve margins in the process.

In this workshop, we will discuss a selling maturity model and how pricing teams are improving processes and systems to help navigate volatile market conditions and better support sales and eCommerce teams, in responding to the demands of modern buyers.

Join this session to learn:

  • What pricing improvements you need to consider in a volatile market
  • How your business and customers can benefit from dynamic optimized pricing
  • What it takes to maintain competitive, market relevant prices for traditional and digital channels
15.30 - 17.00

WORKSHOP 6: Commercial Excellence Transformation – Pivoting strategy and execution twice as fast

Daniel Lindner - Strategy Principal Director - Pricing and Commercial Strategy Europe – Accenture & Dr. Marcus Demmelmair - Senior Manager - Pricing and Commercial Strategy Europe – Accenture

Learn about how to best bring your pricing strategy, analytics and operations up to speed in an ever more volatile business environment demanding high flexibility in strategic adaptions and price updates with examples from the B2B and B2C field. Discuss how to best shape a pricing strategy in these times and then bring these concepts to live by selecting and rolling-out a pricing software supporting you in daily pricing operations.

November 17th 2022

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Agile pricing strategies and models to succeed in the current volatile market conditions

Welcome by EPP President

Pol Vanaerde, President, European Pricing Platform (EPP)

Key enablers to implement an agile pricing strategy in today's current highly volatile environment

Jérôme Christen - Global Head of Pricing, Fragrance and Beauty. Geneva – Givaudan

  • Engaging the right stakeholders
  • Ensuring a robust end to end inflation management process

During volatile times, pricing leaders must drive agile strategies based on knowledge of changing market conditions. You are absolutely a key leader in creating commercial and revenue strategies. By the end, you’ll:

  • Understand your maturity across six different commercial capabilities
  • Compare your maturity to B2B industry averages
  • Identify and prioritize your opportunity for business and strategy leadership

How to redefine your pricing strategy after almost two years of continuous cost driven price increases?

Gerald Peter - Global Head of Sales Excellence and Strategic Pricing - Henkel Adhesive Technologies

  • Aspects of customers’ pricing behavior, competitors tactical moves and consumers’ changed price sensitivity
  • What stays like before and what has changed significantly?

Get Ahead of Inflation with Proven Pricing Strategies

Pete Eppele - Senior Vice President of Products and Science – Zilliant

As input prices continue to rise, margin leakage grows for many B2B companies. This is because the legacy tools and processes being used to pass through cost changes – already dated in the digital commerce age – are now completely inadequate to deal with inflationary pressures. A new era demands new pricing strategies. Attend this session to learn how companies can embrace an innovative approach to price management, powered by cloud-native software, to get ahead of inflation – and their competition.

  • Inflation’s impact on the price list management status quo, and the increasing cost
  • An exploration of the gaps in typical B2B pricing strategies that must be bridged
  • How a modern pricing strategy halts margin leakage and actually increases profit
  • A templatized approach to price waterfalls and cross-functional collaboration within one system of price management

Moving from margin optimisation towards profit optimisation

Manuel Preisker - Director Customer Pricing - Jungheinrich AG

  • Learn how pricing evolves towards profit optimisation – key steps to follow
  • Optimising margins can be counter effective for your market strategy – understand how to optimize the profits of your portfolio instead of the margin

Value? What is in there for us when professionalizing our pricing

Jochen Schmidt – Manager of Solution Strategy EMEA – Pricefx

  • Show me the money! As pricing moves more and more into the focus of C-Level with inflation and supply chain disruption, we have a look at the different possibilities on measuring the improvement, the professionalization of pricing can have
  • With great power comes great responsibility. To achieve, there is normally a stony road to go first. So what are the steps you have to take in order to succeed?
  • The good, the bad and the ugly. We now heard about all the nice and shiny slides, lets look on some facts of value cases, we were able to deliver to our customers.

Implementing variable services pricing

Marcel Körner - Senior Director, Global Services Pricing Strategy - Dell Technologies

  • Understand how Dell Technologies sells computers with customer specific configurations
  • Learn how to optimize services attach and profitability, services pricing needs to reflect the actual sold configuration
  • A unique, integrated, consumer-centric, predictive approach
  • How to translate strategies and interventions into accretive commercial plans for key customers
  • Does it work ? Business cases

B2B Breakout: Ways to successfully manage cost inflation and resource uncertainties in pricing [Relevant for B2B and B2C]

Dr. Danilo Zatta – Author of “The Pricing Model Revolution” (Wiley 2022), CEO of Horváth Italy and Head of Pricing and Revenue Models - Horváth & Partners

Currently many organizations are faced with high and unpredictable cost inflation as well as resources/raw material uncertainties. This situation raises the question on how to price and position oneself successfully in the market.

