We are very proud to say that the 13th annual EPP® Global & European Pricing Forum 2018 was a massive success!
The forum focused on the newest pricing technologies such as machine learning, AI in pricing, CTQ, and more and latest innovative insights i.e. the transformation towards subscription plans, 2nd gen dynamic pricing, predictive pricing, from leading pricing and monetization experts across the world, with the main theme of the event on “How a digital enterprise boosts the role of pricing if they embrace the newest technology”.
Our key theme at the 2018 event was “Pricing in the Digital Enterprise” because we believe organizations are moving very quickly into ‘Digital enterprises’. Over the last few years, we’ve seen an explosion of technologies supporting managers to drive improved fact based decision making. All organisations (from retailers to B2B organisations) need to match the speed and agility of organizations that are born digital. The change into digital enterprises is on, and priority setting where to invest is key. We see that many organizations are focusing their digital investments on sales and marketing – and many of them find out that the value of digitalization is very much in pricing.
The event had more than 120 delegates and amazing senior industry speakers sharing best practices and real case studies presentations from companies such as: Dell, Twitter, Michelin, Albéa, Goodyear, Praxair, Careem, Thomas Cook, Office Depot, and many more.
Keeping up the pace requires fast learning and testing which is key in an agile world. Join us in 2019 for Europe’s main Global Pricing Forum. The 2019 event will again offer great learning, discussions and network opportunities during 3 interactive days. There will be workshops, expert presentations, panel sessions, roundtable discussions – a pricing technology fair – and a great evening event.
Looking for the presentations?
A large amount of information was presented during the 13th EPP European & Global Pricing Forum. We can look back on 3 days filled with high level expert presentations.
We have brought together all the material in the EPP content area, for download now, or possibly later.*
Click here and find the matieral that you find interesting.
*for EPP members only
Are you an influencer or specialized in pricing based on AI, machine learning – or agile pricing strategies in a digital world? We want to hear from you !
If you would like to contribute to this unique forum,
please contact Mariana Flores at firstname.lastname@example.org