EPP Pricing Events

Ian Tidswell

Independent Consultant - Een Consulting


Founder and lead consultant for EEN Consulting since 2016.  Focus on helping B2B companies develop best-in-class end-to-end sustainable Independent consultant focusing on helping B2B companies develop best-in-class end-to-end sustainable processes. Over 15 years of experience in pricing, with several companies such as GE, Syngenta, Medtronic and Vendavo, with deep experience in pricing strategy, price setting, commercial terms design and price execution (including pricing decision support systems).

Price guidance during negotiations: getting the impact

Getting the value out of price guidance for your negotiators requires three things to be true: the guidance is appropriate, that influences negotiations, and that adapts to changing market conditions.  During this presentation we’ll review all three steps, including the role of pricing systems to support these processes.