  • During this session we will outline ways and measures to improve pricing in these difficult times
  • We will use real project examples as well as best practices to emphasize these measures and during this discussion leave sufficient room for your questions

B2C Breakout: Retail Pricing: Learning from a complex industry

Dr. Jose Mendoza - Associate Professor of Practice, Retailing and Consumer Sciences - University of Arizona

  • How does pricing work in Retail? – hear real examples of price management strategies
  • Moving from a fix price and advertised price to more dynamic pricing – how to do it?
  • As many B2B companies are now becoming retailers – hear the know-how of its implementation
  • Deep dive: what commercial excellence options do companies have?
  • Guidebook: the 6 steps for a successful price increase
  • Identify the value of each of your products and transform your portfolio development
  • Pricing new products/innovation – key strategies to price your new products, its processes and structure

Let’s take a step-back and work together to create the future of pricing. Brainstorm best practices, latest challenges, and real examples. Choose the best roundtable for you: 

  1. Value-based pricing
  2. Customer focus pricing
  3. Servitization pricing
  4. Dynamic pricing strategies – Moderator: Kai Ostendorf, Director Global Parts Strategic Pricing, TEREX Corporation

Followed by a presentation of the key results from the discussion of each roundtable.

Let’s take a step-back and work together to create the future of pricing. Brainstorm best practices, latest challenges, and real examples. Choose the best roundtable for you: 

  1. Dynamic yield – Moderator: Ji-Hoon Dierckx, Chairman & CEO, PricingOne
  2. Value-based pricing
  3. Price setting and portfolio optimisation
  4. Retail pricing

Followed by a presentation of the key results from the discussion of each roundtable.

Nailing organisational pricing

The talent crunch - how to attract and retain the best pricing teams?

Ebrahim A. Elebiary – Pricing & Sales Operations Director - Commercial EU – Goodyear

  • What does the ‘right’ pricing team look like?
  • Your talent pool: how do you recruit, maintain, develop a successful pricing team
  • Learn how to improve the talent capabilities within your pricing team
  • How do people build career in pricing?

Building Data & Analytics as an organizational capability

Simon Czaplok - Product Owner Data. Global Pricing, Quotation & Order Experience - Schneider Electric

The world is changing towards digital sales and focusing on digital customer experience and pricing analytics are moving from purely transactional views to E2E focus along customer journey. In this context, find out:

  • How data has become a golden asset that needs to be operated as a product and managed at scale
  • Learn how this requires a change in the ways of working of global functions
  • Discover how SE creates organizational DNA around data & analytics to improve customer experience and deliver profitable growth
  • Understand how to move your pricing team from being a support function to a core one
  • Commercial Excellence – Partnerships between the sales, financial, marketing and pricing teams to improve profitability – hear the best practices
  • How to deal with conflicting KPI’s within the organisation? (sales / marketing / product mgt / category mgt)

November 18th 2022

Innovative technologies to create a competitive advantage

Is Artificial Intelligence and Machine Learning the future of pricing?

Cenk Yalçın - Senior Manager of Actuarial Pricing and Tariff Management – Generali

  • Embracing the latest pricing software technology – learn how it’s evolving, what is the next phase and cycle?
  • How to connect the systems together and become more agile
  • Hear the latest trends and evolutions when it comes to pricing software (ML /AI / dynamic pricing, etc.) and its successful implementation

Enabling new operating models: Deal Guidance & AI

Jordi Graells - Pricing Capability Owner - Schneider Electric

Automated price guidance was previously approached in B2B as a means for discount control and profit optimization. It is also an effective asset to improve sales teams’ efficiency and decrease response time. In this circumstance:

  • As the world is evolving towards digital sales, find out how Deal Guidance & AI will be a key enabler to reduce human touch and enable self-service and customized experiences
  • Discover SE journey on deal guidance and how we will leverage on AI to bring it to the next level
  • Explore concrete examples of hyper segmentation and price differentiation in action
  • Consumer data analytics trends and apps
  • Latest trends on the point of sale, AI and ML to predict consumer behaviour
  • Data privacy regulation – ways to handle this challenge

Pricing algorithms – friend or foe? – latest trends and solutions

Glenn Mylle - VP Revenue Management & Business Analytics - FedEx Express Europe

Digital channels and eCommerce pricing excellence

  • Latest trends on real time information sources about your competitors to be prepared and react effectively
  • Using and handling data to gain key competitive and customer insights to build a strong pricing and forecasting strategy
  • Learn how to bring competitive intelligence, consumer insights, and market insights together to boost pricing effectiveness
  • Hear how the transformation and implementation was done in a B2B market when moving to eCommerce
  • How to deal with your traditional sales organisation when moving to eCommerce?
  • What are the key aspects and strategic elements when using the online channel?
  • A successful execution and key takeaways of innovative ways of using eCommerce
  • Understand how to manage and build your pricing strategy across all channels
  • The challenges, the organisation set-up needed and the process behind a successful omnichannel strategy implementation

