Speaker line-up

  • Marco Couperus

    HOME24

  • Malik Rajan

    Rexel

  • Dr Jose Mendoza

    Jack Welch College, Sacred Heart University

  • Alex Smith

    PROS

  • Olivier Nocher

    SKY

  • Kiran Gange

    RapidMathematix Inc

  • Ulrich S. Laugesen

    SAS Cargo Group –Pic

  • Frederic Tassin

    IBM

  • Arnaud Potiron

    Michelin

  • Ozkan Tezgin

    Leica Microsystems

  • Murli Mahalingam

    Albéa Group

  • Dogus Karaca

    Volkswagen Financial Services

  • Andreea Ungureanu-Valette

    PUIG

  • Dalina Leonor Vicente

    Goldcar Rental

  • Astrid Schmelzer

    Astrid Schmelzer

  • Anna Duvialard

    The Goodyear Tire & Rubber Company

  • Jinyoung Kim

    Pirelli

  • Yana Kozerenko

    The Linde Group

  • Neha Agarwal

    Pearson Education

  • Ben Langleben

    SKIM

  • Al McCulloch

    Vistaprint

  • Nikolas Beutin

    Price Waterhouse Coopers

  • Björn Willemsens

    Monitor Deloitte

  • Christian Rebholz

    Simon-Kucher & Partners

  • christophe Salvadori

    Ingenico Group

  • Chris­ti­an Wirth

    Optimal Price

  • George Boretos – CMO

    Cube RM

  • Kristof Boodts

    Monitor Deloitte

  • Ingemar Ylikangas

    Navetti

Embracing new pricing models in the age of digital transformation

The EPP team is very proud to announce the 12th yearly EPP® Global & European Pricing Forum. This year the forum will focus on the newest thinking, innovative pricing concepts and latest insights from leading pricing and monetization experts across the world.

Most industries face the digital revolution. And it’s not only an IT challenge, it’s very much a pricing and monetization challenge.  How should you adapt your pricing and revenue model given digital trends?  How to adapt pricing to the changing customer journey?   How to deal with the multi-channel challenges and become more agile in pricing?  What opportunity is there from the newest pricing technologies as machine learning, artificial intelligence or large data – and how do we really implement them in practice ? And from whom can we learn?

Answers to these questions will be discussed, in a very interactive format, at the 12th annual EPP® Global & European Pricing Forum. This will be the “must” attend event of the year to stay ahead of the game as a pricing professional!

The forum agenda will cover:

  • Learn how driving profitable growth through dynamic B2B pricing
  • Discover the power of Predictive Analytics to exploit the true potential of big data
  • Explore the opportunities of price differentiation and how to achieve price transparency in a multi-channel strategy
  • Find out how to shift to subscription-based pricing models for revenue maximisation
  • Maximise the potential of benchmarking and competitive intelligence to harness the power of comparison

The EPP Global & European Pricing Forum is a truly innovative thought leadership event with a non-conference format.

Do you want to receive the pre-launch of the programme? – Use the ‘download brochure’ button above.  Or contact Elisa: elisa.arias@pricingplatform.eu

The Forum’s agenda was created together with the industry, and we are very proud to announce that the 2017 event will include:

  • Innovative workshops
  • Interactive round tables discussions
  • Panel Sessions
  • 2 Breakouts sessions: B2B & B2C
  • 18+ senior industry speakers sharing best practices and real case studies

Download the 2017 brochure now for the speaker line-up, agenda, workshops, pass information and more.

Reasons to attend the event:

  • Participate in the debate led by 20+ global top-notch industry leaders through keynote presentations, foresight panels and insightful breakout sessions
  • Translate speaker insights and analysis into bottom-line impact for your business
  • Network with 100+ industry peers in an unsurpassed environment for exchange and collaboration

 

Download the 2017 brochure now for the speaker line-up, agenda, bootcamps, pass information and more.

Download the 2017 brochure now!

 

If you are an influencer or specialize in pricing based on AI, machine learning- or agile pricing strategies in a digital world – we want to hear from you !

If you would like to contribute to this unique forum,
please contact Elisa Arias : elisa.arias@pricingplatform.eu

 

The must-attend event for innovative price leaders

  • 1 DISCUSS

    We stimulate an atmosphere of discussion and interaction, the best way to learn.

  • 2 LEARN FROM THE BEST

    A carefully selected speaking team of top pricing professionals, all active within your industry. No general talk, but only to-the point and useful presentations.

  • 3 BUILD RELATIONSHIPS

    With more than 1000 minutes of network opportunity, you have plenty of time to connect with pricing colleagues from all over Europe.

