May 18-20-25-27, 2021 #DynamicTalks
Dynamic Talks - Lifesciences

The must-do virtual event
EPP Dynamic Talks – Lifesciences (May 18-27, 2021)
4 series of TedX type talks – 100% effective
We have a series of amazing topics lined up for you.
- From market access to patient access: breaking barriers and overcoming challenges through effective collaboration and innovation
- Harnessing new pricing models and contracting types to boost product access and affordability
- Digital transformation in pricing and reimbursement: a strategic imperative?
- Beyond the New Normal: Reshaping Life Sciences pricing strategies in a complex global scenario
What are dynamic talks?
The EPP Dynamic Talks are highly effective live-virtual presentations by global pricing leaders, presenting well-formed ideas on how to shape our pricing and revenue roadmap, with a very innovative format & system, in under 20 minutes, followed by a live Q&A session where you can dive deep into the subject, ask questions and discuss together with the speakers and peers current challenges and solutions.
Some keywords to describe:
- High impact learning
- Interactive participation
- Short intensive LIVE sessions
The dynamic Talks are the place to learn, connect and network with your pricing community.
We are certain you will love it!
Did you miss the Dynamic Talks last year? Not to worry, you can now watch the recordings here. These are free for EPP Prime Members.
Speakers

Senior Manager
Monitor Deloitte Belgium
Richard Rahul
Richard Rahul is a Senior Manager in Monitor Deloitte. His core focus is on Life Sciences (Big pharma/medium pharma) and healthcare industries, besides health technology/digital health based firms. Richard’s expertise is in go-to market model optimization, innovative pricing models, value based selling, patient/customer experience design and operations, pricing and market access. He brings a global perspective having led and successfully executed engagements in the US, cross-EU and in China/India.

CMO
Cube RM
George Boretos

Director Market Access Europe North
PTC Therapeutics
Axel Boehnke
He´s fully responsible for all market access aspects, Pricing and Reimbursement-issues, Health Technology Assessment, accelerated patient access, early evidence planning, and institutional interactions, focusing on orphan diseases and Gene Therapy. Before, Axel was a Director Market Access at MorphoSys AG, focusing on oncology and especially r/r DLBCL. He has in-depth knowledge and expertise in the specialized business, like Oncology, Autoimmune Diseases, (Ultra) Orphan Diseases, Hepatology, Anti-virals, etc. He also has in track record experience in therapeutic mass markets like cardiovascular or osteoporosis, with respective payer-interactions and contracting.
Axel started with Humira at Abbott in national responsibility, headed the Department of Market Access, managed Care at Servier, and served for experience in the biopharmaceutical industry for the last years. He is a Health Economist (University of Cologne) by education and holds a master’s degree in health and medical management (University Erlangen-Nurnberg). Axel is a member of the German Society of Market Access, the German Society of Health Economics, and the EU Market Access & Value Committee at ARM (Alliance for Regenerative Medicine). He published various articles on Benefit Assessment, Market Access, Healthcare-System Issues, Disease Awareness (i.e. in Rheumatoid Arthritis or Psoriasis), and on Claims-Data-Analysis with Real World Evidence.

Director of Access and Pricing
Novartis Oncology EGM
Libor Minichbauer
Libor is Director of Access and Pricing for Novartis Oncology. He currently covers markets in Asia, and MEA regions. He has 12 years of Pharma experience with roles in Market Access, Health Economics, and Development. Prior to joining the pharma industry he had spent several years in IT consulting, banking and finance. He holds B.S. and M.S. degrees in Finance and Marketing, IT, and Health Economics.

