28-29-30 April 2021 – Amsterdam

2nd EPP GLOBAL FMCG/Consumer Goods Pricing & Revenue Growth Forum

2nd EPP GLOBAL FMCG/Consumer Goods

Pricing & Revenue Growth Management Forum

Newest technology and pricing models to drive portfolio growth, revenues and profits

The must-do pricing conference

80+ Attendees
20+ Speakers
98% Attendee satisfaction
100% Networking

2nd EPP GLOBAL FMCG/Consumer Goods  Pricing & Revenue Growth Management Forum

Newest technology and pricing models to drive portfolio growth, revenues and profits

The 2nd EPP GLOBAL FMCG/Consumer Goods Pricing & Revenue Growth Management Forum is the only global pricing forum dedicated to companies that sell – via retailers or direct2consumer – to the end consumers.

This unique forum brings together the pricing and revenue management thought leaders, technology innovators and industry practitioners to share innovative insights, practical roadmaps, real-life best practices and demos, enhancing your pricing projects.

If you are involved in pricing, revenue & price management, monetisation of digital, data science teams, brand or category management – and targeting the end consumer – this is a must-do conference for you.

Agenda sessions

  1. Mastering your customer centric pricing & revenue models
  2. Revenue management growth implementation
  3. Pricing technology and data management – unlock the power of data (latest software and AI technologies)
  4. Succesful implementations of dynamic pricing and yield in B2Me
  5. The new pricing & revenu management teams and its key function
  6. The omnichannel opportunity and your brand journey

 

If you have any questions about the event or if you would like to be part of our 2020 edition, please Contact Mariana Flores at mariana.flores@pricingplatform.eu

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If you would like to contribute to this unique forum, please contact Mariana Flores – mariana.flores@pricingplatform.com

15th EPP European & Global Pricing Forum

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Programme

April 28th 2021

PRE FORUM WORKSHOPS

Learn how to execute an effective dynamic pricing model: best practice

Dynamic pricing becomes the ‘new normal’ in car rental, parking and fuel stations: a practical case from these industries and how you can implement it

 

  • Technology is moving extremely fast – what is the best infrastructure & IT for your organisation
  • The future of pricing is personalised pricing and AI – Learn how to implement a personalised pricing strategy using Artificial Intelligence
  • Connecting all data: consumer behaviour data and pricing for a personalised offering using AI
  • Toolbox of what is available: AI, ML and many other great tools
  • The available tools supporting the implementation of pricing excellence and dynamic yield
  • How to leverage the full potential of data and what tools are available
  • The latest analytics techniques, software and tools to deal with data and achieve pricing excellence

• How to build a strong pricing strategy across all channels
• Understand where to place your products and how this affects your pricing strategy
• Assess how to manage transparency in a multichannel strategy

Speakers

Nuno Alexandre

Nuno Alexandre

Global Net Revenue Management Director

Unilever

Nuno Alexandre

20+ years of professional experience in FMCG companies with global footprint.
Nuno is passionate about growth and helping others drive a sustainable business strategy, encompassing a deep knowledge of the commercial landscape with a sharp understanding of consumers and shoppers.
In his career, Nuno has developed his experience across many industries such as beverages, ice cream, foods, personal care and home care. Had the privilege to have multiple positions in sales, strategy, marketing and work for companies like Coca-Cola, Energizer Batteries, KPMG, Deoleo and currently Unilever, where he has been for the last 2,5 years with the clear mission of setting up and developing Net Revenue Management capability globally.

Sam Wolfenden

Sam Wolfenden

Head of Revenue Management, PepsiCo Europe

PepsiCo Europe

Sam Wolfenden

Sam Wolfenden leads the Revenue Management function for PepsiCo’s Europe region, based in the UK. He has over 14 years of experience in CPG Revenue Management & Commercial Strategy. Sam’s experience spans the full Revenue Management discipline, and in his current role is responsible for driving both the short & long term revenue management performance as well as an extensive capability, organisational, systems & analytics transformation programme. Sam holds an MEng in Aeronautical Engineering from Imperial College London.

Andy Williams

Andy Williams

Senior Manager – Revenue Growth Management

Kellogg

Andy Williams

Andy has been a key part of Kellogg’s RGM journey; initially working on the UK market before moving to work on Pan-European initiatives. He has first-hand experience of the full RGM spectrum, from short-term optimisation initiatives in specific markets to long-term strategic value creation initiatives, with plenty of analytics and capability-building in-between. Andy holds an MBA from Lancaster University.

Carlotta Vallecoccia

Carlotta Vallecoccia

Global Integrated Pricing Lead

Kraft Heinz

Carlotta Vallecoccia

Shekhar Gupta

Shekhar Gupta

Pricing Advisor

Metronom GmbH

Shekhar Gupta

Shekhar Gupta is a Domain Expert in the Pricing division of Metronom GmbH, the technology consulting unit of Metro AG, where he conceptualizes and streamlines the strategic alliance between the global commercial standards and regional market forces. He has an extensive experience of 10 years spanned across several Pricing Transformation engagements with the global leaders from industries (i.e. Chemicals, Energy, FMCG, Retail etc.) across B2B & B2C value chains. Through his diverse contributions in Pricing Strategy, Revenue Optimization and Marketing areas, he has enabled clients to realize commercial excellence by achieving global maturity in Price Optimization and Profit maximization modules.

