SPEAKERS

  • Ozge Saritosun Kurtoglu

    Vice President of Pricing Strategy & Insights

    Pearson Corporation

  • Byron Schulte-Werflinghoff

    Vice President Pricing and Global Sales Effectiveness

    Elsevier

  • Charlie Burton

    Strategic Merchandising and Pricing Director

    Brakes UK, part of Sysco

  • Łucja Sławianowska-Prywata

    Pricing & Business Intelligence Supervisor

    Oriflame

  • Rastko Golubovic

    Revenue Manager

    Heineken

  • Guy Francx

    Head of Revenue and Process Management

    Clear Channel Belgium

  • Pedro Piccoli Soares

    Pricing & Yield Manager

    FlixBus

  • Jorge Louzada, PhD

    Senior Consultant. Sales Management

    Mercedes-Benz Consulting GmbH

  • André Moeller

    Senior Manager. Sales Management

    Mercedes-Benz Consulting GmbH

  • Jeppe Bjerrum

    Head of Subscription and Customer Service

    Jysk Fynske Medier

  • Philippe Vandevoorde

    Lead of Telco Pricing

    Proximus

  • Mateus Barros

    CEO & Founder

    Performa Advisors

  • Micael Ehn

    Micael Ehn

    Head of Data Science

    Price Edge

  • ha tran

    Hà Tran

    Manager Corporate Strategy, Pricing & BI

    Wolters Kluwer

  • Derlin Mputu Kinsa

    Director Corporate Strategy, Pricing & BI

    Wolters Kluwer

  • Kristof Boodts

    Director

    Monitor Deloitte

  • Holger Pietzsch

    VP Marketing

    Hexagon - Heavy Construction

  • Thomas Delloye

    Thomas Delloye

    Director of Business Solutions Consultant

    Zilliant Inc.

  • Dr. Paul Artur Glenn

    Portfolio Director

    Deutsche Private Equity (DPE)

New Technologies and Models Driving the Future of Pricing

 

The 14th annual EPP® European & Global Pricing Forum is the “must go” pricing event for pricing executives. It is the only global pricing and profit optimisation conference that gives you the opportunity to learn, interact and network during 3 days of workshops, expert presentations, panel sessions, roundtable discussions, an innovative showcase start-up session and an unforgettable evening event – a great exhibition area, showing the latest technology – and many more networking activities.

 Join 130+ industry leaders in the world’s main Pricing Forum.  This year’s forum not only will focus on the latest pricing technologies such as machine learning, AI, predictive pricing tools, IoT, digital transformation, but also on all the new models driving the future of pricing such as subscription pricing, dynamic pricing, servizitation, value-based pricing, personalised pricing, management of multiple data and the evolution value monetization.  The forum will have leading pricing and monetization experts across the world with special tracks for B2B, B2C and e-Commerce!

 

The EPP European & Global Pricing Forum is a truly innovative thought leadership event with a non-conference format!

 The event includes:

  • 35+ senior cross-industry speakers sharing best practices and real case studies
  • 4 Innovative pre-conference workshops
  • 3 Breakout sessions: B2B, B2C & e-Commerce
  • Interactive roundtables discussions
  • Panel discussion
  • 3 conference sessions

The Forum’s agenda was created together with the industry; the conference sessions are:

  1. Mastering your new pricing models
  2. Embracing new technology & digital transformation to optimize your pricing strategy
  3. Equip your organisation and team to drive rapid growth in the era of digital transformation

Keeping up the pace requires fast learning and testing which is key in an agile world. Join us in this November in Brussels for the world’s main Global Pricing Forum.  The 2019 event will offer great learning, discussions and network opportunities.

If you want to keep updated, please request the brochure (see top right in navigation).  As soon as the new brochure is available, we will send it to you!

Do you have questions?  Contact Mariana Flores at mariana.flores@pricingplatform.eu  – we will be happy to support you!

 

Are you an influencer or specialized in pricing based on AI, machine learning – or agile pricing strategies in a digital world?  We want to hear from you !

If you would like to contribute to this unique forum,
please contact Mariana Flores at mariana.flores@pricingplatform.eu

 

The European & Global Pricing Forum in 2018 was a big success! – Watch the 2018 pictures and video:

     

 

The must-attend event for innovative price leaders

  • 1 DISCUSS

    We stimulate an atmosphere of discussion and interaction, the best way to learn.

  • 2 LEARN FROM THE BEST

    A carefully selected speaking team of top pricing professionals, all active within your industry. No general talk, but only to-the point and useful presentations.

  • 3 BUILD RELATIONSHIPS

    With more than 1000 minutes of network opportunity, you have plenty of time to connect with pricing colleagues from all over Europe.

