2019 SPEAKERS

  • Robin Chu

    Senior Manager Global Pricing Excellence

    eBay

  • Scott Green

    Global Director Of Price & Margin Excellence

    Stanley Black & Decker

  • Jason Prior

    Director of Pricing & Revenue Management

    JUUL Labs

  • Monetized 2019- Alexandre Garrett

    Alexandre Garrett

    Head of CoE Pricing and Promotions

    Sonae MC

  • Juan Jardón Parada

    Chief Commercial Officer

    Caprabo

  • Omer Maqood monetized 2019

    Omer Maspood

    Data Science Consultant - Dynamic Pricing

    Chal-tec GmbH

  • Philipp Singer Monetized 19

    Philipp Singer

    Vice President Commercial

    Chal-Tec GmbH

  • Felix

    Felix Krohn

    Senior Advisor

    Former WK Vice President and former SKP Partner.

  • omar ghonima

    Omar Ghonima

    Pricing Lead

    Careem

monetized 2019

B2ME PRICING CONFERENCE

Pricing in a data driven, digital & multichannel world
RETAIL – FMCG – CONSUMER GOODS – FASHION – DIGITAL 

3-4-5 July 2019 – Amsterdam

Monetized is the only global B2ME pricing conference to succeed in a data driven, digitalised, and multi-channelled economy.  If you are involved in pricing, margin management, revenue management, purchasing, category management,brand management, consumer insights or marketing ; this is a must-do conference for you.

The conference brings together the pricing thought leaders, technology innovators and practitioners to share innovative insights, practical roadmaps, real-life best practices and also demos, enhancing your pricing projects.

Conference Sessions – Key Themes:

  1. How to implement the latest and most advanced pricing techniques in the new B2ME world 
  2. Learn how to embrace the latest pricing technology 
  3. Improve your pricing with large data-enabled insights and analytics 
  4. Solve the multi-channelling consumer pricing challenges
  5. Bring pricing to the core of our organization

Have a look at the programme, the key note speakers and pre-forum bootcamps.

Do you have questions ?  Contact Mariana Flores at mariana.flores@pricingplatform.eu – happy to support you !

THE PROGRAMME

Program

03 Jul
13.00-15.30
WS 1: Price elasticity and price testing: advanced toolbox TBD - -



03 Jul
13.00-15.30
WS 2: Measuring promotional effectiveness TBD - -

Measuring the success of a promotion or limited-time sale is a highly complex process : which short-term and long-term effects must be measured - and how.

03 Jul
16.00 - 18.30
WS 3: Starting with dynamic pricing : a practical roadmap TBD - -



03 Jul
16.00 - 18.30
WS 4: Measuring the impact of brand value on willingness to pay TBD - -



July 4th 2019
Session 1: How to implement the latest and most advanced pricing techniques in the B2Me world -------------------------------- - --------------------------------
A visionary view: Pricing in the B2Me world Scott Green - Global Director of Price & Margin Excellence - Stanley Black & Decker
  •  The critical leadership role pricing will play in the future success of your company
  •  Building your end user growth engine: successfully linking digital excellence, AI & e-Commerce
  •  How pricing can be a significant profit driver for B2Me companies 
  •  What will change in the coming years for B2Me retailers and brands?
A forward-thinking view: The latest pricing trends and techniques to watch out for in 2019 Robin Chu, Senior Manager, Global Pricing Excellence - eBay

• How pricing has been and will continue to be the key lever to increase revenues
• How global trends such as mass transparency, glocalization, and the seeking of authenticity and convenience are opening the door to innovative business and pricing models
• How the tech industry leverages data to optimize pricing

Coffee Break & Networking
Omer Maqood monetized 2019 Dynamic pricing 2.0 Omer Maqsood - Data Science Consultant - Dynamic Pricing - Chal-Tec GmbH
  • Retailers start to embrace dynamic pricing; think about the rules based from dynamic price changes for parking, road tariffs or food delivery
  • Uber, Airbnb and some first mover e-Commerce retailers are already implementing second gen dynamic pricing: are you with them?
  • Implementing dynamic 2.0 pricing: what do you need to know, the know-what and know-how
  • How do you manage your dynamic pricing internally?
Precision pricing
  • Find out how to create a customised pricing strategy to implement a contextual and tailored pricing to your customers
  • Find out how to evolve from a fixed, one price fits all – to a ‘precision pricing’ strategy
omar ghonima Implementing subscription-based pricing Omar Ghonima - Pricing Lead - Careem
  • Transitioning to a subscription model – An in-depth analysis of the key challenges and advantages
  •  Explore how to manage your subscription business – and how to define KPI’s
  • Examples of a system, process and tool to support a subscription price mode
Philipp Singer Monetized 19 Behaviour based pricing in retail is what value-based pricing is for brands – Hear real examples of a successful implementation Philipp Singer - Vice President Commercial - Chal-Tec GmbH

