SPEAKERS

  • Ana Cespedes

    Senior Vice President, Global Marketing and Strategy

    Merck KGaA

  • Scott Murrie

    General Manager, Global Pricing

    GE Healthcare

  • Alan Crowther

    President of Global Markets

    Alliance Life Sciences

  • Slobodan Farago

    Commercial Excellence Manager MDS Europe

    BD

  • Dr. Vivian Mendonca

    Regional Director - Oncology Market Access and Pricing - EEMEA

    MSD

  • Halima Bengabrit

    Global Pricing Head of Established Products

    Sanofi

  • Photo Daniel Cho

    Daniel Cho

    Director Marketing, Global Pricing & Competitive Portfolio Analytics

    Philips Healthcare

  • Maarten Van Baelen

    Market Access Director

    Medicines for Europe

  • George Boretos

    CMO

    Cube RM

  • Gulen Desteli

    Global Pricing Manager

    GE Healthcare

  • Francis Arickx

    Advisor General - Head of Directorate - Directorate Pharmaceutical Policy

    RIZIV INAMI

  • Diar Fattah

    Associate Director of Medicines Optimisation

    NHS 

  • Richard Charter

    Head of Market Access & Pricing BD Diabetes Care EMEA

    Becton Dickinson

Where Pricing & Market Access Leaders Meet

The 8th annual EPP Life Sciences Pricing Forum has become the “must” go event for Pricing and Market Access senior executives and innovators, who want to learn and discuss the trends and developments in the pricing and profit optimisation area.

This year’s forum is completely re-designed to cover the most up to date pricing and market access real-world insights, trends and real case studies with information not available in any other event.

Our goal is to provide the most interactive and pioneering content forum, deeply detailed, in a setting with your industry peers where you will be able to network, learn and discuss about pricing strategy, payers’ relationships, price policy and innovative pricing tools. The forum offers 3 interactive days with workshops, expert presentations, panel sessions, roundtables discussions, a great evening event and many more networking activities.

 

Join us at Europe’s most influential pricing forum!

Download the forum brochure today to see the full speaker faculty and programme

Key themes chosen by the industry

 

Ο

 

Stay ahead of the game :
Examine the latest pricing trends 
and Life Science developments
  • The Pricing Evolution – Hear the latest pricing trends and developments in Life Sciences and how the future is shaping
  • Strengthen your value proposition by using an innovative pricing approach with an integrated care approach
  • Find out how to demonstrate value of your technology and manage different stakeholders
Ο

Empower
payers’ collaboration
  • Hear directly from payers how Life Sciences can engage and work successfully with payers
  • Analysis of the complexity of different payers around the world – understanding the different ways to value a drug and how pricing and market access play a crucial role
  • How to communicate the evidence to price optimization
 Ο
Optimise your strategic pricing to ensure commercial success
(Pharma & MedTech Tracks)
  •  Ensure an effective localization & indirect channel pricing strategy
  • Partnerships between the sales and pricing teams to improve profitability
  • The evolving Biosimilars landscape – key biosimilar trends and dynamics across Europe
  • The present and future for oncology pricing strategies
  • Drive optimal price setting for your portfolio
  • Hear how to create an effective risk sharing agreement and pay by performance model
  • Subscription based pricing models
 Ο
Implement innovative pricing models, contracting & tendering
(Pharma & MedTech Tracks)
  • Innovating value-based contracting models & economic models in Life Sciences
  • Indication based-pricing model – Analysis of the latest Life Science developments and implementations
  • Enhance launch sequence strategies and the timings to optimise global revenue
  • Explore how a successful outcome-based contracting can guaranty business success
  • Tender management excellence: Hear successful value-based & data-based tendering strategies
  • Gross-to net best practices and the value of applying them
  • Early price and early value assessment models
  • Insights on current Managed Entry Agreements
  • Hear how to create an effective risk sharing agreement and pay by performance model
  • Subscription based pricing models
 Ο
Embrace new technology tools & data management
  • How predicted reimbursement analytics can help you to optimise your pricing and profit strategy
  • The evolving data ecosystem: Understand how the industry is embracing Real-World Data to price optimisation
  • Transform your processes and systems to a successful pricing dynamics management
  • Pricing automation: techniques to improve the pricing offering and the incorporation of machine learning to optimize the process

