Pharma Pricing and Profit Optimisation Benchmarks

SAVE THE DATE – 17th OF APRIL 2018 !

Since 2006, EPP has the main aim of supporting pricing and profit leaders all over the world with on- and off-line knowledge sharing initiatives and events. To make this happen, we partner with the top pricing industry leaders, consultants, pricing software vendors and research partners – who strongly believe it’s important for the industry to invest in individual and organizational pricing maturity development. Our goal is to support your business growth with both lead generating and thought leadership initiatives.

This year our “Pharma Pricing and Profit Optimisation Benchmark (Thought Leadership Meeting)will take place the 17th of April in Frankfurt and once again will bring together the best industry’s speakers, senior executives and innovators to discuss the latest benchmarks and developments in the pricing and profit optimisation area.

Last year, we welcomed international pricing and market access professionals from: Amgen /Becton Dickinson/ALK Abelló/ Sonova AG/Edwards Lifesciences/ Biogen/ Roche Diagnostics/ Ferring International Center S.A/Novartis Oncology/Teva Olympus Europa SE & CO. KG/ Baxter Healthcare and many more.    Join us this year in Frankfurt!

Some  testimonials on last year’s event …

“The topics were focused and relevant.”
“The meeting was very valuable and fully met my expectations.”
“It was great to have small focused groups with others that are experts in the field.”
“Very interesting attendees with diverse companies and backgrounds at the table; very interesting topics that were discussed in groups
“All presentations were interesting and well prepared.”
“I liked the focus. I do not think we could do more within the timeframe.”

We are finalising the research to define the full agenda. If you think you have a high impact insight to share with the Life Sciences pricing and market access professionals ; Please contact Mariana Flores:

Our event year by year gathers a high motivated audience of industry leaders from around the world, with decision makers focused on pricing and profit optimization for Life Sciences, on Pharma and MedTech, bringing the latest challenges, benchmarks and developments in the pricing and profit optimization world.

What you can expect ?

  • Be part of a selected group of pricing and market access leaders from the Pharma and MedTech industry to build relationships, discuss and learn from the best.
  • Initiate a thought leadership dialogue on emerging pricing and commercial topics in the global Life Sciences – Pharma AND Medtech – market.
  • Leave with new – and practical – insights: how to face the new pricing and monetization challenges – and benefit from the newest technologies and market insights.

Participate in the European Pricing Platform community !


    With more than 1000 minutes of network opportunity, you have plenty of time to connect with pricing colleagues from all over Europe.


    We stimulate an atmosphere of discussion and interaction, the best way to learn.


    A carefully selected speaking team of top pricing professionals, all active within your industry. No general talk, but only to-the point and useful presentations.


    Reflect on your key priorities and how to make it really happen !  Translate your key learnings into real change.


Full programme coming soon !
Do you want to keep updated ?   Send a short mail to

April 17th 2018
09:30 Registration
10.00-10.30 Welcome remarks and Speed Networking Session Giovanny Leon - Pricing & Market Access Regional Director Latin America & Canada - Novartis

Meet all the attendees and exchange business cards


10.30-11.10 Operational Pricing Benchmarking & Trends Alan Crowther, President of Global Markets - Alliance Life Sciences

This session will cover a benchmark of operational pricing approaches, analytical uses, tools, and trends/new techniques being applied in the market. The study cover across the spectrum of pharmaceutical company types as well as techniques, with a broad range of survey participant feedback.

Attendees will be able to see what techniques are available, how they are doing in leveraging the full set of tools and see where new technologies like machine learning are impacting pricing analysis.

11.10-11.30 Coffee and Networking Break
11.30-12.10 The Evolving Biosimilars Landscape and What It Means: Observations and Key Considerations for Biopharma Companies Kevin Barnett - Managing Partner - Promidian Consulting
  • Overview of key biosimilar trends and dynamics across Europe
  • Benchmarking and evaluation of biosimilar pricing (list and net) and market access
  • Key considerations and implications for biopharma companies (through lens of originator and biosimilar organizations)
12.10-12.50 Managed Entry Agreements Rod Cavin, CEO - Health Strategies Group

Health Strategies Group will provide an insightful survey of the state of MEA agreements in Europe, including an inside look at particular insights and trends on MEA agreements, building on work from the London School of Economics. A unique perspective on MEAs today. Attendees will gain unique view on data that is not very transparent on a cross-HTA basis and can be difficult to get an accurate view of the current state of the market.

12.50-13.50 Lunch
13-50-14.30 Presentation - Insights of an Industry Speaker.
14.30-14.50 Coffee and Networking Break
14.50-15.50 Action Learning Workshop

An intense 1-hour hands on review about how to incorporate these insights and roll them out

  • What are the challenges in implementing these insights:
    • How do you effectively get buy-in and rollout insights to affiliates for a broad range of advanced operational pricing strategies and tools?
    • How can the insights from biosimilar trends be used to devise effective pricing strategies? How can these pricing strategies be effectively rolled out?
    • How can use the insights on MEA benchmarking to effectively model and forecast your own MEA agreements?
  • Hands on discussion with a broad range of effectively implementing solutions to pricing challenges

Alan Crowther, President of Global Markets, Alliance Life Sciences
Kevin Barnett, Managing Partner, Promidian Consulting
Rod Cavin, CEO, Health Strategies Group

15.50-16.20 Closing remarks –Trends and Benchmarks (wrap up) Alan Crowther, President of Global Markets - Alliance Life Sciences
16.20-... Networking drinks

Contact Forum Producer

Mariana Flores


EPP - together with its Founding Partner Alliance Life Sciences - focus on bringing together an exclusive group of pricing related professionals of the Life Sciences industries to create a one-of-a-kind learning and networking experience. To be able to achieve this, EPP invites only top level speakers, who are each of them experts in their domains. Judge for yourself!

