EPP Pricing Events

Richard Charter

Head of Market Access & Pricing BD Diabetes Care EMEA - Becton Dickinson


Richard is currently the Head of Market Access & Pricing at Becton Dickinson (BD) EMEA, for the Diabetes Care franchise. He is also vice-Chair of the MedTech Europe ‘Evidence & Payers’ Working Group.  Richard is also a core contributor to the MedTech Europe EU Value based Procurement Working group, as well as co-Chair of the ISPOR Medical Device Special Interest Group. Within these roles, Richard is focused on creating pragmatic, win-win patient access solutions in value based healthcare that align payers and manufacturers around outcomes based frameworks. Richard currently lives in Switzerland, and graduated as class valedictorian from Bocconi University in Italy, with a Masters in Healthcare Management Economics and Policy (the MIHMEP program), and an undergraduate degree in Management Economics and Public Policy from the University of Guelph, Canada in 2002.