Download the forum brochure today to see the full speaker faculty and programme

If you would like to be part of this amazing forum next year : please contact us: mariana.flores@pricingplatform.eu or  britt.dejager@pricingplatform.eu or just give us call +32(0)473.71.76.69


5 reasons why you should attend the EPP Life Sciences Pricing Forum in 2018 

  1. 120+ senior level executives come together for exclusive keynote presentations, innovative workshops, 2 breakouts on Pharma and MedTech, roundtables discussions and unrivalled networking to engage in high level business discussions that will shape the future of pricing and market acces
  2. The forum agenda was created together with key industry influencers to include the main industry’s challenges and opportunities
  3. 25+ Speakers delivering interactive workshops, roundtables, panel discussions and ground-breaking presentation
  4. Pharma & MedTech Breakouts: Discuss, learn and challenge both strategic and tactical topic
  5. Networking: Face-to-face conversations with top industry experts and your pricing peers during the innovative and interactive forum format – you will meet and do business with the leading industry leaders

Watch last year’s (2017) event video


Who is attending?

Every year 120+ attendees gather to discuss and reflect on the latest pricing and market access trends, learn about best business practices and meet world’s best experts in pricing and profit optimisation.

The EPP Life Sciences Pricing Forum brings together leading practitioners and experts to discuss, reflect, network and share. The forum is tailored for key stakeholders such as: Pricing, Reimbursement, Market Access, Commercial, Marketing and Sales Directors and VPs, CEOs and General Managers.

Download the forum brochure today to see the full speaker faculty and programme 

ATTENDING WITH 2+ GROUP : contact: mariana.flores@pricingplatform.eu or  britt.dejager@pricingplatform.eu or call +32(0)473.71.76.69.


This is an event you must attend!

  • 1 BUILD RELATIONSHIPS

    With more than 1000 minutes of network opportunity, you have plenty of time to connect with pricing colleagues from all over Europe.

  • 2 DISCUSS

    We stimulate an atmosphere of discussion and interaction, the best way to learn.

  • 3 LEARN FROM THE BEST

    A carefully selected speaking team of top pricing professionals, all active within your industry. No general talk, but only to-the point and useful presentations.

  • 4 REFLECT & PRACTICE

    Reflect on your key priorities and how to make it really happen !  Translate your key learnings into real change.

THE PROGRAMME

Key 2018 themes chosen by the industry

Stay ahead of the game – Examine the latest pricing trends and Life Science developments

  • The Pricing Evolution – Hear the latest pricing trends and developments in Life Sciences and how the future is shaping
  • Strengthen your value proposition by using an innovative pricing approach with an integrated care approach
  • Find out how to demonstrate value of your technology and manage different stakeholders

Empower payers’ collaboration

  • Hear directly from payers how Life Sciences can engage and work successfully with payers
  • Analysis of the complexity of different payers around the world – understanding the different ways to value a drug and how pricing and market access play a crucial role
  • How to communicate the evidence to price optimization

 Optimise your strategic pricing to ensure commercial success (Pharma & MedTech Tracks)

  • Ensure an effective localization & indirect channel pricing strategy
  • Partnerships between the sales and pricing teams to improve profitability
  • The evolving Biosimilars landscape – key biosimilar trends and dynamics across Europe
  • The present and future for oncology pricing strategies
  • Drive optimal price setting for your portfolio
  • Hear how to create an effective risk sharing agreement and pay by performance model
  • Subscription based pricing models

