June 8-10-15-17, 2021 #DynamicTalks
Dynamic Talks - B2C
The must-do virtual event
EPP Dynamic Talks – B2C (June 8-17, 2021)
4 series of TedX type talks – 100% effective
We have a series of amazing topics lined up for you.
- The latest AI and ML tech developments
- Integrating Online & Offline to nail your eCommerce strategy
- Drive successfully your promotion & discounts strategy
- New technology tools available to innovate in RGM and Pricing
Did you miss the Dynamic Talks last year? Not to worry, you can now watch the recordings here. These are free for EPP Prime Members.
What are dynamic talks?
The EPP Dynamic Talks are highly effective live-virtual presentations by global pricing leaders, presenting well-formed ideas on how to shape our pricing and revenue roadmap, with a very innovative format & system, in under 20 minutes, followed by a live Q&A session where you can dive deep into the subject, ask questions and discuss together with the speakers and peers current challenges and solutions.
Some keywords to describe:
- High impact learning
- Interactive participation
- Short intensive LIVE sessions
These series include 4 dynamic talks. Join to learn about the new trends in different industries working in B2C companies.
The dynamic Talks are the place to learn, connect and network with your pricing community.
We are certain you will love it!
Dynamic Talks - B2C Brochure
2020 Speakers
Associate Partner
McKinsey & Company
Pieter Reynders
Pieter is an associate partner at McKinsey & Company who works with consumer goods companies on growth transformations. He has deep experience in Revenue Growth Management and Pricing, and leads McKinsey’s Revenue Growth Management service line in Europe. He has over 10 years of experience in the consumer sector, and prior to McKinsey worked at Anheuser-Busch InBev. He holds and M.Sc. in Business Engineering from the University of Leuven, Belgium
Global Vice President Strategic Revenue Management
Mars Wrigley
Alex Paul Suciu
Alexandru Paul Suciu is an international top executive with global expertise in shareholders’ value creation, valued as a top specialist in profitable growth strategy development and implementation.
Alex has an extensive experience in the top 30 global markets in FMCG, working in both Developed markets and Developing markets, delivering sustained results and business strategy change projects in local, regional and global roles.
With 30 years of cross functional professional experience in FMCG industries working for MARS Inc. (4) years), Unilever (21 years), Coca Cola (4 years) and in Finance banking, Société Générale (2 years).
Alex is leading since 2016 the MARS Inc. Global Strategic Revenue Management to drive consistent profitable growth and embed world class revenue management capability in the top markets, reporting to Chief Customer Officer.
European Net Revenue Director
Nomad Foods
Rachel Young
Rachel is the European NRM Director for Nomad foods delivering pan-European initiatives to deliver profitable growth. NRM is a highly strategic but hands-on function at Nomad and has delivered YoY margin accretion since its outset. Prior to that, Rachel managed a number of commercial functions including sales, trade marketing and local NRM and has enjoyed many customer facing roles; enabling her to truly understand the challenges of the retail environment. Rachel also holds a professional Coach certification and runs an Inclusion and Diversity programme; both of which are assets when building communities of like-minded people across the organisation.
Global RGM & Pricing Director
DRiV (Tenneco) - Former Leader at Moen, FedEx, MillerCoors, & Coca-Cola
Patrick Winslow
Patrick brings 17 years at world-class companies leading teams and initiatives in growing profitable revenue through strategy and analytics. Patrick has omni-channel and multi-tier experience at industry-leading consumer-focused companies, including DRiV (Tenneco), Moen, FedEx, MillerCoors, Coca-Cola, OfficeMax and John Deere. Patrick has led teams focused in Revenue Growth Management (RGM), including Pricing Strategy & Systems, Revenue Management & Forecasting, Business Analytics & Data Science, Marketing Analytics, Product Marketing and Data Visualization. Patrick is currently pursuing a Master’s Degree in Business Analytics & Data Science from Northwestern University, and he holds a Bachelor’s Degree in Marketing from Miami University of Ohio.
Head of Pricing
Cromwell
Alan Milner
A passionate and highly energised individual, with a proven track record of delivering commercial benefit within both the Business Supplies and MRO industry over the last 10 years.
His expertise cover pricing strategy & execution, particularly within businesses operating across multiple customer touchpoints.
Well experienced in data science and automation, optimising pricing by building custom solutions via Python and SQL to support the pricing strategy.
Senior Manager – Revenue Growth Management
Kellogg’s
Andy Williams
Andy has been a key part of Kellogg’s RGM journey; initially working on the UK market before moving to work on Pan-European initiatives. He has first-hand experience of the full RGM spectrum, from short-term optimisation initiatives in specific markets to long-term strategic value creation initiatives, with plenty of analytics and capability-building in-between. Andy holds an MBA from Lancaster University.
