2019 KEY NOTE SPEAKERS

  • Robin Chu

    Senior Manager Global Pricing Excellence

    eBay

  • Scott Green

    Global Director Of Price & Margin Excellence

    Stanley Black & Decker

monetized 2019

Global Pricing and Revenue Management Conference

Pricing in a data driven, digital & multichannel world
RETAIL – FMCG – CONSUMER GOODS – FASHION- DIGITAL 

Monetized is the only global B2ME pricing conference to succeed in a data driven, digitalised, and multi-channelled economy.  If you are involved in pricing, margin management, revenue management, data analytics, category management, or marketing ; this is a must-do conference for you.

The conference brings together the pricing thought leaders, technology innovators and practitioners to share innovative insights, practical roadmaps, real-life best practices and also demos, enhancing your pricing projects.

Conference Sessions – Key Themes:

  1. How to implement the latest and most advanced pricing techniques in the new B2ME world 
  2. Learn how to embrace the latest pricing technology 
  3. Improve your pricing with large data-enabled insights and analytics 
  4. Solve the Multi-channelling consumer pricing challenges
  5. Bring pricing to the core of our organization

Have a look at the programme, the key note speakers and pre-forum bootcamps.

Do you have questions ?  Contact Mariana Flores at mariana.flores@pricingplatform.eu – happy to support you !

THE PROGRAMME

Program

July 4th 2019
Session 1: How to implement the latest and most advanced pricing techniques in the B2Me world -------------------------------- - --------------------------------
A visionary view: Pricing using the latest and most innovative techniques in the B2Me world
  •  A visionary view on how pricing will be the number one profit booster for B2Me companies
  •  What will change in the coming years for B2Me retailers and brands?
  •  Understand how pricing tech and data integration will be the key of success for your organisation
  •  Leveraging AI, e-Commerce and digital excellence interaction – how do you reach end users and how to use new technologies
Successful pricing strategies to manage B2Me vs techniques Scott Green, Global Director Of Price & Margin Excellence - Stanley, Black & Decker
  • The transition from traditional go to market to a multi-channel pricing strategy by addressing the evolving commercial policy (Discounts and Rebates)
  • Find out how to manage conflicts using AI to help you understand the pricing opportunities
A forward-thinking view: The latest pricing trends and techniques to watch out for in 2019 Robin Chu, Senior Manager, Global Pricing Excellence - eBay

• How pricing has been and will continue to be the key lever to increase revenues
• How global trends such as mass transparency, glocalization, and the seeking of authenticity and convenience are opening the door to innovative business and pricing models
• How the tech industry leverages data to optimize pricing

Coffee Break & Networking
Dynamic pricing 2.0: Pricing in the digital age

Amazon.co.uk updates its prices a staggering 2.5 million times every day. Parkings, road tariffs, food delivery, Uber, AirB2B are using second gen dynamic pricing
: are you with them ?

  • Implementing dynamic 2.0 pricing: what do you need to know? The Know-what and know-how
  • The need of disruptive technologies to create a dynamic pricing model

 

Precision pricing
  • Find out how to create a customised pricing strategy to implement a contextual and tailored pricing to your customers
  • Find out how to evolve from a fixed, one price fits all – to a ‘precision pricing’ strategy
Networking lunch
Session 2: Learn how to embrace the newest pricing technology ------------------------------------------- - -------------------------------------------
DEMO LABS
 DEMO LABS – A  DEMO LABS – B
Neuro Labs: Explore in a real experiment how Neuro Labs help you set the right price and understand price sensitivity

  • Brain response measurement shows how respondents brain react on price points
  • Price Point: Neuro science research applied to get better insights
Price comparison engines – explore the full (hidden) value!

  • Maximise the potential of pricing benchmarkin and competitive intelligence
  • Explore the (hidden) value of online price analytics, price scraping/online analytics by connecting marketing to pricing
Coffee Break & Networking
Session 3: Improve your pricing with large data-enabled insights and analytics ------------------------------------------- - -------------------------------------------
DEMO LABS

 

DEMO LABS –  C DEMO LABS – D
Machine learning for webpage-personalised optimisation shopping cart suggestions and price setting

  • Real-time personalised web-page optimisation based on collective interest of all site visitors in correlation to the product visitor is viewing
  • Automatic algorithm to put the right products – and effective promotion strategies – on the right place – all personalised – in order to ensure not to lose conversion
  • Explore how machine learning techniques can help you estimate how your group of customers will behave

 

The journey of data-enabled insights and analytics– Where to start and how to make it a real?

  • Understanding how data & pricing analytics influence your key pricing decision making
  • Find out how to use analytics to help test outcomes and improve profitability
  • Data collection – Best Practices in how to unify your online and offline data
  • Learn how to combine the data you get from traditional sources such as sales transactions with newer sources such as social media, product reviews, online price scraping and data collected from all your connected “things” to unlock new insights

 

 

 

 

 

 

 

Coffee Break & Networking
Customized pricing: taking individual price sensitivity into consideration

·         Consumer react differently on price points.   Some are discount buyer, others price buyers, others more sensitive to value offers: how can we offer the right prices and value to the right consumer?

