Associate Director, Global Pricing & Revenue Management
Senior Pricing Manager
Senior Manager Global Pricing Excellence
Head of Pricing
Global Director Of Price & Margin Excellence
Stanley Black & Decker
Teresa Brera Diverio
Pricing Officer EMA-EMEA
Director of Pricing & Revenue Management
Head of CoE Pricing and Promotions
Juan Jardón Parada
Chief Commercial Officer
Vice President Commercial
Former WK Vice President and former SKP Partner.
Helena Amaral Neto
LUXULTING - Luxury Consulting
B2C Pricing Manager AT/CH/NL/PL
Head of Pricing
Product owner Pricing
CTO & Co-Founder
Head of Business Management Digitization
Nokia Global Services
Director Revenue Management Operations and Market Liaison
Head of Online Channel
Founder & CEO
Founder, TheTopLineLab & Director Institute for Data-Driven Decisions, ESADE Business School
Juan Manuel Plaza
Business Development Manager
B2Me Pricing Forum 2020 – coming soon
RETAIL – FMCG – CONSUMER GOODS – FASHION – DIGITAL
Monetized took place last 3-4-5 July in Amsterdam and it was a massive success!
Monetized is the only global B2ME pricing conference to succeed in a data driven, digitalised, and multi-channelled economy. It was the must-do conference for anyone involved in pricing, margin management, revenue management, purchasing, category management,brand management, consumer insights or marketing. We invite you to join us next year!
The conference brought together the pricing thought leaders, technology innovators and practitioners to share innovative insights, practical roadmaps, real-life best practices and also demos to enhance your pricing projects.
Conference Sessions – key themes during the 2019 edition were:
- How to implement the latest and most advanced pricing techniques in the new B2ME world
- Learn how to embrace the latest pricing technology
- Improve your pricing with large data-enabled insights and analytics
- Solve the multi-channelling consumer pricing challenges
- Bring pricing & revenue management to the core of our organization
Some of the testimonials of this innovative forum are:
“It was a great experience for me to participate in the EPP Monetized – B2Me Pricing Forum. Inspirational speakers, excellent knowledge sharing with leading Pricing experts and professional organization. Big thank you to the EPP team”
Armin Fehl – Product owner Pricing – METRONOM GmbH – A METRO company
“It’s been a pleasure to share my experience in digital and in-store commerce, business development and revenue management with top FMCG and Retail executives and distinguished expert-speakers from around the world at the EPP Monetized B2Me Pricing Forum last week in Amsterdam. This conference gave me the opportunity to learn, interact and network with seasoned pricing leaders, with the outstanding support of the EPP team”
Juan Jardón Parada – Chief Commercial Officer – Caprabo
Read all the testimonials here.
If you have any questions about the event or if you would like to be part of our 2020 edition, please Contact Mariana Flores at email@example.com
Have a look at the pictures of Monetized 2019.
If you would like to join the speaker faculty next year, please contact Mariana Flores: firstname.lastname@example.org
Matt Johnston, CEO at Epic Conjoint
Good Pricing professionals are as scarce as hen’s teeth. Pricing experts are a good deal rarer! All credit to Pol Vanaerde, President of EPP, and his awesome team of professionals…..Britt Dejager , Mariana Flores, Lena Chatchatrian, Ripsime Matevosian, Camila Rios Salonia and Emma Cook….. for attracting and hosting such Pricing royalty under one roof for 2.5 days in the awe-inspiring setting of the Johan Cruijff ArenA. The level of Pricing insights and best practice shared at this EPP forum surpassed any conference I have ever attended! Looking forward to the next EPP Pricing exchange already!!!”
team, at TheTopLineLab
EPP Monetized was an incredible conference where all pricing topics were covered: from overriding the usual B2B price realization challenges to Real-Time AI-based Pricing implementation in e-commerce. It provided the best forum to connect and network with a broad range of pricing leaders as well as a superb opportunity to showcase TheTopLineLab’s methodology on Dynamic Pricing, all of it within a very well organized & structured event
Emilio Zunino, Managing Partner at Maiora Solutions
Monetized has been a unique opportunity for learning and networking with the top experts in B2Me pricing from global companies in a wide range of industries. We have had the chance to share our business experience and get so much in return: new methodologies, techniques, good practices and great contacts from the best-in-class of B2Me pricing
Manuel Granado , Head of Online Channel at CompuTrabajo
It was a pleasure to share time and knowledge with pricing professionals from top brands in all sort of industries, discussing about the importance of predictive analytics, psychological pricing, company culture transformation and luxury among others
Armin Fehl, Product owner Pricing at METRONOM GmbH - A METRO company
It was a great experience for me to participate in the EPP Monetized – B2Me Pricing Forum.
Inspirational speakers, excellent knowledge sharing with leading Pricing experts and professional organization. Big thank you to the EPP team
Juan Jardón Parada
Juan Jardón Parada , Chief Commercial Officer at Caprabo
It’s been a pleasure to share my experience in digital and in-store commerce, business development and revenue management with top FMCG and Retail executives and distinguished expert-speakers from around the world at the EPP Monetized B2Me Pricing Forum last week in Amsterdam.
This conference gave me the opportunity to learn, interact and network with seasoned pricing leaders, with the outstanding support of the EPP team
Meet pricing decision makers from:
TLS: Applying the Power of Artificial Intelligence to Dynamic Pricing
The recent advances in Artificial Intelligence (AI) have spread to many areas and processes. Pricing is one area where AI is enabling companies to considerably increase their profits and margins. Dynamic pricing, in particular, is a new source of profitability for companies, which is enabled by the formidable advances in technology. In this EPP Thought Leadership Series, we take a look at what are AI and dynamic pricing, and present a successful case study to help you reflect on if and how Dynamic Pricing makes sense in your business, and what can be the steps to implement a Dynamic Pricing strategy within your company.
3 exclusive pricing presentations
Download here 3 very innovative and interesting presentations delivered at our past 13th annual EPP® European & Global Pricing Forum 2018 in November.
The exclusive presentations, with extraordinary case studies, are:
- Artificial Intelligence pricing tool integration for retailers by Milan Havlíček – Sales Director – Yieldigo
- Retail & Online Pricing – Creating a dynamic pricing model in your organisation to improve pricing perception by Weldon W. Whitener, PhD – Chief Analytics Officer – Pricesearcher Ltd.
- How to get better insights in price elasticity using AI by Rickard Glamsjö – CEO & Micael Ehn, PhD – Head of Data Science – Price Edge
Note: The 3 presentations are in 1 PDF together.
How Can B2C Retailers Price Towards Their Customers
When determining optimal prices, pricing analysts are exposed to an avalanche of collected data, 95% of which is considered as noise. There is a significant shift toward Customer-Centric AI driven pricing as big data underperformed to expectations and failed to deliver incremental growth. Companies using Customer-Centric AI Pricing witness a 5–20% increase in profitability while preserving their turnover. AI has the ability to manage 98% of article prices. Retailers who embrace change will leverage the financial gain previously hidden within pricing.
Thought Leadership Series 4 – 2018
The EPP® Thought Leadership Series provides insights from pricing leaders around the globe. When a new insight breaks, these pricing leaders already think of the unanswered questions and the story behind the story. These people want to inspire you to act – to take the next step in your journey. With these series, we help to take the right actions.
Use the download button (left) to access your content
If you would like to join the sponsor faculty for next year, please contact Britt Dejager: email@example.com
SAVE MONEY WITH THE EARLY BIRD TICKETS !