Stefan Ammerlaan is a Director of Research at SKIM based in the company’s headquarters in Rotterdam. His 9 years of research experience is rooted in advanced analytics and sophisticated methodologies, having run hundreds of conjoint studies for companies across sectors. Currently he manages SKIM’s FMCG team, where he focuses on delivering pricing, portfolio and revenue management insights to leading companies in EMEA. In addition, he serves as a global account manager to some international clients. Stefan holds a Msc. in Business Administration from Erasmus University and holds a Bachelor degree in Management, Economics and Law.