LIVE-VIRTUAL EVENT September 14-16-21-23, 2021 #DynamicTalks

Dynamic Talks - B2B Series

The must-do virtual event

200+ Participants
15+ Speakers
4 Dynamic Talk Series
100% Networking

What are Dynamic Talks?

The EPP Dynamic Talks are highly effective live-virtual presentations by global pricing leaders, presenting well-formed ideas on how to shape our pricing and revenue roadmap, with a very innovative format & system, in under 20 minutes, followed by a live Q&A session where you can dive deep into the subject, ask questions and discuss together with the speakers and peers current challenges and solutions.

Some keywords to describe our Dynamic Talks Series:

  • High impact learning
  • Interactive participation
  • Short intensive LIVE sessions

The Dynamic Talks are the place to learn, connect and network with your pricing community. We are certain you will love it!

EPP Dynamic Talks – B2B Series (September 14-23, 2021)

4 sessions of TedX type talks – 100% effective

We have a series of amazing topics lined up for you.

  1.  Leveraging your B2B eCommerce pricing & digital channels
  2. Nailing value-based pricing with new technology
  3.  Price optimisation across channels
  4. Creating a successful discount and rebates strategy

If you would like to contribute to this unique forum as a speaker or partner, please contact Mariana Flores at mariana.flores@pricingplatform.eu

Did you miss our last Dynamic Talks edition? Do not worry, you can now watch the recordings here. These are free for EPP Prime Members. Would you like to become a member and benefit from all the innovative content that EPP has to offer? – Buy your membership today HERE.

Dynamic Talks - B2B Brochure

EPP Dynamic Talks B2B

Download the brochure now for the speaker line-up, agenda and more

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Speakers

Glen Ives

Glen Ives

Director of Pricing Strategy

Change Healthcare

Glen Ives

Glen began his career as an Officer in the United States Navy, and served six years deploying several times overseas to combat terrorism and piracy. After the military, Glen attended business school, and upon graduation, joined Maersk, the world’s largest ocean carrier. He started in Sales, and eventually, joined Maersk’s Revenue Management team in Copenhagen, Denmark. He later moved back to the US to head pricing for North America’s largest export market. Last March, Glen joined Change Healthcare, and now leads pricing efforts across all major business lines assisting stakeholders in monetizing Change Healthcare’s platform and diverse solution portfolio.

Karen Prevezer

Karen Prevezer

Head of Pricing & Packaging

LexisNexis Legal and Professional UK

Karen Prevezer

Karen has been the Head of Pricing and Packaging at Lexis Nexis UK since September 2020. Previously, she worked at Reed Online, where she started up the pricing function as Pricing Manager and grew her role to become Head of Commercial Planning. Before that, she was at Pearson for 11 years in a variety of roles across Corporate Finance & Strategy, Project Management, Digital Strategy, and Pricing.

Luís Liberal

Luís Liberal

VP Commercial Policy & Pricing

Schneider Electric France

Luís Liberal

After 7 years of experience around the domains of IT Strategy, IT Audit and Cybersecurity at Deloitte (5 years), Vodafone and Atos, Luis joins Schneider Electric - world leader in energy solutions and digital automation for energy efficiency - in 2014. He joined the Internal Audit team where he started to develop expertise around commercial efficiency, price management and Commercial & Pricing Analytics with projects in more than 10 different countries.

Since 2017, Luis has deployed a Pricing Analytics team in operations in France and has led European projects for the deployment of harmonized pricing policies and the development of pricing management skills in this region.

In February of 2020, Luis was appointed Vice President Commercial Policy and Pricing for France Operations and member of the Management Committee of Schneider Electric France. Its mission is to deploy a price culture in commercial operations in France, to simplify the processes around operational price decisions and to take advantage of the price as a key lever for profitable growth in France.

In his private life, Luis devotes himself to his family, his passion for sport and appreciates good French gastronomy.

Luis graduated in Business Management & Computer Science in Portugal (ISCTE) with a specialization in Cybersecurity (Universidade Católica Portuguesa).

Marco Ferreira

Marco Ferreira

Global Strategic Pricing Manager

Petronas Lubricants International

Marco Ferreira

Marco Ferreira has over 10 years of experience in Business Intelligence, Strategic Planning, and Pricing Management in the Services and Energy sectors.

Currently, the global leader on Strategic Pricing for Petronas Lubricants International. Directly responsible for developing global strategies, establishing global guidelines, conduct pricing opportunities assessment, and advising regional deployment.

