23-24 March 2022 – Amsterdam

2nd EPP GLOBAL FMCG/Consumer Goods Pricing & Revenue Growth Forum

2nd EPP GLOBAL FMCG/Consumer Goods

Pricing & Revenue Growth Management Forum

Newest technology and pricing models to drive portfolio growth, revenues and profits

The must-do pricing conference

80+ Attendees
20+ Speakers
98% Attendee satisfaction
100% Networking

2nd EPP GLOBAL FMCG/Consumer Goods  Pricing & Revenue Growth Management Forum

Newest technology and pricing models to drive portfolio growth, revenues and profits

The 2nd EPP GLOBAL FMCG/Consumer Goods Pricing & Revenue Growth Management Forum is the only global pricing forum dedicated to FMCG and Consumer Goods companies.

This unique forum brings together the pricing and revenue management thought leaders, technology innovators and industry practitioners to share innovative insights, practical roadmaps and real-life best practices to enhance your pricing projects.

If you are involved in pricing and revenue management, monetisation of digital, revenue growth, trade, channel management, eCommerce management, data science, brand or category management – and targeting the end consumer – this is a must-do conference for you.

Agenda sessions:

  1. Defining your consumer centric pricing strategy
  2. Implementing your Revenue Growth Management game-plan: the 5 levers, PPA, maximizing pricing, promo effectiveness, driving positive mix and trade terms
  3. Integrating your global revenue growth price strategy into your operation

 

If you have any questions about the event or if you would like to be part of our 2022 edition, please Contact Mariana Flores at mariana.flores@pricingplatform.eu

Are you an influencer ? We want to hear from you!

If you would like to contribute to this unique forum, please contact Mariana Flores – mariana.flores@pricingplatform.com

2nd EPP GLOBAL FMCG/Consumer Goods Pricing & Revenue Growth Forum

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Programme

March 23rd 2022

Session 1: Defining your consumer centric pricing strategy

  • Understanding the pressures
  • Defining the role of the consumer in the value chain
  • Ensuring that everything we do leads to winning the consumer value equation
  • Identify the value of each of your products and transform your portfolio development
  • Pricing new products/innovation – key strategies to price your new products, its process and structure
  • How to achieve a clear diffraction from one product to another in your portfolio
  • Understanding exactly your price strategy and its definition
  • Find out the key elements that define your price strategy
  • Building a roadmap: moving away from promo/trade spend optimisation towards RGM
  • Embracing a customer centric pricing model to define your RGM price strategy

Session 2: Implementing your revenue growth management game plan - The 5 levers, PPA, maximizing pricing, promo effectiveness, driving positive mix and trade terms

  • Understanding the levers of Pricing and Revenue Growth Management
  • Translating the Pricing Strategy into commercial plans
  • How occasions insights can help optimise your portfolio and influence your innovation pipeline
  • Approaches for undertaking an OBPPC (Occasion, Brand, Package, Price and Channel) initiative
  • Find out how to predict and manage promotional effects
  • Consumers react different on price points – understanding the consumer and knowing who is more sensitive to competitive price or value offers
  • Explore the latest promotional strategies to decrease losing margins because of promotions
  • The importance of examining the shelf price of your competition
  • How to improve profitability or your product portfolio and look for new ways of revenue when setting your shelf pricing
  • Portfolio management based on occasions and behavioural science
  • Leveraging discrete choice modelling to identify roadmap of opportunities
  • Optimising your omnichannel mix in line with your price strategy
  • The omnichannel of your products – understand where to place your products and how this affects your pricing strategy
  • Adapting your packaging, format and price according to the channel
  • Leverage competitive analysis and price positioning
  • Managing data to gain key competitive and consumer insights to build a strong pricing strategy
  • How to react in defence when your competitor drops the prices of one SKU? – hear different strategies and when to adopt them, such as introducing new packaging, new format, fight back with promotions packaging size, or adding new flavours
  • How to manage your pricing strategy across all channels – the challenges and the process behind
  • The changing channel landscape for consumers now: build your pricing strategy across all channels, regardless of whether the ultimate sale happens in-store or online
  • Managing your promotion strategy amongst all your different channels

Session 3: Integrating your global revenue growth price strategy into your operation

