16^th EPP Global Pricing Forum

Jérôme Christen

Since 2019, I'm the Global Head of Pricing for the Fragrance and Beauty division at Givaudan, the world's largest company in the fragrance and flavour world.
I have a proven track record in business transformation, volatility management and leading agile teams. I previously held senior roles in procurement for more than 20 years, and worked in large FMCG's such as Procter and Gamble in Geneva, Unilever in the Netherlands, Danone in France. These experiences helped me understand and design sustainable pricing strategies.

Gerald Peter

More than 25 years of B2B & B2C general management, sales, marketing, pricing and business development expertise in an international responsibility provides a more holistic view on pricing.
Taking multiple views into account is essential, when planning your next pricing steps.
Especially in the construction industry, which is a mix of mostly local and partly regional influences.

Glenn Mylle

Glenn Mylle has over 28 years of experience at FedEx. He is based at the FedEx European HQ in Hoofddorp, where is the VP of Revenue Management & Business Analytics for Europe. His team is responsible for pricing across all channels and segments, revenue management tactics, network optimization, performance analytics and commercial modeling. Before his current job Glenn has held leadership roles across several areas, including Customer Experience, Strategic Planning, Product Marketing or Field Marketing. Glenn holds a commercial engineering degree from the KU Leuven and a Master in Management from VLEKHO.

Manuel Preisker

Manuel is a senior pricing leader with 10 years’ experience in B2B pricing. He has successfully designed and executed several pricing systems with a total turnover +€1bn. Currently he is working as Director Customer Pricing at Jungheinrich.

Jochen Schmidt

As a manager of solution strategy, I have gathered over decade of experience in the pricing industry. Working for multiple consultancy companies, building up strong strategic background but also implementing pricing software in various industries as an E2E project manager and configuration engineer, the combination of technical experience and strategic knowledge I own is key and necessary in the pricing software industry. I am a motivated and enthusiastic problem solver happy to engage with customers and prospects, supporting them on their pricing journey – which can start at whatever point you are.

Ebrahim A. Elebiary

Passion for pricing comes from the diversity of topics handled internally and stakeholders involved externally. With that, Ebrahim has moved across pricing roles: operational pricing, pricing transformation, price team capability building on a local and regional basis in great companies like Goodyear, FedEx, P&G. Ebrahim has been running value-finding projects in Belgium, France, Germany, and currently on a European level. Given the constant changes in value generation, Ebrahim is keen on strengthening pricing organizations, learning new trends/skills, and having fun finding new paths to value.

Marcel Körner

Established global pricing expert with previous background in IT, Online, Operations and customer facing roles.
International experience, having worked across multiple countries and cultures with a track record of managing employees with different backgrounds. As a leader looking to be fair and setup diverse and inclusive departments either from scratch or help improve performance by developing the teams that eventually are doing the hard work.
Specialties: International experience in Pricing, Merchandising, Web Marketing, IT, Services and Operations in global functions. Regular speaker at pricing conferences.

Pete Eppele

Pete brings 20 years of product strategy experience, helping Fortune 500 companies harness Big Data to improve business performance. As Senior Vice President of Products and Science, Pete is responsible for leading Zilliant’s R&D efforts and defining the product lifecycle and requirements. Prior to Zilliant, Pete served as Vice President of Product Marketing at Yclip. Prior to Yclip, Pete managed KD1’s highly scalable data mining and decision support applications used by Walgreens, Lowe’s Home Improvement and Pepsi/Frito Lay. He also worked at Kelly Information Systems where he oversaw product development and implementation of their multi-terabyte data warehouse analytics product line. In addition, Pete has worked in consulting and product development roles with Category Management, Inc. and Procter & Gamble. He earned his B.B.A. in Quantitative Analysis and Information Systems from the University of Cincinnati.

Sofia Simaria

Sofia Simaria has led Zilliant’s European Data Science Team for four years where she is responsible for a team of six data scientists who bring their quantitative or engineering backgrounds, paired with solid consulting experience, to deliver outstanding results to Zilliant customers. Sofia and her team are responsible for ensuring that the pricing models are configured to meet business needs and pricing strategies are executed effectively. Additionally, they devote time to research and development activities, continuous methodology and platform innovation, and close collaboration with the Zilliant product and engineering teams to increase the value of the software and science provided to customers. Prior to Zilliant, Sofia worked in management consulting at Ernst & Young, focusing on business modelling, analytics and operational research as well as many years in academia as a researcher and lecturer in the areas of industrial engineering and optimization.