  • 4 REFLECT & PRACTICE

    Reflect on your key priorities and how to make it really happen !  Translate your key learnings into real change.

THE PROGRAMME

 

The two-day EPP Global Pricing Forum is divided into two blocks of content- and knowledge sharing: several simultaneous bootcamps from which participants can chose and keynotes in plenary sessions.

These are some of the topics included in the agenda:

  • Embracing new pricing models in the digital age – challenges and opportunities
  • Which technologies and solutions are proving key to accelerate innovation in pricing strategies and models?
  • How are businesses adapting to the rise of digitisation? How is pricing reacting to this change?
  • Driving profitable growth through dynamic and predictive B2B pricing – trends and predictions
  • From silo to cross-functional pricing decisions: how a collaborative structure can position pricing strategies at the centre of the organization?
  • How can the C-suite in your organisation best support and champion the pricing journey and its swift to digitisation?
  • Exploiting the opportunities of multi-channel price differentiation
  • Harnessing the power of IoT to transform the way your products are priced
  • Unlocking the power of price elasticity to reduce risks
  • Exploring price‐setting and demand behaviour in the sharing economy
  • Segmenting customers for price differentiation as a profit maximising strategy
  • Shifting to subscription-based pricing models for revenue maximisation
  • How is Big Data and Artificial Intelligence transforming pricing in retail?
  • Benchmarking and Competitive Intelligence: harnessing the power of comparison
  • Find out how new digital trends are changing consumer behaviour

And more topics…

Download the 2017 brochure now for the full speaker line-up, agenda, bootcamps, pass information and venue.

 

November 29th 2017
8:00-9:00 Registration and networking coffee
9:00-9:10 Chair’s Opening Remarks

Ben Langleben, VP of Pricing and Portfolio Solutions, SKIM

9:10-9:40 Opening Keynote Address Dynamic Pricing - Silver Bullet or Barrel Buster
  • Exclusive Results from the actual PwC Dynamic Pricing Study
  • Needed Conceptual and IT resources
  • Realistic outlook 2020

Nikolas Beutin, Partner – Customer Practice Leader, PwC Europe

9:40-10:20 Futurecast Panel plus Q&A What will the pricing team of tomorrow look like?

As digital innovations are transforming workplaces faster than ever, how can the pricing professionals harness change and disruption to bolster the role of pricing within the business? In this interactive and forward-thinking panel, our pricing experts will address issues such as:

  • From silo to cross-functional pricing decisions: how can a collaborative structure position pricing strategies at the centre of the organization?
  • Explore how the C-suite in your organisation can best support and champion the pricing journey and its swift to digitisation
  • Discover the main challenges and barriers of investing in internal resources to manage new and sophisticated pricing tools
  • Find out the skills that are needed to shape the pricing expert of tomorrow’s digital world. How is your company investing in people to get there faster?

Arnaud Potirion, Worldwide Value Director, Michelin
Ozkan Tezgin, Global FP&A Manager at Leica Microsystems, Leica Microsystems
Murli Mahalingam, Global Pricing and Contract Manager, Albéa Group

Moderator: Dogus Karaca, Senior Pricing Manager, Volkswagen Financial Services

10:20-10:50 Thought Leadership Commentary Measuring success & value captured is a critical part of your digital pricing transformation
  • Discover the importance of effective success and value measurement, as part of your overall program of change, in a fast paced digital environment
  • Understand how you as a pricing professional can prove your value – the value your actions are providing to your company
  • Learn how to how to design & execute a value capture plan for a pricing transformation project, including best practices on measurement and on-going communication

Alex Smith, Director of Customer Value, PROS

10:50-11:20 Networking Break and Refreshments

Meet the speakers An informal session in the exhibition hall where attendees can grab a cup of coffee and continue the Q&A with your speakers during the next break after their presentation

11:20-12:20 Roundtable Discussions

Join the discussions led and facilitated by our pricing experts around topics such as:

  • Building a sales force for the new challenges of the digital age
    Facilitator: Björn Willemsens, Senior Director, Monitor Deloitte
  • How do you successfully drive the adoption of change in a pricing transformation project?
    Facilitator: Alex Smith, Director of Customer Value, PROS
  • Leadership for business success: Motivate and build the pricing team of tomorrow
    Facilitator: Dogus Karaca, Senior Pricing Manager, Volkswagen Financial Services
  • Overcoming the challenges of implementing a pricing software in a multinational scale
    Facilitator: Anna Duvialard, Pricing Manager – Vendavo Implementation Europe, The Goodyear Tire & Rubber Company
  • What can b2b pricing professionals learn from b2c pricing strategies?
    Facilitator: Al McCulloch, Analytics Manager – Pricing, Vistaprint
12:20-12:45 Post-roundtable session Key learning’s expert debate

Roundtables’ facilitators are invited to step on the stage to discuss the main takeaways from the roundtables session

12:45-14:00 Networking Lunch

Meet the speakers

14:00-15:00 Breakout Sessions Industry Case Studies
B2B B2C
Building a dynamic and transparent B2B pricing strategy

This session will focus on the fascinating pricing journey that the leading air freight company has experienced in recent years, with a successful transition from an old school static B2B price strategy to a more dynamic and transparent one.

