Youssef is Pricing Director at GETINGE. He is leading the development of a pricing strategy in collaboration with Commercial Operations and EMEA sales regions as well ensuring the executions of tactical pricing to drive profitable growth. His main strategic focus is to establish, nurture and grow value pricing and advance GETINGE GROUP Value pricing capabilities. He has a solid background and more than 22 years’ experience in Healthcare, covering various roles in Operation, Delivery, Six Sigma, Productivity and Pricing. Before joining GETINGE Youssef worked with GE Healthcare as Europe Pricing Manager where he developed and implemented Service Contract price strategies, improved processes, advanced capabilities and ensured Profitable growth in last 5 economic challenging years. Youssef achieved the Certified Pricing Manager designation from the Professional Pricing Society in 2015.