David Vacl is the Head of Pricing in the Mall Group. He started his journey at Mall Group as Pricing and Planning Manager where he was responsible for implementation of a dynamic pricing tool and an automatic supply replenishment tool. In his current role David is responsible for development of automatic pricing strategies and its implementation. Prior to Mall group David worked at Nielsen where he held various position. Among others he was leading a department responsible for deployment and commercialization of new analytic software and later working as a Commercial Director he was leading the Modeling and Customer Research departments. David holds Master of Science degree in Economic Policy and Analysis of Economic Data from University of Economics, Prague.