SAVE THE DATE – 20th-21st OF NOVEMBER 2018 – BRUSSELS
Pre-forum pricing workshops on November 19th.

The EPP team is very proud to announce the 13th yearly EPP® Global & European Pricing Forum.

This year the forum will focus on the newest pricing technologies (machine learning, AI in pricing, CTQ, etc) and latest innovative insights (i.e. the transformation towards subscription plans, 2nd gen dynamic pricing, predictive pricing, etc) from leading pricing and monetization experts across the world.

How a digital enterprise boosts the role of pricing if they embrace the newest technology.

Organizations are moving very quickly into ‘Digital enterprises’.  Over the last few years, we’ve seen an explosion of technologies supporting managers to drive improved fact based decision making.  All organisations (from retailers to B2B organisations) need to match the speed and agility of organizations that are born digital.   The change into digital enterprises is on, and priority setting where to invest is key.  We see that many organizations are focusing their digital investments on sales and marketing – and many of them find out that the value of digitalization is very much in pricing.

Increased ‘intelligence’ enhances improved data quality, real time monitoring of price realisation and more effective price guidance in B2B quoting and tendering processes.  Online price watching is gathering massive real time insights on price elasticity, price positioning,  channel conflicts, etc- and enables many industries to start implementing dynamic pricing.  Dynamic price changes are becoming more and more ‘the new normal’ at i.e. fuel stations, car rental, parking, online channels but also b2b market places.

Organisations who fall behind in their pricing capability development and embracing the newest technology will be in trouble competing against more advanced digital enterprises – if not already.     These 2 days will be packed with the newest insights and connect you with the latest technologies to reflect how to define your future pricing roadmap within your digital enterprise.

Keeping up the pace requires fast learning and testing is key in an agile world.

Join 120+ industry leaders in one of Europe’s main Pricing Forums.  The 2018 event will offer again great learning, discussions and network opportunities during 3 interactive days with workshops, expert presentations, panel sessions, round tables discussions – a pricing technology fair – and a great evening event.

 

 

 

If you are an influencer or specialize in pricing based on AI, machine learning – or agile pricing strategies in a digital world – we want to hear from you !

If you would like to contribute to this unique forum,
please contact Mariana Flores at mariana.flores@pricingplatform.eu

 

   Watch the 2017 pictures :

 

The must-attend event for innovative price leaders

  • 1 DISCUSS

    We stimulate an atmosphere of discussion and interaction, the best way to learn.

  • 2 LEARN FROM THE BEST

    A carefully selected speaking team of top pricing professionals, all active within your industry. No general talk, but only to-the point and useful presentations.

  • 3 BUILD RELATIONSHIPS

    With more than 1000 minutes of network opportunity, you have plenty of time to connect with pricing colleagues from all over Europe.

  • 4 REFLECT & PRACTICE

    Reflect on your key priorities and how to make it really happen !  Translate your key learnings into real change.

THE PROGRAMME

We are currently building the agenda.

If you think you have interesting content to share and would like to participate as a speaker, please contact mariana.flores@pricingplatform.eu

This year you will learn from leading pricing and monetization experts across the world with special tracks for B2B, B2C and retail !
Some of the topics included in the 2018 agenda are:
  • Agile pricing: how to adapt your pricing in a very dynamic market?
  • The transformation towards subscription pricing
  • Predictive pricing: can you predict the moment, and price, your customer is going to buy?
  • Successful transition towards pricing and selling solutions
  • Machine learning in B2B pricing
  • How to prepare your sales force for a digital world
  • Managing a price policy in an online world
  • Successful implementation of dynamic pricing
  • What can we learn from the gaming industry?
  • Impact of new mobile technology
  • Artificial Intelligence in pricing
  • Configure to Quote & Predictive Pricing Tools
  • The evolution of the newest pricing technology
If you would like to participate as speaker, sponsor or delegate, do not hesitate to contact me immediately ; mariana.flores@pricingplatform.eu
 

19 Nov
13.00 - 15.30
Subscription Based Pricing TBD - -

Subscription based pricing is since longer used i.e. software, media, telco and payrolling for many decades. Nevertheless many to these organisations still struggle with their monetizing and/or transformation.
With many B2B companies, driven by IoT and new technologies, now also shifting towards subscription models :
It’s time to learn from the best how to realise an effective transformation,  how to create your business case - how to design, structure and price your subscription plans - and how to manage your new business.

19 Nov
13.00-15.30
WORKSHOP 2 TBD - -



19 Nov
16.00 - 18.30
WORKSHOP 3 TBD - -



19 Nov
16.00 - 18.30
WORKSHOP 4 TBD - -



November 20th 2018
November 20th 2018
8u30 - 9u30 Chairman’s Opening Remarks

Contact Forum Producer

Mariana Flores

PRE-FORUM WORKSHOPS

On Monday November 19th

Subscription Based Pricing

19Nov13.00 - 15.30

  • Subscription based pricing is since longer used i.e. software, media, telco and payrolling for many decades. Nevertheless many to these organisations still struggle with their monetizing and/or transformation.
  • With many B2B companies, driven by IoT and new technologies, now also shifting towards subscription models :
  • It’s time to learn from the best how to realise an effective transformation,  how to create your business case - how to design, structure and price your subscription plans - and how to manage your new business.

