May 18-20-25-27, 2021 #DynamicTalks
Dynamic Talks - Lifesciences

The must-do virtual event
EPP Dynamic Talks – Lifesciences (May 18-27, 2021)
4 series of TedX type talks – 100% effective
The EPP Dynamic Talks were a great success. We had 4 sessions with amazing speakers who shared actionable insights.
- Addressing the Urgency to Assess Different Business Models and Pricing Strategies due to COVID-19
- Determining the Effective Use of Health Technology Assessments
- Assessing Value-Based Pricing for that Benefits Patient Access to ATMPs
- Achieving Launch Excellence in a Post-Pandemic World
Did you miss the Dynamic Talks? Not to worry, you can now watch the recordings here. These are free for EPP Prime Members.
What are dynamic talks?
We can describe Dynamic Talks as:
- High impact learning
- Interactive participation
- Short intensive LIVE sessions
All sessions are live, based on a format of 12′ or 30’ expert talk, followed by a live virtual meeting with access from all participants to tackle the top Q&A’s.
The dynamic Talks are the place to learn, connect and network with your pricing community.
We are certain you will love it!
Speakers

Director of Market Access, Value Propositions & Insights
GE Healthcare
Pinar Egeli
20 years experienced regional pricing and market access professional dedicated to support the growth markets in attaining sustainable quality healthcare access through value-based pricing and impact measurement studies. Evidence Based Value Storyteller demonstrating the public health and economical outcomes of access to medical technology could improve the health of the population in growth markets.
• Total of 25 years of marketing experience; 10+ years of Pricing & 5+ years of Market Access Health Economics and Outcomes Research.
• Evidence backed storyteller of value - Outcomes sales enabler through generating proof points to support value propositions
• Value based price setting, getting and netting to balance profitability, affordability and access.
• ICF Certified coach
• Social Value & SROI Accredited Practitioner
• Lecturer - Taught Product Management & Healthcare Management classes as part time lecturer at MBA program.

VP Pricing Strategy at Smith & Nephew
SmithNephew
Steve Pierson
Steve started his career in Finance with Hewlett-Packard (eventually becoming part of Philips Healthcare), holding positions in cost accounting, FP&A, and a divisional controllership. In 2007 he moved into his first Pricing role supporting the North American Imaging Systems business. In this and subsequent roles within Philips he was responsible for deployment of deal approval processes and tools as well as the broad execution of pricing strategy. In 2017 Steve joined Smith & Nephew as VP of Pricing Strategy where he is applying his experience to improve pricing strategy and execution within the firm.

Secretary General
EUCOPE
Alexander Natz
Alexander Natz is the Secretary General of the European Confederation of Pharmaceutical Entrepreneurs (www.eucope.org) in Brussels and advises innovative pharmaceutical and biotech companies, including start-ups, in regulatory and pricing & reimbursement matters from the EU law and German law perspective.
From 2008 to 2013, he was Head of the Brussels Office of Bundesverband der Pharmazeutischen Industrie e.V. (BPI). Before, he has been a lawyer at Sträter Law Firm in Germany with a special focus on managed entry agreements and licensing of pharmaceuticals. Dr. Natz has also worked in the field of competition law with the European Commission and in the pharmaceutical industry. As a research assistant at Duke University (USA) he has dealt with international pharmaceutical law. His doctorate was supervised by the former judge at the European Court of Justice, Prof. Dr. Dr. Ulrich Everling.

MaaS Business Venture Leader
Philips Healthcare
Jaime Osborn

VP MedTech Market Access - Europe and Asia
Alira Health
Richard Charter

Head of EMEA
EVERSANA CONSULTING
Ed Corbett
As the lead for EVERSANA’s EMEA management consulting practice, Ed specializes in commercial and corporate strategy and has significant national and global launch experience. He has helped a diverse set of clients from big pharma to biotech solve a wide range of challenges, including US entry strategy, EU launch excellence, due diligence, and portfolio optimization. Close to 20 years ago, he began his career in the pharmaceutical industry as a sales representative before moving into increasingly senior commercial roles at the local and global level.
Ed earned an MA in biological sciences from Brasenose College, University of Oxford. He is also a Lean Six Sigma Black Belt and is PRINCE2 project management qualified.

Director of the Innovation Area
Institute for Competitiveness
Elenora Mazzoni
Graduated in economics at the University of Rome - La Sapienza, after a collaboration as a research assistant with the Fondazione Brodolini, she worked for the Centro Europa Ricerche. She studied the main econometric techniques for evaluation of public intervention at the IRVAPP di Trento and at the summer school in Econometrics Cide – Bank of Italy. She is currently employed at I-Com as Innovation Area Director. She coordinates the working group that carries out economic and regulatory researches in the field of health economics and public policies impact analysis.

