20-21-22-27-28-29 April, 2021 #DynamicTalks

Dynamic Talks - B2B Series

The must-do virtual event

100+ Participants
10+ Speakers
6 Dynamic Talk Series
100% Networking

EPP Dynamic Talks – B2B (April 20-29, 2021)

6 series of TedX type talks – 100% effective

We have a series of amazing topics lined up for you.

  1. Data Management as key enabler in pricing
  2. Servitisation & the monetisation of data
  3. The latest advances of Artificial Intelligence in B2B Pricing
  4. Cross border pricing – Implementing a successful global/regional pricing policy
  5. The key pricing capabilities for digital selling success
  6. Behavioral pricing & selling tactics for B2B sales & negotiations

What are dynamic talks?

The EPP Dynamic Talks are highly effective live-virtual presentations by global pricing leaders, presenting well-formed ideas on how to shape our pricing and revenue roadmap, with a very innovative format & system, in under 20 minutes, followed by a live Q&A session where you can dive deep into the subject, ask questions and discuss together with the speakers and peers current challenges and solutions.

Some keywords to describe:

  • High impact learning
  • Interactive participation
  • Short intensive LIVE sessions

The dynamic Talks are the place to learn, connect and network with your pricing community. 
We are certain you will love it!

 


Did you miss the Dynamic Talks? Not to worry, you can now watch the recordings here. These are free for EPP Prime Members.

Dynamic Talks - B2B Brochure

EPP Dynamic Talks B2B

Download the brochure now for the speaker line-up, agenda and more

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Speakers

Alejandra Garitonandia

Alejandra Garitonandia

Life Science Industry Principal EMEA at Vistex

Vistex

Alejandra Garitonandia

Life Sciences passionate and specialized in Revenue Management for Pharma, Background in medical and business educational studies, Broad international experience in different positions in business and IT in Life Sciences, Specialization area is where business processes meet the IT systems and how to support efficient end-to-end revenue management

Ebrahim Elebiary

Ebrahim Elebiary

Pricing Manager Consumer, Europe Central

Goodyear Tires

Ebrahim Elebiary

Passion for pricing comes from the diversity of topics handled internally and stakeholders involved externally. With that, Ebrahim has moved across pricing roles: operational pricing, pricing transformation, price team capability building on a local and regional basis in great companies like Goodyear, FedEx, P&G. Ebrahim has been running value finding projects in Belgium, France, and currently Germany. Given the constant changes in value generation, Ebrahim is keen on strengthening pricing organizations, learning new trends/skills, and having fun finding new paths to value.

Gabor Kapus

Gabor Kapus

VP Commercial Policy and Pricing Transformation Deployment

Schneider Electric

Gabor Kapus

Gabor Kapus is in charge of the business transformation deployment for commercial policy & pricing at Schneider Electric. The program creates the link from strategy to channel management, to commercial policy and to pricing structure. During the 28-year of professional experience, he held various positions in pricing and finance, in various geographies (Hungary, France, China and Russia). His carrier is balanced between operational experience and corporate change management projects. As a leader of the company, to sustain the businesses, he is keeping special attention on Digital, Continuing Education, Adaptability and Change Management.

Géraud Desplanque

Géraud Desplanque

Strategic Pricing Manager

Parker Hannifin

Géraud Desplanque

Global experienced leader with successful track record in improving business performance and customer satisfaction by empowering digital transformation with data driven insights.

Géraud built his professional experience as an International B2B Digital and Pricing Director with Parker Hannifin in France and Switzerland, a Fortune 250 company and Legris SA in France and US, a medium-size company. Géraud has experience in digitalization for all customer relationship aspects including Marketing, Sales, Channel Management and Pricing.
He is passionate at exploring new trends in digitalization for sales excellence and at growing pricing excellence knowledge.

Manuel Wätjen

Manuel Wätjen

Principal

Vocatus AG

Manuel Wätjen

- Member of the Management Team at Vocatus AG, a leading consultancy in behavioral pricing & selling
- Expert in pricing, product and portfolio strategies
- Over ten years of experience in developing pricing strategies and sales concepts for consumer goods and industrial products
- Studies in Social Sciences at the LMU Munich and the University of Queensland

Nazar Lukasevych

Nazar Lukasevych

Head of Fair Pricing Competence Center

Hilti

Nazar Lukasevych

Nazar Lukasevych is a Head of Fair Pricing Competence Center at Hilti, a global leader in providing technology-leading products, systems and services to the worldwide construction industry. With a previous experience in business education, advertisement and telecom, Nazar has joined Hilti in 2010. Since then, he has held several marketing and pricing roles on a local, regional and global levels in Ukraine, Liechtenstein, Czech Republic and Germany. Nazar and his team in a Fair Pricing Competence Center are scaling Hilti’s Fair Pricing strategy globally, developing and implementing global pricing solutions for better pricing decision making and streamlined pricing governance.