Implement innovative pricing models, contracting & tendering (Pharma & MedTech Tracks)

  • Innovating value-based contracting models & economic models in Life Sciences
  • Indication based-pricing model – Analysis of the latest Life Science developments and implementations
  • Enhance launch sequence strategies and the timings to optimise global revenue
  • Explore how a successful outcome-based contracting can guaranty business success
  • Tender management excellence: Hear successful value-based & data-based tendering strategies
  • Gross-to net best practices and the value of applying them
  • Early price and early value assessment models
  • Insights on current Managed Entry Agreements
  • Hear how to create an effective risk sharing agreement and pay by performance model
  • Subscription based pricing models

Embrace new technology tools & data management

  • How predicted reimbursement analytics can help you to optimise your pricing and profit strategy
  • The evolving data ecosystem: Understand how the industry is embracing Real-World Data to price optimisation
  • Transform your processes and systems to a successful pricing dynamics management
  • Pricing automation: techniques to improve the pricing offering and the incorporation of machine learning to optimize the process

Download the forum brochure today to see the full speaker faculty and programme

October 4th 2018

Contact Forum Producer

Mariana Flores

SPEAKERS

We are proud to announce already a great line-up of experienced speakers for 2018 !!

If you would like to join the speaker faculty, please contact Mariana Flores: mariana.flores@pricingplatform.eu

Ana Cespedes

Senior Vice President, Global Marketing and Strategy

Merck KGaA

Professional with 14 years of Senior Leadership experience in Healthcare and Corporate Affairs. Interested in new business models and operating excellence, digital acceleration, communications, patient centricity, and building public-private partnerships. Country, Regional and Global responsibilities. General Manager of nonprofit. Functional leadership of Market Access; Government Affairs; Patients Organizations; Communications and Corporate Responsibility; Regulatory Affairs; Corporate Innovation & Operating Excellence; Commercial Compliance.

Scott Murrie

General Manager, Global Pricing

GE Healthcare

Scott is responsible for the strategic pricing of GE Healthcare’s portfolio and has over 20 years of experience in pricing.  He joined GE Healthcare in 2006 and held leadership positions in Market Access and Global Pricing.  Prior to GE, Scott served in several pricing and product management roles in the telecommunications industry.  Scott holds a PhD in Economics from Oklahoma State University and a BBA in Economics from The University of Oklahoma.  In addition, Scott completed the Oxford Strategic Leadership Program at the Saïd Business School, University of Oxford.

Alan Crowther

President of Global Markets

Alliance Life Sciences

Alan Crowther is President of Global Markets of Alliance Life Sciences, responsible for overseeing the Global Pricing solutions for Alliance. He brings 20 years of leadership, consulting and technology experience with him to the position. Alan has previously held roles as CEO at Alliance; founder of Adjility Health, a firm focused on life sciences analytical software; Vice President at Capgemini; Co-founder and Officer at Adjoined Consulting, where he ran the Life Sciences practice and was part of the leadership of the venture-backed company and helped drive it to a successful $200MM+ exit. Prior to Adjoined, Mr. Crowther was head of services for a small software company that exited to BEA Systems; and was a manager at Andersen Consulting (Accenture) before that. He is a graduate of Princeton University.

 

Slobodan Farago

Commercial Excellence Manager MDS Europe

BD

20 years plus of business and team leadership experience in life sciences (Life Sciences/Pharmaceuticals/Diagnostics/MedTech/Biotech). Well-proven in strategic roles (HQ) with leading industry players and consulting agencies. Value and solution driven mindset. Education background in biological sciences, management and business administration, and pricing. Strong expertise in Commercial Excellence, Sales Force Effectiveness, Business Analytics, Strategic Pricing, Marketing. People management and team leadership routine.