TBD () -

MORE INFO »

Speaker line-up

We are currently busy building the agenda for the EPP Global Pricing Forum 2018.

If you think you have interesting content to share and would like to participate as a speaker, sponsor or delegate : please contact mariana.flores@pricingplatform.eu

A selection of last years' line up :

Jinyoung Kim

Senior Manager, Head of Pricing Consumer

Pirelli

Jinyoung Kim is the Head of Global Pricing & Value Management at Prometeon (Pirelli group). She is in charge of Global pricing strategy of industrial tires (Truck and Bus, Agro, Earthmoving). Her duties range from Global Pricing Program Management todriving new Pricing initiatives and Change Management in Pricing practices from Cost+ to Value-Based Pricing approach. Prior to joining Prometeon, she held the position of head of pricing EMEA in Bridgestone in Belgium and she was a part of Samsung´s business developmentteam in Italy.

Kiran Gange

CEO

RapidMathematix Inc

Kiran is the CEO and founder at RapidMathematix, a Silicon Valley based company with capabilities in retail pricing, artificial intelligence and deep learning that launched in the summer of 2017. Previously, he had founded CustoLogix in the year 2008 to help retailers leverage the latest advancements in mathematics and develop pricing strategies. Kiran has over a decade of experience using analytics at big name retailers. He has consulted on pricing strategies at various retailers including Target, Office Depot and Radio Shack. He holds a Bachelor’s Degree in Mechanical Engineering with honors from the Bangalore University and an MBA from the Pepperdine University on a full merit scholarship. His unique blend of experiences in Strategic Pricing, Mathematics, Technology and International Markets has enabled Kiran to develop cutting edge solutions in the Pricing Industry.

Kristof Boodts

Director

Monitor Deloitte

Kristof Boodts is a Director at Monitor Deloitte. Previously, he worked at bpost and was responsible for several large operational and commercial transformation program At Monitor Deloitte, Kristof further enriched his pricing expertise by leading various pricing transformation programs across B2B industry sectors and combines these successfully with his interest and expertise in digital strategy. He support companies in building new commercial capabilities when undertaking a digital transformation journey.

Kristof is part of the management team of the EMEA Centre of Excellence for Pricing and Profitability management at Monitor Deloitte.

Nikolas Beutin

Partner - Customer Practice Leader

Price Waterhouse Coopers

Nikolas leads the “Customer Practice” at PwC Europe. Prior to joining PwC he was Executive Partner for “Management Consulting” at Ernst & Young J&M Management Consulting GmbH (former: J&M) the German Hidden Champion consultancy for Value Chains as well as CEO/President/Owner of Homburg & Partner the German Hidden Champion consultancy for Sales & Marketing.
He has done Consulting in 32+ countries for DJ, EuroSToxx DAX, and MDAX companies as well as for numerous family-owned businesses.
Nikolas has taught and teaches Pricing, Sales & Marketing at many different leading universities and has 175+ national and international publications. He is also Professor at the Quadriga University where he is leading the MBA in Leadership & Sales Management.
He studied economics and law at the University of Bonn, completed his Ph.D. program at the University of Mannheim after studying at the WHU Koblenz and the Colorado State University. Nikolas is also alumni of the Harvard Business School.

Youssef Mamour

EMEA Pricing Director

Getinge

Youssef is Pricing Director at GETINGE. He is leading the development of a pricing strategy in collaboration with Commercial Operations and EMEA sales regions as well ensuring the executions of tactical pricing to drive profitable growth. His main strategic focus is to establish, nurture and grow value pricing and advance GETINGE GROUP Value pricing capabilities.

He has a solid background and more than 22 years’ experience in Healthcare, covering various roles in Operation, Delivery, Six Sigma, Productivity and Pricing. Before joining GETINGE Youssef worked with GE Healthcare as Europe Pricing Manager where he developed and implemented Service Contract price strategies, improved processes, advanced capabilities and ensured Profitable growth in last 5 economic challenging years.  Youssef achieved the Certified Pricing Manager designation from the Professional Pricing Society in 2015.

Dalina Leonor Vicente

Pricing Director

Goldcar Rental

Dalina has 17 years of international professional experience in several countries: Spain, UK, The Netherlands, Australia and USA. International MBA graduate from IE Business School in Madrid (Spain) and Melbourne Business School (Australia) and BA in Business Studies by the Rotterdam University of Applied Sciences, Netherlands. Overall experience in B2B & B2C tourism distribution business and consulting in the field of Pricing & Revenue Management at multinational companies like Amadeus Group, Deloitte Consulting, Hotelbeds Group and Goldcar Rental.

Ingemar Ylikangas

VP Sales

Navetti

Ingemar leads the sales activities at Navetti with the goal to support the business plan. Ingemar has an industrial background with a solid and successful 17 year track record in different management positions. Ingemar holds a Master of Science (M.Sc.) in Industrial Engineering and Management from Luleå University of Technology and has been in the Navetti management team since 2008.

