Dr Manu Carricano, Founder of TheTopLineLab combines top-level academic skills with more than 15 years’ experience in Data Science & Pricing consultancy. He is an executive graduate from the Massachusetts Institute of Technology (MIT) in big data and received his PhD. from the University of Bordeaux and MSc from Kedge Business School. His work encompasses a wide range of data science and pricing issues and has been published in international academic journals and major industry and academic conferences. He is one of leading pricing & analytics educators in Europe. He is also Director of Institute for Data Driven Decisions and Senior Lecturer at the ESADE Business School.