Head of Market Access
Oxford AHSN
Andrew Stainthorpe
Andrew Stainthorpe has over 30 years of experience the health sector, 20 years in NHS health services research, 6 yrs with NICE leading evaluation programmes and 4 yrs as a market access consultant.
He provides advice to the pharmaceutical, diagnostic and medical device industries in developing approaches to achieve market access in the UK and Europe. He has also gained considerable experience of market access work in other markets in Europe (EU5 and Eastern Europe), the United States, Canada, LATAM, and APAC countries.
With NICE, he led the Interventional Procedures (IP) Programme working with industry and NHS to identify new procedures and devices/diagnostics which might benefit the service and patients. The role of the IP programme is to assess the value and rationale for the introduction of new approaches into the NHS through the production of NICE IP guidance. His leadership role involved liaison with manufacturers to identify and evaluate the evidence, acquisition of independent expert inputs and gaining wider clinical and academic opinion. With NICE he also set up and ran the Patient Access Schemes (PAS) Liaison Unit which involved developing (with manufacturers) and assessing (with the NHS) proposals to improve the value propositions for innovative technologies being assessed in the technology appraisal process. A key element of the role was to liaise with industry and work with them and the Department of Health to ensure the proposals:
• met the criteria set down in the Pharmaceutical Price Regulatory Scheme and
• were implementable in the NHS.
In NHS R&D he was Research Director for a large NHS trust, a role which involved all aspects of health services R&D. This included leading funding proposals and managing projects (including clinical trials and EU funded projects) through to analyzing the data and writing for publication. He has over 20 publications in peer reviewed journals, has presented at ISPOR and HTAi and many other conferences.

Head of Pricing
IM region, Teva Pharmaceutical
Oshik Komary
Oshik is the Director of Pricing for teva IM region. He currently covers markets in APAC, LATAM and MEA regions. He has 15 years of Pharma experience with roles in commercial, finance & operational excellence. Prior to joining the pharma industry, he had spent several years as a consultant in the US. He holds B.S. in Biotech Engineering and an MBA degree.

Head Global Market Access and Pricing
Ipsen
Ulf Staginnus
Ulf is SVP Global Market Access & Pricing at Ipsen since February 2018. He is a health economist and pharmaceutical industry executive with 25 years of international experience in the field of market access, pharmacoeconomics, pricing and reimbursement as well as health technology valuations within the biotechnology and pharmaceutical industry. He has a long track record in successfully developing launch pricing and patient access strategies for various innovative drugs across various disease areas such as oncology, cardiology, infectious diseases and orphan drugs within the top 10 pharmaceutical companies (Novartis Oncology, BMS, Pfizer, GSK Biologicals) and biotech start-ups (PTC Therapeutics, Endocyte Inc.).
The most recent industry positions prior to Ipsen have included VP, Market Access Shire Intl.; Head of Market Access Europe, PTC Therapeutics and Endocyte Inc.; Franchise Head, Oncology International Access and Reimbursement with Amgen Intl., all in Zug, Switzerland; Head of Pricing and Access, Novartis Oncology Europe, Milan, Italy and Barcelona, Spain.
Ulf graduated with an MA Economics – with a major focus on health economics – from the University of Bayreuth, Germany. During the course of his career, he also founded and run his own consultancy.
He is a regular speaker on access, pricing and health economics related matters and the co-author of “The Future of Health Economics”, published by Routledge, October 2016.

Sr. Consultant, Global Pricing, and Tender Management
IQVIA
Todor Finkov
Todor is a senior consultant supporting the Global Pricing and Tender Management Practice in Zug-Switzerland, joining in 2018. His experience includes 15 years within Business Development, Commercial and Market Access in pharma companies such as Actavis, Allergan, Biogen, and various roles within health care administration in Bulgaria and USA. He’s responsible for leading and supporting projects as part of the Global Pricing and Tender Management Practice. He’s also an advisor to projects around pricing, contracting and tender management and market access. He holds an MBA in Healthcare Services Management from Johns Hopkins Carrey Business School., also a M.D. from Sofia Medical University in Bulgaria.

Engagement Manager, Global Pricing and Tender Management
IQVIA - moderator May 20th
Sara Carvalho
IQVIA

General Manager Global Pricing, Access and Digital Solutions
EVERSANA
Alan Crowther
Alan Crowther is the President
of Global Markets of Eversana,
responsible for overseeing
the Global Pricing solutions for
Alliance. He brings 20 years of
leadership, consulting and technology
experience with him to
the position. Alan has previously
held roles as CE O at Alliance;
founder of Adjility Health, a firm
focused on life sciences analytical
software; Vice President at Capgemini;
Co-founder and Officer
at Adjoined Consulting, where
he ran the Life Sciences practice
and was part of the leadership
of the venture-backed company
and helped drive it to a successful
$200MM+ exit. Prior to Adjoined,
Mr. Crowther was head of services
for a small software company
that exited to BEA Systems; and
was a manager at Andersen Consulting
(Accenture) before that.
He is a graduate of Princeton
University.