Armin Fehl

Armin Fehl

Product owner Pricing

Metronom GmbH

Armin Fehl

Armin Fehl is Product Owner Pricing at Metronom GmbH, the IT Service Company and tech unit of Metro AG.
In this role he is responsible for the successful implementation of an external Price Optimization solution in the Metro Cash & Carry countries.
Armin has more than 25 years of experience in the food retail industry in different functional areas, such as Pricing, Corporate Strategy and Corporate Development.
In the area of Pricing he also worked as Head of Pricing for Metro AG, where he consulted the Metro Cash & Carry countries with his long year experience in the area of Pricing Strategies.

Steven Darmawan

Steven Darmawan

Regional Pricing and Margin Excellence Manager

Stanley Black&Decker

Steven Darmawan

Steven comes with experience inequity investment, international finance, project management, and pricing. He is responsible for revenue growth and profitability optimisation in Stanley Black&Decker across all brands, channels, and countries. He earned his MBA from University of Technology Sydney and Bachelor of Economics from Universitas Katolik Parahyangan Indonesia.

Robin De Troch

Robin De Troch

Profitability Manager

Veepee

Robin De Troch

Robin De Troch is Profitability Manager at Veepee North, the number one flash sales platform in Europe.
His colleagues call him the Profitability Priest, as he’s preaching continuously about ways to improve their sales results, without losing track on the underlying profit. His mantra is to keep a holistic view on pricing and how it interferes with the three other P’s of the marketing mix.
Experienced specialist in the areas of pricing and profitability, business analytics and reporting, budgeting and forecasting, across different sectors (e-commerce, tour operating, telecom, supply chain,…).

Stefan Venken

Stefan Venken

Chief Marketing Officer

Veepee

Stefan Venken

Stefan has been the CMO for the North-European market of Veepee (previously Vente-Exclusive.com) since January 2018. He first joined the company as a Relevance Manager, developing the algorithms that define the personalised experience for customers. Before that, he spent 13 years at KBC where he held multiple positions such as Head of KBC Live, Information Risk Officer, Lead developer and Head of Sales and Marketing. Stefan studied information technology at PXL College and completed a masters in management at the Antwerp Management School.

Marion Veber

Marion Veber

Head of Pricing

Eurostar

Marion Veber

After 3 years working as a strategic consultant at Oliver Wyman, Marion joined Eurostar.
She has occupied varied positions including
Strategic projects manager where she was first in charge of sourcing a new fleet (project lead) and developing new connecting products in partnership with other transporters.
Pricing Manager where she was in charge of implementing new pricing ranges and maintain the pricing ecosystem
Her current role of Head of Pricing includes maximisation of Eurostar revenue through the optimisation of prices, and cost efficiency through an optimised commercial distribution strategy.
She is currently bringing her commercial expertise working as business lead for the renewal of Eurostar’s whole inventory system.

Elga Castro

Elga Castro

Senior Director of Revenue Management

NH Hotel Group

Elga Castro

Senior Director of Revenue Management with over 10 years’ experience in Pricing, Forecasting & Distribution for several hotel companies, both in the UK & Spain. Expert at designing and implementing yield and sales strategies through effective team management, strategic planning & Profit Optimization. Currently responsible for the Direction of RM within NH Hotel Group´s largest Business Unit, overseeing the development & implementation of revenue strategies for urban hotels and resort properties across NH, NH Collection, Anantara & Tivoli brands.

Mateusz Walecki

Mateusz Walecki

Senior Pricing Manager

FlixBus

Mateusz Walecki

Mateusz Walecki is a Senior Pricing Manager at FlixMobility - global mobility provider, offering new alternatives for convenient, affordable and environmentally friendly travel via the FlixBus, FlixTrain and FlixBus Charter brands.

Previously to his current role, Mateusz has gained his first experience in Dynamic Pricing at LOT Polish Airlines and in B2B Revenue Management working for FedEx Express.

He studied at Poznan University of Economics and holds a Master’s Degree in Management from ESCP Business School.

Emilie Bianchi

Emilie Bianchi

Revenue Growth Manager – Western Europe

Barilla

Emilie Bianchi

15 years of experience in FMCG companies, on both Finance and Commercial Department.
After 10 years in controlling dept, being a strong business partnering and using finance knowledge, I decided to move to Revenue Growth Mgmt & Pricing function.
I am now a key player driven by business results and profitability optimization on all categories, Meal Solution (Pasta & Sauces) and Bakery.
After 4 years in Cadbury, 8 years in Heineken, I am now responsible of the development of RGM in Barilla for Western Europe, and also in charge of a global IT project dedicated to Promotion Optimization for France.