Dr. Vivian Mendonca

Regional Director - Oncology Market Access and Pricing - EEMEA

MSD

Halima Bengabrit

Global Pricing Head of Established Products

Sanofi

With more than 20 years’ experience in the pharma industry, Halima worked for several European and US companies. She has an extensive experience in marketing, mainly in cardio-vascular, CHC and diabetes areas at country and global level.  She moved 7 years ago to a global market access role before heading market access for emerging markets.

Currently Halima is leading global pricing management for established products. Her team is also in charge of implementing a new global price management tool deployed WW for the whole Sanofi portfolio as well as developing pricing analytics to optimize pricing execution and visibility.

Photo Daniel Cho

Daniel Cho

Director Marketing, Global Pricing & Competitive Portfolio Analytics

Philips Healthcare

Daniel is the head of a Global Pricing team of 10 which spans in USAndover and Germany Boeblingen, serving the business need forusing pricing as a tool to optimize margin and profitability for a 2.7BEuro business with Philips Healthcare. Daniel and his team built anextensive BI platform based on the Qlikview platform and provide1500+ users daily access to actionable intelligence from CRM (SF.com), OIT, Sales, Margin, Pricing (From SOFON Quotation system+ SAP) and other business data such as Installed Base. Daniel andteam have proven records of reversing the price erosion for all business,helping to improve market business margins within one-year cycle, aswell as improving qualified funnels for high margin business within aquarter. Daniel also had global experience in Product Management,Market Intelligence, New Product Introduction, as well as SalesDevelopment for Asia Pacific and Sales & Marketing experiencefor Asia Pacific. Daniel was also a trained Management Consultantfrom PriceWaterhouse in Sydney. He is now located in BoeblingenGermany for the past 14 years.

Maarten Van Baelen

Market Access Director

Medicines for Europe

The goal of « Medicines for Europe » (formerly EGA) is to improve health by ensuring better access to treatment for patients in Europe and beyond.  As Market Access Director, the objective of Maarten’s team is to shape in the EU a dynamic and sustainable market situation that enables fast and fair pricing and reimbursement for generic, biosimilar and value-added medicines.

Maarten joined « Medicines for Europe » in 2011 as Medical Affairs Manager with responsibilities in the areas of fighting Falsified Medicines and Pharmacovigilance. In his life before the association, he worked in the pharmaceutical industry providing pharmacovigilance consultancy and in the medical device industry liaising with Key Opinion Leaders. He combined these roles while working weekends in a community pharmacy.

Maarten is a pharmacist by education and holds an MBA from “Solvay Brussels School of Economics and Management” and “École des Ponts Paris Business School”.

George Boretos

CMO

Cube RM

George is the CMO of Cube RM, a vendor of Revenue Management & Optimization solutions with specialization in CPQ software. He has more than twenty years of professional experience in managerial positions in product marketing, pricing, corporate strategy, and sales. He is also a seasoned data scientist, specialized in price optimization models, with numerous successful business forecasts and scientific publications to his name in prestigious scientific journals and publishers, such as Elsevier and Foresight. He is a member of the International Institute of Forecasters

Gulen Desteli

Global Pricing Manager

GE Healthcare

Gulen Desteli works as a Global Pricing Manager at GE Healthcare and leads global pricing initiatives to drive profitability in complex markets and institutionalize value based pricing. Desteli is a seasoned pricing professional with 12 years of strategic pricing experience in Healthcare, FMCG, Telecom and Software industries. She holds an MBA from the University of Virginia, Darden School of Business and an undergraduate degree in Economics from Bogaziçi University.

Francis Arickx

Advisor General - Head of Directorate - Directorate Pharmaceutical Policy

RIZIV INAMI

National Institute for Health and Disability Insurance

Diar Fattah

Associate Director of Medicines Optimisation

NHS 

A pharmacist and health economist, Diar leads on medicines use and optimisation, prescribing and the provision of pharmaceutical services within the Dartford, Gravesham & Swanley CCG. In addition, he sits on the National Institute for Health and Care Excellence (NICE) Technology Appraisal Committee.  His work has been focused on combatting inappropriate polypharmacy with the use of healthcare data analytics.