Assistant Director - HTA, RW, market access and late phase
CTI Clinical Trial
Elisabete Goncalves
Elisabete Gonçalves acquired her degree in Pharmacy by the School of Pharmacy of the Classical University of Lisbon. She is an experience professional in the pharmaceutical area having held positions in the Regulatory Affairs, Quality Assurance, Health Technology Assessment and Market Access areas. She has developed her career firstly in the pharmaceutical industry, and later in consulting. Presently she is Associate Director, HTA&Market Access, at CTI, Clinical Trial&Consulting.
She obtained the title of Regulatory Affairs Specialist by Portuguese Pharmaceutical Society.
She has two Post-Graduate Diplomas, one in Regulation and Assessment of Medicinal and Health Products by the School of Pharmacy of the Classical University of Lisbon (2006) and another in Economic Evaluation of Medicinal Products by IDEFE - ISEG. She attended a course in Bioethics in the Faculty of Law of the University of Lisbon.

Senior Manager
Monitor Deloitte Belgium
Richard Rahul
Richard Rahul is a Senior Manager in Monitor Deloitte. His core focus is on Life Sciences (Big pharma/medium pharma) and healthcare industries, besides health technology/digital health based firms. Richard’s expertise is in go-to market model optimization, innovative pricing models, value based selling, patient/customer experience design and operations, pricing and market access. He brings a global perspective having led and successfully executed engagements in the US, cross-EU and in China/India.

Global Strategic Pricing Associate Director
EUSA Pharma Ltd
Imran Ladha
Imran Ladha is a Global Strategic Pricing Associate Director in EUSA Pharma. His core focus is on Strategic Pricing and Market Access within the Pharmaceutical Industry. Imran started his career in Johnson and Johnson focusing on the health economics, market access and reimbursement of medical technologies. Following on from this he had multiple roles in market access and pricing at Janssen-Cilag UK and EMEA. Imran moved to EUSA Pharma where he managed global strategic pricing across the portfolio and the market access and reimbursement of renal cell carcinoma within Europe. Imran specialises in global pricing, market access strategy and execution with significant national and global experience.
What can you expect ?
Short, effective, TEDx type talks.
High quality content.
Connect and network with the pricing community.
Ask all your questions live to our speakers and deep dive in the content.
The live experience

Change live sessions in 1 click
Change rooms, watch new sessions, join a live chat group or contact the EPP virtual lobby with a click of a button, without delays in your mobile or desktop !

Join 1-2-1 meetings in 1 click
Join live breakout rooms and private One on One meetings with a single click

Send private messages
An event app feature for exchanging private messages among attendees, promoting a timeless networking that is not restricted to the virtual coffee-break.

Real time chat
Exchange your questions directly to the expert speaker or EPP team.

Social network integration
Login via social media allows your attendees access to the event app quickly and safely, using one click login or quick confirmation code.

Virtual EPP Lobby
When you enter the Dynamic Talks, you will be welcomed by the EPP team in the EPP virtual lobby. If you have questions, we are there to help. You can access the virtual lobby at any time during the Dynamic Talks

Meet the experts in live meetups
Immediately after the Dynamic Talks you can join one of the speakers’ meetup rooms to discuss, ask questions and network with the expert and pricing peers. It’s interactive and very effective peer learning.