Founder
heTopLineLab & Director Institute for Data-Driven Decisions, ESADE Business School
Manu Carricano
Dr Manu Carricano, Founder of TheTopLineLab combines top-level academic skills with more than 15 years’ experience in Data Science & Pricing consultancy.
He is an executive graduate from the Massachusetts Institute of Technology (MIT) in big data and received his PhD. from the University of Bordeaux and MSc from Kedge Business School. His work encompasses a wide range of data science and pricing issues and has been published in international academic journals and major industry and academic conferences. He is one of leading pricing & analytics educators in Europe. He is also Director of Institute for Data Driven Decisions and Senior Lecturer at the ESADE Business School.
Pricing Strategy and Analytics Lead
McDonald's Restaurants of Canada
Michael Fournier
Michael has spent a career in understanding consumer behaviour around pricing. His current role is in leading the pricing strategy for McDonald's restaurants in Canada, so literally determining how much your next Big Mac and fries should cost.
His pricing experience extends into the fields of Telecom and Consumer Packaged Goods. He holds an MBA from McGill University in Montreal, and has also worked as a consultant specializing in price modeling.
Michael currently lives in Montreal, where he regularly uses his wife and 3 children as test subjects for pricing behavior experimentation.
Managing Director – Pricing & Commercial Strategy; European Lead
Accenture
Nikolas Beutin
Nikolas leads the EMEA Practice for Pricing & Commercial Strategy at Accenture Strategy. Prior to this Nikolas led the “Customer Practice” at first at Pwc Germany and then across all verticals at PwC Europe. Before this he was Executive Partner for "Management Consulting" at Ernst & Young J&M Management Consulting GmbH (former: J&M) the German Hidden Champion consultancy for Value Chains as well as CEO/President/Owner of Homburg & Partner the German Hidden Champion consultancy for Sales & Marketing. He has achieved 50+ bn revenue and 20+ bn EBITDA growth for his clients in his projects. He has done Consulting in 32+ countries for DJ, EuroSToxx DAX, and MDAX companies as well as for numerous family-owned businesses. Nikolas has taught and teaches Pricing, Sales & Marketing at many different leading universities and has 200+ national and international publications. He is also Professor at the Quadriga University where he is leading the MBA in Leadership & Sales Management.
Revenue Management Operations Researcher
FlixBus
Pedro Soares
Pedro is a professional with more than 7 years of work experience in Strategic Pricing and Revenue Management at worldwide companies from Industrial Manufacture, Food & Beverage and Transportation & Mobility markets. He started is Pricing career at Parker Hannifin, the global leader in motion and control technologies, and after few years he joined the Revenue Management department at Heineken, the second largest brewery in the world. Currently he is working as a Pricing & Yield Manager at FlixBus, the Europe’s leading mobility provider. Besides his professional career, Pedro also holds a bachelor’s in Industrial Engineering and a MBA degree focused in Technologies for Business, such as Machine Learning, Data Science and Artificial Intelligence.
Co-Founder & Chief of Product
PricingOne
Samer Gabr
• Former P&G Director, Analytics & Insights
• Led Business Model Transformation across regional/local business units
• Transformed Pricing Analytics and Dynamic Revenue Growth in Arabian Peninsula Region
• Enabled Global BIC revenue and profit across several Business Units over time
What can you expect ?
Short, effective, TEDx type talks.
High quality content.
Connect and network with the pricing community.
Ask all your questions live to our speakers and deep dive in the content.
The live experience
Change live sessions in 1 click
Change rooms, watch new sessions, join a live chat group or contact the EPP virtual lobby with a click of a button, without delays in your mobile or desktop !
Join 1-2-1 meetings in 1 click
Join live breakout rooms and private One on One meetings with a single click
Send private messages
An event app feature for exchanging private messages among attendees, promoting a timeless networking that is not restricted to the virtual coffee-break.
Real time chat
Exchange your questions directly to the expert speaker or EPP team.
Social network integration
Login via social media allows your attendees access to the event app quickly and safely, using one click login or quick confirmation code.
Virtual EPP Lobby
When you enter the Dynamic Talks, you will be welcomed by the EPP team in the EPP virtual lobby. If you have questions, we are there to help. You can access the virtual lobby at any time during the Dynamic Talks
Meet the experts in live meetups
Immediately after the Dynamic Talks you can join one of the speakers’ meetup rooms to discuss, ask questions and network with the expert and pricing peers. It’s interactive and very effective peer learning.