Jordi Graells

Jordi Graells is a Global Pricing Capability Owner at Schneider Electric with 10 years of experience in conducting business transformations on different B2B industries with a focus on Top-Line growth. In his current role, Jordi leverages on digitalization and advanced pricing models to create sustainable implementation of the group Commercial Policy & Pricing guidelines. He holds and Engineering degree from École Polytechnique (France).

Simon Czaplok

Simon Czaplok is Analytics & AI Business Partner in the Global Pricing team of Schneider Electric. With 12+ years experience in Data, Analytics and ERP processes from Media Industry, Finance to Pricing, he focusses in his current role on building the right organization and ensure data availability & readiness for data-driven decision making. He leverages for best practices in organization and governance from his experience from local operations (DACH zone) to global implementation projects (Analytics, S/4 Hana).

Dr. Danilo Zatta

Dan Zatta is a seasoned advisors and thought leader in the field of Pricing and TopLine Excellence at Horváth. Dan is also the author of “The Pricing Model Revolution” (Wiley, 2022).
As a management consultant for more than 25 years, he advises and coaches many of the world’s best-known organizations. Dan has led hundreds of projects both at national and global level for multinationals, small and medium-sized companies as well as investment funds in numerous industries, generating substantial profit increases. His advisory work typically focuses on programs of excellence in pricing and sales, revenue growth, corporate strategies, topline transformations, and redesign of business and revenue models. Dan’s expertise covers B2B as well as B2C on a global scale.

Daniëlle van der Ende

Daniëlle van der Ende is the Product Marketing Director of Visualfabriq. Prior to that, she walked the walk and talked the talk of the CPG industry for over ten years. Combining her experience in CPG in marketing, sales and finance with a degree in product design, she is now on a mission: to revolutionize data driven decision making in CPG companies. This stems from a strong believe that people and solutions complement each other in an ideal world. Whilst solutions are best for modelling, predicting and repetitive tasks, Daniëlle believes people should be changemakers, building business relationships and driving innovation.

Dr. Jose Mendoza

Jose Mendoza is an Associate Professor of Practice in Retailing and Consumer Sciences at the University of Arizona. He focuses on consumer pricing, retail technologies, artificial intelligence marketing, and consumer neuroscience. He is an experienced senior global marketing executive with over 20 years of experience in global marketing alone. Mendoza is also a Researcher in Strategic and Global pricing, Retail Technologies, Consumer Behavior, and Pricing Research methodologies. He had international roles in Latin America, Europe, and the USA in over 50 countries. Dr. Mendoza has presented at global conferences in Latin America, Europe, and the USA.

Mohamed Bibimoune

Mohamed is the CTO of Predictive Layer, identified as an expert of Machine Learning/AI with in-depth knowledge of dynamic pricing and time-series forecasting. With more than 10 years of experience deploying Machine Learning solutions in different industries like energy, supply-chain, retail and commodities, he is a unique interlocutor for pricing managers and analysts. The value creation for businesses from the industrialization of AI solutions is his main focus of attention.

Kai Ostendorf

10+ years of passion for pricing, aftermarket and sales in different B2B industries with a focus on digitalization and implementation of advanced pricing tools / models to maximize customer experience and sustainable Top- and Bottom-Line growth.
Currently leading the parts pricing at TEREX for 17 brands across the world.

Matt Johnston

Matt Johnston is a seasoned commercial marketing professional possessing over 20 years Pricing, Product and Segmentation experience with Tier 1 brands in Europe, North America, the MENA region and Southeast Asia.
Matt is founder and CEO of a SaaS market research startup called EPIC Conjoint. Top global brands such as Vodafone Group, Philips, Three, Virgin Media and Whirlpool use EPIC Conjoint’s agile survey platform to optimize profit by predicting customers’ product preferences and willingness-to-pay in near real time.

Federico Boccardo

I am an Italian Management engineer with an MBA and more than 12 years of international B2B2C experience in leading projects with cross-functional teams and commercial transformation programmes. Skilled in numerous business strategy and change management fields as well as Business development, CRM implementation, Digital transformation, Pricing (certified EPP Pricing Manager), Targeted value proposition definition, Commercial excellence, M&A, Business unit strategies among others. I am married, currently living in Milan after 10 years of Belgium (Brussels) and 2 of Spain (Valencia) and during my spare time I enjoy cooking and eating in good company as well as practicing all kind of sports!