B2B Breakout: Machine learning - real cases in B2B

Mohamed Bibimoune - CTO - Predictive Layer

  • The use of machine learning to optimise your pricing model by delivering more specific pricing according to your customer and products
  • Learn how to equip your organisation to use machine learning and intelligent agents for strategic pricing decisions
  • Benefits of running a Choice Card conjoint survey
  • Benefits of running a Shelf conjoint survey
  • Why running both provides a more holistic view of customer preferences, their price sensitivity and willingness to pay
  • How can we make eTailing possible in B2B – latest trends and models
  • Implementing omnichannel: what functions we need to put together?
  • Find out the steps to move an offline business to an online business

B2C Breakout: Promotions and discount strategies in eCommerce to maximize revenue

Dr. Markus Husemann-Kopetzky - Guest Researcher at FU Berlin & Founder of Price Management Institute

  • Find out about the latest promotional pricing formats to execute successful promotions
  • Learn about a framework to evaluate and optimize promotional campaigns

Let’s take a step-back and work together to create the future of pricing. Brainstorm best practices, latest challenges, and real examples. Choose the best roundtable for you: 

  1. Machine learning and AI
  2. eTailing
  3. Omnichannel pricing
  4. Data management

Followed by a presentation of the key results from the discussion of each roundtable.

Let’s take a step-back and work together to create the future of pricing. Brainstorm best practices, latest challenges, and real examples. Choose the best roundtable for you: 

  1. Promotions and discount strategies
  2. Automated global analytics tools
  3. Omnichannel pricing
  4. Data management

Followed by a presentation of the key results from the discussion of each roundtable.

The next phase of pioneering pricing

The rules:

  • 3 start-up companies will show their solution
  • 5 minutes each to showcase their innovative solution/idea
  • The public vote using the event app after the session
  • The winner will be announced during the evening drinks reception

Value-based pricing: how to innovate around the price

Federico Boccardo – Global Customer Profitability and Pricing Excellence Manager – Cargill

  • The process behind a successful value-based pricing model – How do you embed value-based pricing into DNA of your company: learn the process and know-how
  • How to evaluate and measure the value of your added value services
  • How to innovate around the willingness to pay?

Pricing in the New – why to upgrade pricing now!

Daniel Antolin – Managing Director - Pricing & Commercial Strategy Europe – Accenture

  • Why pricing is the only lever to survive in an ever more volatile and inflation driven world
  • How analytics and technology are revolutionizing pricing
  • What is the best-practice advice to start with analytics and technology powered pricing

Interactive Panel Discussion: Be ready and plan the future – achieve pricing excellence

Kai Ostendorf - Director Global Parts Strategic Pricing – TEREX Corporation

  • Hear ideas on how to accomplish an agile pricing process in a volatile market and be ready for the future
  • Frameworks to drive organic growth
  • Best practices on capability building to have the best pricing team and be ready for year ahead

Speakers

Jérôme Christen

Jérôme Christen

Global Head of Pricing, Fragrance and Beauty. Geneva

Givaudan

Jérôme Christen

Since 2019, I'm the Global Head of Pricing for the Fragrance and Beauty division at Givaudan, the world's largest company in the fragrance and flavour world.
I have a proven track record in business transformation, volatility management and leading agile teams. I previously held senior roles in procurement for more than 20 years, and worked in large FMCG's such as Procter and Gamble in Geneva, Unilever in the Netherlands, Danone in France. These experiences helped me understand and design sustainable pricing strategies.

Gerald Peter

Gerald Peter

Global Head of Sales Excellence and Strategic Pricing

Henkel Adhesive Technologies | Construction

Gerald Peter

More than 25 years of B2B & B2C general management, sales, marketing, pricing and business development expertise in an international responsibility provides a more holistic view on pricing.
Taking multiple views into account is essential, when planning your next pricing steps.
Especially in the construction industry, which is a mix of mostly local and partly regional influences.

Glenn Mylle

Glenn Mylle

VP Revenue Management & Business Analytics

FedEx Express Europe

Glenn Mylle

Glenn Mylle has over 28 years of experience at FedEx. He is based at the FedEx European HQ in Hoofddorp, where is the VP of Revenue Management & Business Analytics for Europe. His team is responsible for pricing across all channels and segments, revenue management tactics, network optimization, performance analytics and commercial modeling. Before his current job Glenn has held leadership roles across several areas, including Customer Experience, Strategic Planning, Product Marketing or Field Marketing. Glenn holds a commercial engineering degree from the KU Leuven and a Master in Management from VLEKHO.

