EPP Pricing Events

Stella Penso Lancaster

Senior Director of Revenue and Margin Management - Careem Networks


After a 15-year long tenure in the telecoms industry, Stella is now exploring competitive strategy, pricing and profitability in the ride-hailing space. As the Senior Director of Commercial Management and Pricing in Careem, the leading ride-hailing company of the MENA region, based in Dubai. her team covers the full scope of pricing and commercial strategy for the ever-expanding geographic and product footprint of the company currently present in 14 countries as well as mapping out the future of pricing for the company. Previously, Stella worked in NERA, Turkcell, Vodafone, Etisalat and Virgin Mobile with an earlier stint in international development agencies, including the UNDP. She hails originally from Istanbul, Turkey.