Patric Kirchner

Patric Kirchner

Managing Director – Pricing & Commercial Strategy

Accenture

Patric Kirchner

In his almost 14-year career as a strategy consultant, Patric has advised clients from a wide range of industries on pricing and sales issues. A special focus has been on the B2B sector, where he has helped clients e.g. in the building materials, engineering, technology or wholesale sectors to grow profitably through optimized price management. Currently, topics such as "Dynamic Pricing" or "Digital Pricing Strategies" are selected focus topics of Patric. Patric is Managing Director at Accenture with focus on Pricing & Commercial Strategy. Prior to Accenture Patrhe worked as Director for PwC and Simon-Kucher & Partners.

Roberto Bedotto

Roberto Bedotto

EMEA Pricing Director

EATON Electrical sector

Roberto Bedotto

Roberto Bedotto is the EMEA Pricing Director in EATON Electrical sector since February 2017.
He has some 20 years’ pricing experience in leading positions in five different companies.
He gained exposure to the Pricing area in a B2C environment in Electrolux (white goods) and then in Ideal Standard (bath and kitchen products). He then moved to the B2B world, leading pricing of products and services for Carrier (Heating, Ventilation and Air Conditioning), pricing of projects in Honeywell Process Solutions (HPS), and then in the services and software business at NGA HR.

Shyam Sundar Ranganathan

Shyam Sundar Ranganathan

Pricing BI Consultant. Global Pricing

Schneider Electric

Shyam Sundar Ranganathan

Shyam Sundar Ranganathan is a Certified Pricing Professional and Business Intelligence consultant with 7+ years of experience in guiding digital transformations to success stories. Currently working with the Global Pricing team at Schneider Electric, he focuses on creating business cases covering channel management, discount structure, pricing processes, and its associated technology landscape.
Shyam holds a Master’s degree in Business Administration from Grenoble Ecole de Management and an Engineering Degree from Anna University.

Thorsten Lips

Thorsten Lips

Partner

Horváth & Partner

Thorsten Lips

Thorsten Lips is a partner at Horváth & Partner, responsible for Sales, Service, Marketing and Pricing. Thorsten works in Consulting for more than 20 years, helping organizations from various industries to optimize their Pricing. His expertise covers B2C as well as B2B companies in Europe, Asia and the US. Thorsten has written various professional articles and is a key note speaker at management meetings and conferences.

Yves van Coillie

Yves van Coillie

Global Director Strategic Pricing & Market Intelligence

FrieslandCampina

Yves van Coillie

Yves is heading the strategic pricing & market intelligence for a 3B Euro business within FrieslandCampina.
Graduated as PhD in Bio-engineering he started his career in Research & Development and later moved into sales and general management roles. He is a passionate business leader combining analytical think power and people management capabilities. Yves has a broad experience in driving consistent profitable growth with a data driven mindset and a proven track record in delivering bottom line impact. Influencing stakeholders using analytics to shape the business strategy while maintaining a good connection with people in the field.
His result-oriented approach, commitment, and passion for making things happen brings the organization sustainable growth.

Dr. Markus Husemann-Kopetzky

Dr. Markus Husemann-Kopetzky

Pricing Researcher / Founder

University of Paderborn/ Price Management Institute GmbH

Dr. Markus Husemann-Kopetzky

Dr. Markus Husemann-Kopetzky is a passionate pricing researcher and experienced pricing manager. Currently, he researches behavioral pricing effects in B2C and B2B industries as a senior research fellow at the University of Paderborn. His work appeared in renowned academic journals and was cited by the daily press. In his professional career, he has held consulting and management positions in the financial services and retail industries for more than 12 years. In the past 5+ years, Markus was knee-deep into developing and executing pricing strategies as a Senior Pricing Manager for a larger online retailer before launching his consultancy in 2021.

Scott Sinning

Scott Sinning

Manager, Pricing and Profitability

Graybar

Scott Sinning

Scott Sinning is an experienced B2B pricing leader with Graybar, a Fortune 500 company. He has led pricing strategy initiatives and technology projects, and believes that partnering with Sales is critical to driving improved customer experience and profitability.