Manuel Preisker

Manuel Preisker

Director Customer Pricing

Jungheinrich AG

Manuel Preisker

Manuel is a senior pricing leader with 10 years’ experience in B2B pricing. He has successfully designed and executed several pricing systems with a total turnover +€1bn. Currently he is working as Director Customer Pricing at Jungheinrich.

Jochen Schmidt

Jochen Schmidt

Manager of Solution Strategy EMEA

Pricefx

Jochen Schmidt

As a manager of solution strategy, I have gathered over decade of experience in the pricing industry. Working for multiple consultancy companies, building up strong strategic background but also implementing pricing software in various industries as an E2E project manager and configuration engineer, the combination of technical experience and strategic knowledge I own is key and necessary in the pricing software industry. I am a motivated and enthusiastic problem solver happy to engage with customers and prospects, supporting them on their pricing journey – which can start at whatever point you are.

Ebrahim A. Elebiary

Ebrahim A. Elebiary

Pricing & Sales Operations Director - Commercial EU

Goodyear

Ebrahim A. Elebiary

Passion for pricing comes from the diversity of topics handled internally and stakeholders involved externally. With that, Ebrahim has moved across pricing roles: operational pricing, pricing transformation, price team capability building on a local and regional basis in great companies like Goodyear, FedEx, P&G. Ebrahim has been running value-finding projects in Belgium, France, Germany, and currently on a European level. Given the constant changes in value generation, Ebrahim is keen on strengthening pricing organizations, learning new trends/skills, and having fun finding new paths to value.

Marcel Körner

Marcel Körner

Senior Director, Global Services Pricing Strategy

Dell Technologies

Marcel Körner

Established global pricing expert with previous background in IT, Online, Operations and customer facing roles.
International experience, having worked across multiple countries and cultures with a track record of managing employees with different backgrounds. As a leader looking to be fair and setup diverse and inclusive departments either from scratch or help improve performance by developing the teams that eventually are doing the hard work.
Specialties: International experience in Pricing, Merchandising, Web Marketing, IT, Services and Operations in global functions. Regular speaker at pricing conferences.

Pete Eppele

Pete Eppele

Senior Vice President of Products and Science

Zilliant

Pete Eppele

Pete brings 20 years of product strategy experience, helping Fortune 500 companies harness Big Data to improve business performance. As Senior Vice President of Products and Science, Pete is responsible for leading Zilliant’s R&D efforts and defining the product lifecycle and requirements. Prior to Zilliant, Pete served as Vice President of Product Marketing at Yclip. Prior to Yclip, Pete managed KD1’s highly scalable data mining and decision support applications used by Walgreens, Lowe’s Home Improvement and Pepsi/Frito Lay. He also worked at Kelly Information Systems where he oversaw product development and implementation of their multi-terabyte data warehouse analytics product line. In addition, Pete has worked in consulting and product development roles with Category Management, Inc. and Procter & Gamble. He earned his B.B.A. in Quantitative Analysis and Information Systems from the University of Cincinnati.

Sofia Simaria

Sofia Simaria

Senior Director of Science, EMEA

Zilliant

Sofia Simaria

Sofia Simaria has led Zilliant’s European Data Science Team for four years where she is responsible for a team of six data scientists who bring their quantitative or engineering backgrounds, paired with solid consulting experience, to deliver outstanding results to Zilliant customers. Sofia and her team are responsible for ensuring that the pricing models are configured to meet business needs and pricing strategies are executed effectively. Additionally, they devote time to research and development activities, continuous methodology and platform innovation, and close collaboration with the Zilliant product and engineering teams to increase the value of the software and science provided to customers. Prior to Zilliant, Sofia worked in management consulting at Ernst & Young, focusing on business modelling, analytics and operational research as well as many years in academia as a researcher and lecturer in the areas of industrial engineering and optimization.

Jordi Graells

Jordi Graells

Pricing Capability Owner

Schneider Electric

Jordi Graells

Jordi Graells is a Global Pricing Capability Owner at Schneider Electric with 10 years of experience in conducting business transformations on different B2B industries with a focus on Top-Line growth. In his current role, Jordi leverages on digitalization and advanced pricing models to create sustainable implementation of the group Commercial Policy & Pricing guidelines. He holds and Engineering degree from École Polytechnique (France).

Simon Czaplok

Simon Czaplok

Product Owner Data. Global Pricing, Quotation & Order Experience

Schneider Electric

Simon Czaplok

Simon Czaplok is Analytics & AI Business Partner in the Global Pricing team of Schneider Electric. With 12+ years experience in Data, Analytics and ERP processes from Media Industry, Finance to Pricing, he focusses in his current role on building the right organization and ensure data availability & readiness for data-driven decision making. He leverages for best practices in organization and governance from his experience from local operations (DACH zone) to global implementation projects (Analytics, S/4 Hana).