Ulrich S. Laugesen, Strategic Product & Pricing Manager, SAS Cargo Group

Pricing, inside the black-box

We will open the algorithmic pricing black-box and draw upon actual examples from mobile video games and eCommerce. After a brief introduction to machine learning we will together look into how we could apply it in varying contexts.

Marco Couperus, Senior Pricing Manager, Home24 

Unlocking the power of price elasticity to reduce risks

Learning methods of how to determine price elasticity of demand · Understanding price sensitivity & Elasticity in B2B · Exploring price-elasticity based customer segmentation in the electrical sector

Malik B. Rajan, Former Group Pricing Director at Rexel

Leveraging digital to reach new markets

This case-study presentation will focus on how leading telecommunications company Sky is using its digital channels to expand its market to segments with different price sensitivities

Olivier Nocher, Head of Pricing, SKY

15:00-15:30 Roundtable Discussions Post Industry Best Practice

Roundtable 1 – Know-how: building a dynamic and transparent B2B pricing strategy

Facilitator: Ulrich S. Laugesen, Strategic Product & Pricing Manager, SAS Cargo Group

Roundtable 2 – Advantages of algorithmic pricing

Facilitator: Marco Couperus, Senior Pricing Manager, Home24

Roundtable 3 – Price elasticity for risk reduction

Facilitator: Malik B. Rajan, Former Group Pricing Director, Rexel

Roundtable 4 – Developing dynamic pricing models

Facilitator: Olivier Nocher, Head of Pricing, SKY

15:30-16:00 Afternoon refreshments and networking

Meet the speakers

16:00-16:30 Breakout Sessions II Industry Case Studies
B2B B2C
Discovering the Dos and don’ts of B2B pricing

Andreea Ungureanu-Valette, Global Pricing Manager, PUIG

Overcoming the main pricing challenges in eCommerce

  • Exploring IBM Dynamic Pricing to help online retailers respond in real time to changes in competitive prices, product demand and market conditions
  • Using social data to boost ecommerce pricing strategies
  • Tackling the challenge of omnichannel cannibalization in retail
  • Discovering the best solutions to react faster and smarter to market changes

Frédéric Tassin, SME Omnichannel Merchandising, IBM

B2B Pricing Concepts on example of gases industry

  • How to translate or set your B2B pricing concepts into your company’s ERP system in the world of digitalisation?
  • Importance of distribution channels and customer segmentation in the world of digitalisation: Pricing concepts for big customers with significant input factors for production of goods; Pricing concepts for middle size customers; and Pricing concepts for retail customers

Yana Kozerenko, Global Business Solutions Pricing & Contract Management, The Linde Group

 Analysing the power of NeuroPricing for revenue growth

  • Exploring how to implement NeuroPricing principles in a global strategy
  • Increasing ARPU by 5% with the use of NeuroPricing strategies
  • Leveraging the strength of e-commerce to influence consumer price perceptions

 

17:00-17:30 Closing Keynote Address Redefining customer segmentation in the digital environment
  • Using price as a leaver to encourage customer behaviour
  • Analysing the main challenges to achieve a successful multichannel pricing strategy on a global scale
  • Learning how B2B companies can generate higher returns and customer loyalty when price differentiation is supported with a value-based message

    Neha Agarwal, Director, Finance – Portfolio Strategy & Planning at Pearson Education, Pearson Education

17:30-17:40 Chair's closing remarks and end of Day 1

Ben Langleben, VP of Pricing and Portfolio Solutions, SKIM

November 30th 2017
9:00-9:10 Chair’s Opening Remarks Day 2

Malik B. Rajan, Former Group Pricing Director at Rexel

9:10-9:40 Industry keynote analysis: Opening Session How is Big Data and Artificial Intelligence transforming pricing in retail?

With events such as the recent Amazon-Whole Foods acquisition, a grocery price war is in the bag with US direct competitors such as Walmart, Target and SuperValu, redefining their pricing strategies and customer approach after this historic deal. With competition in prices more aggressive than ever, disruptive technologies are allowing the use of dynamic pricing models not just online, but in store.