·         Personalised pricing: excel micro-segmentation to offer personalised prices & promotions (think Uber today, or Nike with personalised web pages/offering)

Predictive analytics: Information as a key of success
  • An in-depth analysis of current powerful predictive analytics tools that help you to optimise pricing decisions
  • Understand how predicting buying behaviour using social data, algorithms, and AI can radically change how progressive consumer-led companies are leveraging data to shape some of their most exciting innovation projects
  • From descriptive and diagnostic pricing analytics towards predictive pricing analytics
  • How to make better pricing decisions with predictive pricing analytics?
How Artificial Intelligence is transforming pricing

·         Explore how face recognition, eye tracking & brain scanning can help you to boosts your strategic pricing strategies

·         The use of artificial intelligence in retail to analyse the selling actions in real time

July 5th 2019
Session 4. The multi-channelling consumer and the pricing challenge ------------------------------------------- - -------------------------------------------
The omnichannel pricing challenge

 

  • Find out how to manage digital interactions that influence in your business to price optimisation
  • Execute a holistic plan: Build your pricing strategy across all channels, regardless of whether the ultimate sale happens in-store or online
How social networks impact the willingness to pay
  • Empowered by advanced mobile technology, socially connected savvy consumers now are more powerful than ever: Understand how social networks impact the willingness to pay
Understanding digital and in-store behaviour to finetune your pricing strategies – A Roadmap for the Future
  • Consumers react different on price points. Some are discount buyers more than low price buyers, other are more sensitive to value offers – how can we know who is more sensitive to competitive price or value offers?
  • Hear different approaches to the study of the consumer pricing behaviour
  • Integrate mobile marketing into your promotional strategy and build loyalty
Coffee Break & Networking
DEMO LABS – A DEMO LABS – B
Portfolio management & the impact in pricing

  • Hear best practices used to do pricing in a highly regulated market
  • How to deal with pricing in a deflation market
  • Understanding the stockpiling effect
  • Explore the benefits of an OBPPC ( Occasion, Brand, Package, Price and Channel) strategy
What is the best promotion strategy and its effects in Pricing?

  • Find out how to predict and manage promotional effects
  • Explore the latest promoyional strategies to decrease losing margins because of promotions
  • What is the cost of running a promotion and the importance of a strong forecast plan?
  • The Bundling Strategy: Understand how to drive more sales and higher profits per sale
 
Networking lunch
Session 5. Bring pricing to the core of our organization ------------------------------------------- - -------------------------------------------
Data Scientist - Improving the talent capabilities
  • What tools can we offer to improve our pricing talent pool
  • Key set of pricing team capabilities & skills to implement
  • What does the new team structure look like in pricing?
Change management: Bring pricing to the core of your business to increase outcomes
  • Make pricing as a core competency within the organization – understand the importance of how various teams need to be aligned and work together
  • Making sure that we don’t work in silos when it comes to pricing – joint effort between different teams across the company to determine and identify the new revenue streams
  • Commercial excellence – Partnerships between the sales, financial, marketing and pricing teams to improve profitability
  • Embed pricing in your commercial strategy – find out how your marketing and sales teams can win by aligning data driven insights coming from pricing (both internal, transactional driven data, and market data)

Contact Forum Producer

Mariana Flores

2019 KEY NOTE SPEAKERS

If you would like to join the speaker faculty, please contact Mariana Flores: mariana.flores@pricingplatform.eu

Robin Chu

Senior Manager Global Pricing Excellence

eBay

Robin Chu is Senior Manager Global Pricing Excellence at eBay and is responsible for innovating and improving monetization across eBay platforms around the world. Previously, Robin was a Director at Simon-Kucher & Partners and worked on over 35 monetization and growth strategy projects across various industries: from the world’s largest flower auction to butter, from print media to software.

On innovation monetization, Robin has co-authored ‘Revolutions in Innovation’ and ‘Evolution of Innovation Management’.

Robin holds MSc degrees in Strategic Management and Supply Chain Management from Tilburg University and has attended Nyenrode Business University and the Chinese University of Hong Kong.

Scott Green

Global Director Of Price & Margin Excellence

Stanley Black & Decker

·         Driving Margin and Revenue Growth Through the Power of Pricing

·         Global Pricing Executive for over 13 years with Leading Pricing Transformation Programs at Stanley Black & Decker, Panduit and BP.

·         Recognized By Corporation For Outstanding Contribution (Multiple Awards)

·         Sought After Thought Leader and Speaker

·         Deep Commercial Experience across B2B, B2C business including Tools & Storage, Agribusiness, Energy, High-tech products, Software and Services.

·         Experience Across Fortune 100 to Start-ups in Sales Leadership, Brand Management, E-commerce and Marketing.

WHAT ATTENDEES LIKE ABOUT THIS EVENT

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EPP PARTNERSHIPS

If you would like to join the sponsor faculty, please contact Britt Dejager: britt.dejager@pricingplatform.eu

REGISTRATION

SAVE MONEY WITH THE VERY EARLY BIRD TICKETS !

EXPIRES APRIL 12th !

FULL CONFERENCE PASS

1595
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Access to pre-forum bootcamps
Access to 2 forum days
Access to evening event
PDF presentations after event

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3990
SAVE € 1695 WITH THIS PASS
 
Access to pre-forum bootcamps
Access to 2 forum days
Access to evening event
PDF presentations after event

BUY 3 GET 2 FREE

5985
SAVE € 3390 WITH THIS PASS
 
Access to pre-forum bootcamps
Access to 2 forum days
Access to evening event
PDF presentations after event

PRE FORUM BOOTCAMPS ONLY

695
Access to pre-forum bootcamp only

CONFERENCE ONLY

1295
SUPER EARLY BIRD TICKET
YOU JUST SAVED € 400
Access to 2 forum days and evening event
PDF presentations after event

BUY 2 GET 1 FREE

3390
SAVE € 1695 WITH THIS PASS
 
Access to 2 forum days and evening event
PDF presentations after event

BUY 3 GET 2 FREE

5085
SAVE € 3390 WITH THIS PASS
 
Access to 2 forum days and evening event
PDF presentations after event

EXPERT FORUM PASS

2995
Access to the 2 forum days
Access to evening event
PDF presentations after event

GROUP RATES

on demand
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