December 1 - 3 - 8 - 10 , #DynamicTalks
Dynamic Talks - B2C
The must-do virtual event
EPP Dynamic Talks – B2C (Dec 1 – 10, 2020)
4 series of TedX type talks – 100% effective
The new and innovative Dynamic talks are short, dynamic and connecting sessions in varying formats with 2 or 3 speakers. After the sessions there are meet-up rooms with each speaker where you can dive deeper in to the subject and ask questions, discuss together with the speaker and peers and network.
We can describe Dynamic Talks as highly effective live-virtual presentations by pricing leaders, presenting well-formed ideas on how to shape our pricing and revenue roadmap, with a very innovative format & system, in under 20 or 12 minutes, followed by a private meet-up room for Q&A.
Some keywords to describe:
- High impact learning
- Interactive participation
- Short intensive LIVE sessions
These series include 4 dynamic talks. Join to learn about the new trends in different industries working in B2C companies.
All meetups are live, based on a format of 12′ or 20’ expert talk, followed by a live virtual meeting with access from all participants to the discussion room to tackle the top Q&A’s.
Key Topics:
- Implementing Revenue Growth Management: where are you?
- Achieve an optimised omnichannel pricing strategy
- Occasion-led RGM project to step-change business strategy – best practices
- Understanding customer centric value to define your RGM price strategy
Rapid fire talk:
If you are unfamiliar with rapid-fire talks, they are a short energetic presentation of definite length and a great way to pack a lot of content into a small space. At EPP, we allocate our Key Opinion Leaders a 12-minute presentation format to convey a core message and share evidence-based content related to the Dynamic Talk topic to enable the audience to gain actionable insights.
Visionary talk:
Visionary talks are longer narratives from a macro-economic standpoint to inspire and empower others. At EPP, are Each key opinion leader will have 20-minutes to use a theoretical application to educate the audience, related to the Dynamic Talk topic.
Crystal ball talk:
Key Opinion Pricing Leaders will deliver a 12-minute presentation with concreate real initiatives, case studies and examples. They are short detailed presentations focused on a major point for intensive learning.
The dynamic Talks are the place to learn, connect and network with your pricing community.
We are certain you will love it!
Register here for the 4 series !
Dynamic Talks - B2C Brochure
Speakers
Associate Partner
McKinsey & Company
Pieter Reynders
Pieter is an associate partner at McKinsey & Company who works with consumer goods companies on growth transformations. He has deep experience in Revenue Growth Management and Pricing, and leads McKinsey’s Revenue Growth Management service line in Europe. He has over 10 years of experience in the consumer sector, and prior to McKinsey worked at Anheuser-Busch InBev. He holds and M.Sc. in Business Engineering from the University of Leuven, Belgium
Global Vice President Strategic Revenue Management
Mars Wrigley
Alex Paul Suciu
Alexandru Paul Suciu is an international top executive with global expertise in shareholders’ value creation, valued as a top specialist in profitable growth strategy development and implementation.
Alex has an extensive experience in the top 30 global markets in FMCG, working in both Developed markets and Developing markets, delivering sustained results and business strategy change projects in local, regional and global roles.
With 30 years of cross functional professional experience in FMCG industries working for MARS Inc. (4) years), Unilever (21 years), Coca Cola (4 years) and in Finance banking, Société Générale (2 years).
Alex is leading since 2016 the MARS Inc. Global Strategic Revenue Management to drive consistent profitable growth and embed world class revenue management capability in the top markets, reporting to Chief Customer Officer.
European Net Revenue Director
Nomad Foods
Rachel Young
Rachel is the European NRM Director for Nomad foods delivering pan-European initiatives to deliver profitable growth. NRM is a highly strategic but hands-on function at Nomad and has delivered YoY margin accretion since its outset. Prior to that, Rachel managed a number of commercial functions including sales, trade marketing and local NRM and has enjoyed many customer facing roles; enabling her to truly understand the challenges of the retail environment. Rachel also holds a professional Coach certification and runs an Inclusion and Diversity programme; both of which are assets when building communities of like-minded people across the organisation.
Previous RGM & Pricing leader
Moen, FedEx, MillerCoors, and Coca-Cola
Patrick Winslow
Patrick brings 17 years at world-class companies leading teams and initiatives in growing profitable revenue through strategy and analytics. Patrick has omni-channel and multi-tier experience at industry leading companies, including Moen, FedEx, MillerCoors, Coca-Cola, OfficeMax and John Deere. Patrick has led teams focused in Revenue Growth Management (RGM), including Pricing Strategy & Systems, Revenue Management & Forecasting, Business Analytics & Data Science, Marketing Analytics, Product Marketing and Data Visualization. Patrick is currently pursuing a Master’s Degree in Business Analytics & Data Science from Northwestern University, and he holds a Bachelor’s Degree in Marketing from Miami University of Ohio.
