This webinar will introduce and discuss five possibilities to improve your pricing:
- Price Rounding
- Price Consistency
- Discount Optimization
- Differentiated pricing
- Optimizing contracts for price/cost volatility
Moreover, Horváth’s pricing expert Ineke Wessendorf will share their experience, best practices, success factors and lessons learned. This while leaving plenty of room for discussion and Q&A, moderated by Horváth consultant Anna van Keßel.
-> Reserve your FREE seat now for this insightful session.
IN PARTNERSHIP WITH
Ineke is a senior project manager and pricing expert at Horváth with a dedicated focus on commercial and B2B topics. She supports small and mid-cap companies but also international organizations across various industries in achieving commercial and pricing excellence. Ineke holds a M.Sc. in International Business from Maastricht University and a B.Sc. in Business Administration from Mannheim University, with exchange studies at Durham University.
Anna van Keßel
Anna is a consultant for pricing, sales and marketing at Horváth. She supports companies across various industries to optimize their pricing, by developing pricing strategies, identifying short and long-term pricing optimization levers and implementing pricing improvement measures. Anna holds a M.Sc. and B.Sc. in Business Administration from the RWTH Aachen University, with exchange studies at the Hong Kong University of Science and Technology.