• Consumers behave different, but often predictable and measurable on price points
• Focus on behaviour – and willingness to pay – rather than on value pricing
• Consumers often behave irrational in the shop, that’s why focussing your strategy on willingness to pay is so important
• Retailer pricing is more complex than product pricing; think about the roles of loss leader products, anchoring, margin drivers, cross-selling, etc. – Find out how to do it right
Philipp Singer – Vice President Commercial –

Networking lunch
Session 2: Learn how to embrace the newest pricing technology ------------------------------------------- - -------------------------------------------
DEMO LABS
 DEMO LABS   A  DEMO LABS   B
Neuro Labs: Explore in a real experiment how Neuro Labs help you set the right price and understand price sensitivity

  • Brain response measurement shows how respondents brain react on price points
  • Price Point: Neuro science research applied to get better insights
Price comparison engines – explore the full (hidden) value!

  • Maximise the potential of pricing benchmarking and competitive intelligence
  • Explore the (hidden) value of online price analytics, price scraping/online analytics by connecting marketing to pricing
Coffee Break & Networking
Session 3: Improve your pricing with large data-enabled insights and analytics ------------------------------------------- - -------------------------------------------
DEMO LABS C DEMO LABS D
Machine learning for webpage-personalised optimisation shopping cart suggestions and price setting

  • Real-time personalised web-page optimisation based on collective interest of all site visitors in correlation to the product visitor is viewing
  • Automatic algorithm to put the right products – and effective promotion strategies – on the right place – all personalised – in order to ensure not to lose conversion
  • Explore how machine learning techniques can help you estimate how your group of customers will behave
The journey of data-enabled insights and analytics– Where to start and how to make it a real?

  • Understanding how data & pricing analytics influence your key pricing decision making
  • Find out how to use analytics to help test outcomes and improve profitability
  • Data collection – Best Practices in how to unify your online and offline data
  • Learn how to combine the data you get from traditional sources such as sales transactions with newer sources such as social media, product reviews, online price scraping and data collected from all your connected “things” to unlock new insights

 

 

Coffee Break & Networking
Customized pricing: taking individual price sensitivity into consideration

·         Consumer react differently on price points.   Some are discount buyer, others price buyers, others more sensitive to value offers: how can we offer the right prices and value to the right consumer?

·         Personalised pricing: excel micro-segmentation to offer personalised prices & promotions (think Uber today, or Nike with personalised web pages/offering)

Predictive analytics: Information as a key of success
  • An in-depth analysis of current powerful predictive analytics tools that help you to optimise pricing decisions
  • Understand how predicting buying behaviour using social data, algorithms, and AI can radically change how progressive consumer-led companies are leveraging data to shape some of their most exciting innovation projects
  • From descriptive and diagnostic pricing analytics towards predictive pricing analytics
  • How to make better pricing decisions with predictive pricing analytics?
Felix How Artificial Intelligence is transforming pricing Felix Krohn - Senior Advisor. Former WK Vice President and former SKP Partner.

·         Explore how face recognition, eye tracking & brain scanning can help you to boosts your strategic pricing strategies

·         The use of artificial intelligence in retail to analyse the selling actions in real time

July 5th 2019
Session 4. The multi-channelling consumer and the pricing challenge ------------------------------------------- - -------------------------------------------
The omnichannel pricing challenge William Jason Prior, Director of Pricing & Revenue Management - JUUL Labs

 

  • Find out how to manage digital interactions that influence in your business to price optimisation
  • Execute a holistic plan: Build your pricing strategy across all channels, regardless of whether the ultimate sale happens in-store or online
How social networks impact the willingness to pay
  • Empowered by advanced mobile technology, socially connected savvy consumers now are more powerful than ever: Understand how social networks impact the willingness to pay
Understanding digital and in-store behaviour to finetune your pricing strategies – A Roadmap for the Future Juan Jardón Parada - Caprabo
  • Consumers react different on price points. Some are discount buyers more than low price buyers, other are more sensitive to value offers – how can we know who is more sensitive to competitive price or value offers?
  • Hear different approaches to the study of the consumer pricing behaviour
  • Integrate mobile marketing into your promotional strategy and build loyalty
Coffee Break & Networking
DEMO LABS – A DEMO LABS – B
Portfolio management & the impact in pricing under pressure

  • Hear best practices used to do pricing in a highly regulated market
  • How to deal with pricing in a deflation market
  • Explore the benefits of an OBPPC ( Occasion, Brand, Package, Price and Channel) strategy
What is the best promotion strategy and its effects in Pricing?

