Milan has more then 10 years of pricing experience in different industries. His first contact with pricing was in FMCG, working for local Plzenský Prazdroj. Later on he moved to Syngenta, global player in agrochemical and seed business, and got experience from country as well as from the headquarter level. Employment by Metro Group in Czech and Slovakia gave him big pricing exposure in highly dynamic retail industry and experience in deployment AI based tool into this environment. Currently he acts as Sales Director for Yieldigo, Czech based start-up delivering price optimization tool for retailers.