EPP Pricing Events

Miroslav Tlustý

Head of pricing - Dr.Max pharmacies


Miroslav is responsible for setting up and execution of pricing strategy in a chain of 400+ pharmacies in Czech Republic. Before joining Dr.Max in 2015 he spend 10 years in a different positions in area of pricing and revenue management. For 3 years he worked in revenue management of Czech Airlines. In this position he participated in implementation of optimization software for demand forecasting. Another 7 years he spent in banking as a head of pricing in Česká spořitelna, member of Erste group - the biggest bank in Czech Republic. Miroslav holds Master‘s degree in statistics at University of Economics in Prague. He participated in many pricing conferences and seminars.