EPP Pricing Events

Jason Prior

Director of Pricing & Revenue Management - JUUL Labs


Jason Prior has led pricing analytics development and implementation in multiple global organizations. While at Coca-Cola Refreshments, he developed revenue growth management capabilities by launching pricing terms & conditions and promotion effectiveness tools across ten markets in the US.  He also led pricing at Kids II, a toy manufacturing company, redesigning the pricing and trade structures in the US, Canada, Mexico, the EU, South Africa, Australia, and Japan. He now leads Pricing and Revenue Management at JUUL Labs, the fast-growth e-cigarette company based in San Francisco, California.  Jason holds a BA and MA from Life Christian University in Tampa, FL, and an MBA from Georgia State University in Atlanta, GA.

Jason Prior has led pricing analytics development and implementation in multiple global organizations. While at Coca-Cola Refreshments, he developed revenue growth management capabilities by launching pricing terms & conditions and promotion effectiveness tools across ten markets in the US. He also led pricing at Kids II, a toy manufacturing company, redesigning the pricing and trade structures in the US, Canada, Mexico, the EU, South Africa, Australia, and Japan. He now leads Pricing and Revenue Management at JUUL Labs, the fast-growth e-cigarette company based in San Francisco, California. Jason holds a BA and MA from Life Christian University in Tampa, FL, and an MBA from Georgia State University in Atlanta, GA.