23-24 March 2022 – Amsterdam
2nd EPP GLOBAL FMCG/Consumer Goods Pricing & Revenue Growth Forum
The must-do pricing conference
2nd EPP GLOBAL FMCG/Consumer Goods Pricing & Revenue Growth Management Forum
Newest technology and pricing models to drive portfolio growth, revenues and profits
The 2nd EPP GLOBAL FMCG/Consumer Goods Pricing & Revenue Growth Management Forum is the only global pricing forum dedicated to FMCG and Consumer Goods companies.
This unique forum brings together the pricing and revenue management thought leaders, technology innovators and industry practitioners to share innovative insights, practical roadmaps and real-life best practices to enhance your pricing projects.
If you are involved in pricing and revenue management, monetisation of digital, revenue growth, trade, channel management, eCommerce management, data science, brand or category management – and targeting the end consumer – this is a must-do conference for you.
Agenda sessions:
- Defining your consumer centric pricing strategy
- Implementing your Revenue Growth Management game-plan: the 5 levers, PPA, maximizing pricing, promo effectiveness, driving positive mix and trade terms
- Integrating your global revenue growth price strategy into your operation
If you have any questions about the event or if you would like to be part of our 2022 edition, please Contact Mariana Flores at mariana.flores@pricingplatform.eu
Are you an influencer ? We want to hear from you!
If you would like to contribute to this unique forum, please contact Mariana Flores – mariana.flores@pricingplatform.com
Programme
March 23rd 2022
Session 1: Defining your consumer centric pricing strategy
- Understanding the pressures
- Defining the role of the consumer in the value chain
- Ensuring that everything we do leads to winning the consumer value equation
- Consumer expectations, consumptions patterns and traffic drivers have changed – learn how to understand your customer and how to handle this from the pricing and promotion perspective
- Excel your brand positioning according to consumer behaviour and the right pricing strategy
- Consumers are savvy and using different channels now – learn how to manage this and how to tailor your final offer with your brand attributes and consumer needs
- Identify the value of each of your products and transform your portfolio development
- Pricing new products/innovation – key strategies to price your new products, its process and structure
- How to achieve a clear diffraction from one product to another in your portfolio
- Understanding exactly your price strategy and its definition
- Find out the key elements that define your price strategy
- Building a roadmap: moving away from promo/trade spend optimisation towards RGM
- Embracing a customer centric pricing model to define your RGM price strategy
Session 2: Implementing your revenue growth management game plan - The 5 levers, PPA, maximizing pricing, promo effectiveness, driving positive mix and trade terms
- Understanding the levers of Pricing and Revenue Growth Management
- Translating the Pricing Strategy into commercial plans
- How occasions insights can help optimise your portfolio and influence your innovation pipeline
- Approaches for undertaking an OBPPC (Occasion, Brand, Package, Price and Channel) initiative
- Find out how to predict and manage promotional effects
- Consumers react different on price points – understanding the consumer and knowing who is more sensitive to competitive price or value offers
- Explore the latest promotional strategies to decrease losing margins because of promotions
- The importance of examining the shelf price of your competition
- How to improve profitability or your product portfolio and look for new ways of revenue when setting your shelf pricing
- Portfolio management based on occasions and behavioural science
- Leveraging discrete choice modelling to identify roadmap of opportunities
- Optimising your omnichannel mix in line with your price strategy
- The omnichannel of your products – understand where to place your products and how this affects your pricing strategy
- Adapting your packaging, format and price according to the channel
- Leverage competitive analysis and price positioning
- Managing data to gain key competitive and consumer insights to build a strong pricing strategy
- How to react in defence when your competitor drops the prices of one SKU? – hear different strategies and when to adopt them, such as introducing new packaging, new format, fight back with promotions packaging size, or adding new flavours
- How to manage your pricing strategy across all channels – the challenges and the process behind
- The changing channel landscape for consumers now: build your pricing strategy across all channels, regardless of whether the ultimate sale happens in-store or online
- Managing your promotion strategy amongst all your different channels
Session 3: Integrating your global revenue growth price strategy into your operation
- Translating a RGM price strategy into your promo policy and trade investment
- Optimising promotional investments
- Hear how the transformation and implementation was done when moving to eCommerce
- What are the key aspects and strategic elements when using the online channel?
- A successful execution, a case study, and key takeaways of innovative ways of using eCommerce
- How we think about NRM & the capability journey
- Why NRM can no longer be a project driven by a few smart people
- A case study – Stepping up Mix Management
- Change Management – getting the right people on board within your organisation and communicating the importance of your RGM & pricing teams
- How to organise the pricing competencies in the light of innovative revenue models
- Integrating pricing decisions in the company’s value chain to secure a profitable growth for the entire organisation
- Volume Pricing and Tier Pricing
- BMPL (Buy More Pay Less) – A strategic shift from discounts to pricing strategy
- BMPL design as a function of Purchasing Behavior of the consumer
- How to reflect BMPL in a Price Optimization solution
- Data visualization & management – How to leverage the full potential of data and what tools are available
- The latest analytics techniques and tools to deal with data and the mechanisms to analyse effectively
- How to visualize the data in multiple patterns and changes
- Predictive analytics to anticipate demand
- Critical view of AI and pricing – are we there yet? – Most Recent updates and examples
- Artificial Intelligence applied to pricing models – hear real examples and the processes
- Learning from global behavioural shifts & predictive forecasting
- Data science to drive RGM
- The available tools supporting the implementation of pricing excellence
- Real examples of the impact on pricing and revenue management when pricing, marketing and sales connect data insights – Hear concrete cases
- Hear what technology tools are available to integrate the marketing, pricing and sales capabilities and its pros and cons
Speakers - TBC
Testimonials
Venue
The Forum will take place at the Steigenberger Airport Hotel Amsterdam, at Schiphol airport (approx. 10 min by car, transfer free of charge) with its 440 hotel rooms and conference rooms, is about 15 km away from the city center. Directly opposite lies the Amsterdam forest, an ideal spot for running, cycling and walking. The location of the hotel in Amsterdam is easily accessible by car or public transport. There are multiple restaurants in the hotel; Trattoria with a weekly changing Italian menu, Sports & Media bar and/or our Bistro with a monthly change menu based on seasonal ingredients.
Partners
Gold partners
Registration
EPP Members benefit from discounted rates. Not a member yet? Register here.
FULL conference pass
€2145
- Access to workshops
- Access to 2 forum days
- Access to evening event and dinner
- PDF presentations after event
Our best seller
FULL 2+1 FREE
€4290
- Access to workshops
- Access to 2 forum days
- Access to evening event and dinner
- PDF presentations after event
FULL 3+2 FREE
€6435
- Access to workshops
- Access to 2 forum days
- Access to evening event and dinner
- PDF presentations after event
Forum Only Conference Pass
€1695
- Access to 2 forum days
- Access to evening event and dinner
- PDF presentations after event
Our best seller
Forum Only 2+1 FREE
€3390
- Access to 2 forum days
- Access to evening event and dinner
- PDF presentations after event
Forum Only 3+2 FREE
€5085
- Access to 2 forum days
- Access to evening event and dinner
- PDF presentations after event
SOLUTION PROVIDER
€2500
- Access to 2 forum days
- Access to evening event and dinner
- PDF presentations after event