  • Find out how to predict and manage promotional effects
  • Explore the latest promoyional strategies to decrease losing margins because of promotions
  • What is the cost of running a promotion and the importance of a strong forecast plan?
  • The Bundling Strategy: Understand how to drive more sales and higher profits per sale
Networking lunch
Session 5. Bring pricing to the core of our organization ------------------------------------------- - -------------------------------------------
Data Scientist - Improving the talent capabilities
  • What tools can we offer to improve our pricing talent pool
  • Key set of pricing team capabilities & skills to implement
  • What does the new team structure look like in pricing?
Monetized 2019- Alexandre Garrett Change management: Bring pricing to the core of your business to increase outcomes Alexandre Garrett - Head of CoE Pricing and Promotions - Sonae MC
  • Make pricing a core competency within the organization – understand the importance of how various teams need to be aligned and work together
  • Commercial excellence – Partnerships between the sales, financial, marketing and pricing teams to improve profitability
  • Embed pricing in your commercial strategy – find out how your marketing and sales teams can win by aligning data driven insights coming from pricing (both internal, transactional driven data, and market data)

Contact Forum Producer

Mariana Flores

PRE FORUM WORKSHOPS

WS 1: Price elasticity and price testing: advanced toolbox

03Jul13.00-15.30


TBD () -

WS 2: Measuring promotional effectiveness

03Jul13.00-15.30

  • Measuring the success of a promotion or limited-time sale is a highly complex process : which short-term and long-term effects must be measured - and how.

TBD () -

WS 3: Starting with dynamic pricing : a practical roadmap

03Jul16.00 - 18.30


TBD () -

WS 4: Measuring the impact of brand value on willingness to pay

03Jul16.00 - 18.30


TBD () -

2019 SPEAKERS

If you would like to join the speaker faculty, please contact Mariana Flores: mariana.flores@pricingplatform.eu

Robin Chu

Senior Manager Global Pricing Excellence

eBay

Robin Chu is Senior Manager Global Pricing Excellence at eBay and is responsible for innovating and improving monetization across eBay platforms around the world. Previously, Robin was a Director at Simon-Kucher & Partners and worked on over 35 monetization and growth strategy projects across various industries: from the world’s largest flower auction to butter, from print media to software.

On innovation monetization, Robin has co-authored ‘Revolutions in Innovation’ and ‘Evolution of Innovation Management’.

Robin holds MSc degrees in Strategic Management and Supply Chain Management from Tilburg University and has attended Nyenrode Business University and the Chinese University of Hong Kong.

Scott Green

Global Director Of Price & Margin Excellence

Stanley Black & Decker

·         Driving Margin and Revenue Growth Through the Power of Pricing

·         Global Pricing Executive for over 13 years with Leading Pricing Transformation Programs at Stanley Black & Decker, Panduit and BP.

·         Recognized By Corporation For Outstanding Contribution (Multiple Awards)

·         Sought After Thought Leader and Speaker

·         Deep Commercial Experience across B2B, B2C business including Tools & Storage, Agribusiness, Energy, High-tech products, Software and Services.

·         Experience Across Fortune 100 to Start-ups in Sales Leadership, Brand Management, E-commerce and Marketing.

Jason Prior

Director of Pricing & Revenue Management

JUUL Labs

Jason Prior has led pricing analytics development and implementation in multiple global organizations. While at Coca-Cola Refreshments, he developed revenue growth management capabilities by launching pricing terms & conditions and promotion effectiveness tools across ten markets in the US.  He also led pricing at Kids II, a toy manufacturing company, redesigning the pricing and trade structures in the US, Canada, Mexico, the EU, South Africa, Australia, and Japan. He now leads Pricing and Revenue Management at JUUL Labs, the fast-growth e-cigarette company based in San Francisco, California.  Jason holds a BA and MA from Life Christian University in Tampa, FL, and an MBA from Georgia State University in Atlanta, GA.

Monetized 2019- Alexandre Garrett

Alexandre Garrett

Head of CoE Pricing and Promotions

Sonae MC

Alexandre Garrett is currently the head of CoE for pricing and promotions at Sonae MC. He has more than 18 years of experience in the food retail industry working in many different areas, such as pricing, strategic planning and control & finance. He is focused on supporting teams with the best tools and methodologies that empower good decisions regarding pricing and promotions with the purpose of achieving a superior level of excellence. Alexandre holds a master degree in management science (marketing) and a degree in management from the University of Porto.