Marco Couperus

Senior Pricing Manager

HOME24

Marco Couperus moved to Berlin from Paris and currently heads up pricing at Home24, an eCommerce firm. Previously he held a senior role in pricing/ monetisation in a leading mobile video gaming company. He mixes consumer psychology with data science and develops pricing algorithms that provide predictions in real time. In his spare time he enjoys diving, hiking and road cycling all across the world.

 

Arnaud Potiron

Worldwide Value Director

Michelin

Arnaud is Worldwide Value Director at global leading tire manufacturer Michelin, responsible for Value, Pricing and Analytics in the company. He’s an experienced Director with a demonstrated history of working in the automotive industry. Skilled in Marketing Management, Negotiation, Business Planning, Sales, and Sales Management. Arnaud has also a strong academic background, with a MBA from prestigious HEC School of Management.

Yana Kozerenko

Global Business Solutions Pricing & Contract Management

The Linde Group

Yana Kozerenko leads sub-streams of Pricing & Contract Management, Intercompany Pricing and Rental for all business fields of Linde Gas that include deployment of all pricing tools e.g. ERP (SAP), CRM, value based pricing tool PC 3, Pricing Algorithm for specialty gases, tonnage pricing tool at the Linde Group worldwide. She has optimized pricing and rental processes in several regions of the Linde Group being the link between countries, regions, global process owners and consultants. In her previous positions, she has co-designed Pricing Performance System that became the incentive calculator for the Sales Force worldwide. Yana was responsible for Sales Controlling of the region Eastern Europe and Middle East. She has also worked as Key Account Manager for Henkel CEE (34 countries) in Vienna. She worked for F. Hoffmann-La Roche in Basel and Beaulieu Group in Moscow. Yana has four university degrees and studied in Germany, Ukraine, USA and Switzerland.

Ulrich S. Laugesen

Strategic Product & Pricing Manager

SAS Cargo Group –Pic

Coming from Scandinavian Airlines with an extended revenue management background, Ulrich now works at SAS Cargo as Strategic Product and Pricing Manager. SAS Cargo is a B-t-B company, and in his current position Ulrich has used his revenue management knowledge to introduce new products and product enhancements towards freight forwarders. The new offerings also include a new pricing strategy, where digitalization comes to play. As a company, SAS Cargo has identified pricing as central part of the core business. Using his knowledge for pricing, revenue management and product in a holistic perspective, Ulrich is also deeply involved in the commercial offerings and strategies to continuously develop SAS Cargo commercially.  

WHAT ATTENDEES LIKE ABOUT EPP EVENTS?

“Ideas and knowledge sharing, but also building a network of partners”

Magnus Englund, Pricing Tools Development Manager at Alfa Laval

This seminar was very interesting and carried out in a professional way. I joined it because bringing just one new good idea home or seeing a new different solution angle to an existing problem makes a difference.

“The key role that pricing decisions play in running your business”

Eric van der Hammen, Chairman at Royal Netherlands Society for Marine Technology

To spend two days focusing on an item such as “strategic pricing” was a true eye opener in the sense that it reminded me of the key role that pricing decisions (should) play in running your business successfully.

“Interactive discussions with fellow attendants”

Lex Van Bruggen, Product Manager Spare Parts at Lely Industries NV

“This event gave me a really good insight into different pricing methodologies and how to improve pricing of spare parts in my company. Moreover, the interactive discussions with fellow attendants were very valuable.”

British Gas

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Fokker Services

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GEA Farm Technologies

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Honeywell

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Ilapak

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Johnson Controls

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MAN

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Philips

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Wincor Nixdorf

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ZF

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Nilfisk

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Demag Cranes

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Federal Mogul

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Maserati

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Michelin

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Borealis

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Bridgestone

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Philips Healthcare

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Meet pricing decision makers from:

DISCOVER THE INSPIRING VENUE !

Van der Valk hotel Brussel airport
Address: Culliganlaan 4, 1831 Machelen
Telephone: 02 277 20 00
If you need information on the EPP preferred rates we can offer you or need other assistance in registering for the training,
please do not hesitate to contact Britt at britt.dejager@pricingplatform.eu.

CONTENT

Download the e-book: How Modern Commerce with Dynamic Pricing Science Can Meet the Demands of Today’s B2B Buyer by PROS

E-book by PROS

Are you ready for the new era of digital business?

Why modern commerce with dynamic pricing science is the key to maintaining growth and viability.

  • Why modern commerce and why now?
  • Why modern commerce is not complete without dynamic pricing science
  • What else does modern commerce entail beyond dynamic pricing science?
  • How does modern commerce work in the real world?

Download the e-book: Channel pricing, simplified.

E-book by PROS

How modern commerce powered by dynamic pricing science is transforming the channel partner experience.  

  • Why modernize your channel partner strategy and why now?
  • It’s not about managing channel pricing. It’s about managing pricing
  • What exactly is modern commerce?
  • What is your current pricing method costing you ?
  • How does a modern approach work in the real world?

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