Dr. Danilo Zatta

Dr. Danilo Zatta

Author of “The Pricing Model Revolution” (Wiley 2022), CEO of Horváth Italy and Head of Pricing and Revenue Models

Horváth & Partners

Dr. Danilo Zatta

Dan Zatta is a seasoned advisors and thought leader in the field of Pricing and TopLine Excellence at Horváth. Dan is also the author of “The Pricing Model Revolution” (Wiley, 2022).
As a management consultant for more than 25 years, he advises and coaches many of the world’s best-known organizations. Dan has led hundreds of projects both at national and global level for multinationals, small and medium-sized companies as well as investment funds in numerous industries, generating substantial profit increases. His advisory work typically focuses on programs of excellence in pricing and sales, revenue growth, corporate strategies, topline transformations, and redesign of business and revenue models. Dan’s expertise covers B2B as well as B2C on a global scale.

Daniëlle van der Ende

Daniëlle van der Ende

Product Marketing Director

Visualfabriq

Daniëlle van der Ende

Daniëlle van der Ende is the Product Marketing Director of Visualfabriq. Prior to that, she walked the walk and talked the talk of the CPG industry for over ten years. Combining her experience in CPG in marketing, sales and finance with a degree in product design, she is now on a mission: to revolutionize data driven decision making in CPG companies. This stems from a strong believe that people and solutions complement each other in an ideal world. Whilst solutions are best for modelling, predicting and repetitive tasks, Daniëlle believes people should be changemakers, building business relationships and driving innovation.

Dr. Jose Mendoza

Dr. Jose Mendoza

Associate Professor of Practice, Retailing and Consumer Sciences

University of Arizona

Dr. Jose Mendoza

Jose Mendoza is an Associate Professor of Practice in Retailing and Consumer Sciences at the University of Arizona. He focuses on consumer pricing, retail technologies, artificial intelligence marketing, and consumer neuroscience. He is an experienced senior global marketing executive with over 20 years of experience in global marketing alone. Mendoza is also a Researcher in Strategic and Global pricing, Retail Technologies, Consumer Behavior, and Pricing Research methodologies. He had international roles in Latin America, Europe, and the USA in over 50 countries. Dr. Mendoza has presented at global conferences in Latin America, Europe, and the USA.

Mohamed Bibimoune

Mohamed Bibimoune

CTO

Predictive Layer

Mohamed Bibimoune

Mohamed is the CTO of Predictive Layer, identified as an expert of Machine Learning/AI with in-depth knowledge of dynamic pricing and time-series forecasting. With more than 10 years of experience deploying Machine Learning solutions in different industries like energy, supply-chain, retail and commodities, he is a unique interlocutor for pricing managers and analysts. The value creation for businesses from the industrialization of AI solutions is his main focus of attention.

Kai Ostendorf

Kai Ostendorf

Director Global Parts Strategic Pricing

TEREX Corporation

Kai Ostendorf

10+ years of passion for pricing, aftermarket and sales in different B2B industries with a focus on digitalization and implementation of advanced pricing tools / models to maximize customer experience and sustainable Top- and Bottom-Line growth.
Currently leading the parts pricing at TEREX for 17 brands across the world.

Matt Johnston

Matt Johnston

Founder & CEO

EPIC Conjoint

Matt Johnston

Matt Johnston is a seasoned commercial marketing professional possessing over 20 years Pricing, Product and Segmentation experience with Tier 1 brands in Europe, North America, the MENA region and Southeast Asia.
Matt is founder and CEO of a SaaS market research startup called EPIC Conjoint. Top global brands such as Vodafone Group, Philips, Three, Virgin Media and Whirlpool use EPIC Conjoint’s agile survey platform to optimize profit by predicting customers’ product preferences and willingness-to-pay in near real time.

Federico Boccardo

Federico Boccardo

Global Customer Profitability and Pricing Excellence Manager

Cargill

Federico Boccardo

I am an Italian Management engineer with an MBA and more than 12 years of international B2B2C experience in leading projects with cross-functional teams and commercial transformation programmes. Skilled in numerous business strategy and change management fields as well as Business development, CRM implementation, Digital transformation, Pricing (certified EPP Pricing Manager), Targeted value proposition definition, Commercial excellence, M&A, Business unit strategies among others. I am married, currently living in Milan after 10 years of Belgium (Brussels) and 2 of Spain (Valencia) and during my spare time I enjoy cooking and eating in good company as well as practicing all kind of sports!

Yekta Yeganeh

Yekta Yeganeh

EMEA Consulting Leader

Vendavo

Yekta Yeganeh

Yekta Yeganeh is Managing Consultant at Vendavo, leading the EMEA consulting practice. Previously a management consultant at McKinsey & Company, she joined Vendavo 2014. Directing large-scale international projects across various industries, she helps our clients meet and exceed their goals by delivering and managing commercial excellence transformation projects for strategic pricing, implementing an integrating pricing software, and organizational change management.