Juan Jardón Parada

Chief Commercial Officer

Caprabo

Juan has over 17 years of experience in the Consumer Goods industry, directing commercial, pricing and portfolio strategies at top players in Spanish Wholesale and Retail sectors -with reported sales of more than 1 billion € in 2018- and, previously, in Consultancy Firms moving through key roles in global projects. He leads cross-functional projects with focus on revenues, profits and market share, through the optimization of category management, transfer and recommended prices, promotion management, digital transformation, store concepts and the design and implementation of commercial strategies, closely with suppliers, affiliate markets, regions and distribution channels to improve bottom line impact. Before being appointed Chief Commercial Officer at Caprabo, Jardón covered the role of Director of Pricing & Revenue Management at General Markets Food Iberica. Juan holds a Bachelor’s degree in Industrial Engineering and a Management Development Program from IESE Business School.

Omer Maqood monetized 2019

Omer Maspood

Data Science Consultant - Dynamic Pricing

Chal-tec GmbH

Omer holds M.Sc. with specialization in Machine learning from University of Erlangen-Nuremberg and has wide-ranging research interests including deep learning and autonomous driving. Omer had been a member of McKinsey & Company’s elite data science unit named Periscope and served in a client-facing capacity. His experience with data science included advising leading financial and retail firms worldwide on their analytics infrastructure and predictive analytics capabilities. Omer’s highly sought after advice has successfully transformed the world’s foremost financial institutions with the deployment of highly tailored and optimized analytics solutions from the ground up leading to significant client growth and impact.

In April 2015, Omer received the highly prestigious Siemens Quickstarter funding, after competing with 111 other ideas presented by Siemens expert from across the globe, comprising of budget over 4.7 mio EUR. Omer’s idea “Cloud based smart automation and predictive system” was the only idea to be selected from Siemens USA.

Philipp Singer Monetized 19

Philipp Singer

Vice President Commercial

Chal-Tec GmbH

Felix

Felix Krohn

Senior Advisor

Former WK Vice President and former SKP Partner.

Felix joined Wolters Kluwer in 2011 as a Vice President Corporate Strategy, Pricing & BI.
In this role, Felix provides senior level leadership and project management expertise in creating and executing new opportunities to leverage pricing across the group’s portfolio, working with the divisions to manage strategy, marketing & pricing projects and delivering on business & pricing optimization opportunities, synthesizing best practices. Part of WK’s Corporate Strategy department, the Center of Pricing Excellence (COPE) performs key functions such as collecting and synthesizing business/marketing/pricing intelligence, overseeing exceptional discount practices, identifying pricing opportunities and leading cross-functional teams to capture them.
After a two year professional training in Deutsch-Suedamerikanische Bank AG, Felix studied business administration at the University of Hamburg and at the Deusto University in San Sebastián, Spain. He majored in international management and marketing and received his Diplom-Kaufmann degree (similar to a masters) in 1999.
Leaving university Felix joined Simon-Kucher & Partners (SKP), regarded as one of the leading consulting firms world-wide in the field of strategic pricing & pricing excellence. During his time at SKP, Felix worked out of the offices in Bonn and Munich and on a wide variety of consulting topics and industries. In 2008 he became the founder and Managing Director of SKP’s Madrid office and eventually elected a partner of the firm in 2009.
Felix is an author of numerous articles about strategies and pricing, and also deals with them in regular speaking assignments.

 

 

omar ghonima

Omar Ghonima

Pricing Lead

Careem

Dr. Omar Ghonima is a pricing lead at Careem working on pricing promotional products for all markets in the MENA region and Turkey. Omar developed the first of its kind subscription plan, in the MENA region ride-hailing industry. Furthermore, he worked on A/B testing different products and surcharge pricing. Previous to that Omar was doing his post-doc in Portland state mainly working with on predictive modeling in the infrastructure management industry. Omar holds a master’s degree along with a business degree from Texas A&M, a structural engineering Ph.D. from the University of Delaware and is currently in the process of finalizing his masters in Sustainability from Harvard University.

WHAT ATTENDEES LIKE ABOUT EPP EVENTS

“… And that is a key differentiator!”

Gustav Ando, Analayst Global Life Sciences at IHS

Bringing together a diverse range of stakeholders, with not only focus on the issues and difficulties that pharma companies are faced with, but also what the solutions are. And that is a key differentiator!