Joshua Bardell

Joshua Bardell

Lead Strategic Consultant

PROS

Joshua Bardell

Joshua Bardell, Lead Strategic Consultant at PROS, has spent the past two years working closely with prospects and customers to ensure each product selection and implementation are successfully matched to provide optimal customer value. Joshua has focused his career on pricing and strategy, with a focus on strategic pricing initiatives to drive margin dollars. He has worked in the airline industry, retail and distribution industries, with his most recent role as Director of Pricing for Medline Industries. Joshua has seen the pricing world from a number of different angles, having led pricing teams, selecting and implementing pricing systems as well as selling pricing software.

Philipp Theves

Philipp Theves

Market Pricing Manager EMEA

Clarios

Philipp Theves

Philipp is Market Pricing Manager at Clarios EMEA, heading strategic and operative pricing for the EMEA aftermarket business. He graduated economics at Westfälische Wilhelms-Universität Münster with majors in Marketing, Controlling and strategic Management. Philipp has over 10 years of proven experience in pricing from different industries in FMCG, Retail and Automotive. With a strong focus on marketing and sales optimization he drives bottom line growth, using analytical approaches and long experience in managing international and cross-cultural teams.

Olivier Cognet

Olivier Cognet

Co-founder & Chairman

Predictive Layer

Olivier Cognet

Olivier is the CEO & Co-founder of Predictive Layer (Switzerland).

Before co-founding Predictive Layer, Olivier spent 25+ years in the technology, internet and software services markets in EMEA, USA and Asia as well as in private equity. As an executive at technology leaders like Cisco, Nokia and Proximus, Olivier held senior roles in product marketing, sales and corporate development/M&A.

Olivier was an active corporate and venture investor with Cisco and Nokia as well as in private equity firms. He contributes to the Board of Directors of innovative companies including Madgic (Mobile Advertising) and Corenetix (IOT).

By training, Olivier is an IT/Electronics engineer (Supélec). He delivers university lectures on business innovation and corporate M&A, including for programs such as the MBA RSM Erasmus (Rotterdam) and MIT MBA/Legatum.

Dr. Marcus Demmelmair

Dr. Marcus Demmelmair

Senior Project Manager – Pricing & Commercial Strategy

Accenture

Dr. Marcus Demmelmair

Marcus F. Demmelmair is senior project leader within Accenture’s CEO & Enterprise Strategy practice. Marcus’ passion is to advise on commercial strategies leveraging new business models, analytics & artificial intelligence as well as innovative technologies. Over 9 years of consulting, Marcus help clients to find new levers for top-line growth across various B2C and B2B industries in Europe, Asia and the US.

Rudmer Buruma

Rudmer Buruma

Associate Partner

McKinsey

Rudmer Buruma

Rudmer Buruma is an Associate Partner in McKinsey’s Amsterdam office and one of the core leaders in the McKinsey Marketing & Sales practice in Europe.
He helps his clients in b2b industries grow faster than the market by advising them on sales and pricing excellence, particularly through large-scale transformations.

Anna Duvialard

Anna Duvialard

Director Strategic Pricing EMEA

Gates Industrial - MODERATOR

Anna Duvialard

Anna Duvialard is the Head of EMEA Pricing at Gates, a leading manufacturer of application-specific fluid power and power transmission solutions. She is coming from Goodyear, where she held several leadership positions in various pricing roles. Anna and her team have developed strong pricing KPIs, tools to collect and deploy pricing intelligence for better deal decision making, streamlined pricing processed, and implemented an industry leading pricing software. She is a collaborative and challenging leader, speaker in international pricing conferences since 2017, and remains passionate at exploring pricing challenges in competitive environments and at growing pricing excellence knowledge.

José Vela

José Vela

Director of Pricing

Spandex Group - MODERATOR

José Vela

José Vela is Director of Pricing at Spandex Group. He leads the Group pricing strategy and helps all subsidiaries in Europe and Australia to implement country-specific key actions to improve pricing power and gross margin in the areas of pricing optimization, customer segmentation, compliance and compensation.
José has over two decades of experience in General Manager and Sales Manager roles mainly in B2B organizations in industries such as Graphics, Automotive and Media. He studied Mathematics at University of Barcelona and holds an Executive Development Program (PDD) from IESE and an Executive Master in Sales & Marketing from ESADE.
His unique blend of experiences in Management, Mathematics and different Markets and Industries has enabled José to develop and implement successful pricing improvement projects.