Vice President- International Relations
Medtronic
Trevor Gunn
Trevor Gunn is Vice President- International Relations for Medtronic, the world’s largest medical technology company.
Trevor Gunn was formerly long-time Director of the Commerce Department’s Business Information Service for the Newly Independent States (BISNIS) the clearinghouse for US Government information for doing business in the former Soviet Union. He has served continuously for the past 28 years, and currently serves, as Adjunct Professor at CERES and the Landegger Program in International Business Diplomacy at the School of Foreign Service and Georgetown University. He is a Vicennial Silver Medalist.
He received his B.A. from University of San Francisco. He received his Ph.D. in International Relations from the London School of Economics in 1992.
He has worked with the Chamber of Commerce of Southern Sweden, Dover Elevator Corporation (now ThyssenKrupp of Germany), International Executive Service Corps and on the staffs of the former San Francisco Mayor and two U.S. Senators from California. He is the Founder and Chairman of the USA Healthcare Alliance (USAHA) . He sits on the U.S. State Department’s Stakeholder Advisory Board on the OECD Guidelines on Corporate Social Responsibility; is an official Advisor to the Office of the US Trade Representative (USTR) in the “Industry Trade Advisory” system of the US Government. Gunn chairs the International Affairs Committee at Medtech Europe, Europe's largest medical technology trade association. Further, he is a Member of the Board of Directors for the US-Russia Business Council. Gunn is Chair Emeritus and Board Member of the Executive Council on Diplomacy. He sits on the Board of the Washington Export Council(Washington, D.C.), the Board of Advisers of the Washington International Business Council. Finally, he serves on the Advisory Board of the University of Minnesota, Carlson Business School's, Carlson Global Institute.

Director, Commercial Tender Excellence Global Business Operations
CSL Behring
Troy Fix
Troy Fix, Director, Commercial Tender Excellence at CSL Behring has over 21 years of experience in sales, sales management, marketing and global project delivery in the pharmaceutical, vaccine and biopharmaceutical industries. His current focus is leading the enablement of the Commercial Operations Tender business globally. Troy holds Bachelors and Master’s degrees from Minnesota State University, Mankato.
What can you expect ?
Short, effective, TEDx type talks.
High quality content.
Connect and network with the pricing community.
Ask all your questions live to our speakers and deep dive in the content.
The live experience

Change live sessions in 1 click
Change rooms, watch new sessions, join a live chat group or contact the EPP virtual lobby with a click of a button, without delays in your mobile or desktop !

Join 1-2-1 meetings in 1 click
Join live breakout rooms and private One on One meetings with a single click

Send private messages
An event app feature for exchanging private messages among attendees, promoting a timeless networking that is not restricted to the virtual coffee-break.

Real time chat
Exchange your questions directly to the expert speaker or EPP team.

Social network integration
Login via social media allows your attendees access to the event app quickly and safely, using one click login or quick confirmation code.

Virtual EPP Lobby
When you enter the Dynamic Talks, you will be welcomed by the EPP team in the EPP virtual lobby. If you have questions, we are there to help. You can access the virtual lobby at any time during the Dynamic Talks

Meet the experts in live meetups
Immediately after the Dynamic Talks you can join one of the speakers’ meetup rooms to discuss, ask questions and network with the expert and pricing peers. It’s interactive and very effective peer learning.