  • Translating a RGM price strategy into your promo policy and trade investment
  • Optimising promotional investments
  • Hear how the transformation and implementation was done when moving to eCommerce
  • What are the key aspects and strategic elements when using the online channel?
  • A successful execution, a case study, and key takeaways of innovative ways of using eCommerce
  • How we think about NRM & the capability journey
  • Why NRM can no longer be a project driven by a few smart people
  • A case study – Stepping up Mix Management
  • Change Management – getting the right people on board within your organisation and communicating the importance of your RGM & pricing teams
  • How to organise the pricing competencies in the light of innovative revenue models
  • Integrating pricing decisions in the company’s value chain to secure a profitable growth for the entire organisation
  • Volume Pricing and Tier Pricing
  • BMPL (Buy More Pay Less) – A strategic shift from discounts to pricing strategy
  • BMPL design as a function of Purchasing Behavior of the consumer
  • How to reflect BMPL in a Price Optimization solution
  • Data visualization & management – How to leverage the full potential of data and what tools are available
  • The latest analytics techniques and tools to deal with data and the mechanisms to analyse effectively
  • How to visualize the data in multiple patterns and changes
  • Learning from global behavioural shifts & predictive forecasting
  • Data science to drive RGM
  • The available tools supporting the implementation of pricing excellence
  • Real examples of the impact on pricing and revenue management when pricing, marketing and sales connect data insights – Hear concrete cases
  • Hear what technology tools are available to integrate the marketing, pricing and sales capabilities and its pros and cons

Speakers - TBC

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Testimonials

"Monetized has been a unique opportunity for learning and networking with the top experts in B2Me pricing from global companies in a wide range of industries. We have had the chance to share our business experience and get so much in return: new methodologies, techniques, good practices and great contacts from the best-in-class of B2Me pricing "

Emilio Zunino - Managing Partner at Maiora Solutions

"It was a great experience for me to participate in the EPP Monetized – B2Me Pricing Forum. Inspirational speakers, excellent knowledge sharing with leading Pricing experts and professional organization. Big thank you to the EPP team "

Armin Fehl - Product owner Pricing at METRONOM GmbH - A METRO company

"It’s been a pleasure to share my experience in digital and in-store commerce, business development and revenue management with top FMCG and Retail executives and distinguished expert-speakers from around the world at the EPP Monetized B2Me Pricing Forum last week in Amsterdam. This conference gave me the opportunity to learn, interact and network with seasoned pricing leaders, with the outstanding support of the EPP team "

Juan Jardón Parada - Chief Commercial Officer at Caprabo

"Good Pricing professionals are as scarce as hen’s teeth. Pricing experts are a good deal rarer! All credit to Pol Vanaerde, President of EPP, and his awesome team of professionals…..Britt Dejager , Mariana Flores, Lena Chatchatrian, Ripsime Matevosian, Camila Rios Salonia and Emma Cook….. for attracting and hosting such Pricing royalty under one roof for 2.5 days in the awe-inspiring setting of the Johan Cruijff ArenA. The level of Pricing insights and best practice shared at this EPP forum surpassed any conference I have ever attended! Looking forward to the next EPP Pricing exchange already!!!” "

Matt Johnston - CEO at Epic Conjoint

"EPP Monetized was an incredible conference where all pricing topics were covered: from overriding the usual B2B price realization challenges to Real-Time AI-based Pricing implementation in e-commerce.  It provided the best forum to connect and network with a broad range of pricing leaders as well as a superb opportunity to showcase TheTopLineLab’s methodology on Dynamic Pricing, all of it within a very well organized & structured event "

TheTopLineLab Team

"A great gathering of top of the edge pricing enthusiasts and experts "

Marion Veber - Head of Pricing at Eurostar

Venue

The Forum will take place at the Steigenberger Airport Hotel Amsterdam, at Schiphol airport (approx. 10 min by car, transfer free of charge) with its 440 hotel rooms and conference rooms, is about 15 km away from the city center. Directly opposite lies the Amsterdam forest, an ideal spot for running, cycling and walking. The location of the hotel in Amsterdam is easily accessible by car or public transport. There are multiple restaurants in the hotel; Trattoria with a weekly changing Italian menu, Sports & Media bar and/or our Bistro with a monthly change menu based on seasonal ingredients.

Partners

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Registration

EPP Members benefit from discounted rates. Not a member yet? Register here.

FULL conference pass

€2145


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  • Access to 2 forum days
  • Access to evening event and dinner
  • PDF presentations after event

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FULL 2+1 FREE

€4290


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FULL 3+2 FREE

€6435


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Workshop only

€850


  • Access to pre-forum workshops only

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Forum Only Conference Pass

€1695


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Our best seller

Forum Only 2+1 FREE

€3390


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Forum Only 3+2 FREE

€5085


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SOLUTION PROVIDER

€2500


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