Yekta Yeganeh

Yekta Yeganeh is Managing Consultant at Vendavo, leading the EMEA consulting practice. Previously a management consultant at McKinsey & Company, she joined Vendavo 2014. Directing large-scale international projects across various industries, she helps our clients meet and exceed their goals by delivering and managing commercial excellence transformation projects for strategic pricing, implementing an integrating pricing software, and organizational change management.

Darius Fekete

Darius is a Business Consultant with 14+ years of professional experience in pricing and digital transformations. He is an advocate for elevating commercial excellence to strategic levels in organizations and an expert in building dynamic pricing capabilities in commoditized markets.
Before joining Vendavo, he delivered several complex business transformation initiatives in B2B manufacturing, distribution, and financial services. Darius also worked at Simon-Kucher & Partners advising clients on top-line growth, price optimization and margin improvement initiatives.
Darius holds a Masters in International Economic Relations from the Cracow University of Economics in Poland.

Cenk Yalçın

Cenk is an actuary with 17 years of experience and is currently the senior manager of pricing in Generali Turkey. He has been working on the modelling and pricing of non-life insurance risk as well as the tariff management of portfolios. He focuses on understanding and modelling the nature of risk and customer behaviour. He is also in the Board of Directors of Actuarial Society of Turkey.

Isaias Jaramillo-Rojas

Isaias Jaramillo-Rojas is a Solution Strategist at Pricefx, he provides guidance in the sales process by creating suitable and custom solutions for companies that are looking to boost their pricing performance. This empowers them to make better pricing decisions, optimizing for margin gains, improving sales outcomes and identifying areas of opportunity.

Working in the chemical industry as a Pricing Manager in the DACH Region, he focused on the development of omni-channel distribution strategies and automatization of end-to-end pricing business processes.

After living in Germany for 10 years he has become a proud ambassador of Mexican cuisine.

Daniel Antolin

Daniel Antolin is Managing Director and leads the European Pricing & Commercial Strategy practice. He brings more than 20 years expertise in pricing and commercial excellence and advises clients in the B2B and B2C area on pricing strategy, pricing analytics and latest pricing technology. Daniel has won multiple awards for his pricing consulting work.

Daniel Lindner

Daniel Lindner is Strategy Principal Director in Accenture’s European Pricing & Commercial strategy team. Since 2012, he has led more than 100 consulting projects for market-leading and mid-sized clients from across B2B and B2C industries. His focus areas are among others pricing strategy, digital asset pricing and pricing software. He has won several consulting awards for his pricing approaches.

Dr. Marcus Demmelmair

Dr. Marcus Demmelmair is Senior Manager in Accenture’s European Pricing & Commercial Strategy team. Marcus has been consulting B2B clients for over 8 years on pricing and commercial excellence combining strategic advisory with latest analytics and technology. His particular focus is on delivering pricing transformation programs from strategy to implementation for European blue-chip companies.

Bart Van den Langenbergh

Bart Van den Langenbergh is a Strategy Manager focusing on Commercial Excellence topics such as Pricing Excellence & Portfolio Management at Monitor Deloitte and has gained broad experience across different industries.

Simon Murzeau

Simon is a Senior Manager within the Strategy department of Deloitte, focusing on Commercial Strategy & Pricing.
Prior to joining Deloitte, Simon has worked 10+ years on pricing and analytics in payments, healthcare (med-dev) and transportation industries. Assignments ranged from value-based pricing projects to leading pricing transformation programs as head of a pricing organisation. His operational background in pricing and analytics from the industry enables him to identify the value levers and issues of clients around pricing and revenue optimization.

Ji-Hoon Dierckx

Ji-Hoon Dierckx comes with more than 20 years of experience in CPG. First at Procter & Gamble, where he led Revenue Growth Management (RGM) and Pricing Strategy. Then at PricingOne, a revenue management consulting firm, that he founded three years ago in Geneva and Dubai. His consumer-centric RGM approach consistently brings significant Net Sales and Margin growth across consumer goods sectors.

Dr. Larisa Kryachkova

Dr. Larisa Kryachkova, CPA, has 25 years of experience in the packaging (metal and glass) manufacturing industry with a focus on commercial excellence, pricing, finance, sustainability, and digitalization globally.

