20-21-22-27-29 April, 2021 #DynamicTalks
Dynamic Talks - B2B
The must-do virtual event
EPP Dynamic Talks – B2B (April 20-29, 2021)
5 series of TedX type talks – 100% effective
The 2020 EPP Dynamic Talks Series were a great success! We had 5 session with amazing speakers who shared actionable insights.
- Artificial Intelligence applied to B2B Pricing – Explore the latest technology & trends
- B2B eCommerce pricing – learning from the best
- Pricing Data Lakes: Leverage your online & offline data sources
- Nail your B2B Dynamic Pricing Strategy – best practices
- Servitization pricing : creating and combining a service and product ecosystem
Did you miss the Dynamic Talks? Not to worry, you can now watch the recordings here. These are free for EPP Prime Members.
What are dynamic talks?
The new and innovative Dynamic talks are short, dynamic and connecting sessions in varying formats with 2 or 3 speakers. After the sessions there are meet-up rooms with each speaker where you can dive deeper in to the subject and ask questions, discuss together with the speaker and peers and network.
We can describe Dynamic Talks as highly effective live-virtual presentations by pricing leaders, presenting well-formed ideas on how to shape our pricing and revenue roadmap, with a very innovative format & system, in under 20 or 12 minutes, followed by a private meet-up room for Q&A.
Some keywords to describe:
- High impact learning
- Interactive participation
- Short intensive LIVE sessions
The dynamic Talks are the place to learn, connect and network with your pricing community.
We are certain you will love it!
Dynamic Talks - B2B Brochure
2020 Speakers
Director of Pricing
Spandex Group
José Vela
José Vela is Director of Pricing at Spandex Group. He leads the Group pricing strategy and helps all subsidiaries in Europe and Australia to implement country-specific key actions to improve pricing power and gross margin in the areas of pricing optimization, customer segmentation, compliance and compensation.
José has over two decades of experience in General Manager and Sales Manager roles mainly in B2B organizations in industries such as Graphics, Automotive and Media. He studied Mathematics at University of Barcelona and holds an Executive Development Program (PDD) from IESE and an Executive Master in Sales & Marketing from ESADE.
His unique blend of experiences in Management, Mathematics and different Markets and Industries has enabled José to develop and implement successful pricing improvement projects.
Price Optimizer Product Manager
PriceFx
Sylvain Rougemaille
Sylvain studied Computer science at Toulouse where he completed his PhD on Software Engineering applied to IA in 2008. Since then he participated in the creation of a startup which purpose was the diffusion of an IA approach to solve complex industrial problems (aircraft optimization, genomic simulation, etc.). By the end of 2015 he co-founded Brennus Analytics where he occupied the position of Chief Product Officer with the firm intention to shake the PO&M software market thanks to the unrivalled optimization capabilities of their IA. Since may 2020 and the acquisition of Brennus Analytics by PriceFx he is now pursuing the same objective as Product Manager of the Price Optimizer.
Director Strategic Pricing EMEA
Gates Industrial
Anna Duvialard
Anna Duvialard is the Head of EMEA Pricing at Gates, a leading manufacturer of application-specific fluid power and power transmission solutions. She is coming from Goodyear, where she held several leadership positions in various pricing roles. Anna and her team have developed strong pricing KPIs, tools to collect and deploy pricing intelligence for better deal decision making, streamlined pricing processed, and implemented an industry leading pricing software. She is a collaborative and challenging leader, speaker in international pricing conferences since 2017, and remains passionate at exploring pricing challenges in competitive environments and at growing pricing excellence knowledge.
Chief Visionary Officer
PROS
Craig Zawada
Craig Zawada joined PROS in 2010 and serves as its Chief Visionary Officer. He is responsible for creating and articulating the vision for how PROS uses big data and the latest technology to help companies drive incremental sales growth and profit improvement. Zawada also works with new and existing customers to define the implementation path for these solutions to help them outperform in their respective industries. Prior to joining PROS, he was a partner and leader in the Marketing & Sales Practice at McKinsey & Company.
Zawada is a widely published author, with articles that have appeared in many high-profile publications, including Harvard Business Review, Forbes, Mergers and Acquisitions, and the McKinsey Quarterly. He has been interviewed by and quoted in Fortune Magazine, Canadian Business, Business 2.0 and CNBC. Zawada co-authored both the first and second editions of “The Price Advantage,” which has been recognized as one of the most pragmatic books available on pricing strategy. As a frequently sought-after presenter, Zawada has spoken at conferences around the world on next-generation sales and pricing improvement strategies.