Dell EMC

Marcel Körner, Global Pricing Director at Dell EMC

“It was a great event and well worth joining. I enjoyed the discussions and interaction during my presentation on Dell’s pricing journey and the panel on Artificial Intelligence”

Chiara Garavaglia

Chiara Garavaglia, Partner, Global Leader at Tefen Management Consulting

“In my experience, EEP is the only existing opportunity to discuss at 360 degrees about Pricing, involving both pharmaceutical and med tech stakeholders”

Sue Caleo-Naeyaert

Sue Caleo-Naeyaert , Global Head Pricing, Market Access and Policy Biosimilars at Fresenius-Kabi SwissBioSim

“This is a great conference which covers most pricing topics with a decent amount of detail.   Anyone can benefit from this conference no matter how experienced”

 

Henderson Azevedo

Henderson Azevedo, Global Pricing Oncology at Bayer

“A highly recommended forum for pricing professionals”

Proximus

Philippe Vandevoorde, Product and Pricing Manager at Proximus

Great organisation to share experiences, create contacts and refresh your ideas & thought about the pricing activities and the evolution’s in the business.  Organisation was very professional.

Continental

Imane Adoua, Pricing Manager PLT at Continental

It was my first participation as a speaker and attendee in the event. I was so impressed of the high level of the speakers, such experienced and smart people and also of the performance of the organizers and their professionalism. For the upcoming years I will probably make the EPP event as THE event to meet pricing experts

Goodyear Dunlop Tires Operations

Ebrahim Elebiary , Pricing Manager Europe South at Goodyear Dunlop Tires Operations

Excellent organization and list of attendees. Have the chance to network with top pricing leaders across industries is very rewarding. During the breakout sessions, there was experience sharing, which inspires action and reapplication of best practices.

Cogentia Healthcare Consulting

David Alderson, Director at Cogentia Healthcare Consulting

“A good event for catching up, great networking and opportunity to share current thinking and best practice” 

Sky

Olivier Nocher , Former Head of Pricing and Commercial Strategy at Sky

“I have been attending the EPP European & Global Pricing Forums for years now and they have been consistently getting better and better. The 13th edition didn’t disappoint: there was a true breadth of quality presentations from amazing speakers, so much so that the compromises you have to accept when choosing between the B2B, B2C or Retail streams have become really painful. Big thank you to the organisation team!”

Brakes Group

Charlie Burton, Strategic Merchandising & Pricing Director at Brakes Group

An informative and interesting event.

Bridgestone

, at

Careem networks

, at

Cargill

, at

Carglass

, at

Colruyt Group

, at

DORC International

, at

Döhler

, at

Evonik

, at

Borealis AG

Paolo De Angeli, Pricing Group Expert at Borealis AG

I enjoyed very much this year’s EPP Conference, particularly for the focus on digitalisation and future trends. The conference gave the possibility to the pricing community to compare ideas and prepare some initial answers to our future challenges

Feedback Processi

Nicholas Brandwood, Sales Support Engineer at Feedback Processi Logici

We found the EPP Forum an excellent opportunity to share and learn from our peers and look forward to participating in future events.

Cardinal Health

, at

Ferring

, at

GE

, at

ABB

, at

Abbott

, at

Albea Group

, at

Alcon

, at

Aliaxis

, at

Align Technology

, at

Celgene

, at

Baxter Healthcare

, at

MAKRO Cash & Carry

, at

TVH Parts Holding NV

, at

KLM Cargo

, at

Meet pricing decision makers from:

VENUE (coming soon)

CONTENT

How Can B2C Retailers Price Towards Their Customers

When determining optimal prices, pricing analysts are exposed to an avalanche of collected data, 95% of which is considered as noise. There is a significant shift toward Customer-Centric AI driven pricing as big data underperformed to expectations and failed to deliver incremental growth.  Companies using Customer-Centric AI Pricing witness a 5–20% increase in profitability while preserving their turnover.  AI has the ability to manage 98% of article prices. Retailers who embrace change will leverage the financial gain previously hidden within pricing.

 

Thought Leadership Series 4 – 2018

The EPP® Thought Leadership Series provides insights from pricing leaders around the globe. When a new insight breaks, these pricing leaders already think of the unanswered questions and the story behind the story. These people want to inspire you to act – to take the next step in your journey. With these series, we help to take the right actions.

Use the download button (left) to access your content

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SPONSORS

If you would like to join the sponsor faculty, please contact Britt Dejager: britt.dejager@pricingplatform.eu

REGISTRATION

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