Darius Fekete

Darius Fekete

Head of Value Consulting

Vendavo

Darius Fekete

Darius is a Business Consultant with 14+ years of professional experience in pricing and digital transformations. He is an advocate for elevating commercial excellence to strategic levels in organizations and an expert in building dynamic pricing capabilities in commoditized markets.
Before joining Vendavo, he delivered several complex business transformation initiatives in B2B manufacturing, distribution, and financial services. Darius also worked at Simon-Kucher & Partners advising clients on top-line growth, price optimization and margin improvement initiatives.
Darius holds a Masters in International Economic Relations from the Cracow University of Economics in Poland.

Cenk Yalçın

Cenk Yalçın

Senior Manager of Actuarial Pricing and Tariff Management

Generali

Cenk Yalçın

Cenk is an actuary with 17 years of experience and is currently the senior manager of pricing in Generali Turkey. He has been working on the modelling and pricing of non-life insurance risk as well as the tariff management of portfolios. He focuses on understanding and modelling the nature of risk and customer behaviour. He is also in the Board of Directors of Actuarial Society of Turkey.

Isaias Jaramillo-Rojas

Isaias Jaramillo-Rojas

Solution Strategist

Pricefx

Isaias Jaramillo-Rojas

Isaias Jaramillo-Rojas is a Solution Strategist at Pricefx, he provides guidance in the sales process by creating suitable and custom solutions for companies that are looking to boost their pricing performance. This empowers them to make better pricing decisions, optimizing for margin gains, improving sales outcomes and identifying areas of opportunity.

Working in the chemical industry as a Pricing Manager in the DACH Region, he focused on the development of omni-channel distribution strategies and automatization of end-to-end pricing business processes.

After living in Germany for 10 years he has become a proud ambassador of Mexican cuisine.

Daniel Antolin

Daniel Antolin

Managing Director - Pricing & Commercial Strategy Europe

Accenture

Daniel Antolin

Daniel Antolin is Managing Director and leads the European Pricing & Commercial Strategy practice. He brings more than 20 years expertise in pricing and commercial excellence and advises clients in the B2B and B2C area on pricing strategy, pricing analytics and latest pricing technology. Daniel has won multiple awards for his pricing consulting work.

Daniel Lindner

Daniel Lindner

Strategy Principal Director - Pricing & Commercial Strategy Europe

Accenture

Daniel Lindner

Daniel Lindner is Strategy Principal Director in Accenture’s European Pricing & Commercial strategy team. Since 2012, he has led more than 100 consulting projects for market-leading and mid-sized clients from across B2B and B2C industries. His focus areas are among others pricing strategy, digital asset pricing and pricing software. He has won several consulting awards for his pricing approaches.

Dr. Marcus Demmelmair

Dr. Marcus Demmelmair

Senior Manager - Pricing & Commercial Strategy Europe

Accenture

Dr. Marcus Demmelmair

Dr. Marcus Demmelmair is Senior Manager in Accenture’s European Pricing & Commercial Strategy team. Marcus has been consulting B2B clients for over 8 years on pricing and commercial excellence combining strategic advisory with latest analytics and technology. His particular focus is on delivering pricing transformation programs from strategy to implementation for European blue-chip companies.

Bart Van den Langenbergh

Bart Van den Langenbergh

Strategy Manager

Monitor Deloitte

Bart Van den Langenbergh

Bart Van den Langenbergh is a Strategy Manager focusing on Commercial Excellence topics such as Pricing Excellence & Portfolio Management at Monitor Deloitte and has gained broad experience across different industries.

Ji-Hoon Dierckx

Ji-Hoon Dierckx

Chairman & CEO

PricingOne

Ji-Hoon Dierckx

Ji-Hoon Dierckx comes with more than 20 years of experience in CPG. First at Procter & Gamble, where he led Revenue Growth Management (RGM) and Pricing Strategy. Then at PricingOne, a revenue management consulting firm, that he founded three years ago in Geneva and Dubai. His consumer-centric RGM approach consistently brings significant Net Sales and Margin growth across consumer goods sectors.

Dr. Larisa Kryachkova

Dr. Larisa Kryachkova

CPA, Sustainability advisory, Chief Human Rights Officer

Slavefreetrade

Dr. Larisa Kryachkova

Dr. Larisa Kryachkova, CPA, has 25 years of experience in the packaging (metal and glass) manufacturing industry with a focus on commercial excellence, pricing, finance, sustainability, and digitalization globally.