Gabriel Smith

Gabriel Smith

Chief Evangelist and VP Innovation

Pricefx

Gabriel Smith

He has over 20 years of experience in Pricing, Product, Sales and Quote to Cash. He has been in the price optimization software industry for 12 years and worked with leading companies such as 3M, CertainTeed, Emerson, Ford, Seagate, IBM, Iron Mountain, and Siemens. Gabriel started his career at Cisco Systems, structuring Sales BOMs and writing CPQ logic for configuring and pricing Cisco’s products and had a lead role in implementing an early packaged CPQ, then as WW lead for many of the partner and incentive programs there. He holds an interdisciplinary degree from UC Berkeley focused on the use of technology to gain competitive advantage in the market.

Andreas Stauber

Andreas Stauber

Head of Pricing

Fielmann AG

Andreas Stauber

Experienced Head of Pricing with a demonstrated history of working in the software and omnichannel-retail industry. Skilled in Change & Project Management, Digital Strategy, Product Development, Retail, and E-commerce.
Andreas is currently the Head of Pricing at Fielmann AG. In this role he is in charge of the creation of the new pricing function within the group and embedment of corresponding organization /processes.

Manu Carricano

Manu Carricano

Founder, TheTopLineLab & Director Institute for Data-Driven Decisions, ESADE Business School

TheTopLineLab

Manu Carricano

Dr Manu Carricano, Founder of TheTopLineLab combines top-level academic skills with more than 15 years’ experience in Data Science & Pricing consultancy.
He is an executive graduate from the Massachusetts Institute of Technology (MIT) in big data and received his PhD. from the University of Bordeaux and MSc from Kedge Business School. His work encompasses a wide range of data science and pricing issues and has been published in international academic journals and major industry and academic conferences. He is one of leading pricing & analytics educators in Europe. He is also Director of Institute for Data Driven Decisions and Senior Lecturer at the ESADE Business School.

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Testimonials

"Monetized has been a unique opportunity for learning and networking with the top experts in B2Me pricing from global companies in a wide range of industries. We have had the chance to share our business experience and get so much in return: new methodologies, techniques, good practices and great contacts from the best-in-class of B2Me pricing "

Emilio Zunino - Managing Partner at Maiora Solutions

"It was a great experience for me to participate in the EPP Monetized – B2Me Pricing Forum. Inspirational speakers, excellent knowledge sharing with leading Pricing experts and professional organization. Big thank you to the EPP team "

Armin Fehl - Product owner Pricing at METRONOM GmbH - A METRO company

"It’s been a pleasure to share my experience in digital and in-store commerce, business development and revenue management with top FMCG and Retail executives and distinguished expert-speakers from around the world at the EPP Monetized B2Me Pricing Forum last week in Amsterdam. This conference gave me the opportunity to learn, interact and network with seasoned pricing leaders, with the outstanding support of the EPP team "

Juan Jardón Parada - Chief Commercial Officer at Caprabo

"Good Pricing professionals are as scarce as hen’s teeth. Pricing experts are a good deal rarer! All credit to Pol Vanaerde, President of EPP, and his awesome team of professionals…..Britt Dejager , Mariana Flores, Lena Chatchatrian, Ripsime Matevosian, Camila Rios Salonia and Emma Cook….. for attracting and hosting such Pricing royalty under one roof for 2.5 days in the awe-inspiring setting of the Johan Cruijff ArenA. The level of Pricing insights and best practice shared at this EPP forum surpassed any conference I have ever attended! Looking forward to the next EPP Pricing exchange already!!!” "

Matt Johnston - CEO at Epic Conjoint

"EPP Monetized was an incredible conference where all pricing topics were covered: from overriding the usual B2B price realization challenges to Real-Time AI-based Pricing implementation in e-commerce.  It provided the best forum to connect and network with a broad range of pricing leaders as well as a superb opportunity to showcase TheTopLineLab’s methodology on Dynamic Pricing, all of it within a very well organized & structured event "

TheTopLineLab Team

"A great gathering of top of the edge pricing enthusiasts and experts "

Marion Veber - Head of Pricing at Eurostar

Venue

The Forum will take place at the Steigenberger Airport Hotel Amsterdam, at Schiphol airport (approx. 10 min by car, transfer free of charge) with its 440 hotel rooms and conference rooms, is about 15 km away from the city center. Directly opposite lies the Amsterdam forest, an ideal spot for running, cycling and walking. The location of the hotel in Amsterdam is easily accessible by car or public transport. There are multiple restaurants in the hotel; Trattoria with a weekly changing Italian menu, Sports & Media bar and/or our Bistro with a monthly change menu based on seasonal ingredients.

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Registration

EPP Members benefit from discounted rates. Not a member yet? Register here.

FULL conference pass

€2145


  • Access to workshops
  • Access to 2 forum days
  • Access to evening event and dinner
  • PDF presentations after event

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FULL 2+1 FREE

€4290


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FULL 3+2 FREE

€6435


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Workshop only

€850


  • Access to pre-forum workshops only

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Forum Only Conference Pass

€1695


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Our best seller

Forum Only 2+1 FREE

€3390


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Forum Only 3+2 FREE

€5085


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SOLUTION PROVIDER

€2500


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