Since 2018, based in Italy, he has been driving pricing transformation programs in China, Malaysia and European countries. The company's FY 2020 financial results have shown improvements on profits, and pricing management was recognized as one of the most impactful levers to protect business from market turmoil.

Marco has education background in Business Administration and Strategy Planning, holds and European Certificate Price Manager Level 2 and PMP Certified.

Maria Kolesnikova

Maria Kolesnikova

Pricing Manager

Amcor

Maria Kolesnikova

Maria is a pricing manager with Amcor, a global leader in developing and producing responsible packaging. She has studied finance and holds an MBA from INSEAD. In her current role Maria has been focusing on building the robust pricing infrastructure, expanding the pricing team capability, developing pricing analytics to facilitate the decision making and find out more ways to create and capture value. Maria’s key professional interest is transforming the customer needs into the value creation through pricing solutions in strong collaboration with sales and marketing.

Martina Behrmann

Martina Behrmann

Head of Pricing Mercedes-Benz Vans

Mercedes-Benz AG

Martina Behrmann

Martina Behrmann is heading the pricing for Mercedes-Benz Vans. There, she is responsible for global pricing of all new light commercial vehicles also guiding the market organizations in their country-specific pricing activities. In the last decade, she has held various positions in pricing in different divisions of the Daimler Group. She has a broad and deep experience in strategic and operative pricing for complex products. Having seen different forms of pricing organization, she knows the challenges of pricing in big corporations.

Mikołaj Ostach

Mikołaj Ostach

Product and Price Manager. Group After Sales

Volkswagen

Mikołaj Ostach

Mikołaj Ostach is currently Head of Product and Price team, responsible for product management, prices and margins in the area of automotive after sales – parts and accessories, incl. strategic products. Works in Volkswagen Group Poland more than 8 years – VW AG National Sales Company, representing brands VW, Audi, Seat, Skoda and Porsche in local market. Previously holding position of Head of Central Planning, Reporting and Analysis Unit. Before joining VGP worked in consulting area in grants and incentives for business and in IT.

Peter Wirthumer

Peter Wirthumer

Pricing Lead Eastern Europe

Givaudan Taste & Wellbeing

Peter Wirthumer

Peter guides his commercial business partners with a clear motto: “Price is the universal language”.
As Pricing Lead for Eastern Europe at Givaudan Taste & Wellbeing, he is responsible for daily price negotiation and supporting the wider pricing strategy.
He started his career at McKinsey & Company and later joined Mondi Uncoated Fine Paper as S&OP Manager.
He started his education in Technical Mathematics, complemented by a degree in Political Economy through a Fulbright scholarship.
“As universal language it enables two parties to agree on the value of something – and is at the heart of our economy”.

Ruslan Galimov

Ruslan Galimov

Pricing leader, GE offshore wind

GE Renewable Energy

Ruslan Galimov

Ruslan Galimov is working as a pricing leader for Offshore Wind business in GE Renewable energy since 2018, covering global markets. He has been working in GE Power since 2011 as a Commercial Manager in European markets. Prior to that, Ruslan served as Head of the Strategic Development Department with Bashkirenergo utility in Russia, and other roles related to investments and economic analysis. Overall experience in energy industry is 15 years.

In his current role he is responsible for making value-based calculations, leading pricing models development and is in charge latest market analytics to support GE product offering in rapidly growing offshore wind market.

Ruslan holds a MSc in Sustainable Energy Futures from the Imperial College - London, UK, and a PhD in Economics and Management from Ufa State Aviation Technical University in Russia.

Ruslan is married, have two kids and lovely labrador and based in Nantes, France

Sofia Simaria

Sofia Simaria

Senior Director of Science

Zilliant

Sofia Simaria

Sofia Simaria has led Zilliant’s European Data Science Team for four years where she is responsible for a team of six data scientists who bring their quantitative or engineering backgrounds, paired with solid consulting experience, to deliver outstanding results to Zilliant customers. Sofia and her team are responsible for ensuring that the pricing models are configured to meet business needs and pricing strategies are executed effectively. Additionally, they devote time to research and development activities, continuous methodology and platform innovation, and close collaboration with the Zilliant product and engineering teams to increase the value of the software and science provided to customers. Prior to Zilliant, Sofia worked in management consulting at Ernst & Young, focusing on business modelling, analytics and operational research as well as many years in academia as a researcher and lecturer in the areas of industrial engineering and optimization.

Wendy Tang

Wendy Tang

Global Pricing Excellence Manager

HBK - Hottinger Brüel & Kjær

Wendy Tang

Over 12 years of experience at a Fortune 500 company and have worked in 3 different countries across Asia and Europe. Currently working in HBK, the product physics experts and world-leading expertise across all test and measurement domains. My pricing expertise covers Tender Pricing & Management, Revenue Management and Pricing & Process Excellence.