Director, Global Pricing Strategy
Dell Technologies
Marcel Körner
As a long-term pricing leader, Marcel has experience in both B2C and B2B pricing at Dell Technologies. He started his career at Dell after completing his masters in Computer Science. After roles in Support, IT, Operations and Online business he moved to pricing in 2008. He has led pricing teams in all regions of the world and is now responsible for global pricing in the Infrastructure Solutions Group.
Business Consultant
Vendavo
Darius Fekete
Darius is a Business Consultant with 10+ years of professional experience in pricing and commercial transformations. He is an advocate for elevating pricing to strategic levels in organizations and an expert in building dynamic pricing capabilities in commoditized markets. Prior to joining Vendavo, he delivered a number of complex business transformation initiatives in B2B industries and financial services. Darius also worked at Simon-Kucher & Partners advising clients on top-line growth, price optimization and commercial excellence initiatives across various sectors. He started his career trading commodity derivatives and managing equity investment portfolios. Darius holds a Masters in International Economic Relations from the Cracow University of Economics in Poland.
Business Intelligence Specialist
Netrivals
Guillem Clot Massons
Data analyst focused on e-commerce web pages with a deep web programmer background. More than 6 years designing and defining dashboards for different departments, making use of the most widespread web tools (Google Analytics, Tag Manager, Mysql, Pgsql, MongoDB) and business intelligence tools for data presentation. In his current career at Netrivals, Guillem Clots is helping top e-commerce businesses and brands leverage their product and pricing decisions through the right market data and analytics tools.
Senior Manager
Monitor Deloitte
Hans Demeyere
Hans Demeyere is Senior Manager at Monitor Deloitte Belgium, focusing on Commercial Excellence topics. In the last 7 years, Hans performed projects mainly in LSHC related to GtN optimization within pharma & animal health, as well as supporting pricing transformation journeys incl. pricing analytics & tender management. In addition, Hans spent more than 2 years in Switzerland and 4 months in Brazil for business purposes.
Director
Monitor Deloitte
Maarten Moreels
Maarten is a Director with a strong focus on Sales & Marketing and a deep expertise in pricing and commercial analytics.
Prior to joining Deloitte, Maarten has gained over 8 years of business experience in divers commercial excellence topics, having worked on customer strategy, segmentation, go-to-market strategy, pricing and product portfolio management and salesforce effectiveness.
At Monitor Deloitte Maarten is leading the Commercial Excellence team, bringing new and data driven approaches to customers across the globe (having supported clients in more than 23 countries).
Pricing expert - Founder and Member of the Executive Board
Vocatus
Prof. Dr. Florian Bauer
Prof. Dr. Florian Bauer studied Psychology and Economics at the Technical University (Darmstadt), MIT, and Harvard University. He has devoted himself to research into behavioral economics and the psychology of pricing. In 1999 he co-founded Vocatus – an internationally active pricing consulting company – in Munich. Since then, he and his team have focused on systematically translating behavioral economics insights into a completely new pricing framework, which has demonstrated its superiority to classic approaches in hundreds of pricing and sales projects around the globe. Vocatus has duly won numerous industry awards for its innovative work and tools: for example, it was named “Best Consultancy” in the area of pricing by BrandEins in 2016, 2017, 2018, 2019, and 2020. Besides his consulting engagements, Florian Bauer is an honorary professor at the Technical University of Munich.
Pricing Manager
Regent Lighting
Dominik Kujawski
I am a dynamic and result-oriented professional with 5 years of international experience in pricing and business development strategy. My self-motivation and Business Engineering background supported by strong analytical skills, allow me to translate market and financial data into clear business recommendations in order to drive operational excellence, increase customer experience, maximize profit and optimize revenue. Good communication and leadership skills together with a positive attitude accompany me in undertaking challenges and help in turning them into new business opportunities.
Head of Advanced Analytics | Europe
OLX Group & Co-Founder
Cosmin Condurache
Cosmin has a degree in computer science and statistics, and has worked in Product and Data in four different industries: Online marketplaces, Telco, Banking, and B2B services. He has 10years+ expertise in pricing and under his last assignment he was charged with changing the monetization approach from pure revenue-focused to a value delivery mindset.