  • 4 REFLECT & PRACTICE

    Reflect on your key priorities and how to make it really happen !  Translate your key learnings into real change.

THE PROGRAMME

We are working on the upcoming programme 2019.

If you want to keep updated, please request the brochure (see top right in navigation).  As soon as the new brochure is available, we will send you the programme !

November 21st 2019
08.40 Welcome by EPP President Pol Vanaerde - President - EPP
November 22nd 2019
08.50 Chairman’s Opening Remarks Olivier Nocher - Former Head of Pricing and Commercial Strategy- Sky

Contact Forum Producer

Mariana Flores

PRE-FORUM WORKSHOPS

We are working on the upcoming programme. If you would like to participate as a Speaker, Sponsor or Delegate please contact Mariana Flores at mariana.flores@pricingplatform.eu

SPEAKERS

We are working on the upcoming programme. If you would like to participate as a Speaker, Sponsor or Delegate please contact Mariana Flores at mariana.flores@pricingplatform.eu

Ozge Saritosun Kurtoglu

Vice President of Pricing Strategy & Insights

Pearson Corporation

Ozge (Oz) Saritosun Kurtoglu is the Vice President of Pricing Strategy & Insights of Pearson Corporation, the world’s learning company with‎ $6B in revenues and expertise in educational courseware and assessment, and learning services powered by technology serving millions of teachers and learners around the world. Ozge leads a global team responsible for key pricing, bundling, and monetization strategies in support of Pearson’s product, portfolio, channel, and key business strategies to enable company’s digital transformation.

 

Ozge joined Pearson from General Electric where she was the Senior Director of Global Marketing for GE Healthcare, a $20 billion business unit of General Electric that provides transformational medical technologies and solutions to the global healthcare industry. Ozge joined GE Healthcare in 2012 as the Director of Customer & Market Insights (CMI) for Eastern & Africa Growth Markets leading and growing the company in the emerging markets of Turkey, Central Asia, Russia & CIS, Middle East and Africa. In two years Ozge was promoted to co-lead Pricing and CMI functions responsible for all aspects of pricing strategy and management, customer & market insights across all 79+ countries in the region and subsequently relocated to Boston Area to transform pricing strategy for USCAN region of Life Sciences Core Imaging Group.

 

Ozge’s pre-GE career spans 10 years in High-Tech marketing and consulting through roles in Microsoft Corporation, IBM Business Consulting Services and PwC Consulting.

 

A native of Turkey, Ozge holds an MBA degree in Marketing and Finance from the Wharton Business School at the University of Pennsylvania and a BA degree in Economics from Harvard University.

 

In her free time in addition to spending time with his family and two sons (Batu and Han) Ozge volunteers as a national board member at the national of Healthcare Businesswomen’s Association to enable gender parity in healthcare and beyond.

Byron Schulte-Werflinghoff

Vice President Pricing and Global Sales Effectiveness

Elsevier

Strategic, dynamic and cross-functional leader with a strong track record in identifying and driving business opportunities in high pressure and high paced organizations. Excellent Commercial Management, Pricing, Performance Management and Finance expertise. Very good influencing and political skills combined with flexible management style depending on situations and cultural circumstances. Creates a ‘drive to win’ attitude in teams and utilizes team diversity. Great motivator and team player.

Charlie Burton

Strategic Merchandising and Pricing Director

Brakes UK, part of Sysco

Charlie Burton has worked in the food industry for over 20 years, with the last 15 at Brakes (part of the Sysco group) in various commercial roles covering category management, buying and pricing. He is currently Strategic Merchandising and Pricing Director, responsible for the future development of the food proposition. He has also overseen the creation and ongoing development of the Brakes commercial pricing model since 2011, from very basic beginnings through to its current blend of B2B and B2C best practice.

Łucja Sławianowska-Prywata

Pricing & Business Intelligence Supervisor

Oriflame

Łucja Sławianowska-Prywata is Pricing & Business Intelligence Supervisor in Oriflame. On current position she is responsible for price management, business intelligence and other analytical areas in regional structures. She successfully shaped pricing strategy for new countries Oriflame entered during last few years. She created methodology of pricing analytics for the company and successfully worked with global IT on implementing price management standards to company systems.  She is professional with over 10 year of experience in pricing area, with research analytics background gained during her work in global information & measurement company (Nielsen).

She has a PhD in Theoretical Physics from Warsaw University.

Rastko Golubovic

Revenue Manager

Heineken

Experienced Pricing and Revenue Professional with a demonstrated history of working in FMCG. Self-driven, highly motivated person with natural engine to get things done. Always looking for new challenges where I have opportunity to challenge myself and, as well, increase work experience.