François Lenne

François Lenne

Group Head of Pricing

Manutan Group

François Lenne

François has spent most of his career in Pricing. After 5 years as Pricing Analyst in the Industry, he joined Office Depot to take a position as a Pricing Manager during 15 years.

3 years ago, François joined Manutan Group as Head of Pricing to structure & develop the Pricing Management across the Group.

Through his different positions, François had the opportunity to lead a large scope of strategic, operational and value-based pricing topics, working both in B2B/B2C markets, European environments, and with a particular attraction for transformation & organization projects.

Dr. Kushal Ahmed

Dr. Kushal Ahmed

Head Of Solution Strategy APAC

Pricefx

Dr. Kushal Ahmed

ICT professional with 14+ years of experience in offering IT sales/solution consultancy, leadership, architecting, project management & development, with specialized knowledge on systems analysis and design (PhD). Delivered 30+ medium to large-scale software solutions for more than 35+ customers and generated high volume revenues. Have years of cross functional experience across Sales, Business Development, Channels Management, Solution Strategy, Education and Customer Success Management.

Career Highlights:
- Headed sales & solution consultancy in APAC
- Standardized many business processes
- Provided IT strategic/operational leadership
- Mentored teams w/ effective communication
- Architected and developed new applications
- Delivered large and high-demanding projects

Ozge Saritosun Kurtoglu

Ozge Saritosun Kurtoglu

Executive Director, Global Strategic Pricing

Tenneco

Ozge Saritosun Kurtoglu

Ozge (Oz) Saritosun Kurtoglu is Executive Director Global Pricing Strategy for DRiV – Tenneco / DRiV MotorParts a $3.2bn in revenue part of Tenneco ($17B) leading global supplier of automotive replacement parts with established and widely recognized brands, such as Monroe ride performance, Champion car maintenance, and Walker clean air products.

Reporting directly to President of MotorParts, Ozge focuses on building Strategic Pricing capability in the form of people, processes, tools and infrastructure needed to bring increasingly profitable share growth to DRiV MP globally.

Ozge’s pre- DRiV career was with Pearson where she built the Strategic Pricing capability for Pearson, the world’s learning company with‎ $5B in revenues, leading a global team responsible for key pricing, bundling, and monetization strategies in support of Pearson’s digital transformation. Ozge joined Pearson from General Electric where she was the Senior Director of Global Marketing for GE Healthcare, a $20 billion business unit of General Electric. Ozge’s pre-GE career spans 10 years in High-Tech marketing and consulting through roles in Microsoft, IBM Business Consulting Services and PwC Consulting.

A native of Turkey, Ozge holds an MBA degree in Marketing and Finance from the Wharton Business School at the University of Pennsylvania and a BA degree in Economics from Harvard University.

In her free time in addition Ozge volunteers as a national board member at the national of Healthcare Businesswomen’s Association to enable gender parity in healthcare and beyond.

Become a speaker

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Company

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What can you expect ?

 

Short, effective, TEDx type talks.

High quality content.

Connect and network with the pricing community.

Ask all your questions live to our speakers and deep dive in the content.

The live experience

Send private messages

An event app feature for exchanging private messages among attendees, promoting a timeless networking that is not restricted to the virtual coffee-break.

Real time chat

Exchange your questions directly to the expert speaker or EPP team.

Meet the experts in live meetups

Immediately after the Dynamic Talks you can join the speakers’  to discuss, ask questions and network with the expert and pricing peers.  It’s interactive and very effective peer learning.

Connect & network

Connect & network with your pricing peers, discuss and learn from each other.

Programme

September 14th 2021

Skip to next day

Dynamic Talk Session 1 - Leveraging your B2B eCommerce pricing & digital channels

During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

  • Best practices of a successful eCommerce & digital pricing implementation to excel channel consistency and avoid channel conflicts
  • Pitfalls of eCommerce in B2B and how to handle competitive pressure and cannibalization

During these Dynamic Talks, 3 top experts will bring crystal ball session (15’) bringing their vision to how to approach relevant discussions that are going on ;

  • Best practices of a successful eCommerce & digital pricing implementation to excel channel consistency and avoid channel conflicts
  • Pitfalls of eCommerce in B2B and how to handle competitive pressure and cannibalization
16.45 CET

Q&A

Meet and discuss LIVE with the speakers

You have free access to join the live discussions in with the speakers and your pricing peers.

