The EPP team and I are very proud to announce the 12th yearly EPP® Global & European Pricing Forum.   The forum will focus on the newest thinking, innovative pricing concepts and latest insights from leading pricing and monetization experts across the world.

Most industries face the digital revolution.   And it’s not only an IT challenge, it’s very much a pricing and monetization challenge.   How should you adapt your pricing and revenue model given digital trends ?  How to adapt pricing to the changing customer journey ?   How to deal with the multi-channel challenges and become more agile in pricing ?  What opportunity is there from the newest pricing technologies as machine learning, artificial intelligence or large data – and how do we really implement them in practice ? And from whom can we learn ?

Very important discussions we need to have today as pricing professional !

The EPP Global & European Pricing Forum is a truly innovative thought leadership event with a non-conference format.

Do you want to receive the pre-launch of the programme ?
Use the ‘download brochure’ button above.  Or contact elisa.arias@pricingplatform.eu

Look forward to meet you in Brussels !


If you are an influencer or specialize in pricing based on AI, machine learning- or agile pricing strategies in a digital world – we want to hear from you !

If you would like to contribute to this unique forum,
please contact Elisa Arias : elisa.arias@pricingplatform.eu


The must-attend event for innovative price leaders


    We stimulate an atmosphere of discussion and interaction, the best way to learn.


    A carefully selected speaking team of top pricing professionals, all active within your industry. No general talk, but only to-the point and useful presentations.


    With more than 1000 minutes of network opportunity, you have plenty of time to connect with pricing colleagues from all over Europe.


    Reflect on your key priorities and how to make it really happen !  Translate your key learnings into real change.

Speaker line-up of the EPP Profit Leaders Summit 2016

We are currently busy building the agenda for the EPP Profit Leaders Summit 2017. More information to follow soon.

Nicolas Beutin (Germany)

Partner - Customer Practice Leader Price Waterhouse Coopers

About Nikolas

Nikolas leads the “Grow Revenue” proposition and the “Customer” team of PwC in Germany. Prior to this he was Executive Partner for “Management Consulting” at Ernst & Young J&M Management Consulting GmbH (former: J&M) the German Hidden Champion consultancy for Value Chains as well as CEO/President/Owner of Homburg & Partner the German Hidden Champion consultancy for Sales & Marketing. He has done Consulting in 30+ countries for DJ, EuroSToxx DAX, and MDAX companies as well as for numerous family-owned businesses. Nikolas has tought and teaches Pricing, Sales & Marketing at many different leading universities and has 140+ national and international publications.

He has 20+ years of industrial and consulting experience thereof 4+ as executive partner at EY (formerly J&M) and 10+ as CEO/ partner / owner of Homburg & Partner


Johan Östlin (Sweden)

Head of Global Pricing Presales Syncron International AB

About Johan

Johan is Syncron’s Head of Global Pricing Presales and holds a Ph.D. in Aftermarket Solutions from the Institute of Technology at Linköping University. Johan has developed his pricing expertise in aftermarket operations at multinational manufacturing companies managing the implementation of value-based pricing solutions and supporting organisations to gain best possible profits through optimized spare parts pricing processes . Johan is specialized in strategic and operational pricing, margin leakage management, governance, process optimization and change management. Over the years, he has designed and implemented a variety of pricing process systems. With 7+ years of experience from successful spare parts pricing projects at manufacturing companies Johan can provide extensive insights to addressing pricing strategies, processes and profit capabilities.

Leading manufacturers around the world are optimizing their service parts pricing to deliver dramatic improvements to their top and bottom lines. The companies following these pricing best practices are increasing service parts revenues and driving gross profits. Syncron offers best practice parts pricing solutions enabling its customers to be most profitable within their aftersales business. Headquartered in Stockholm Syncron serves a diverse, global customer base including companies like Volvo Construction Equipment, Konecranes, Atlas Copco, JCB and Hitachi Construction Machinery with office locations throughout Europe, the U.S. and Asia.


Ian Wachters (The Netherlands)

Partner and Managing Director The Boston Consulting Group

About Ian

Ian Wachters is a Partner and Managing Director in the Amsterdam office of The Boston Consulting Group. He is a core member of the Marketing, Sales and Pricing leadership team in Europe

He is leading the European Pricing Enablement Center. In that capacity he is responsible for the development of analytical tools, learning formats and pricing solutions to assist companies in building their own pricing capabilities. He has worked with many organizations, across industries. Three recent examples include:

  • Development of a pricing training and development program for a global cement manufacturer. Involving training of 100+ local pricing managers, a pricing black-belt program, development of e-learning modules and several pilot projects
  • Supporting a large Dutch insurance company in setting up and developing it’s central pricing function including development of, initial job-description, governance structure, key processes and overall pricing strategy, as well as training and coaching of price manager and his team
  • Supporting a European bank in developing a number of analytical pricing solutions and enabling the organization to work with these solutions on an ongoing basis

Furthermore Ian leads the Pricing topic in Financial Services in Europe and Latin-America. He has worked with many banks and insurers to develop advanced pricing models, leveraging big data analysis, advanced research and modeling techniques

Ian holds a MSc degree in applied physics from Delft University of Technology and has also worked for Shell in B2B marketing and sales.



“Ideas and knowledge sharing, but also building a network of partners”

Magnus Englund, Pricing Tools Development Manager at Alfa Laval

This seminar was very interesting and carried out in a professional way. I joined it because bringing just one new good idea home or seeing a new different solution angle to an existing problem makes a difference.

“The key role that pricing decisions play in running your business”

Eric van der Hammen, Chairman at Royal Netherlands Society for Marine Technology

To spend two days focusing on an item such as “strategic pricing” was a true eye opener in the sense that it reminded me of the key role that pricing decisions (should) play in running your business successfully.

“Interactive discussions with fellow attendants”

Lex Van Bruggen, Product Manager Spare Parts at Lely Industries NV

“This event gave me a really good insight into different pricing methodologies and how to improve pricing of spare parts in my company. Moreover, the interactive discussions with fellow attendants were very valuable.”

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