Prasad Dethe

Prasad Dethe

Global Pricing Leader

Honeywell - MODERATOR

Prasad Dethe

formulate Pricing Strategy, drive Value Pricing and lead multi-function teams to drive profitability improvement. Prior to Honeywell, he helped Hewlett Packard Enterprise and its divisions transform Pricing Infrastructure for their $25B B2B business. He is a Certified Pricing Professional from PPS with 15+ years of experience in Pricing and Revenue Management, Strategy, Consulting and Analytics. Prasad holds a Bachelor’s degree in Electronics and Telecom from Mumbai University and a Master’s degree in Business Management from NMIMS, Mumbai.

Become a speaker

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What can you expect ?

 

Short, effective, TEDx type talks.

High quality content.

Connect and network with the pricing community.

Ask all your questions live to our speakers and deep dive in the content.

The live experience

Send private messages

An event app feature for exchanging private messages among attendees, promoting a timeless networking that is not restricted to the virtual coffee-break.

Real time chat

Exchange your questions directly to the expert speaker or EPP team.

Meet the experts in live meetups

Immediately after the Dynamic Talks you can join the speakers’  to discuss, ask questions and network with the expert and pricing peers.  It’s interactive and very effective peer learning.

Connect & network

Connect & network with your pricing peers, discuss and learn from each other.

Programme

April 20th 2021

Skip to next day

Dynamic Talk Session 1 - Data Management as key enabler in pricing

During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

  • Ensure data quality – Hear real examples of the processes implemented with different type of data such as parameters & frequency to be synchronized
  • Key challenges and solutions implemented to be able to connect all the data flow and different data sources integrated to a pricing tool

During these Dynamic Talks, 3 top experts will bring crystal ball session (15’) bringing their vision to how to approach relevant discussions that are going on ;

  • Ensure data quality – Hear real examples of the processes implemented with different type of data such as parameters & frequency to be synchronized
  • Key challenges and solutions implemented to be able to connect all the data flow and different data sources integrated to a pricing tool

During these Dynamic Talks, 3 top experts will bring crystal ball session (15’) bringing answers to relevant discussions that are going on ;

  • Ensure data quality – Hear real examples of the processes implemented with different type of data such as parameters & frequency to be synchronized
  • Key challenges and solutions implemented to be able to connect all the data flow and different data sources integrated to a pricing tool

During these Dynamic Talks, 3 top experts will bring crystal ball session (15’) bringing answers to relevant discussions that are going on ;

  • Ensure data quality – Hear real examples of the processes implemented with different type of data such as parameters & frequency to be synchronized
  • Key challenges and solutions implemented to be able to connect all the data flow and different data sources integrated to a pricing tool
17.00 CET

Q&A

Meet and discuss LIVE with the speakers

You have free access to join the live discussions in with the speakers and your pricing peers.

April 21st 2021

Skip to next day

Dynamic Talk Session 2 - Servitisation & the monetisation of data

During these Dynamic Talks, 3 top experts will bring visionary talk sessions (3×20’) bringing answers to relevant discussions that are going on ;

  • Real world showcases of moving from selling products to selling products+solutions+services and how to price them
  • Monetisation of data: the use of tokens as a pricing technique and practical advice of what tools and methods are available

During these Dynamic Talks, 3 top experts will bring visionary talk sessions (3×20’) bringing answers to relevant discussions that are going on ;

  • Real world showcases of moving from selling products to selling products+solutions+services and how to price them
  • Monetisation of data: the use of tokens as a pricing technique and practical advice of what tools and methods are available

During these Dynamic Talks, 3 top experts will bring visionary talk sessions (3×20’) bringing answers to relevant discussions that are going on ;

  • Real world showcases of moving from selling products to selling products+solutions+services and how to price them
  • Monetisation of data: the use of tokens as a pricing technique and practical advice of what tools and methods are available
17.00 CET

Q&A

Meet and discuss LIVE with the speakers

You have free access to join the live discussions in with the speakers and your pricing peers.

April 22nd 2021

Skip to next day

Dynamic Talk Session 3 - The latest advances of Artificial Intelligence in B2B Pricing

During these Dynamic Talks, 2 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

  • Real case studies of when and how AI has been used to meet the challenges of the new commerce
  • AI and ML – understanding what the real impact is of using new technology and how will change your price optimisation process

During these Dynamic Talks, 2 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on:

  • Real case studies of when and how AI has been used to meet the challenges of the new commerce
  • AI and ML – understanding what the real impact is of using new technology and how will change your price optimisation process
16.40 CET

Q&A

Meet and discuss LIVE with the speakers

You have free access to join the live discussions in with the speakers and your pricing peers.