September 16th 2021

Skip to next day

Dynamic Talk Session 2 - Nailing value-based pricing with new technology

During these Dynamic Talks, 3 top experts will bring visionary talk sessions (3×20’) bringing answers to relevant discussions that are going on ;

  • The process behind a successful value-based pricing model and the tools used
  • Real examples of added value enhanced by IoT and AI
  • The monetisation of value – selling value & services to your customers

During these Dynamic Talks, 3 top experts will bring visionary talk sessions (3×20’) bringing answers to relevant discussions that are going on ;

  • The process behind a successful value-based pricing model and the tools used
  • Real examples of added value enhanced by IoT and AI
  • The monetisation of value – selling value & services to your customers

During these Dynamic Talks, 3 top experts will bring visionary talk sessions (3×20’) bringing answers to relevant discussions that are going on ;

  • The process behind a successful value-based pricing model and the tools used
  • Real examples of added value enhanced by IoT and AI
  • The monetisation of value – selling value & services to your customers
17.00 CET

Q&A

Meet and discuss LIVE with the speakers

You have free access to join the live discussions in with the speakers and your pricing peers.

September 21st 2021

Skip to next day

Dynamic Talk Session 3 - Price optimisation across channels

During these Dynamic Talks, 2 top experts will bring Rapid Fire Sessions (15’) bringing their vision to how to approach relevant discussions that are going on ;

  • Key steps to excel your segmentation and channel management
  • A guide to manage a multi-channel strategy and price across markets and channels
  • Real world showcases of how to estimate the right value and price set in different channels?
  • Surviving the silo challenge – overcome cross-functional goal conflicts

During these Dynamic Talks, 2 top experts will bring Rapid Fire Sessions (15’) bringing their vision to how to approach relevant discussions that are going on ;

  • Key steps to excel your segmentation and channel management
  • A guide to manage a multi-channel strategy and price across markets and channels
  • Real world showcases of how to estimate the right value and price set in different channels?
  • Surviving the silo challenge – overcome cross-functional goal conflicts

During these Dynamic Talks, 2 top experts will bring Rapid Fire Sessions (15’) bringing their vision to how to approach relevant discussions that are going on ;

  • Key steps to excel your segmentation and channel management
  • A guide to manage a multi-channel strategy and price across markets and channels
  • Real world showcases of how to estimate the right value and price set in different channels?
  • Surviving the silo challenge – overcome cross-functional goal conflicts
17.00 CET

Q&A

Meet and discuss LIVE with the speakers

You have free access to join the live discussions in with the speakers and your pricing peers.

September 23rd 2021

Dynamic Talk Session 4 - Creating a successful discount and rebates strategy

During these Dynamic Talks, 3 top experts will bring crystal ball session (15’) bringing their vision to how to approach relevant discussions that are going on ;

  • Hear real examples of how to ensure discounts are given on the right conditions and to the right customer
  • Build customer segments and product groups to ensure an effective targeted discount model
  • The pricing and commercial team – Ways to work closely for a successful discount and rebate execution

During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

  • Hear real examples of how to ensure discounts are given on the right conditions and to the right customer
  • Build customer segments and product groups to ensure an effective targeted discount model
  • The pricing and commercial team – Ways to work closely for a successful discount and rebate execution

During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

  • Hear real examples of how to ensure discounts are given on the right conditions and to the right customer
  • Build customer segments and product groups to ensure an effective targeted discount model
  • The pricing and commercial team – Ways to work closely for a successful discount and rebate execution

During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

  • Hear real examples of how to ensure discounts are given on the right conditions and to the right customer
  • Build customer segments and product groups to ensure an effective targeted discount model
  • The pricing and commercial team – Ways to work closely for a successful discount and rebate execution

During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

  • Hear real examples of how to ensure discounts are given on the right conditions and to the right customer
  • Build customer segments and product groups to ensure an effective targeted discount model
  • The pricing and commercial team – Ways to work closely for a successful discount and rebate execution
17.15 CET

Q&A

Meet and discuss LIVE with the speakers

You have free access to join the live discussions in with the speakers and your pricing peers.

Partners

EPP Dynamic Talks - B2B partners

Registration

After registration* you will receive your own login information for the virtual event platform where the dynamic talks will take place.

If you have any questions with regards to your registration, please contact lena.chatchatrian@pricingplatform.eu

* Dynamic Talks are not open for consultants or solution providers other than EPP Partners.
If you want to join the EPP Partner Community, please contact sinead.rodgers@pricingplatform.com 

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  • Dynamic Talks are not open for consultants or solution providers other than EPP Partners. If you want to join the EPP Partner Community, please contact britt.dejager@pricingplatform.com

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