SAVE THE DATE – 20th-21st OF NOVEMBER 2018 – BRUSSELS
Pre-forum pricing workshops on November 19th.
The EPP team is very proud to announce the 13th yearly EPP® Global & European Pricing Forum.
This year the forum will focus on the newest pricing technologies (machine learning, AI in pricing, CTQ, etc) and latest innovative insights (i.e. the transformation towards subscription plans, 2nd gen dynamic pricing, predictive pricing, etc) from leading pricing and monetization experts across the world.
How a digital enterprise boosts the role of pricing if they embrace the newest technology.
Organizations are moving very quickly into ‘Digital enterprises’. Over the last few years, we’ve seen an explosion of technologies supporting managers to drive improved fact based decision making. All organisations (from retailers to B2B organisations) need to match the speed and agility of organizations that are born digital. The change into digital enterprises is on, and priority setting where to invest is key. We see that many organizations are focusing their digital investments on sales and marketing – and many of them find out that the value of digitalization is very much in pricing.
Increased ‘intelligence’ enhances improved data quality, real time monitoring of price realisation and more effective price guidance in B2B quoting and tendering processes. Online price watching is gathering massive real time insights on price elasticity, price positioning, channel conflicts, etc- and enables many industries to start implementing dynamic pricing. Dynamic price changes are becoming more and more ‘the new normal’ at i.e. fuel stations, car rental, parking, online channels but also b2b market places.
Organisations who fall behind in their pricing capability development and embracing the newest technology will be in trouble competing against more advanced digital enterprises – if not already. These 2 days will be packed with the newest insights and connect you with the latest technologies to reflect how to define your future pricing roadmap within your digital enterprise.
Keeping up the pace requires fast learning and testing is key in an agile world.
Join 120+ industry leaders in one of Europe’s main Pricing Forums. The 2018 event will offer again great learning, discussions and network opportunities during 3 interactive days with workshops, expert presentations, panel sessions, round tables discussions – a pricing technology fair – and a great evening event.
If you are an influencer or specialize in pricing based on AI, machine learning – or agile pricing strategies in a digital world – we want to hear from you !
If you would like to contribute to this unique forum,
please contact Mariana Flores at email@example.com