Skilled in:

  • Pricing Architecture
  • Complex Problem Solving
  • Promo optimization
  • People Management
  • Marketing Strategy
  • Analytical Skills
  • Judgment and Decision Making
  • Critical Thinking
  • Negotiation

Guy Francx

Head of Revenue and Process Management

Clear Channel Belgium

Guy Francx is the Head of Revenue and Process Management at Clear Channel Belgium. Over the past decade, he has held various Revenue Management and Product positions in the media industry, both in on-line and off-line environments. In his current role, Guy is responsible for connecting different functional teams through product, revenue and technology management. His primary focus is identifying advertising and revenue opportunities through portfolio development, inventory management and supporting technologies. Guy holds a degree in Applied Economics from KULeuven and an MBA from Vlerick Business School.

Pedro Piccoli Soares

Pricing & Yield Manager

FlixBus

Pedro is a professional with more than 7 years of work experience in Strategic Pricing and Revenue Management at worldwide companies from Industrial Manufacture, Food & Beverage and Transportation & Mobility markets.  He started is Pricing career at Parker Hannifin, the global leader in motion and control technologies, and after few years he joined the Revenue Management department at Heineken, the second largest brewery in the world. Currently he is working as a Pricing & Yield Manager at FlixBus, the Europe’s leading mobility provider. Besides his professional career, Pedro also holds a bachelor’s in Industrial Engineering and now he is pushing an MBA degree focused in Technologies for Business, such as Machine Learning, Data Science and Artificial Intelligence.

Jorge Louzada, PhD

Senior Consultant. Sales Management

Mercedes-Benz Consulting GmbH

Sales & Marketing professional with industrial & systems engineering background and an advanced degree in business administration (PhD London). Proven track record of creating and implementing strategies in international markets (pricing and product strategies) and business model innovation. Jorge has previously worked as global pricing and product manager at Whirlpool Corp. (B2B and B2C contexts), management consultant at Volkswagen in Wolfsburg, and held research roles in strategy at the University of London and the LSE. He currently leads the pricing function at MB Consulting.

André Moeller

Senior Manager. Sales Management

Mercedes-Benz Consulting GmbH

Sales & Marketing professional with background in Economics and an advanced degree in business administration (Executive Program St. Gallen). André has extensive experience in the automobile industry and has previously worked as CRM consultant at Porsche (in Italy and Germany) and sales consultant at Daimler. Since 2016 he is the Head of the Sales Management practice at MB Consulting which includes topics related to retail sales excellence, intelligent sales solutions, the future of sales, and pricing. He is also a certified project manager and scrum master.

Jeppe Bjerrum

Head of Subscription and Customer Service

Jysk Fynske Medier

Jeppe Bjerrum is the Head of Subscription and Customer Service at the Danish media company Jysk Fynske Medier. He has +10 years experience with sales and service management within the consumer market, primarily in the media and telco businesses.

Currently he is in charge of a pricing project which is focusing on maximizing profit in the existing subscriber-base without affecting churn and revamping their price and product portfolio to ensure an increase in acquisition.

Philippe Vandevoorde

Lead of Telco Pricing

Proximus

Philippe Vandevoorde is the “Lead of Telco Pricing” at Proximus lc with an experience of 20 years in Telco Industry.

In his current position Philippe is responsible for defining the right price for the right product or project to help Sales teams in winning deals and support revenues growth.  His main focuses are the competitive intelligence, the product positioning, the dashboarding on product positioning, the price setting evolution by using new technologies and data’s but also cross departmental the knowledge transfer.

Philippe holds an Engineering degree and a master’s in management from the University of Liège and is also Design Thinking facilitator and Personal coach.

Mateus Barros

CEO & Founder

Performa Advisors

Seasoned Business Executive with nearly 20 years of experience in industries such as CPG, payments, telecom, retail, and energy. Expertise in business performance improvement with a focus on the revenue and overall profitability. Successfully implemented transformational commercial projects with proven financial results.

He led the pricing & analytics department in multi-billion companies such as, Stanley Black & Decker, Millicom International Cellular and Grupo Ultra. He also developed his consulting experience in A.T.Kearney and Simon Kucher & Partners.

Mateus received his MBA degree at MIT Sloan School of Management. He also received a master’s in economics and finance at Fundacao Getulio Vargas and holds a civil engineering degree in the Aeronautical Technologic Institute (ITA).

