Shekhar Gupta is a Domain Expert in the Pricing division of Metronom GmbH, the technology consulting unit of Metro AG, where he conceptualizes and streamlines the strategic alliance between the global commercial standards and regional market forces. He has an extensive experience of 10 years spanned across several Pricing Transformation engagements with the global leaders from industries (i.e. Chemicals, Energy, FMCG, Retail etc.) across B2B & B2C value chains. Through his diverse contributions in Pricing Strategy, Revenue Optimization and Marketing areas, he has enabled clients to realize commercial excellence by achieving global maturity in Price Optimization and Profit maximization modules.