Head of Pricing
Cromwell
Alan Milner
A passionate and highly energised individual, with a proven track record of delivering commercial benefit within both the Business Supplies and MRO industry over the last 10 years.
His expertise cover pricing strategy & execution, particularly within businesses operating across multiple customer touchpoints.
Well experienced in data science and automation, optimising pricing by building custom solutions via Python and SQL to support the pricing strategy.
Senior Manager – Revenue Growth Management
Kellogg’s
Andy Williams
Andy has been a key part of Kellogg’s RGM journey; initially working on the UK market before moving to work on Pan-European initiatives. He has first-hand experience of the full RGM spectrum, from short-term optimisation initiatives in specific markets to long-term strategic value creation initiatives, with plenty of analytics and capability-building in-between. Andy holds an MBA from Lancaster University.
Founder
heTopLineLab & Director Institute for Data-Driven Decisions, ESADE Business School
Manu Carricano
Dr Manu Carricano, Founder of TheTopLineLab combines top-level academic skills with more than 15 years’ experience in Data Science & Pricing consultancy.
He is an executive graduate from the Massachusetts Institute of Technology (MIT) in big data and received his PhD. from the University of Bordeaux and MSc from Kedge Business School. His work encompasses a wide range of data science and pricing issues and has been published in international academic journals and major industry and academic conferences. He is one of leading pricing & analytics educators in Europe. He is also Director of Institute for Data Driven Decisions and Senior Lecturer at the ESADE Business School.
Pricing Strategy and Analytics Lead
McDonald's Restaurants of Canada
Michael Fournier
Michael has spent a career in understanding consumer behaviour around pricing. His current role is in leading the pricing strategy for McDonald's restaurants in Canada, so literally determining how much your next Big Mac and fries should cost.
His pricing experience extends into the fields of Telecom and Consumer Packaged Goods. He holds an MBA from McGill University in Montreal, and has also worked as a consultant specializing in price modeling.
Michael currently lives in Montreal, where he regularly uses his wife and 3 children as test subjects for pricing behavior experimentation.
Managing Director – Pricing & Commercial Strategy; European Lead
Accenture
Nikolas Beutin
Nikolas leads the EMEA Practice for Pricing & Commercial Strategy at Accenture Strategy. Prior to this Nikolas led the “Customer Practice” at first at Pwc Germany and then across all verticals at PwC Europe. Before this he was Executive Partner for "Management Consulting" at Ernst & Young J&M Management Consulting GmbH (former: J&M) the German Hidden Champion consultancy for Value Chains as well as CEO/President/Owner of Homburg & Partner the German Hidden Champion consultancy for Sales & Marketing. He has achieved 50+ bn revenue and 20+ bn EBITDA growth for his clients in his projects. He has done Consulting in 32+ countries for DJ, EuroSToxx DAX, and MDAX companies as well as for numerous family-owned businesses. Nikolas has taught and teaches Pricing, Sales & Marketing at many different leading universities and has 200+ national and international publications. He is also Professor at the Quadriga University where he is leading the MBA in Leadership & Sales Management.
Pricing & Yield Manager
FlixBus
Pedro Piccoli Soares
Pedro is a professional with more than 7 years of work experience in Strategic Pricing and Revenue Management at worldwide companies from Industrial Manufacture, Food & Beverage and Transportation & Mobility markets. He started is Pricing career at Parker Hannifin, the global leader in motion and control technologies, and after few years he joined the Revenue Management department at Heineken, the second largest brewery in the world. Currently he is working as a Pricing & Yield Manager at FlixBus, the Europe’s leading mobility provider. Besides his professional career, Pedro also holds a bachelor’s in Industrial Engineering and a MBA degree focused in Technologies for Business, such as Machine Learning, Data Science and Artificial Intelligence.
Co-Founder & Chief of Product
PricingOne
Samer Gabr
• Former P&G Director, Analytics & Insights
• Led Business Model Transformation across regional/local business units
• Transformed Pricing Analytics and Dynamic Revenue Growth in Arabian Peninsula Region
• Enabled Global BIC revenue and profit across several Business Units over time
What can you expect ?
Short, effective, TEDx type talks.
High quality content.
Connect and network with the pricing community.
Ask all your questions live to our speakers and deep dive in the content.
The live experience
Change live sessions in 1 click
Change rooms, watch new sessions, join a live chat group or contact the EPP virtual lobby with a click of a button, without delays in your mobile or desktop !
Join 1-2-1 meetings in 1 click
Join live breakout rooms and private One on One meetings with a single click
Send private messages
An event app feature for exchanging private messages among attendees, promoting a timeless networking that is not restricted to the virtual coffee-break.
Real time chat
Exchange your questions directly to the expert speaker or EPP team.
Social network integration
Login via social media allows your attendees access to the event app quickly and safely, using one click login or quick confirmation code.
