EPP Pricing Events

Charlie Burton

Strategic Merchandising and Pricing Director - Brakes UK, part of Sysco

Charlie Burton has worked in the food industry for over 20 years, with the last 15 at Brakes (part of the Sysco group) in various commercial roles covering category management, buying and pricing. He is currently Strategic Merchandising and Pricing Director, responsible for the future development of the food proposition. He has also overseen the creation and ongoing development of the Brakes commercial pricing model since 2011, from very basic beginnings through to its current blend of B2B and B2C best practice.