Micael Ehn

Micael Ehn

Head of Data Science

Price Edge

Micael is an AI leader with PhD in Mathematics from Stockholm University, with over 10 years’ experience in machine learning and 15 years coding professionally. Now leading the AI work at Price Edge as Head of Data Science.

ha tran

Hà Tran

Manager Corporate Strategy, Pricing & BI

Wolters Kluwer

As part of the Corporate Strategy team, Hà leads and executes projects that accelerate growth across businesses within the 4 divisions of Wolters Kluwer: Legal & Regulatory, Tax and Accounting, Governance Risk & Compliance and Health. She is specialized in subscription (SAAS) pricing, pricing optimization, Go-to-Market, BI/Analytics and Customer Engagement, and recently drives the global innovation management program within Wolters Kluwer.

Hà started her career in international development and travelled extensively throughout Asia in supply chain, product and project management roles with Oxfam and Fairtrade International.

She holds several Master degrees in International Business (MSc), Organization & Strategy (MPhil) from the Center of Economic Research (CentER) at University of Tilburg and Master Marketing Analytics (MSc) from University of Ghent (BE).

Derlin Mputu Kinsa

Director Corporate Strategy, Pricing & BI

Wolters Kluwer

Kristof Boodts

Director

Monitor Deloitte

Kristof Boodts is a Director at Monitor Deloitte. Previously, he worked at bpost and was responsible for several large operational and commercial transformation program At Monitor Deloitte, Kristof further enriched his pricing expertise by leading various pricing transformation programs across B2B industry sectors and combines these successfully with his interest and expertise in digital strategy. He support companies in building new commercial capabilities when undertaking a digital transformation journey.

Kristof is part of the management team of the EMEA Centre of Excellence for Pricing and Profitability management at Monitor Deloitte.

Holger Pietzsch

VP Marketing

Hexagon - Heavy Construction

Holger focuses on profitably servitizing and digitizing business models in the capital equipment industry including technologies, aftermarket solutions, financial services, rental businesses, performance contracts and smart goods and services.

During his leadership of organizations, teams and projects around the globe, Holger has worked with dozens of leading industrial sales and services businesses. As a cosmopolitan, multilingual professional with fluency in German, English, French and Spanish he often acts as key note speaker and holds certifications and degrees from universities in the US and in Europe.

 

Thomas Delloye

Thomas Delloye

Director of Business Solutions Consultant

Zilliant Inc.

Thomas’ primary responsibility is to ensure Zilliant brings value to its customer and prospects. Thomas works with leading B2B companies to identify and quantify uncaptured profit and revenue that exists in their businesses today. Additionally, he helps Zilliant customers apply predictive intelligence to their data to achieve profitable growth, increase competitive advantage, reduce business complexity and successfully implement business transformation. Prior to joining Zilliant in 2016, Thomas led the EMEA client pricing team for Dell, and held various roles in competitive analysis, pricing initiative & transformation, omnichannel pricing & bid pricing. Thomas graduated from HEC MBA & ISEN (MSc engineering). He currently resides in Montpellier, France.

Dr. Paul Artur Glenn

Portfolio Director

Deutsche Private Equity (DPE)

Paul has extensive pricing experience, which he acquired during more than a decade from working as a consultant and more than nine years in industry responsibilities. As a pricing expert he has wide practical and international experience. In his current role at Heidelberger, he developed and implemented new pricing strategies, methods, processes and pricing systems. Paul has a background in industrial engineering and management and business administration. He is lecturer of Business Dynamics and Pricing at Universities.

 

WHAT ATTENDEES SAY ABOUT EPP GLOBAL PRICING FORUM

Borealis AG

Paolo De Angeli, Pricing Group Expert at Borealis AG

I enjoyed very much this year’s EPP Conference, particularly for the focus on digitalisation and future trends. The conference gave the possibility to the pricing community to compare ideas and prepare some initial answers to our future challenges

Sky

Olivier Nocher , Former Head of Pricing and Commercial Strategy at Sky

“I have been attending the EPP European & Global Pricing Forums for years now and they have been consistently getting better and better. The 13th edition didn’t disappoint: there was a true breadth of quality presentations from amazing speakers, so much so that the compromises you have to accept when choosing between the B2B, B2C or Retail streams have become really painful. Big thank you to the organisation team!”