Virtual EPP Lobby
When you enter the Dynamic Talks, you will be welcomed by the EPP team in the EPP virtual lobby. If you have questions, we are there to help. You can access the virtual lobby at any time during the Dynamic Talks
Meet the experts in live meetups
Immediately after the Dynamic Talks you can join one of the speakers’ meetup rooms to discuss, ask questions and network with the expert and pricing peers. It’s interactive and very effective peer learning.
Connect & network
Programme
December 01st 2020
Dynamic Talk Series 1 - Implementing Revenue Growth Management: where are you?
During these Dynamic Talks, 3 top experts will bring visionary talks (20’) bringing their vision to how to approach relevant discussions that are going on ;
- Implementing ‘true’ RGM
- Building a roadmap: moving away from promo/trade spend optimisation towards RGM
During these Dynamic Talks, 3 top experts will bring visionary talks (20’) bringing their vision to how to approach relevant discussions that are going on ;
- Implementing ‘true’ RGM
- Building a roadmap: moving away from promo/trade spend optimisation towards RGM
During these Dynamic Talks, 3 top experts will bring visionary talks (20’) bringing their vision to how to approach relevant discussions that are going on ;
- Implementing ‘true’ RGM
- Building a roadmap: moving away from promo/trade spend optimisation towards RGM
The meet-up rooms open right after the last dynamic talk.
You have free access to join the live discussions in the meeting rooms with the speakers and your pricing peers.
You can switch between rooms with one click and join the conversation.
December 03rd 2020
Dynamic Talk Series 2: Achieve an optimised omnichannel pricing strategy
During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;
- A roadmap of how to manage your pricing strategy across all channels, its challenges, and the process behind it
- Where to place your products and how this affects your pricing strategy
- Assess how to manage transparency in a multichannel strategy and achieve a successful price across markets and channels
During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;
- A roadmap of how to manage your pricing strategy across all channels, its challenges, and the process behind it
- Where to place your products and how this affects your pricing strategy
- Assess how to manage transparency in a multichannel strategy and achieve a successful price across markets and channels
During these Dynamic Talks, 3 top experts will bring crystal ball session (20’) bringing their vision to how to approach relevant discussions that are going on ;
- A roadmap of how to manage your pricing strategy across all channels, its challenges, and the process behind it
- Where to place your products and how this affects your pricing strategy
- Assess how to manage transparency in a multichannel strategy and achieve a successful price across markets and channels
The meet-up rooms open right after the last dynamic talk.
You have free access to join the live discussions in the meeting rooms with the speakers and your pricing peers.
You can switch between rooms with one click and join the conversation.
December 08th 2020
Dynamic Talk Series 3: Occasion-led RGM project to step-change business strategy – best practices
During these Dynamic Talks, 2 top experts will bring visionary talks (20’) bringing their vision to how to approach relevant discussions that are going on ;
- How occasions insights can help optimize your portfolio and influence your innovation pipeline
- Approaches for undertaking an OBPPC initiative
During these Dynamic Talks, 2 top experts will bring visionary talks (20’) bringing their vision to how to approach relevant discussions that are going on ;
- How occasions insights can help optimize your portfolio and influence your innovation pipeline
- Approaches for undertaking an OBPPC initiative
The meet-up rooms open right after the last dynamic talk.
You have free access to join the live discussions in the meeting rooms with the speakers and your pricing peers.
You can switch between rooms with one click and join the conversation.
December 10th 2020
Dynamic Talks Series 4: Understanding customer centric value to define your RGM price strategy
During these Dynamic Talks, 3 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;
- Ideas and real examples of how companies are embracing a customer centric pricing model now
- Identifying consumer segments, behaviour and price sensitivity
- Integrating data and research into a consumer pricing strategy: Transforming data and analytics into actionable strategy
Rapid Fire Sessions
During these Dynamic Talks, 3 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;
- Ideas and real examples of how companies are embracing a customer centric pricing model now
- Identifying consumer segments, behaviour and price sensitivity
- Integrating data and research into a consumer pricing strategy: Transforming data and analytics into actionable strategy
During these Dynamic Talks, 3 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;
- Ideas and real examples of how companies are embracing a customer centric pricing model now
- Identifying consumer segments, behaviour and price sensitivity
- Integrating data and research into a consumer pricing strategy: Transforming data and analytics into actionable strategy
The meet-up rooms open right after the last dynamic talk.
You have free access to join the live discussions in the meeting rooms with the speakers and your pricing peers.
You can switch between rooms with one click and join the conversation.
Partners
Dynamic Talks partners
Registration
After registration* you will receive your own login information for the virtual event platform where the dynamic talks will take place.
If you have any questions with regards to your registration, please contact lena.chatchatrian@pricingplatform.eu
* Dynamic Talks are not open for consultants or solution providers other than EPP Partners.
If you want to join the EPP Partner Community, please contact britt.dejager@pricingplatform.com