Connect & network
Create your own video meetup room if you want to organise a 1-2-1 meetup or a group meetup with one of the other attendees.
Very easy set-up, all in the same app
Program
May 18th 2021
Dynamic Talk Series 1 : From market access to patient access: breaking barriers and overcoming challenges through effective collaboration and innovation
During these Dynamic Talks, 3 top experts will bring Visionary Talk sessions (3×20’) bringing answers to relevant discussions that are going on ;
- How can international collaboration between HTA and regulatory bodies promote knowledge exchange, efficiency of information production thus driving transparency of process of assessment and decision-making?
- Exploring a novel approach to RWE generation. How can the pharmaceutical and biotech industry leverage new technologies to get evidence faster and more patient-focused than the standard?
- Optimising External Reference Pricing (ERP) in a challenging global scenario. How can a company strategically approach the challenges of ERP?
During these Dynamic Talks, 3 top experts will bring Visionary Talk sessions (3×20’) bringing answers to relevant discussions that are going on ;
- How can international collaboration between HTA and regulatory bodies promote knowledge exchange, efficiency of information production thus driving transparency of process of assessment and decision-making?
- Exploring a novel approach to RWE generation. How can the pharmaceutical and biotech industry leverage new technologies to get evidence faster and more patient-focused than the standard?
- Optimising External Reference Pricing (ERP) in a challenging global scenario. How can a company strategically approach the challenges of ERP?
During these Dynamic Talks, 3 top experts will bring Visionary Talk sessions (3×20’) bringing answers to relevant discussions that are going on ;
- How can international collaboration between HTA and regulatory bodies promote knowledge exchange, efficiency of information production thus driving transparency of process of assessment and decision-making?
- Exploring a novel approach to RWE generation. How can the pharmaceutical and biotech industry leverage new technologies to get evidence faster and more patient-focused than the standard?
- Optimising External Reference Pricing (ERP) in a challenging global scenario. How can a company strategically approach the challenges of ERP?
You have free access to join the live discussions in with the speakers and your pricing peers.
May 20th 2021
Dynamic Talk Series 2 : Harnessing new pricing models and contracting types to boost product access and affordability
During these Dynamic Talks, 3 top experts will bring crystal ball sessions (3×20’) bringing answers to relevant discussions that are going on ;
- Assessing top barriers for value-based pricing adoption in pharma. What are the challenges facing value-based pricing implementation? How can we achieve a worthy transition to outcomes-based contracts?
- Exploring alternative pricing and contracting models for next generation therapies. What are the main tendencies for contracting preferences based on the product value? How can the industry successfully manage the challenges in ATMPs pricing settings and reimbursements?
- Indication-based pricing of innovative medicines – pragmatic or idealistic?
During these Dynamic Talks, 3 top experts will bring crystal ball sessions (3×20’) bringing answers to relevant discussions that are going on ;
- Assessing top barriers for value-based pricing adoption in pharma. What are the challenges facing value-based pricing implementation? How can we achieve a worthy transition to outcomes-based contracts?
- Exploring alternative pricing and contracting models for next generation therapies. What are the main tendencies for contracting preferences based on the product value? How can the industry successfully manage the challenges in ATMPs pricing settings and reimbursements?
- Indication-based pricing of innovative medicines – pragmatic or idealistic?
Libor Minichbauer, Director of Access and Pricing, Novartis Oncology EGM
Crystal ball session
During these Dynamic Talks, 3 top experts will bring crystal ball sessions (3×20’) bringing answers to relevant discussions that are going on ;
- Assessing top barriers for value-based pricing adoption in pharma. What are the challenges facing value-based pricing implementation? How can we achieve a worthy transition to outcomes-based contracts?
- Exploring alternative pricing and contracting models for next generation therapies. What are the main tendencies for contracting preferences based on the product value? How can the industry successfully manage the challenges in ATMPs pricing settings and reimbursements?
- Indication-based pricing of innovative medicines – pragmatic or idealistic?
You have free access to join the live discussions in with the speakers and your pricing peers.
May 25th 2021
Dynamic Talk Series 3 : Digital transformation in pricing and reimbursement: a strategic imperative?
During these Dynamic Talks, 3 top experts will bring visionary talks (4×15’) bringing answers to relevant discussions that are going on ;
- Discovering how predictive analytics can be deployed to inform pricing strategies, determine appropriate launch sequences and optimise discounts