Richard Charter

Head of Market Access & Pricing BD Diabetes Care EMEA

Becton Dickinson

Richard is currently the Head of Market Access & Pricing at Becton Dickinson (BD) EMEA, for the Diabetes Care franchise. He is also vice-Chair of the MedTech Europe ‘Evidence & Payers’ Working Group.  Richard is also a core contributor to the MedTech Europe EU Value based Procurement Working group, as well as co-Chair of the ISPOR Medical Device Special Interest Group. Within these roles, Richard is focused on creating pragmatic, win-win patient access solutions in value based healthcare that align payers and manufacturers around outcomes based frameworks.

Richard currently lives in Switzerland, and graduated as class valedictorian from Bocconi University in Italy, with a Masters in Healthcare Management Economics and Policy (the MIHMEP program), and an undergraduate degree in Management Economics and Public Policy from the University of Guelph, Canada in 2002.

TESTIMONIALS

Fresenius-Kabi SwissBioSim

Sue Caleo-Naeyaert, Global Head Pricing, Market Access and Policy Biosimilars at Fresenius-Kabi SwissBioSim

“This is a great conference which covers most pricing topics with a decent amount of detail. Anyone can benefit from this conference no matter how experienced”

Ian Tidswell

Ian Tidswell, Founder and Lead Consultant at een Consulting GmbH

The EPP Life Sciences Pricing Forum is a unique event for learning about the latest pricing challenges and techniques to address them, due to the deep experiences and skills of the participants and speakers

BTG

Giuseppe Monita , Senior Manager, Customer Services Contracts & Tendering EMEA at BTG

“Exciting & energetic meeting where it is possible to learn, share & discuss best practices and new ideas on hot topics regarding pricing & tendering” 

Cogentia Healthcare Consulting

David Alderson, Director at Cogentia Healthcare Consulting

“A good event for catching up, great networking and opportunity to share current thinking and best practice” 

Bayer

Henderson Azevedo, Global Pricing Oncology at Bayer

“A highly recommended forum for pricing professionals”

Tefen Management Consulting

Chiara Garavaglia, Partner, Global Leader of Tefen Life Sciences Centre of Excellence & Innovation at Tefen Management Consulting

“In my experience, EEP is the only existing opportunity to discuss at 360 degrees about Pricing, involving both pharmaceutical and med tech stakeholders”

Sue Caleo-Naeyaert

Sue Caleo-Naeyaert , Global Head Pricing, Market Access and Policy Biosimilars at Fresenius-Kabi SwissBioSim

“This is a great conference which covers most pricing topics with a decent amount of detail.   Anyone can benefit from this conference no matter how experienced”

 

Henderson Azevedo

Henderson Azevedo, Global Pricing Oncology at Bayer

“A highly recommended forum for pricing professionals”

Alan Crowther

Alan Crowther, President, Global Markets at Alliance Life Sciences Consulting Group

“The 7th EPP Life Sciences Pricing Forum was the 3rd in a row that Alliance Life Sciences attended.  This year’s conference was the best yet in content. Participants come prepared to learn, share and together they helped shape the trends in our industry. The forum on the shores of Lake Geneva at the foot of the Alps is also the best locale you can imagine for a thought-provoking, content-rich conference. What a great atmosphere!”

Chiara Garavaglia

Chiara Garavaglia, Partner, Global Leader at Tefen Management Consulting

“In my experience, EEP is the only existing opportunity to discuss at 360 degrees about Pricing, involving both pharmaceutical and med tech stakeholders”

BD

, at BD

Baxter Healthcare

, at

AstraZeneca

, at

Aliaxis

, at

Fresenius

, at

GSK

, at

Merck

, at

Novo Nordisk

, at

Pfizer

, at

Meet pricing decision makers from:

VENUE

Grand Hotel Suisse Majestic – 4*deluxe

This majestic hotel was originally built during the Belle Epoque in 1870 and entirely renovated in 2010. The hotel is just on the lakefront and so you get a phenomenal view of the lake, the promenade, the gardens and of course the snow capped mountains.   Take a look at this splendid hotel !