April 27th 2021

Skip to next day

Dynamic Talk Session 4 - Cross border pricing - Implementing a successful global/regional pricing policy

During these Dynamic Talks, 3 top experts will bring rapid fire sessions (15’) bringing answers to relevant discussions that are going on ;

  • How to align your commercial excellence practices and stakeholder engagement in different countries and manage your global price list strategy
  • Real examples of how to justify the price difference in different products, services, and countries – how can we present this to our customers and avoid losing them?

During these Dynamic Talks, 3 top experts will bring rapid fire sessions (15’) bringing answers to relevant discussions that are going on ;

  • How to align your commercial excellence practices and stakeholder engagement in different countries and manage your global price list strategy
  • Real examples of how to justify the price difference in different products, services, and countries – how can we present this to our customers and avoid losing them?

During these Dynamic Talks, 3 top experts will bring rapid fire sessions (15’) bringing answers to relevant discussions that are going on ;

  • How to align your commercial excellence practices and stakeholder engagement in different countries and manage your global price list strategy
  • Real examples of how to justify the price difference in different products, services, and countries – how can we present this to our customers and avoid losing them?

During these Dynamic Talks, 3 top experts will bring rapid fire sessions (15’) bringing answers to relevant discussions that are going on ;

  • How to align your commercial excellence practices and stakeholder engagement in different countries and manage your global price list strategy
  • Real examples of how to justify the price difference in different products, services, and countries – how can we present this to our customers and avoid losing them?
17.00 CET

Q&A

Meet and discuss LIVE with the speakers

You have free access to join the live discussions in with the speakers and your pricing peers.

April 28th 2021

Skip to next day

Dynamic Talks Session 5 -The key pricing capabilities for digital selling success

During these Dynamic Talks, 2 top experts will bring Visionary Talks  (20’) bringing their vision to how to approach relevant discussions that are going on ;

  • Why advanced pricing capabilities are key to serving the omnichannel buyer
  • The six stages of Digital Selling Maturity and the key priorities for focus in each stage
  • How your organization can gain competitive advantage through digital acceleration

 

During these Dynamic Talks, 2 top experts will bring Visionary Talks  (20’) bringing their vision to how to approach relevant discussions that are going on ;

  • Why advanced pricing capabilities are key to serving the omnichannel buyer
  • The six stages of Digital Selling Maturity and the key priorities for focus in each stage
  • How your organization can gain competitive advantage through digital acceleration
16.40

Q&A

Meet and discuss LIVE with the speakers

You have free access to join the live discussions in with the speakers and your pricing peers.

April 29th 2021

Dynamic Talk Session 6 - Behavioral pricing & selling tactics for B2B sales & negotiations

During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

  • Sales excellence: How to increase sales conversion and margin in times of high pressure to recover revenue
  • Discount management: How to increase discount efficiency by assessing price acceptance in real-time

During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

  • Sales excellence: How to increase sales conversion and margin in times of high pressure to recover revenue
  • Discount management: How to increase discount efficiency by assessing price acceptance in real-time

During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;

  • Sales excellence: How to increase sales conversion and margin in times of high pressure to recover revenue
  • Discount management: How to increase discount efficiency by assessing price acceptance in real-time
17.00 CET

Q&A

Meet and discuss LIVE with the speakers

You have free access to join the live discussions in with the speakers and your pricing peers.

Partners

EPP Dynamic Talks - B2B partners

Registration

After registration* you will receive your own login information for the virtual event platform where the dynamic talks will take place.

If you have any questions with regards to your registration, please contact lena.chatchatrian@pricingplatform.eu

* Dynamic Talks are not open for consultants or solution providers other than EPP Partners.
If you want to join the EPP Partner Community, please contact sinead.rodgers@pricingplatform.com 

Regular Ticket

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  • Access to all 6 dynamic talks
  • Access to presentations (pdf)
  • No rewatch

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Ticket + EPP Prime (rewatch)

€195


  • Access to all 6 dynamic talks
  • Access to presentations (pdf)
  • All EPP Prime benefits during 12 months
  • Inclusive rewatch

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  • Dynamic Talks are not open for consultants or solution providers other than EPP Partners. If you want to join the EPP Partner Community, please contact britt.dejager@pricingplatform.com

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