Giovanny Leon (CH)

Pricing & Market Access Director


Passionate about pharmaceutical management, leadership & forward thinking, I believe that extraordinary strategic execution relies on high performance teams.

I have worn a lot of different hats in pharmaceuticals, I have had functional experience in General Management, Executive Committee, Marketing, Sales, Key Account Management, Market Access, Pricing and BD&L with an intensive career development that has strengthened multitasking, organizational, interpersonal and leadership skills, as well as a thorough knowledge of the pharmaceutical industry.

As a senior Pharmaceutical Executive I have demonstrated ability to deliver mission-critical results in the Specialty Care, Primary Care and Generics business. Leading business turnaround, achieving middle/high double-digit growth through superior team performance. I have had direct responsibility up to 200 associates, including 25 managers and $300 MM in revenue.

While managing people is my passion, strategic vision is my bread and butter. Keeping on top of strategic projects and making sure all parts get to the finish line at the same time is one thing I do best. The ability to build a passionate team aligned and committed to the same goal it’s something I developed through my professional experience.

Alan Crowther ()

President of Global Markets

Alliance Life Sciences

Alan Crowther is President of Global Markets of Alliance Life Sciences, responsible for overseeing the Global Pricing solutions for Alliance. He brings 20 years of leadership, consulting and technology experience with him to the position. Alan has previously held roles as CEO at Alliance; founder of Adjility Health, a firm focused on life sciences analytical software; Vice President at Capgemini; Co-founder and Officer at Adjoined Consulting, where he ran the Life Sciences practice and was part of the leadership of the venture-backed company and helped drive it to a successful $200MM+ exit. Prior to Adjoined, Mr. Crowther was head of services for a small software company that exited to BEA Systems; and was a manager at Andersen Consulting (Accenture) before that. He is a graduate of Princeton University.


Rod Cavin ()


Health Strategies Group

Rod Cavin is the CEO with Health Strategies Group.  Rod has over 20 years of experience in health care and consulting.  His area of emphasis is scenario and strategy development.  He has written articles for Pharmaceutical Executive including evaluation of potential Medicare pricing models and the future commercial payer landscape.  Prior to joining Health Strategies Group, Rod was vice president of strategic development and marketing for Health Alliance Medical Plans and vice president for managed care at PCS Health Systems.  In these roles he worked closely with public and private payers to develop innovative solutions to healthcare delivery.

Kevin Barnett ()

Managing Partner

Promidian Consulting

Kevin Barnett leads Promidian, the management consulting division of The Access Group. Kevin has served as a strategic advisor to leading life sciences companies for 15 years. His consulting expertise spans a broad array of areas, including corporate strategy, product strategy, managed markets and pricing strategy, and operational effectiveness.

Prior to joining Promidian, Kevin held senior leadership roles with Leerink Swann and Campbell Alliance. At Campbell Alliance, Kevin served as Global Practice Area Leader for Campbell’s Pricing and Market Access Practice. He also held management consulting positions at Deloitte Consulting and Mattson Jack Group. Prior to his career in consulting, Kevin worked in various commercial roles with The Upjohn Company.

Kevin has authored a number of articles—and presented at a myriad of industry conferences—on key strategic issues facing the pharmaceutical and biotechnology industries. He also has been quoted and referenced in leading business publications and industry trade journals, including BusinessWeek, The Pink Sheet, The RPM Report, Pharmaceutical Executive, MedAdNews, PharmaVOICE, and Managed Healthcare Executive.

Kevin holds a Bachelor of Science degree in bioengineering from Purdue University in West Lafayette, Indiana, and a Master of Business Administration degree from Indiana University’s Kelley School of Business in Bloomington.


Sue Caleo-Naeyaert

Sue Caleo-Naeyaert , Global Head Pricing, Market Access and Policy Biosimilars at Fresenius-Kabi SwissBioSim

“This is a great conference which covers most pricing topics with a decent amount of detail.   Anyone can benefit from this conference no matter how experienced”


Henderson Azevedo

Henderson Azevedo, Global Pricing Oncology at Bayer

“A highly recommended forum for pricing professionals”

Ian Tidswell

Ian Tidswell, Founder and Lead Consultant at een Consulting GmbH

The EPP Life Sciences Pricing Forum is a unique event for learning about the latest pricing challenges and techniques to address them, due to the deep experiences and skills of the participants and speakers

Meet pricing decision makers from:


Sheraton Frankfurt Airport Hotel and Conference Center
Airport/Terminal 1, Hugo-Eckener-Ring 15 | Rhein Main Airport60549 Frankfurt, Hessen, Germany

Afbeeldingsresultaat voor sheraton    Gerelateerde afbeelding


This unique event is organised by the European Pricing Platform together with its Founding Partner Alliance Life Sciences.

Registration for the EPP Life Sciences Thought Leadership Meeting

*prices in EURO


Event Pass
12 APRIL 2018
Access to the event and network area
PDF presentations after event
Buy 2, Get 1 Free
12 APRIL 2018
Access to the event and network area
PDF presentations after event
on demand
12 APRIL 2018
Access to the event and network area
PDF presentations after event
Group discounts of > 3 people
Event Pass
contact Britt Dejager
Consultants / Solutions providers,
please contact if you are interested to join.
Do not use this registration form - thank you. Mail Britt Dejager first with your interest, thank you !