Please note that we have a limited number of rooms at preferred rates at our disposal : contact Britt Dejager on britt.dejager@pricingplatform.eu to book now !

Avenue des Alpes 45, 1820 Montreux, Zwitserland- +41 21 966 33 33 – hotel website

The easiest way to get to Montreux is to take the train from Geneva Airport direct to Montreux (CHF 35.-/ 2nd class and CHF 62.-/ 1st class)
There is a direct train every 20 minutes (http://www.sbb.ch/en/timetable.html ) – the hotel is straight across the train station.
A taxi will be about CHF 350.-

Photo Grand Hotel Suisse Majestic

Snow capped mountains…

Grand Hotel Suisse Majestic5

…with a great view to the lake…

Grand Hotel Suisse Majestic3

…all comfort in the Belle Epoque…

P1180175

Share, learn and discuss

Grand Hotel Suisse Majestic4

…in an inspiring environment.

P1180607

Perfect work-pleasure combination!

CONTENT

Financial Assessment of Managed Entry Agreements

New types of contracting options are explored to address the respective expectations of payers and manufacturers. Binding discounts to conditions is the solution proposed by Managed Entry Agreements (MEAs).

The evolving biosimilars landscape

Observations and key considerations for biopharma companies.

Operational Pharma Pricing Benchmark Summary Findings

A 2018 pricing benchmark survey conducted by Alliance Life Sciences Consulting  Group.

Download exclusive presentations about pricing trends and benchmarks on :

  • Operational Pricing
  • The Evolving Biosimilars Landscape
  • Managed Entry Agreements

These presentations cover the latest pricing insights, trends and benchmarking information with detailed and unique insights, conducted by industry leading experts supported by primary market and global research compiled from dozens of sources.

We hope you enjoy the content. All these topics will be covered in this year’s 8th EPP Life Science Pricing Forum : Register today to secure your place.

EPP PARTNERSHIPS

Become a sponsor for 2018

For more info please contact Britt.dejager@pricingplatform.eu

REGISTRATION

Register Today & SAVE €400 – Super Early Bird Discount!

• If you are a Belgian based company (VAT required), please contact britt.dejager@pricingplatform.eu to complete your registration
• We prefer online payments, but you can also select ‘Show other payment options’ to pay by bank transfer

• EPP Members benefit from our preferred membership rates – not yet a member ? Discover all EPP member benefits here : www.pricingplatform.eu/join-epp.html

• Once a registration is completed, tickets are transferable but never refundable. This applies to payments via invoice as well

Please select whish best suits your company :

FULL CONFERENCE PASS
1595 1995
FULL CONFERENCE PASS
 
3-4-5 OCT
Access to the bootcamps (day 1)
Access to the 2 days forum
Access to evening event 4 OCT
PDF presentations after event
FORUM PASS
1295 1695
FORUM PASS
 
4-5 OCT
 
Access to the 2 days forum
Access to evening event 4 OCT
PDF presentations after event
BUY 2 GET 1 FREE
3590 4797
3 x FULL CONFERENCE PASS
 
3-4-5 OCT
Access to the bootcamps (day 1)
Access to the 2 days forum
Access to evening event 4 OCT
PDF presentations after event

Group discounts are available of > 3 people
Inquire

GOLD FORUM PASS
2995
3-4-5 OCT
Acces to the bootcamps on day 1
Access to the 2 days forum
Access to evening event
PDF presentations after event
SILVER FORUM PASS
2695
4-5 OCT
 
Access to the 2 days forum
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PDF presentations after event
GROUP RATES
on demand
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