Dell EMC

Marcel Körner, Global Pricing Director at Dell EMC

“It was a great event and well worth joining. I enjoyed the discussions and interaction during my presentation on Dell’s pricing journey and the panel on Artificial Intelligence”

Frank Frohmann

Frank Frohmann, Senior Business Coach ; author of the book “Digitales Pricing” at Evonik

“My speech on “Digital Revenue and Price models” was another personal highlight for me in a long cooperation with the EPP. It started in 2007 and includes several presentations and workshops. Networking with pricing experts and managers is such a great opportunity to learn and grow. The EPP business model deserves my full respect. Thanks to a great audience and the EPP-team”

Price Edge

Micael Ehn, PhD, Head of Data Science at Price Edge

“Two great days spent at the Global Pricing Forum. 50% of presentations mentioned AI/ML, for vendors that number was 75%. Lots of hype of course, but great to see AI in pricing really catching on”

Proximus

Philippe Vandevoorde, Product and Pricing Manager at Proximus

Great organisation to share experiences, create contacts and refresh your ideas & thought about the pricing activities and the evolution’s in the business.  Organisation was very professional.

Continental

Imane Adoua, Pricing Manager PLT at Continental

It was my first participation as a speaker and attendee in the event. I was so impressed of the high level of the speakers, such experienced and smart people and also of the performance of the organizers and their professionalism. For the upcoming years I will probably make the EPP event as THE event to meet pricing experts

Goodyear Dunlop Tires Operations

Ebrahim Elebiary , Pricing Manager Europe South at Goodyear Dunlop Tires Operations

Excellent organization and list of attendees. Have the chance to network with top pricing leaders across industries is very rewarding. During the breakout sessions, there was experience sharing, which inspires action and reapplication of best practices.

Brakes Group

Charlie Burton, Strategic Merchandising & Pricing Director at Brakes Group

An informative and interesting event.

Volkswagen

Dogus Karaca, Senior Pricing manager at Volkswagen

It was a great opportunity for me to take part in the 13th EPP Global Pricing Forum, was one of the best forums that I have participated in a long time. The forum covered a lot of information, in concise pieces that were easy to absorb. Clear structure, interactive and very effective. But it wasn’t just about the new knowledge. The main benefits came not only from participating actively in the workshops,  roundtable discussions,  panels and break-out sessions, but also from interacting with other pricing professionals who have a broad and deep knowledge in pricing.  The EPP Team has put a lot of thought and expertise into designing the agenda and content. Thanks so much for doing a great job!

In a nutshell, when it comes to pricing, the European Pricing Platform is definitely one of the best places where you can find answers to all of your questions to meet the challenges of today and tomorrow.  I would highly recommend the upcoming EPP events to those working within or with an interest in the field of pricing and looking to grow both personally and professionally.

Spandex Group

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Albea Group

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Michelin

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Vistaprint

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Pricesearcher

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Praxair

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Careem networks

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Vieira de Almeida

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Wolters Kluwer

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ABB

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Oerlikon Metco

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Lizeo Online Media Group

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Döhler

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Vente-Exclusive.com

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Toyo Tire Europe

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TESA

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TVH Parts Holding NV

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CMV Informatics

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Blacklane GMBH

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Nokia Bell NV

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MAKRO Cash & Carry

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KLM Cargo

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SKIM Europe

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Tata Steel Europe

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DORC International

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Cargill

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NXP Semiconductors

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Colruyt Group

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Bekaert

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TDC Group

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Meet pricing decision makers from:

DISCOVER THE INSPIRING VENUE !

Van der Valk hotel Brussel airport
Address: Culliganlaan 4, 1831 Machelen
Telephone: 02 277 20 00
If you need information on the EPP preferred rates we can offer you or need other assistance in registering for the training,
please do not hesitate to contact Britt at britt.dejager@pricingplatform.eu.

CONTENT

3 exclusive pricing presentations

Download here 3 very innovative and interesting presentations delivered at our past 13th annual EPP® European & Global Pricing Forum 2018.
The exclusive presentations, with extraordinary case studies, are:

  • Turn data to gold through the digital refinery process – Daniel Cho – Senior Director Marketing, Global Pricing & Competitive Portfolio Analytics – Philips Healthcare
  • The evolution in dynamic pricing – first and second generation of dynamic pricing – Marcel Körner – Global Pricing Director – Dell EMC
  • I2oT Monetization to create value in your company – Patricia Caballero Barrero – Strategy & Pricing Manager – Praxair

Note: the 3 presentation are in 1 pdf together

10 tips for a more successful price optimization project

A price optimization project is a major undertaking for any company. There are often multiple internal stakeholders, and it is likely to affect a wide range of internal systems and processes, from basic product management systems to cost and profit allocation and customer relationship programs. When done right, it can be one of the most profitable activities a company can undertake. But when done wrong, the dangers are equally significant.

Download your content here !

We hope you enjoy the content.

EPP FORUM SPONSORS

Please contact britt.dejager@pricingplatform.eu if you are interested to find out more on the partner opportunities.

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