- Harnessing the value of Big Data: how can the industry create real and identifiable gains to make a meaningful impact? Is building an advanced analytics capability worth the investment?
- Exploring disruptive technologies for improved transparency, market access and collaboration between payers, HTAs, manufacturers and patients
During these Dynamic Talks, 3 top experts will bring visionary talks (4×15’) bringing answers to relevant discussions that are going on ;
- Discovering how predictive analytics can be deployed to inform pricing strategies, determine appropriate launch sequences and optimise discounts
- Harnessing the value of Big Data: how can the industry create real and identifiable gains to make a meaningful impact? Is building an advanced analytics capability worth the investment?
- Exploring disruptive technologies for improved transparency, market access and collaboration between payers, HTAs, manufacturers and patients
During these Dynamic Talks, 3 top experts will bring visionary talks (4×15’) bringing answers to relevant discussions that are going on ;
- Discovering how predictive analytics can be deployed to inform pricing strategies, determine appropriate launch sequences and optimise discounts
- Harnessing the value of Big Data: how can the industry create real and identifiable gains to make a meaningful impact? Is building an advanced analytics capability worth the investment?
- Exploring disruptive technologies for improved transparency, market access and collaboration between payers, HTAs, manufacturers and patients
During these Dynamic Talks, 3 top experts will bring visionary talks (4×15’) bringing answers to relevant discussions that are going on ;
- Discovering how predictive analytics can be deployed to inform pricing strategies, determine appropriate launch sequences and optimise discounts
- Harnessing the value of Big Data: how can the industry create real and identifiable gains to make a meaningful impact? Is building an advanced analytics capability worth the investment?
- Exploring disruptive technologies for improved transparency, market access and collaboration between payers, HTAs, manufacturers and patients
You have free access to join the live discussions in with the speakers and your pricing peers.
May 27th 2021
Dynamic Talk Series 4 : Beyond the New Normal: Reshaping Life Sciences pricing strategies in a complex global scenario
Ulf Staginnus, Head Global Market Access and Pricing, Ipsen
Crystal Ball Session
During these Dynamic Talks, 3 top experts will bring crystal ball sessions (3×20’) bringing answers to relevant discussions that are going on ;
- What impact will COVID-19 have on the future of pricing and market access? Achieving pricing excellence in uncertain times
- Analysing the successful revival of public-private partnerships. Will these collaborations impact positively the life sciences industry and the access and optimal prices of innovative and costly drugs?
- How can the Healthcare sector leverage the accelerated switch to digital experienced in 2020 in a way that could bring operational and financial benefits long after the pandemic?
During these Dynamic Talks, 3 top experts will bring crystal ball sessions (3×20’) bringing answers to relevant discussions that are going on ;
- What impact will COVID-19 have on the future of pricing and market access? Achieving pricing excellence in uncertain times
- Analysing the successful revival of public-private partnerships. Will these collaborations impact positively the life sciences industry and the access and optimal prices of innovative and costly drugs?
- How can the Healthcare sector leverage the accelerated switch to digital experienced in 2020 in a way that could bring operational and financial benefits long after the pandemic?
During these Dynamic Talks, 3 top experts will bring crystal ball sessions (3×20’) bringing answers to relevant discussions that are going on ;
- What impact will COVID-19 have on the future of pricing and market access? Achieving pricing excellence in uncertain times
- Analysing the successful revival of public-private partnerships. Will these collaborations impact positively the life sciences industry and the access and optimal prices of innovative and costly drugs?
- How can the Healthcare sector leverage the accelerated switch to digital experienced in 2020 in a way that could bring operational and financial benefits long after the pandemic?
You have free access to join the live discussions in with the speakers and your pricing peers.
Registration
After registration* you will receive your own login information for the virtual event platform where the dynamic talks will take place.
If you have any questions with regards to your registration, please contact lena.chatchatrian@pricingplatform.eu
* Dynamic Talks are not open for consultants or solution providers other than EPP Partners.
If you want to join the EPP Partner Community, please contact britt.dejager@pricingplatform.com
Our best seller
Ticket + EPP Prime (rewatch)
€195
- Access to all 4 dynamic talks
- Access to presentations (pdf)
- All EPP Prime benefits during 12 months
- Inclusive rewatch
€
- Dynamic Talks are not open for consultants or solution providers other than EPP Partners. If you want to join the EPP Partner Community, please contact britt.dejager@pricingplatform.com
Register for FREE!