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Sam Wolfenden

Head of Revenue Management, PepsiCo Europe - PepsiCo Europe


Sam Wolfenden leads the Revenue Management function for PepsiCo’s Europe region, based in the UK. He has over 14 years of experience in CPG Revenue Management & Commercial Strategy. Sam’s experience spans the full Revenue Management discipline, and in his current role is responsible for driving both the short & long term revenue management performance as well as an extensive capability, organisational, systems & analytics transformation programme. Sam holds an MEng in Aeronautical Engineering from Imperial College London.