EPP Pricing Events

Daniel Cho

Director Marketing, Global Pricing & Competitive Portfolio Analytics - Philips Healthcare


Photo Daniel Cho Daniel is the head of a Global Pricing team of 10 which spans in USAndover and Germany Boeblingen, serving the business need forusing pricing as a tool to optimize margin and profitability for a 2.7BEuro business with Philips Healthcare. Daniel and his team built anextensive BI platform based on the Qlikview platform and provide1500+ users daily access to actionable intelligence from CRM (SF.com), OIT, Sales, Margin, Pricing (From SOFON Quotation system+ SAP) and other business data such as Installed Base. Daniel andteam have proven records of reversing the price erosion for all business,helping to improve market business margins within one-year cycle, aswell as improving qualified funnels for high margin business within aquarter. Daniel also had global experience in Product Management,Market Intelligence, New Product Introduction, as well as SalesDevelopment for Asia Pacific and Sales & Marketing experiencefor Asia Pacific. Daniel was also a trained Management Consultantfrom PriceWaterhouse in Sydney. He is now located in BoeblingenGermany for the past 14 years.