  • Surge pricing in the supermarket? Analysing the ‘uberisation’ of pricing in retail
  • Dynamic pricing and Electronic Shelf Labels (ESLs) – the end of fixed prices in store?
  • Using artificial intelligence in retail to calculate merchandising actions for real time execution

Kiran Gange, CEO, RapidMathematix Inc

9:40-10:10 Know-How Session Dynamic Pricing in the Tourism Industry

In a highly competitive and fast moving sector, dynamic pricing is a core strategy for any company in tourism:

  • External factors like terrorism, economic and political changes, company strikes, bankruptcy or weather disasters are impacting tourism companies around the world.
  • The digital traveller is changing distribution models. The changing and last minute consumer patterns in travel are driving low cost purchases.
  • Building disruptive pricing strategies, appointing the right team and developing the best pricing tools is key to creating a sustainable and efficient business model
  • Case Study: Goldcar Rental – a low-cost disruptive story in a very aggressive car rental sector

Dalina Leonor Vicente, Pricing Director, Goldcar Rental

10:10-10:40 Networking Break and Refreshments

Meet the speakers

10:40-12:00 Bootcamps
Bootcamp 1

Client case: From hardware vendor to delivering outcomes

  • New value propositions combining hardware, software and services.
  • XaaS based value monetisation To maximise the valorisation of these new offerings, companies typically introduce subscription and other flexible consumption models in parallel. A redefined customer journey, a changing go-to-market model (introducing a direct channel) triggers changes in pricing strategy, payment model and new commercial capabilities and tools in the organisation. We’ll share pricing challenges and typical pitfalls for an organisation embarking in such a digital transformation journey

Facilitator: Kristof Boodts, Director, Monitor Deloitte

Bootcamp 2

Turning tactical discounts into an effective price promotion strategy

  • Discover the longer term risks of price promotions
  • Learn how to avoid leaving money on the table
  • Explore when to use discounts for the greatest impact
  • Align promotions more strategically with your brand ambitions

Facilitator: Ben Langleben, VP of Pricing and Portfolio Solutions, SKIM

12:00-12:45 Panel Discussion Benchmarking and Competitive Intelligence: harnessing the power of comparison
  • Benefits and challenges of price benchmarking when price is only part of your value proposition
  • Advantages and drawbacks of investing in a Pricing Intelligence & Competitor Monitor Software in order to get competitors’ information in the B2B space – how could you capitalise on this invaluable competitive intelligence?
  • Analysing the relevance of using competitor pricing strategies and competitor behaviours information as part of your pricing strategy

Jinyoung Kim, Head of Global Pricing and Value Management, Pirelli

Astrid Schmelzer, Price and Regulation Principal, Investelecom

Christophe Salvadori, Solution Pricing Manager, Ingenico Group

12:45-13:15 Closing Keynote address Find out how new digital trends are changing consumer behaviour
  • Utilising value-based pricing for profit maximization
  • Understanding the effect of digital on changing consumer behaviour
  • How can your business benefit from Neuromarketing when setting price strategies?
  • Gaining insight into buying behavior across all channels

Dr Jose Mendoza, Professor and Director of Master of Science in Digital Marketing, Jack Welch College, Sacred Heart University (US)

13:15-14:25 Networking Lunch

Meet the speakers

14:25-14:30 Chair’s closing remarks and farewell

Malik B. Rajan, Former Group Pricing Director at Rexel

14:30-16:00 Post Forum Client Workshops
Workshop 1

How to design a compelling software as a service (SaaS) pricing scheme.

  • Pricing challenges in the SaaS market
  • “The Pricing Canvas” as a practical framework
  • General pricing strategies for SaaS
  • Best practice for SaaS pricing
  • SaaS pricing recommendations

Christian Wirth, CEO, Optimal Price

Workshop 2

Pricing in a Digital World – A Practical Approach

Navetti will be hosting an exclusive workshop this year in cooperation with European Pricing Platform. Executives are invited to participate in a meeting of the mind about the speed of pricing updates in digital pricing today, and how to avoid starting a price war as a result. Participants will be given the opportunity to share and explore insights on price alignment between sales channels, as well as how to define the value of those channels to customers. This workshop is an opportunity for today’s pricing experts to come together to find solutions for pressing issues.