Connect & network
2020 Programme
June 08th 2021
Dynamic Talk Session 1 - The latest AI and ML tech developments
During these Dynamic Talks, 3 top experts will bring Crystal Ball Sessions (20’) bringing their vision to how to approach relevant discussions that are going on ;
- AI-Based Pricing: new models on how AI & ML is being used and how it is implemented to define more dynamic pricing strategy
- Analysis of how AI can help us with the analysis of historical data how it will shift your price optimisation process
During these Dynamic Talks, 3 top experts will bring Crystal Ball Sessions (20’) bringing their vision to how to approach relevant discussions that are going on ;
- AI-Based Pricing: new models on how AI & ML is being used and how it is implemented to define more dynamic pricing strategy
- Analysis of how AI can help us with the analysis of historical data how it will shift your price optimisation process
During these Dynamic Talks, 3 top experts will bring Crystal Ball Sessions (20’) bringing their vision to how to approach relevant discussions that are going on ;
- AI-Based Pricing: new models on how AI & ML is being used and how it is implemented to define more dynamic pricing strategy
- Analysis of how AI can help us with the analysis of historical data how it will shift your price optimisation process
You have free access to join the live discussions in with the speakers and your pricing peers.
June 10th 2021
Dynamic Talk Session 2: Integrating Online & Offline to nail your eCommerce strategy
During these Dynamic Talks, 3 top experts will bring rapid fire session (3×15’) bringing their vision to how to approach relevant discussions that are going on ;
- Analysis of key components of eCommerce pricing in different segments and in different industries
- Hear successful real case studies of how the integration was done and key takeaways of innovative ways of using eCommerce
- Capture the best customers in different digital channels to establish a successful eCommerce strategy
During these Dynamic Talks, 3 top experts will bring rapid fire session (3×15’) bringing their vision to how to approach relevant discussions that are going on ;
- Analysis of key components of eCommerce pricing in different segments and in different industries
- Hear successful real case studies of how the integration was done and key takeaways of innovative ways of using eCommerce
- Capture the best customers in different digital channels to establish a successful eCommerce strategy
During these Dynamic Talks, 3 top experts will bring rapid fire session (3×15’) bringing their vision to how to approach relevant discussions that are going on ;
- Analysis of key components of eCommerce pricing in different segments and in different industries
- Hear successful real case studies of how the integration was done and key takeaways of innovative ways of using eCommerce
- Capture the best customers in different digital channels to establish a successful eCommerce strategy
You have free access to join the live discussions in with the speakers and your pricing peers.
June 15th 2021
Dynamic Talk Session 3: Drive successfully your promotion & discounts strategy
During these Dynamic Talks, 2 top experts will bring visionary talks (20’) bringing their vision to how to approach relevant discussions that are going on ;
- New consumer trends, patterns, and behaviour: learn the latest models on how to understand your customer to create a successful pricing and promotion strategy
- Find out how to manage your promotion strategy amongst all your different channels
- Best practices on how to predict and manage promotional effects to optimise promotional investments
During these Dynamic Talks, 2 top experts will bring visionary talks (20’) bringing their vision to how to approach relevant discussions that are going on ;
- New consumer trends, patterns, and behaviour: learn the latest models on how to understand your customer to create a successful pricing and promotion strategy
- Find out how to manage your promotion strategy amongst all your different channels
- Best practices on how to predict and manage promotional effects to optimise promotional investments
During these Dynamic Talks, 2 top experts will bring visionary talks (20’) bringing their vision to how to approach relevant discussions that are going on ;
- New consumer trends, patterns, and behaviour: learn the latest models on how to understand your customer to create a successful pricing and promotion strategy
- Find out how to manage your promotion strategy amongst all your different channels
- Best practices on how to predict and manage promotional effects to optimise promotional investments
You have free access to join the live discussions in with the speakers and your pricing peers.
June 17th 2021
Dynamic Talks Session 4: New technology tools available to innovate in RGM and Pricing
During these Dynamic Talks, 3 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;
- The available tools supporting the implementation of pricing excellence and to integrate the marketing, pricing and sales capabilities
- Real examples of how to master Revenue Growth Management with new technology tools
- Explore the new tools available to manage big data and algorithms and how to use them?
- Real case studies of price optimisation solutions and software
During these Dynamic Talks, 3 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;
- The available tools supporting the implementation of pricing excellence and to integrate the marketing, pricing and sales capabilities
- Real examples of how to master Revenue Growth Management with new technology tools
- Explore the new tools available to manage big data and algorithms and how to use them?
- Real case studies of price optimisation solutions and software
During these Dynamic Talks, 3 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;
- The available tools supporting the implementation of pricing excellence and to integrate the marketing, pricing and sales capabilities
- Real examples of how to master Revenue Growth Management with new technology tools
- Explore the new tools available to manage big data and algorithms and how to use them?
- Real case studies of price optimisation solutions and software
You have free access to join the live discussions in with the speakers and your pricing peers.
Partners
Dynamic Talks partners
Registration
After registration* you will receive your own login information for the virtual event platform where the dynamic talks will take place.
If you have any questions with regards to your registration, please contact lena.chatchatrian@pricingplatform.eu
* Dynamic Talks are not open for consultants or solution providers other than EPP Partners.
If you want to join the EPP Partner Community, please contact britt.dejager@pricingplatform.com