She has been residing in the Lausanne area since 2009 with her family. She earned her Doctorate degree from SBS Swiss Business School in Zurich with the focal topic of research in Value-based pricing in the manufacturing sector, true cost accounting (environmental sustainability), and pricing challenges in the FMCG sector through mapping out externalities of a business (Nestlé).

Currently, she is the Chief Human Rights Officer at slavefreetrade, a Swiss NGO aiming to bring consumers and businesses together to overturn modern slavery and to build a global economy founded on goods and services that have harmed nobody in their making (social sustainability).

Dr. Markus Husemann-Kopetzky

Dr. Markus Husemann-Kopetzky is an experienced pricing expert, passionate researcher, and the founder of the Price Management Institute – a consulting firm helping e-commerce players to grow revenue, profit, and enterprise value. As a guest researcher at the Freie Universität Berlin, Markus contributes to cutting-edge pricing research, teaches Master's students, and advises doctoral researchers. In his professional career, Markus held consulting and management roles in various industries for 12+ years. He was also in the trenches: Markus worked and led in the "machine room of pricing," developing and implementing pricing strategies for the worldwide-leading online retailer in Germany, Europe, and beyond.

Nick Boyer

Nick Boyer has more than 15 years of experience in pricing, commercial excellence and project delivery.
At PROS, Nick is responsible for advising prospects and customers on a variety of business challenges. He has been with PROS for 11 years and played a lead role in implementations in Chemicals, Distribution, Manufacturing and Aftermarket parts. Before joining PROS Nick has held various leadership roles implementing ERP, CRM and Pricing solutions with Saint-Gobain, Tarmac and Boots. Nick holds a degree in Computer Science (BSc) and is a Chartered Accountant (ACA) and Prince2 Practitioner.

Nicolas Manuelli

Nicolas Manuelli is a Partner at BCG (Paris office). He is a core member of the Marketing, Sales & Pricing and Industrial Good practice areas. Nicolas focuses on B2B pricing and leads AI, data science, and advanced analytics solutions for his clients. Since joining BCG in 2013, Nicolas has led over 40 engagements. Recent projects include a data-driven transformation at a B2B client to boost commercial performance, developing and implementing pricing tools for an chemical client, and commercial transformations.

Mehrdad Moslemi

Mehrdad Moslemi joined Vistex in 2018 as a Solution Advisor for Pre-Sales Demo, working on pricing solutions for EMEA. Through his mathematics and computer science studies, he has a natural understanding of numbers and formulas. Mehrdad loves tracking prices in many different categories (B2B/B2C) and uncovering their secrets. Customers’ challenges are often like a riddle and pondering over them and solving them piece by piece makes his job extremely interesting. As he explains, “when you understand the strategies, you never buy too expensive again”.

Carina Roellig

Carina Röllig joined Vistex in 2021 after the company acquired Webdata Solutions, a provider of the market analysis and competitive pricing software called “blackbee”. Carina is the founder of Webdata Solutions and she grew up in a family of entrepreneurs, so she learned quite early what it meant to start and manage a business. Carina studied business administration at the Technical University of Dresden. Additionally, she has an MBA degree in Event Marketing from the Technical University Chemnitz.

Eiko van Hettinga

Eiko van Hettinga is Co-founder and Managing Director of 7Learnings. His company helps leading European retailers optimise prices and marketing decisions with Machine Learning Technology. Before founding 7Learnings, Eiko was COO at Thermondo. One of the fastest growing startups in Europe.

Dr. Ingo Reinhardt

Before founding buynomics, Ingo was a Senior Director with Simon-Kucher & Partners, a global leader in pricing. He holds a PhD in Management from the University of Cologne and diplomas in Management and Mathematics. He was a PostDoc at the University of Oxford and published in the Strategic Management Journal.

Gagan Arora

Gagan is an Associate Partner with Bain & Company. He has 16+ years of experience in deploying transformative analytics solutions to solve problems across pricing, promotions, customer and marketing analytics. He has led a number of engagements with a particular focus on consumer goods and retail industry. Gagan brings experience of working with sr. execs to develop strategy, thought partnership and has led global teams to deliver large scale projects, with a firm focus on commercial value addition. He is passionate about the topics of markdown, personalization, RGM, promotion and pricing optimization. Gagan is married and has a 4 year old son, he lives with his family in Dubai.