 

Ingemar Ylikangas, VP Sales, Navetti

Contact Forum Producer

Elisa Arias

Speaker line-up

We are currently busy building the agenda for the EPP Global Pricing Forum 2017. If you would like participate as a speaker, sponsor or delegate please contact Elisa Arias: elisa.arias@pricingplatform.eu

Marco Couperus (FR)

Senior Pricing Manager HOME24


Marco Couperus moved to Berlin from Paris and currently heads up pricing at Home24, an eCommerce firm. Previously he held a senior role in pricing/ monetisation in a leading mobile video gaming company. He mixes consumer psychology with data science and develops pricing algorithms that provide predictions in real time. In his spare time he enjoys diving, hiking and road cycling all across the world.

 

ASK A QUESTION

Malik Rajan (FR)

Former Group Pricing Director Rexel


As the Group Pricing Director for Rexel -World leader in electrical product distribution & services- Malik has, since 2011, developed pricing initiatives in 19 countries. His main levers were based on a better customer knowledge and increased price differentiation. Today, pricing is the main margin improvement lever in the Group. Prior to Rexel, Malik was a consultant with Oliver Wyman and created a startup. In June 2017, he decided to become a startupper again but launched the French Pricing association (Pricing Excellence France) in order to keep a foot in pricing.

ASK A QUESTION

Dr Jose Mendoza (USA)

Professor and Director of Master of Science in Digital Marketing Jack Welch College, Sacred Heart University


Dr Mendoza is currently an Assistant Professor in Marketing at the Jack Welch College of Business. Top-performing, doctoral-level Marketing director, consultant and researcher in Pricing, offering demonstrated leadership, innovation, researching and strategic marketing capabilities in global environments with experience in over 54 countries with top consumer brands. His research interest circles around consumer pricing, big data, network theory, machine learning, and neuromarketing. Furthermore,he uses technologies within the field of eye-tracking and neuromarketing in his research field.

ASK A QUESTION

WHAT ATTENDEES LIKE ABOUT EPP EVENTS?

“Ideas and knowledge sharing, but also building a network of partners”

Magnus Englund, Pricing Tools Development Manager at Alfa Laval

This seminar was very interesting and carried out in a professional way. I joined it because bringing just one new good idea home or seeing a new different solution angle to an existing problem makes a difference.

“The key role that pricing decisions play in running your business”

Eric van der Hammen, Chairman at Royal Netherlands Society for Marine Technology

To spend two days focusing on an item such as “strategic pricing” was a true eye opener in the sense that it reminded me of the key role that pricing decisions (should) play in running your business successfully.

“Interactive discussions with fellow attendants”

Lex Van Bruggen, Product Manager Spare Parts at Lely Industries NV

“This event gave me a really good insight into different pricing methodologies and how to improve pricing of spare parts in my company. Moreover, the interactive discussions with fellow attendants were very valuable.”

Meet pricing decision makers from:

Discover the inspiring venue for this summit!

The Hotel is superbly located and is merely a few minutes away from the main attractions of the city: the famous fashion Boulevard de Waterloo, the historic Grand Place and the European Parliament buildings.

The Hotel
Waterloolaan 38,
1000 BRUSSELS
T: +32 2 504 11 11
www.thehotel-brussels.be

CONTENT

Download the e-book: How Modern Commerce with Dynamic Pricing Science Can Meet the Demands of Today’s B2B Buyer by PROS

E-book by PROS

Are you ready for the new era of digital business?

Why modern commerce with dynamic pricing science is the key to maintaining growth and viability.

  • Why modern commerce and why now?
  • Why modern commerce is not complete without dynamic pricing science
  • What else does modern commerce entail beyond dynamic pricing science?
  • How does modern commerce work in the real world?

Download the e-book: Channel pricing, simplified.

E-book by PROS

How modern commerce powered by dynamic pricing science is transforming the channel partner experience.  

  • Why modernize your channel partner strategy and why now?
  • It’s not about managing channel pricing. It’s about managing pricing
  • What exactly is modern commerce?
  • What is your current pricing method costing you ?
  • How does a modern approach work in the real world?

EPP FORUM SPONSORS

REGISTRATION

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*prices in EURO

Forum pass
1695
29-30 NOV
Access to the 2 days forum and network area
access to evening event
PDF presentations after event
 
 
Buy 2, Get 1 Free
3390 5085
29-30 NOV
Access to the 2 days forum and network area
access to evening event
PDF presentations after event
 
 
GROUP RATES
on demand
29-30 NOV
Access to the 2 days forum and network area
access to evening event
PDF presentations after event
 
Group discounts of > 3 people
FORUM PASS
2495
29-30 NOV
Access to the 2 days forum and network area
Access to evening event
PDF presentations after event
GROUP RATES
on demand
Group discounts of > 2 people