She has been residing in the Lausanne area since 2009 with her family. She earned her Doctorate degree from SBS Swiss Business School in Zurich with the focal topic of research in Value-based pricing in the manufacturing sector, true cost accounting (environmental sustainability), and pricing challenges in the FMCG sector through mapping out externalities of a business (Nestlé).

Currently, she is the Chief Human Rights Officer at slavefreetrade, a Swiss NGO aiming to bring consumers and businesses together to overturn modern slavery and to build a global economy founded on goods and services that have harmed nobody in their making (social sustainability).

Dr. Markus Husemann-Kopetzky

Dr. Markus Husemann-Kopetzky

Guest Researcher at FU Berlin & Founder of Price Management Institute

Price Management Institute

Dr. Markus Husemann-Kopetzky

Dr. Markus Husemann-Kopetzky is an experienced pricing expert, passionate researcher, and the founder of the Price Management Institute – a consulting firm helping e-commerce players to grow revenue, profit, and enterprise value. As a guest researcher at the Freie Universität Berlin, Markus contributes to cutting-edge pricing research, teaches Master's students, and advises doctoral researchers. In his professional career, Markus held consulting and management roles in various industries for 12+ years. He was also in the trenches: Markus worked and led in the "machine room of pricing," developing and implementing pricing strategies for the worldwide-leading online retailer in Germany, Europe, and beyond.

Nick Boyer

Nick Boyer

Senior Director Strategic Consulting EMEA

PROS

Nick Boyer

Nick Boyer has more than 15 years of experience in pricing, commercial excellence and project delivery.
At PROS, Nick is responsible for advising prospects and customers on a variety of business challenges. He has been with PROS for 11 years and played a lead role in implementations in Chemicals, Distribution, Manufacturing and Aftermarket parts. Before joining PROS Nick has held various leadership roles implementing ERP, CRM and Pricing solutions with Saint-Gobain, Tarmac and Boots. Nick holds a degree in Computer Science (BSc) and is a Chartered Accountant (ACA) and Prince2 Practitioner.

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Meet top pricing colleagues

This forum attracts a differentiated audience in terms of seniority.

Real diversity

This forum attracts a global audience with a variety of  geographies.

Why you should join!

DISCUSS

We stimulate an atmosphere of discussion and interaction, the best way to learn.

LEARN FROM THE BEST

A carefully selected speaking team of top pricing professionals, all active within your industry. No general talk, but only to-the point and useful presentations.

BUILD RELATIONSHIPS

With more than 1000 minutes of network opportunity, you have plenty of time to connect with pricing colleagues from all over Europe.

REFLECT & PRACTICE

Reflect on your key priorities and how to make it really happen ! Translate your key learnings into real change.

A word from our attendees of 2021

"I was honored to participate in the 15th edition of the EPP European & Global Pricing Forum as speaker and panelist. It has been really great to meet again in person and share best practices and experiences with some of the most talented and successful pricing and revenue experts in B2B and B2C. Thanks, Pol, Mariana, and the rest of the team for organizing such a great event. "

José Vela - General Manager. Director of Pricing - Spandex

"I think attending the EPP forum gives one of the best ROI for any Pricing Professional. I had the privilege of presenting at the 15th EPP European & Global Pricing Forum and it gave me an opportunity to learn from best practices of Pricing experts from other industries. EPP forum also brings together Pricing vendors and Consulting firms who could help with your organizational problems"

Manoj Khokale, Head of Pricing Transformation, Nokia

"EPP adds a lot to the pricing domain. My experience is always enhanced by the great organization directed at combining expertise from various industries with vital upcoming trends in pricing. Being able to network, listen and learn, and be exposed to top professionals stimulates creativity and helps me take a fresh perspective back to work."

Ebrahim A. Elebiary - Pricing Manager Consumer Europe Central - Goodyear Dunlop Tires

"I am grateful to participate in the 15th EPP European & Global Pricing Forum, the opportunity to present and be a part of the panel discussion. It was an amazing experience to see professionals, experts, leaders, and executives from different industries in the pricing and revenue management function. The diversity of topics discussed and presented is very impressive. It was very interesting to see post-covid, the importance of data in making decisions and sharing the know-how across industries. It was quite a humbling experience for me given the highly experienced professionals of their respective industries and how EPP has given this platform and brought us together to share knowledge, take me out of my cocoon of my own (ride-hailing) industry and my company, get exposed and inspired by some of the ideas."

Sheetal Chavan - Pricing Lead - Free Now

"Great experience to attend my first EPP event as a speaker, hopefully not the last. An excellent opportunity to exchange with pricing experts from different industries as well as with vendors with super-advanced proposals to help companies. I recommend joining, to learn, share and also enlarge your pricing network."

