Björn Willemsens is Director in Deloitte Consulting Switzerland. His key areas of expertise include Sales Force Management, Customer Management Strategy and Pricing and Profitability Management. He has demonstrated top level analytical and tactical skills which, combined with a high level of pragmatism, lead to successful process reengineering and strategy implementations. Besides this, he has proven to be an excellent Project Manager on multiple projects. Within Deloitte, he acts as lead member of the European Pricing and Profitability Management Community. As such he is one of the key members in the further development of pricing related methodologies and market awareness.