Recently he took the challenge to build a boutique consultancy that helps also on shifting monetization towards value delivery using advanced analytics.
Senior Manager – Accenture Applied Intelligence
Accenture
Ashish Dutta
Ashish leads the Customer & Sales Data Sciences practice in the DACH region for Accenture working across multiple industries such as Travel, Retail, Pharma & Lifesciences, Telecom, Technology and Financial Services. A data scientist by background with over 17+ years of experience in AI & Advanced Analytics, Analytics Consulting and Advisory, Ashish focuses on building outcome oriented solutions at the intersection of Business & Technology. His recent areas of work include building, marketing and delivering a Pricing Analytics solution for multiple travel clients globally that has delivered up to 15% in incremental revenues.
Managing Director – Pricing & Commercial Strategy
Accenture
Patric Kirchner
In his almost 14-year career as a strategy consultant, Patric has advised clients from a wide range of industries on pricing and sales issues. A special focus has been on the B2B sector, where he has helped clients e.g. in the building materials, engineering, technology or wholesale sectors to grow profitably through optimized price management. Currently, topics such as "Dynamic Pricing" or "Digital Pricing Strategies" are selected focus topics of Patric. Patric is Managing Director at Accenture with focus on Pricing & Commercial Strategy. Prior to Accenture Patrhe worked as Director for PwC and Simon-Kucher & Partners.
Partner
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Björn Willemsens
Björn's key areas of expertise include Customer Management Strategy, Sales Force Management, Pricing and Profitability Management. He has demonstrated top level analytical and tactical skills which, combined with a high level of pragmatism, lead to successful process reengineering and strategy implementations. Before joining PAGE-37, Björn worked 5 years @ PwC Consulting and 14 years co-leading the Pricing Center of Excellence @ Deloitte
Global Pricing Leader
Honeywell
Prasad Dethe
formulate Pricing Strategy, drive Value Pricing and lead multi-function teams to drive profitability improvement. Prior to Honeywell, he helped Hewlett Packard Enterprise and its divisions transform Pricing Infrastructure for their $25B B2B business. He is a Certified Pricing Professional from PPS with 15+ years of experience in Pricing and Revenue Management, Strategy, Consulting and Analytics. Prasad holds a Bachelor’s degree in Electronics and Telecom from Mumbai University and a Master’s degree in Business Management from NMIMS, Mumbai.
What can you expect ?
Short, effective, TEDx type talks.
High quality content.
Connect and network with the pricing community.
Ask all your questions live to our speakers and deep dive in the content.
The live experience
Change live sessions in 1 click
Change rooms, watch new sessions, join a live chat group or contact the EPP virtual lobby with a click of a button, without delays in your mobile or desktop !
Join 1-2-1 meetings in 1 click
Join live breakout rooms and private One on One meetings with a single click
Send private messages
An event app feature for exchanging private messages among attendees, promoting a timeless networking that is not restricted to the virtual coffee-break.
Real time chat
Exchange your questions directly to the expert speaker or EPP team.
Social network integration
Login via social media allows your attendees access to the event app quickly and safely, using one click login or quick confirmation code.
Virtual EPP Lobby
When you enter the Dynamic Talks, you will be welcomed by the EPP team in the EPP virtual lobby. If you have questions, we are there to help. You can access the virtual lobby at any time during the Dynamic Talks
Meet the experts in live meetups
Immediately after the Dynamic Talks you can join one of the speakers’ meetup rooms to discuss, ask questions and network with the expert and pricing peers. It’s interactive and very effective peer learning.
Connect & network
Create your own video meetup room if you want to organise a 1-2-1 meetup or a group meetup with one of the other attendees.
Very easy set-up, all in the same app
Programme
April 20th 2021
Dynamic Talk Series 1 - Data Management as key enabler in pricing
During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;
- Ensure data quality – Hear real examples of the processes implemented with different type of data such as parameters & frequency to be synchronized
- Key challenges and solutions implemented to be able to connect all the data flow and different data sources integrated to a pricing tool
During these Dynamic Talks, 3 top experts will bring crystal ball session (15’) bringing their vision to how to approach relevant discussions that are going on ;
- Ensure data quality – Hear real examples of the processes implemented with different type of data such as parameters & frequency to be synchronized
- Key challenges and solutions implemented to be able to connect all the data flow and different data sources integrated to a pricing tool
During these Dynamic Talks, 3 top experts will bring crystal ball session (15’) bringing answers to relevant discussions that are going on ;
- Ensure data quality – Hear real examples of the processes implemented with different type of data such as parameters & frequency to be synchronized
- Key challenges and solutions implemented to be able to connect all the data flow and different data sources integrated to a pricing tool
You have free access to join the live discussions in with the speakers and your pricing peers.