Connect & network
Create your own video meetup room if you want to organise a 1-2-1 meetup or a group meetup with one of the other attendees.
Very easy set-up, all in the same app
Program
November 02nd 2020
Dynamic Talk Series 1 : Addressing the Urgency to Assess Different Business Models and Pricing Strategies due to COVID-19
Jaime Osborn, MaaS Business Venture Leader, Philips Healthcare
Rapid fire session
During these Dynamic Talks, 2 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;
- Understanding the implications of the pandemic on life sciences pricing strategies
- How will pricing be managed within an overall platform to develop treatments for COVID-19 while achieving affordable access?
- Will payers deal differently with assessing and valuing products ?
During these Dynamic Talks, 2 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;
- Understanding the implications of the pandemic on life sciences pricing strategies
- How will pricing be managed within an overall platform to develop treatments for COVID-19 while achieving affordable access?
- Will payers deal differently with assessing and valuing products ?
Meet and discuss LIVE with Jaime Osborn, MaaS Business Venture Leader, Philips Healthcare + Pinar Egeli, Director of Market Access, Value Propositions & Insights, GE Healthcare
The meet-up rooms open right after the last dynamic talk.
You have free access to join the live discussions in the meeting rooms with the speakers and your pricing peers.
You can switch between rooms with one click and join the conversation.
November 03rd 2020
Dynamic Talk Series 2 : Determining the Effective Use of Health Technology Assessments
Richard Charter, VP Medtech Market Access, Europe and Asia, Alira Health
Visionary talk - A product lifecycle approach to market access: linking clinical and economic evidence generation to HTA and value-based healthcare success
During these Dynamic Talks, 2 top experts will bring visionary talks (2×20’) bringing answers to relevant discussions that are going on ;
- How can we harmonise processes in HTA submissions ?
- How can we harmonise processes across the EU?
- How are different HTA agencies operating?
During these Dynamic Talks, 2 top experts will bring visionary talks (2×20’) bringing answers to relevant discussions that are going on ;
- How can we harmonise processes in HTA submissions ?
- How can we harmonise processes across the EU?
- How are different HTA agencies operating?
Meet and discuss LIVE with Richard Charter, VP Medtech Market Access, Europe and Asia, Alira Health + Eleonora Mazzoni, Director of the Innovation Area, Institute for Competitiveness
The meet-up rooms open right after the last dynamic talk.
You have free access to join the live discussions in the meeting rooms with the speakers and your pricing peers.
You can switch between rooms with one click and join the conversation.
November 04th 2020
Dynamic Talk Series 3 : Assessing Value-Based Pricing for that Benefits Patient Access to ATMPs
During these Dynamic Talks, 3 top experts will bring visionary talks (3×20’) bringing answers to relevant discussions that are going on ;
- Creating a harmonised ATMP process and a continued pathway for the EU to benefit from innovative and life changing ATMPs
- Streamlining regulatory requirements for clinical trials with ATMPs across Europe by ensuring smooth implementation of the upcoming clinical trial regulation
- Is there a shift toward more innovative medicines such as cell and gene therapies that may change future treatment paradigms and future pricing and reimbursement policies?
Elisabete Goncalves, Assistant Director, CTI Clinical Trial and Consulting Group
Visionary talk session
During these Dynamic Talks, 3 top experts will bring visionary talks (3×20’) bringing answers to relevant discussions that are going on ;
- Creating a harmonised ATMP process and a continued pathway for the EU to benefit from innovative and life changing ATMPs
- Streamlining regulatory requirements for clinical trials with ATMPs across Europe by ensuring smooth implementation of the upcoming clinical trial regulation
- Is there a shift toward more innovative medicines such as cell and gene therapies that may change future treatment paradigms and future pricing and reimbursement policies?
During these Dynamic Talks, 3 top experts will bring visionary talks (3×20’) bringing answers to relevant discussions that are going on ;
- Creating a harmonised ATMP process and a continued pathway for the EU to benefit from innovative and life changing ATMPs
- Streamlining regulatory requirements for clinical trials with ATMPs across Europe by ensuring smooth implementation of the upcoming clinical trial regulation
- Is there a shift toward more innovative medicines such as cell and gene therapies that may change future treatment paradigms and future pricing and reimbursement policies?
Meet and discuss LIVE with Alexander Natz, Secretary General, EUCOPE + Elisabete Goncalves, Assistant Director, CTI Clinical Trial and Consulting Group
The meet-up rooms open right after the last dynamic talk.
You have free access to join the live discussions in the meeting rooms with the speakers and your pricing peers.
You can switch between rooms with one click and join the conversation.
November 05th 2020
Dynamic Talk Series 4 : Achieving Launch Excellence in a Post-Pandemic World
Steve Pierson, Vice President, Global Pricing Strategy, SmithNephew
Rapid fire session
During these Dynamic Talks, 3 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;
- Developing strategies focused on demonstrating real value and minimising risk
- Understanding the future of launch excellence and how to prepare
- Demonstrating real, measurable value to re-engineer the approaches to commercialisation and pricing
During these Dynamic Talks, 3 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;
- Developing strategies focused on demonstrating real value and minimising risk
- Understanding the future of launch excellence and how to prepare
- Demonstrating real, measurable value to re-engineer the approaches to commercialisation and pricing
Imran Ladha, Global Strategic Pricing Associate Director, EUSA Pharma
Rapid fire session
During these Dynamic Talks, 3 top experts will bring rapid fire sessions (3×12’) bringing answers to relevant discussions that are going on ;
- Developing strategies focused on demonstrating real value and minimising risk
- Understanding the future of launch excellence and how to prepare
- Demonstrating real, measurable value to re-engineer the approaches to commercialisation and pricing
Meet and discuss LIVE with Steve Pierson, Vice President, Global Pricing Strategy, SmithNephew + Ed Corbett, Head of EMEA, Eversana
The meet-up rooms open right after the last dynamic talk.
You have free access to join the live discussions in the meeting rooms with the speakers and your pricing peers.
You can switch between rooms with one click and join the conversation.
Registration
After registration* you will receive your own login information for the virtual event platform where the dynamic talks will take place.
If you have any questions with regards to your registration, please contact lena.chatchatrian@pricingplatform.eu
* Dynamic Talks are not open for consultants or solution providers other than EPP Partners.
If you want to join the EPP Partner Community, please contact britt.dejager@pricingplatform.com
€
- Dynamic Talks are not open for consultants or solution providers other than EPP Partners. If you want to join the EPP Partner Community, please contact britt.dejager@pricingplatform.com
Register for FREE!