With a degree in Economics from Universidade Católica in Lisbon, and a Master in Finance from City University, Helena started her professional path at Chase Manhattan Bank in London on the Capital Markets team. Helena moved to Lisbon to develop the Institutional Sales area at the newly created Banco de Investimento Global. As a business entrepreneur, Helena was responsible for creating a new eco-design brand, Tela Bags. An innovative concept in Portugal, where bags and accessories were produced from recycling publicity materials. As a Finance Professor at ISEG – Lisbon School of Economics & Management for over 17 years, Helena teaches both undergraduate and Masters students in Finance topics including Corporate Finance, Financial Risk Management and Financial Analysis. She was also Business Development Director for Executive Education at ISEG, as well as coordinating the MBA programme until 2016. Helena created and continues to coordinate the luxury management executive courses at ISEG since 2013, which have become the reference in the Portuguese market: Luxury Brand Management, Luxury Tourism Management and Luxury Real Estate Sales Management. In 2017, she created Luxulting – Luxury Consulting, focused on the luxury market. Helena is a regular contributor to business newspapers and magazines, writing about the luxury market.