April 21st 2021
Dynamic Talk Series 2 - Servitisation & the monetisation of data
During these Dynamic Talks, 2 top experts will bring visionary talk sessions (2×20’) bringing answers to relevant discussions that are going on ;
- Real world showcases of moving from selling products to selling products+solutions+services and how to price them
- Monetisation of data: the use of tokens as a pricing technique and practical advice of what tools and methods are available
During these Dynamic Talks, 2 top experts will bring visionary talk sessions (2×20’) bringing answers to relevant discussions that are going on ;
- Real world showcases of moving from selling products to selling products+solutions+services and how to price them
- Monetisation of data: the use of tokens as a pricing technique and practical advice of what tools and methods are available
You have free access to join the live discussions in with the speakers and your pricing peers.
April 22nd 2021
Dynamic Talk Series 3 - The latest advances of Artificial Intelligence in B2B Pricing
During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;
- Real case studies of when and how AI has been used to meet the challenges of the new commerce
- AI and ML – understanding what the real impact is of using new technology and how will change your price optimisation process
During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on:
- Real case studies of when and how AI has been used to meet the challenges of the new commerce
- AI and ML – understanding what the real impact is of using new technology and how will change your price optimisation process
During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;
- Real case studies of when and how AI has been used to meet the challenges of the new commerce
- AI and ML – understanding what the real impact is of using new technology and how will change your price optimisation process
You have free access to join the live discussions in with the speakers and your pricing peers.
April 27th 2021
Dynamic Talk Series 4 - Cross border pricing - Implementing a successful global/regional pricing policy
During these Dynamic Talks, 3 top experts will bring rapid fire sessions (15’) bringing answers to relevant discussions that are going on ;
- How to align your commercial excellence practices and stakeholder engagement in different countries and manage your global price list strategy
- Real examples of how to justify the price difference in different products, services, and countries – how can we present this to our customers and avoid losing them?
During these Dynamic Talks, 3 top experts will bring rapid fire sessions (15’) bringing answers to relevant discussions that are going on ;
- How to align your commercial excellence practices and stakeholder engagement in different countries and manage your global price list strategy
- Real examples of how to justify the price difference in different products, services, and countries – how can we present this to our customers and avoid losing them?
During these Dynamic Talks, 3 top experts will bring rapid fire sessions (15’) bringing answers to relevant discussions that are going on ;
- How to align your commercial excellence practices and stakeholder engagement in different countries and manage your global price list strategy
- Real examples of how to justify the price difference in different products, services, and countries – how can we present this to our customers and avoid losing them?
You have free access to join the live discussions in with the speakers and your pricing peers.
April 29th 2021
Dynamic Talk Series 5 - Leveraging your B2B eCommerce & digital channels
During these Dynamic Talks, 2 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;
- Best practices of a successful eCommerce & digital pricing implementation to excel channel consistency and avoid channel conflicts
- Pitfalls of eCommerce in B2B and how to handle competitive pressure and cannibalization
During these Dynamic Talks, 2 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;
- Best practices of a successful eCommerce & digital pricing implementation to excel channel consistency and avoid channel conflicts
- Pitfalls of eCommerce in B2B and how to handle competitive pressure and cannibalization
You have free access to join the live discussions in with the speakers and your pricing peers.
Partners
EPP Dynamic Talks - B2B partners
Registration
After registration* you will receive your own login information for the virtual event platform where the dynamic talks will take place.
If you have any questions with regards to your registration, please contact lena.chatchatrian@pricingplatform.eu
* Dynamic Talks are not open for consultants or solution providers other than EPP Partners.
If you want to join the EPP Partner Community, please contact britt.dejager@pricingplatform.com
€
- Dynamic Talks are not open for consultants or solution providers other than EPP Partners. If you want to join the EPP Partner Community, please contact britt.dejager@pricingplatform.com