Pedro Argudo – Business Intelligence Consultant– Schneider Electric

"An event with a very rich and diverse program and lots of good networking opportunities. Presenters were covering topics on the edge of the pricing science, ranging from value and behavioral pricing to change management, to Artificial Intelligence applications. The ambiance was relaxed and productive, made of pricing professionals who face concrete issues and are keen to exchange methodologies and experience. All in all, certainly time well spent."

Roberto Bedotto – Former EMEA Pricing Director - EATON Electrical sector

"The EPP European & Global Pricing Forum is an amazing event for Pricing professionals from all types of industries. The event consists of several high-level speakers, from all over the world, who are sharing their experiences and ideas about Pricing and Revenue Management, showing real cases and applications, and discussing the future of the sector. I truly recommend this forum for anyone who is looking to gain relevant knowledge and create a great professional network."

Pedro Piccoli Soares - Executive Advanced Profit Management & AI - Sixt

Venue

The Forum will take place at the Steigenberger Airport Hotel Amsterdam, at Schiphol airport (approx. 10 min by car, transfer free of charge) with its 440 hotel rooms and conference rooms, is about 15 km away from the city center. Directly opposite lies the Amsterdam forest, an ideal spot for running, cycling and walking. The location of the hotel in Amsterdam is easily accessible by car or public transport. There are multiple restaurants in the hotel; Trattoria with a weekly changing Italian menu, Sports & Media bar and/or our Bistro with a monthly change menu based on seasonal ingredients.

Accommodation

EPP has secured a preferential room rate at the Steigenberger Airport Hotel Schiphol in Amsterdam. In order to make your reservation, please download the booking form HERE and email it to bookings.amsterdam@steigenberger.com.

This offer is only available until Friday 21st October, so early booking is advised.

Content

Our industry-led content pieces are free to download for all. You will only need to fill the form once, after that you will be able to view the current and future content at any time.


Legacy pricing systems are harming B2B: do this instead.

In this whitepaper, we will delineate between pricing systems of record and systems of management, explore how they are used together, uncover an inmediate value-add opportunity, and introduce a vision for real-time, dynamic omnichannel pricing that doesn’t require ERP manipulation.

From Manual to Milliseconds. A playbook for becoming dynamic in B2B

What’s The Perfect Price? The process of price optimization

Price optimization is many things to different people. In fact, there is both a science and an art to the process. When applied correctly, the process of pricing science will organize disparate sets of data and turn them into powerful, actionable insights. When applied incorrectly it can hinder accurate price setting and miss windows of opportunity. For further information on what the perfect price is, check this eBook.

How Visualfabriq supports navigating high inflation

Inflation is at a level that we haven’t seen for decades. The rise in commodity prices, cost of energy and logistics and increased labour expenses puts pressure on gross profit of CPG’s all over the world. Suddenly, achieving profitability targets for 2022 is a challenge. Companies are forced to reconsider pricing strategies for this year and beyond. They have to understand how their assortment contributes to profitability – and where there are risks.

This paper shows how you can use the Visualfabriq platform to address the complexity of the current inflation, and how you can prepare for the future.

Monetizing digital offerings in the software dominant age

Software-dominant offerings are commanding a growing share of the product and service mix across traditional industries. But pricing such offerings to successfully monetize them isn’t easy, especially for many incumbents. Taking the shift toward offering digitization seriously requires a focused rethinking of pricing strategies, considering the development of new monetization concepts. Jointly with experts from GoogleCloud and Microsoft, Accenture has designed an approach how to shape go to market, pricing strategy and price setting for digital assets.

Drive revenue growth and boost margins with smarter pricing

This eBook explores the challenges B2B pricing teams are facing today in the new selling era. By addressing and fixing the technology gap in the pricing process, businesses can deliver the right price, at the right time, in the right channel, for all buyer engagements—and beat their competitors who are still using spreadsheets.

Meet pricing decision makers from:

Registration

EPP Members benefit from discounted rates. Not a member yet? Register here.

GROUP DISCOUNT: The most popular way to attend – Attend as a team to learn and build company-wide insights! —> Get -40% on all tickets from 3+ tickets on:  contact francisco.porcel@pricingplatform.com

CONFERENCE

€1049 €1595


  • SUPER EARLY BIRD - SAVE BIG Until 26th August

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  • · Unique networking dinner

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CONFERENCE+WORKSHOPS

€1499 €2045


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CONFERENCE+TRAINING

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  • SUPER EARLY BIRD - SAVE BIG Until 26th August

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  • · PDF Speaker presentations

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GROUP BOOKING (Minimum 3 tickets) Save min. € 500/ticket

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  • **GROUP BOOKING CONTACT: francisco.porcel@pricingplatform.com**

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  • · Unique networking dinner

  • · PDF Speaker presentations

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SOLUTION PROVIDER

€2995


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Once registration is completed, all tickets are transferable but never refundable.

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